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市场调查报告书
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1593968

行销云端平​​台市场：按类型、产业划分 - 2025-2030 年全球预测

Marketing Cloud Platform Market by Type (B2B, B2C), Industry (Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance) - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 194 Pages | 商品交期: 最快1-2个工作天内

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2023年行销云平台市场规模为196.5亿美元，预计2024年将达231.8亿美元，复合年增长率为18.04%，预计到2030年将达到627.7亿美元。

行销云端平​​台整合了各种数位行销工具和服务，以简化跨多个管道（包括电子邮件、社群媒体、行动装置和网路）的行销流程。这项技术需要深入了解消费行为和数位行销趋势，以推动资料主导的决策和个人化的消费者参与。其应用程式涵盖零售、金融、医疗保健和电子商务等行业，帮助企业管理宣传活动、改善客户体验并追踪行销投资报酬率。行销云端平​​台市场受到数位行销采用率不断提高、巨量资料分析需求不断增加以及社群媒体用户快速成长等因素的支持。这些平台帮助企业将资料转化为可行的见解、优化客户旅程并确保一致的品牌通讯。人工智慧和机器学习的兴起正在推动预测分析和客户偏好预测等创新能力，为即时决策和宣传活动自动化创造了巨大的机会。然而，高昂的初始投资成本、资料安全问题以及需要熟练人员管理复杂技术给市场成长带来了挑战。为了克服这些障碍，公司可以探索一些领域的创新，例如透过人工智慧主导的分析来提高个人化、行销工具的无缝整合以及强大的资料安全措施。市场的本质是高度动态的， 销售团队、Adobe 和Oracle等主要企业处于领先地位，需要持续创新和适应性。寻求成长的企业必须专注于整合高阶分析、改善跨通路消费者体验并确保遵守资料保护条例。新兴企业可以透过为中小企业提供具有成本效益的解决方案来抓住机会。透过这种方式，在解决限制和障碍的同时利用这些槓桿可以帮助组织有效地利用行销云平台。

主要市场统计
基准年[2023] 196.5亿美元
预测年份 [2024] 231.8亿美元
预测年份 [2030] 627.7亿美元
复合年增长率（%） 18.04%

市场动态：针对快速发展的营销云平台市场揭示的关键市场洞察

行销云平台市场正因供需的动态交互作用而转变。了解这些不断变化的市场动态可以帮助组织做出明智的投资决策、改善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，并了解消费行为及其对製造成本的影响，并更清楚地了解对采购趋势的影响。

  • 市场驱动因素
    • 资料量增加
    • 对影片、报导、资讯图表和电子邮件等内容行销的需求不断增加
    • 增加社群媒体行销和行销自动化的使用
    • 改善客户数位体验的需求日益增加
  • 市场限制因素
    • 资料隐私和安全问题
    • 频宽和连线问题
  • 市场机会
    • 在行销云平台中更多采用分析
    • 行动行销平台的出现
  • 市场挑战
    • 系统整合问题
    • 行销云平台初期成本高

波特五力：驾驭行销云端平​​台市场的策略工具

波特的五力架构是了解行销云端平​​台市场竞争格局的关键工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点并避免潜在的挑战，从而确保更强大的市场地位。

PESTLE分析：了解行销云端平​​台市场的外部影响

外部宏观环境因素在塑造行销云端平​​台市场的绩效动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并为他们做出积极主动的决策做好准备。

市场占有率分析 了解行销云平台市场竞争格局

行销云端平​​台市场的详细市场占有率分析可以对供应商的绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵行销云端平​​台市场供应商绩效评估

FPNV 定位矩阵是评估行销云端平​​台市场供应商的关键工具。此矩阵允许业务组织根据供应商的商务策略和产品满意度评估供应商，从而做出符合其目标的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析和建议绘製行销云平台市场的成功之路

对于旨在加强其在全球市场的影响力的公司来说，行销云端平​​台市场的策略分析至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机，并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：对当前市场环境的详细审查、主要企业的广泛资料、对其在市场中的影响力和整体影响力的评估。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 资料量不断成长
      • 对影片、报导、资讯图表和电子邮件等内容行销的需求正在上升
      • 增加社群媒体行销和行销自动化的使用
      • 改善客户数位体验的需求日益增长
    • 抑制因素
      • 资料隐私和安全问题
      • 频宽和连线问题
    • 机会
      • 行销云平台中更采用分析
      • 行动行销平台的出现
    • 任务
      • 系统整合问题
      • 行销云平台初期成本高
  • 市场区隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章行销云端平​​台市场：按类型

  • 对于企业
  • B2C

第七章行销云端平​​台市场：依产业分类

  • 航太和国防
  • 汽车/交通
  • 银行、金融服务和保险
  • 建筑、建筑、房地产
  • 消费品/零售
  • 教育
  • 能源/公共产业
  • 政府和公共部门
  • 医疗保健和生命科学
  • 资讯科技
  • 製造业
  • 媒体与娱乐
  • 通讯
  • 旅游/酒店业

第八章美洲行销云端平​​台市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第九章亚太行销云端平​​台市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十章 欧洲、中东、非洲行销云端平​​台市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十一章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
  • 战略分析和建议

公司名单

  • Adobe Inc.
  • Cision US, Inc.
  • CM Group
  • FICO
  • GreenRope, LLC
  • HubSpot, Inc.
  • International Business Machines Corporation
  • LeadSquared Inc.
  • MediaMath, Inc.
  • Nielsen Holdings PLC
  • Optimove Inc.
  • Oracle Corporation
  • Redpoint Global Inc.
  • Salesforce, Inc.
  • SAP SE
Product Code: MRR-437896AA3C28

The Marketing Cloud Platform Market was valued at USD 19.65 billion in 2023, expected to reach USD 23.18 billion in 2024, and is projected to grow at a CAGR of 18.04%, to USD 62.77 billion by 2030.

A Marketing Cloud Platform integrates various digital marketing tools and services to streamline the marketing process across multiple channels, including email, social media, mobile, and web. This technology necessitates a deep understanding of consumer behavior and digital marketing trends, facilitating data-driven decisions and personalized consumer engagement. Its applications span across sectors such as retail, finance, healthcare, and e-commerce, helping businesses manage campaigns, enhance customer experience, and track marketing ROI. The market for Marketing Cloud Platforms is buoyed by factors like the rising adoption of digital marketing, increasing demand for big data analytics, and the surge in social media users. These platforms help companies convert data into actionable insights, optimize customer journeys, and ensure cohesive brand messaging. The advent of AI and machine learning is propelling innovative features such as predictive analytics and customer preferences forecasting, creating notable opportunities in real-time decision-making and campaign automation. However, the market growth is challenged by high initial investment costs, data security concerns, and the need for skilled personnel to manage complex technologies. Businesses could explore innovation in areas such as enhanced personalization through AI-driven analytics, seamless integration of marketing tools, and robust data security measures to overcome these barriers. The nature of the market is highly dynamic, with companies like Salesforce, Adobe, and Oracle leading advancements, necessitating continuous innovation and adaptability. For businesses seeking growth, the focus should be on integrating advanced analytics, improving cross-channel consumer experiences, and ensuring compliance with data protection regulations. Startups can capture opportunities by offering cost-effective solutions for small and medium enterprises. Thus, tapping into these avenues while addressing the limitations and barriers can empower organizations to leverage Marketing Cloud Platforms effectively.

KEY MARKET STATISTICS
Base Year [2023] USD 19.65 billion
Estimated Year [2024] USD 23.18 billion
Forecast Year [2030] USD 62.77 billion
CAGR (%) 18.04%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Marketing Cloud Platform Market

The Marketing Cloud Platform Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Growing volume of data
    • Growing need for content marketing such as videos, articles, infographics, and emails
    • Increased use of social media marketing and marketing automation
    • Growing need for improved customer digital experience
  • Market Restraints
    • Data privacy and security concerns
    • Bandwidth and connectivity issues
  • Market Opportunities
    • Increased adoption of analytics in marketing cloud platform
    • Emergence of mobile marketing platform
  • Market Challenges
    • System integration issues
    • High initial cost of marketing cloud platform

Porter's Five Forces: A Strategic Tool for Navigating the Marketing Cloud Platform Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Marketing Cloud Platform Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Marketing Cloud Platform Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Marketing Cloud Platform Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Marketing Cloud Platform Market

A detailed market share analysis in the Marketing Cloud Platform Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Marketing Cloud Platform Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Marketing Cloud Platform Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Marketing Cloud Platform Market

A strategic analysis of the Marketing Cloud Platform Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Marketing Cloud Platform Market, highlighting leading vendors and their innovative profiles. These include Adobe Inc., Cision US, Inc., CM Group, FICO, GreenRope, LLC, HubSpot, Inc., International Business Machines Corporation, LeadSquared Inc., MediaMath, Inc., Nielsen Holdings PLC, Optimove Inc., Oracle Corporation, Redpoint Global Inc., Salesforce, Inc., and SAP SE.

Market Segmentation & Coverage

This research report categorizes the Marketing Cloud Platform Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across B2B and B2C.
  • Based on Industry, market is studied across Aerospace & Defense, Automotive & Transportation, Banking, Financial Services & Insurance, Building, Construction & Real Estate, Consumer Goods & Retail, Education, Energy & Utilities, Government & Public Sector, Healthcare & Life Sciences, Information Technology, Manufacturing, Media & Entertainment, Telecommunication, and Travel & Hospitality.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Growing volume of data
      • 5.1.1.2. Growing need for content marketing such as videos, articles, infographics, and emails
      • 5.1.1.3. Increased use of social media marketing and marketing automation
      • 5.1.1.4. Growing need for improved customer digital experience
    • 5.1.2. Restraints
      • 5.1.2.1. Data privacy and security concerns
      • 5.1.2.2. Bandwidth and connectivity issues
    • 5.1.3. Opportunities
      • 5.1.3.1. Increased adoption of analytics in marketing cloud platform
      • 5.1.3.2. Emergence of mobile marketing platform
    • 5.1.4. Challenges
      • 5.1.4.1. System integration issues
      • 5.1.4.2. High initial cost of marketing cloud platform
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Marketing Cloud Platform Market, by Type

  • 6.1. Introduction
  • 6.2. B2B
  • 6.3. B2C

7. Marketing Cloud Platform Market, by Industry

  • 7.1. Introduction
  • 7.2. Aerospace & Defense
  • 7.3. Automotive & Transportation
  • 7.4. Banking, Financial Services & Insurance
  • 7.5. Building, Construction & Real Estate
  • 7.6. Consumer Goods & Retail
  • 7.7. Education
  • 7.8. Energy & Utilities
  • 7.9. Government & Public Sector
  • 7.10. Healthcare & Life Sciences
  • 7.11. Information Technology
  • 7.12. Manufacturing
  • 7.13. Media & Entertainment
  • 7.14. Telecommunication
  • 7.15. Travel & Hospitality

8. Americas Marketing Cloud Platform Market

  • 8.1. Introduction
  • 8.2. Argentina
  • 8.3. Brazil
  • 8.4. Canada
  • 8.5. Mexico
  • 8.6. United States

9. Asia-Pacific Marketing Cloud Platform Market

  • 9.1. Introduction
  • 9.2. Australia
  • 9.3. China
  • 9.4. India
  • 9.5. Indonesia
  • 9.6. Japan
  • 9.7. Malaysia
  • 9.8. Philippines
  • 9.9. Singapore
  • 9.10. South Korea
  • 9.11. Taiwan
  • 9.12. Thailand
  • 9.13. Vietnam

10. Europe, Middle East & Africa Marketing Cloud Platform Market

  • 10.1. Introduction
  • 10.2. Denmark
  • 10.3. Egypt
  • 10.4. Finland
  • 10.5. France
  • 10.6. Germany
  • 10.7. Israel
  • 10.8. Italy
  • 10.9. Netherlands
  • 10.10. Nigeria
  • 10.11. Norway
  • 10.12. Poland
  • 10.13. Qatar
  • 10.14. Russia
  • 10.15. Saudi Arabia
  • 10.16. South Africa
  • 10.17. Spain
  • 10.18. Sweden
  • 10.19. Switzerland
  • 10.20. Turkey
  • 10.21. United Arab Emirates
  • 10.22. United Kingdom

11. Competitive Landscape

  • 11.1. Market Share Analysis, 2023
  • 11.2. FPNV Positioning Matrix, 2023
  • 11.3. Competitive Scenario Analysis
  • 11.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adobe Inc.
  • 2. Cision US, Inc.
  • 3. CM Group
  • 4. FICO
  • 5. GreenRope, LLC
  • 6. HubSpot, Inc.
  • 7. International Business Machines Corporation
  • 8. LeadSquared Inc.
  • 9. MediaMath, Inc.
  • 10. Nielsen Holdings PLC
  • 11. Optimove Inc.
  • 12. Oracle Corporation
  • 13. Redpoint Global Inc.
  • 14. Salesforce, Inc.
  • 15. SAP SE

LIST OF FIGURES

  • FIGURE 1. MARKETING CLOUD PLATFORM MARKET RESEARCH PROCESS
  • FIGURE 2. MARKETING CLOUD PLATFORM MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 11. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 13. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 15. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. MARKETING CLOUD PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 19. MARKETING CLOUD PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. MARKETING CLOUD PLATFORM MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. MARKETING CLOUD PLATFORM MARKET DYNAMICS
  • TABLE 7. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2B, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY B2C, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AEROSPACE & DEFENSE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY AUTOMOTIVE & TRANSPORTATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BANKING, FINANCIAL SERVICES & INSURANCE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY BUILDING, CONSTRUCTION & REAL ESTATE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY CONSUMER GOODS & RETAIL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY EDUCATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY ENERGY & UTILITIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY GOVERNMENT & PUBLIC SECTOR, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY HEALTHCARE & LIFE SCIENCES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY INFORMATION TECHNOLOGY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY MEDIA & ENTERTAINMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TELECOMMUNICATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL MARKETING CLOUD PLATFORM MARKET SIZE, BY TRAVEL & HOSPITALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 26. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 27. AMERICAS MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 28. ARGENTINA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 29. ARGENTINA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. BRAZIL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 32. CANADA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 34. MEXICO MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 35. MEXICO MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES MARKETING CLOUD PLATFORM MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 39. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 42. AUSTRALIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 43. AUSTRALIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 44. CHINA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. CHINA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 46. INDIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 47. INDIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 48. INDONESIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 49. INDONESIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 50. JAPAN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. JAPAN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 52. MALAYSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 53. MALAYSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 54. PHILIPPINES MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 55. PHILIPPINES MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 56. SINGAPORE MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. SINGAPORE MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 58. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 59. SOUTH KOREA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 60. TAIWAN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 61. TAIWAN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 62. THAILAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. THAILAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 64. VIETNAM MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 65. VIETNAM MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 66. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 67. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 68. EUROPE, MIDDLE EAST & AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 69. DENMARK MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 70. DENMARK MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 71. EGYPT MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. EGYPT MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 73. FINLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 74. FINLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 75. FRANCE MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 76. FRANCE MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 77. GERMANY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. GERMANY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 79. ISRAEL MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. ISRAEL MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 81. ITALY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 82. ITALY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 83. NETHERLANDS MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 84. NETHERLANDS MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 85. NIGERIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. NIGERIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 87. NORWAY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. NORWAY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 89. POLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 90. POLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 91. QATAR MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. QATAR MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 93. RUSSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. RUSSIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 95. SAUDI ARABIA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 96. SAUDI ARABIA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 97. SOUTH AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. SOUTH AFRICA MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 99. SPAIN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. SPAIN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 101. SWEDEN MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 102. SWEDEN MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 103. SWITZERLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 104. SWITZERLAND MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 105. TURKEY MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. TURKEY MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 107. UNITED ARAB EMIRATES MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 108. UNITED ARAB EMIRATES MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 109. UNITED KINGDOM MARKETING CLOUD PLATFORM MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 110. UNITED KINGDOM MARKETING CLOUD PLATFORM MARKET SIZE, BY INDUSTRY, 2018-2030 (USD MILLION)
  • TABLE 111. MARKETING CLOUD PLATFORM MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 112. MARKETING CLOUD PLATFORM MARKET, FPNV POSITIONING MATRIX, 2023