行销云端平台市场－全球产业规模、份额、趋势、机会和预测（按平台、按最终用户、按地区和竞争情况，2020-2030 年）

2024 年全球行销云端平台市场价值为 111.3 亿美元，预计到 2030 年将达到 189.2 亿美元，预测期内的复合年增长率为 9.25%。行销云端平台是整合的数位套件，使组织能够自动化、管理和优化电子邮件、社交媒体、网路和行动等管道的客户参与度。这些平台集中在资料、分析和活动执行，使行销人员能够提供个人化的即时沟通。主要功能通常包括客户旅程图、行销自动化、人工智慧驱动的洞察和细分工具。这些解决方案旨在提高品牌忠诚度和最大化行销投资回报率，支援全通路策略，对于旨在提供与当今数位优先客户产生共鸣的客製化体验的企业来说越来越重要。

关键市场驱动因素

个人化客户体验需求激增

主要市场挑战

资料隐私法规和合规性的复杂性

主要市场趋势

超个人化人工智慧整合激增

目录

第 1 章：解决方案概述

• 市场定义
• 市场范围
  • 覆盖市场
  • 考虑学习的年限
  • 主要市场区隔

第二章：研究方法

第三章：执行摘要

第四章：顾客之声

第五章：全球行销云平台市场展望

• 市场规模和预测
  • 按价值
• 市场占有率和预测
  • 按平台（基于云端、基于 SaaS、B2B 云端）
  • 按最终用户（生命科学、金融服务、媒体和娱乐、其他）
  • 按地区（北美、欧洲、南美、中东和非洲、亚太地区）
• 按公司分类（2024）
• 市场地图

第六章：北美行销云端平台市场展望

• 市场规模和预测
• 市场占有率和预测
• 北美：国家分析
  • 美国
  • 加拿大
  • 墨西哥

第七章：欧洲行销云平台市场展望

• 市场规模和预测
• 市场占有率和预测
• 欧洲：国家分析
  • 德国
  • 法国
  • 英国
  • 义大利
  • 西班牙

第八章：亚太行销云端平台市场展望

• 市场规模和预测
• 市场占有率和预测
• 亚太地区：国家分析
  • 中国
  • 印度
  • 日本
  • 韩国
  • 澳洲

第九章：中东和非洲行销云端平台市场展望

• 市场规模和预测
• 市场占有率和预测
• 中东和非洲：国家分析
  • 沙乌地阿拉伯
  • 阿联酋
  • 南非

第十章：南美洲行销云平台市场展望

• 市场规模和预测
• 市场占有率和预测
• 南美洲：国家分析
  • 巴西
  • 哥伦比亚
  • 阿根廷

第 11 章：市场动态

• 驱动程式
• 挑战

第 12 章：市场趋势与发展

• 合併与收购（如有）
• 产品发布（如有）
• 最新动态

第十三章：公司简介

• Teradata Corporation
• Salesforce, Inc.
• Adobe Inc.
• Oracle Corporation
• SAP SE
• IBM Corporation
• HubSpot, Inc.
• SAS Institute Inc.

第 14 章：策略建议

第15章调查会社について・免责事项

The Global Marketing Cloud Platform Market was valued at USD 11.13 billion in 2024 and is projected to reach USD 18.92 billion by 2030, growing at a CAGR of 9.25% during the forecast period. Marketing cloud platforms are integrated digital suites that enable organizations to automate, manage, and optimize customer engagement across channels such as email, social media, web, and mobile. These platforms centralize data, analytics, and campaign execution, allowing marketers to deliver personalized, real-time communication. Key features typically include customer journey mapping, marketing automation, AI-driven insights, and segmentation tools. Designed to enhance brand loyalty and maximize marketing ROI, these solutions support omnichannel strategies and are increasingly vital for businesses aiming to deliver tailored experiences that resonate with today's digital-first customers.

Key Market Drivers

Surge in Demand for Personalized Customer Experiences

The demand for personalization has become a central driver of the marketing cloud platform market. As digital-savvy consumers expect tailored experiences across all touchpoints, businesses are adopting cloud-based marketing platforms to gather and analyze customer data for precise targeting. These platforms enable marketers to craft campaigns based on individual behavior, preferences, and purchase history. With integrated tools like machine learning and real-time segmentation, businesses can orchestrate customer journeys that are timely and relevant. Personalization not only boosts engagement but also improves conversion rates and brand loyalty. A 2024 Adobe Digital Trends Report highlighted that nearly 90% of marketers identified personalization as a top priority, underscoring the critical role of marketing cloud platforms in supporting scalable, data-driven engagement strategies.

Key Market Challenges

Data Privacy Regulations and Compliance Complexity

The tightening of global data privacy laws presents a substantial challenge for marketing cloud platform adoption. Regulations such as the GDPR in Europe, CCPA in the U.S., and similar laws in other regions impose strict requirements on how consumer data is collected, used, and stored. Ensuring compliance requires significant operational adjustments, legal oversight, and technical adaptations within marketing operations. Enterprises must now integrate consent management, data transparency, and secure processing frameworks into every customer interaction. For global organizations, the fragmented nature of these regulations across jurisdictions adds to the complexity, limiting the scalability of unified cloud strategies. Sectors handling sensitive data-such as healthcare and finance-are particularly cautious, often delaying full-scale adoption due to regulatory uncertainty and the risk of penalties.

Key Market Trends

Surge in Artificial Intelligence Integration for Hyper-Personalization

A transformative trend in the marketing cloud platform space is the integration of artificial intelligence to enable hyper-personalized engagement. AI technologies, including machine learning, predictive analytics, and natural language processing, are being embedded into cloud platforms to automate segmentation, forecast behavior, and optimize campaign performance. This allows marketers to deliver highly targeted content and experiences at scale. AI also supports dynamic content generation, chatbot interactions, and sentiment analysis-enhancing customer journeys across all digital channels. As brands compete for customer attention in a saturated digital ecosystem, AI becomes essential for delivering responsive, data-informed strategies. Marketing cloud vendors are prioritizing AI advancements to differentiate their offerings and provide measurable value in real-time engagement and personalization.

Key Market Players

• Teradata Corporation
• Salesforce, Inc.
• Adobe Inc.
• Oracle Corporation
• SAP SE
• IBM Corporation
• HubSpot, Inc.
• SAS Institute Inc.

Report Scope:

In this report, the Global Marketing Cloud Platform Market has been segmented into the following categories, in addition to the industry trends which have also been detailed below:

Marketing Cloud Platform Market, By Platform:

• Cloud Based
• SaaS Based
• B2B Cloud

Marketing Cloud Platform Market, By End-User:

• Life Science
• Financial Services
• Media & Entertainment
• Others

Marketing Cloud Platform Market, By Region:

• North America
  • United States
  • Canada
  • Mexico
• Europe
  • Germany
  • France
  • United Kingdom
  • Italy
  • Spain
• Asia Pacific
  • China
  • India
  • Japan
  • South Korea
  • Australia
• Middle East & Africa
  • Saudi Arabia
  • UAE
  • South Africa
• South America
  • Brazil
  • Colombia
  • Argentina

Competitive Landscape

Company Profiles: Detailed analysis of the major companies present in the Global Marketing Cloud Platform Market.

Available Customizations:

Global Marketing Cloud Platform Market report with the given market data, TechSci Research offers customizations according to a company's specific needs. The following customization options are available for the report:

Company Information

• Detailed analysis and profiling of additional market players (up to five).

Table of Contents

1. Solution Overview

• 1.1. Market Definition
• 1.2. Scope of the Market
  • 1.2.1. Markets Covered
  • 1.2.2. Years Considered for Study
  • 1.2.3. Key Market Segmentations

2. Research Methodology

• 2.1. Objective of the Study
• 2.2. Baseline Methodology
• 2.3. Key Industry Partners
• 2.4. Major Association and Secondary Sources
• 2.5. Forecasting Methodology
• 2.6. Data Triangulation & Validation
• 2.7. Assumptions and Limitations

3. Executive Summary

• 3.1. Overview of the Market
• 3.2. Overview of Key Market Segmentations
• 3.3. Overview of Key Market Players
• 3.4. Overview of Key Regions/Countries
• 3.5. Overview of Market Drivers, Challenges, and Trends

4. Voice of Customer

5. Global Marketing Cloud Platform Market Outlook

• 5.1. Market Size & Forecast
  • 5.1.1. By Value
• 5.2. Market Share & Forecast
  • 5.2.1. By Platform (Cloud Based, SaaS Based, B2B Cloud)
  • 5.2.2. By End-User (Life Science, Financial Services, Media & Entertainment, Others)
  • 5.2.3. By Region (North America, Europe, South America, Middle East & Africa, Asia Pacific)
• 5.3. By Company (2024)
• 5.4. Market Map

6. North America Marketing Cloud Platform Market Outlook

• 6.1. Market Size & Forecast
  • 6.1.1. By Value
• 6.2. Market Share & Forecast
  • 6.2.1. By Platform
  • 6.2.2. By End-User
  • 6.2.3. By Country
• 6.3. North America: Country Analysis
  • 6.3.1. United States Marketing Cloud Platform Market Outlook
    • 6.3.1.1. Market Size & Forecast
      • 6.3.1.1.1. By Value
    • 6.3.1.2. Market Share & Forecast
      • 6.3.1.2.1. By Platform
      • 6.3.1.2.2. By End-User
  • 6.3.2. Canada Marketing Cloud Platform Market Outlook
    • 6.3.2.1. Market Size & Forecast
      • 6.3.2.1.1. By Value
    • 6.3.2.2. Market Share & Forecast
      • 6.3.2.2.1. By Platform
      • 6.3.2.2.2. By End-User
  • 6.3.3. Mexico Marketing Cloud Platform Market Outlook
    • 6.3.3.1. Market Size & Forecast
      • 6.3.3.1.1. By Value
    • 6.3.3.2. Market Share & Forecast
      • 6.3.3.2.1. By Platform
      • 6.3.3.2.2. By End-User

7. Europe Marketing Cloud Platform Market Outlook

• 7.1. Market Size & Forecast
  • 7.1.1. By Value
• 7.2. Market Share & Forecast
  • 7.2.1. By Platform
  • 7.2.2. By End-User
  • 7.2.3. By Country
• 7.3. Europe: Country Analysis
  • 7.3.1. Germany Marketing Cloud Platform Market Outlook
    • 7.3.1.1. Market Size & Forecast
      • 7.3.1.1.1. By Value
    • 7.3.1.2. Market Share & Forecast
      • 7.3.1.2.1. By Platform
      • 7.3.1.2.2. By End-User
  • 7.3.2. France Marketing Cloud Platform Market Outlook
    • 7.3.2.1. Market Size & Forecast
      • 7.3.2.1.1. By Value
    • 7.3.2.2. Market Share & Forecast
      • 7.3.2.2.1. By Platform
      • 7.3.2.2.2. By End-User
  • 7.3.3. United Kingdom Marketing Cloud Platform Market Outlook
    • 7.3.3.1. Market Size & Forecast
      • 7.3.3.1.1. By Value
    • 7.3.3.2. Market Share & Forecast
      • 7.3.3.2.1. By Platform
      • 7.3.3.2.2. By End-User
  • 7.3.4. Italy Marketing Cloud Platform Market Outlook
    • 7.3.4.1. Market Size & Forecast
      • 7.3.4.1.1. By Value
    • 7.3.4.2. Market Share & Forecast
      • 7.3.4.2.1. By Platform
      • 7.3.4.2.2. By End-User
  • 7.3.5. Spain Marketing Cloud Platform Market Outlook
    • 7.3.5.1. Market Size & Forecast
      • 7.3.5.1.1. By Value
    • 7.3.5.2. Market Share & Forecast
      • 7.3.5.2.1. By Platform
      • 7.3.5.2.2. By End-User

8. Asia Pacific Marketing Cloud Platform Market Outlook

• 8.1. Market Size & Forecast
  • 8.1.1. By Value
• 8.2. Market Share & Forecast
  • 8.2.1. By Platform
  • 8.2.2. By End-User
  • 8.2.3. By Country
• 8.3. Asia Pacific: Country Analysis
  • 8.3.1. China Marketing Cloud Platform Market Outlook
    • 8.3.1.1. Market Size & Forecast
      • 8.3.1.1.1. By Value
    • 8.3.1.2. Market Share & Forecast
      • 8.3.1.2.1. By Platform
      • 8.3.1.2.2. By End-User
  • 8.3.2. India Marketing Cloud Platform Market Outlook
    • 8.3.2.1. Market Size & Forecast
      • 8.3.2.1.1. By Value
    • 8.3.2.2. Market Share & Forecast
      • 8.3.2.2.1. By Platform
      • 8.3.2.2.2. By End-User
  • 8.3.3. Japan Marketing Cloud Platform Market Outlook
    • 8.3.3.1. Market Size & Forecast
      • 8.3.3.1.1. By Value
    • 8.3.3.2. Market Share & Forecast
      • 8.3.3.2.1. By Platform
      • 8.3.3.2.2. By End-User
  • 8.3.4. South Korea Marketing Cloud Platform Market Outlook
    • 8.3.4.1. Market Size & Forecast
      • 8.3.4.1.1. By Value
    • 8.3.4.2. Market Share & Forecast
      • 8.3.4.2.1. By Platform
      • 8.3.4.2.2. By End-User
  • 8.3.5. Australia Marketing Cloud Platform Market Outlook
    • 8.3.5.1. Market Size & Forecast
      • 8.3.5.1.1. By Value
    • 8.3.5.2. Market Share & Forecast
      • 8.3.5.2.1. By Platform
      • 8.3.5.2.2. By End-User

9. Middle East & Africa Marketing Cloud Platform Market Outlook

• 9.1. Market Size & Forecast
  • 9.1.1. By Value
• 9.2. Market Share & Forecast
  • 9.2.1. By Platform
  • 9.2.2. By End-User
  • 9.2.3. By Country
• 9.3. Middle East & Africa: Country Analysis
  • 9.3.1. Saudi Arabia Marketing Cloud Platform Market Outlook
    • 9.3.1.1. Market Size & Forecast
      • 9.3.1.1.1. By Value
    • 9.3.1.2. Market Share & Forecast
      • 9.3.1.2.1. By Platform
      • 9.3.1.2.2. By End-User
  • 9.3.2. UAE Marketing Cloud Platform Market Outlook
    • 9.3.2.1. Market Size & Forecast
      • 9.3.2.1.1. By Value
    • 9.3.2.2. Market Share & Forecast
      • 9.3.2.2.1. By Platform
      • 9.3.2.2.2. By End-User
  • 9.3.3. South Africa Marketing Cloud Platform Market Outlook
    • 9.3.3.1. Market Size & Forecast
      • 9.3.3.1.1. By Value
    • 9.3.3.2. Market Share & Forecast
      • 9.3.3.2.1. By Platform
      • 9.3.3.2.2. By End-User

10. South America Marketing Cloud Platform Market Outlook

• 10.1. Market Size & Forecast
  • 10.1.1. By Value
• 10.2. Market Share & Forecast
  • 10.2.1. By Platform
  • 10.2.2. By End-User
  • 10.2.3. By Country
• 10.3. South America: Country Analysis
  • 10.3.1. Brazil Marketing Cloud Platform Market Outlook
    • 10.3.1.1. Market Size & Forecast
      • 10.3.1.1.1. By Value
    • 10.3.1.2. Market Share & Forecast
      • 10.3.1.2.1. By Platform
      • 10.3.1.2.2. By End-User
  • 10.3.2. Colombia Marketing Cloud Platform Market Outlook
    • 10.3.2.1. Market Size & Forecast
      • 10.3.2.1.1. By Value
    • 10.3.2.2. Market Share & Forecast
      • 10.3.2.2.1. By Platform
      • 10.3.2.2.2. By End-User
  • 10.3.3. Argentina Marketing Cloud Platform Market Outlook
    • 10.3.3.1. Market Size & Forecast
      • 10.3.3.1.1. By Value
    • 10.3.3.2. Market Share & Forecast
      • 10.3.3.2.1. By Platform
      • 10.3.3.2.2. By End-User

11. Market Dynamics

• 11.1. Drivers
• 11.2. Challenges

12. Market Trends and Developments

• 12.1. Merger & Acquisition (If Any)
• 12.2. Product Launches (If Any)
• 12.3. Recent Developments

13. Company Profiles

• 13.1. Teradata Corporation
  • 13.1.1. Business Overview
  • 13.1.2. Key Revenue and Financials
  • 13.1.3. Recent Developments
  • 13.1.4. Key Personnel
  • 13.1.5. Key Product/Services Offered
• 13.2. Salesforce, Inc.
• 13.3. Adobe Inc.
• 13.4. Oracle Corporation
• 13.5. SAP SE
• 13.6. IBM Corporation
• 13.7. HubSpot, Inc.
• 13.8. SAS Institute Inc.

14. Strategic Recommendations

15. About Us & Disclaimer