查看购物车
  • Traditional Chinese
  • English
  • Japanese
  • Korean
封面
市场调查报告书
商品编码
1596261

机器人流程自动化市场：按流程、产品和最终用户划分 - 2025-2030 年全球预测

Robotic Process Automation Market by Process (Automated Solution, Decision Support & Management Solution, Interaction Solution), Offering (Service, Software), End-User - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 180 Pages | 商品交期: 最快1-2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

2023年机器人流程自动化市场规模为37.8亿美元，预计2024年将达到50.7亿美元，2030年将达到293.2亿美元，复合年增长率预计为33.95%。

机器人流程自动化 (RPA) 是使用专门的软体工具来自动执行传统上由人类执行的重复性、基于规则的任务。 RPA 的范围和定义涵盖金融、医疗保健、物流和客户服务等领域的业务流程自动化。对 RPA 的需求源于透过将日常任务交给机器人来提高业务效率、降低错误率和降低业务成本的需求，从而将人类员工解放出来，从事更具策略性的角色。 RPA 的应用范围从资料输入、申请管理、薪资处理到客户支援和合规报告。 RPA终端市场主要包括银行、保险、通讯、零售、製造业等重复性工作较多的产业。市场成长是由数位转型趋势、人工智慧和机器学习的技术进步以及在竞争环境中提高企业生产力的压力日益增加所推动的。潜在的机会存在于医疗保健等领域，RPA 可以简化后台任务，以及寻求经济高效的自动化解决方案的中小型企业。抓住这些机会的建议包括制定针对特定区域的策略并强调 RPA 与旧有系统整合的适应性。限制包括初始投资高、潜在的员工流失问题以及跨业务流程扩展自动化的复杂性等挑战。完美的创新领域包括开发结合异常处理和机器学习以适应环境变化的智慧自动化解决方案，以及加强 RPA 与物联网和区块链等新兴技术的整合。此外，市场格局洞察表明，技术的快速采用和不断变化的供应商格局导致了高度动态的环境。随着企业在其战略目标中优先考虑自动化，提供灵活、扩充性且安全的解决方案的 RPA 供应商准备占领重要的市场占有率。因此，持续探索人工智慧驱动的 RPA 能力并建立坚实的劳动力转型框架对于永续业务成长至关重要。

主要市场统计
基准年[2023] 37.8亿美元
预测年份 [2024] 50.7亿美元
预测年份 [2030] 293.2亿美元
复合年增长率（%） 33.95%

市场动态：揭示快速发展的机器人流程自动化市场的关键市场洞察

机器人流程自动化市场正在因供需的动态交互作用而转变。了解这些不断变化的市场动态可以帮助企业做出明智的投资决策、策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时消费行为及其对製造成本的影响以及对采购趋势的影响。

  • 市场驱动因素
    • 电商产业在零售业的渗透率不断提升
    • BPO领域对机器人流程自动化的需求快速成长
    • 透过机器人流程自动化提高流程品质和生产力
  • 市场限制因素
    • 对机器人流程自动化认知度低
  • 市场机会
    • 整合机器人流程自动化和人工智慧
    • 大公司增加对机器人流程自动化的投资
  • 市场挑战
    • 员工不愿引进新技术

波特五力：驾驭机器人流程自动化市场的策略工具

波特的五力框架是理解市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点并避免潜在的挑战，从而确保更强大的市场地位。

PESTLE分析：了解机器人流程自动化市场的外部影响

外部宏观环境因素在塑造机器人流程自动化市场的绩效动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并帮助他们做出积极主动的决策。

市场占有率分析 了解机器人流程自动化市场的竞争格局

机器人流程自动化市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV 定位矩阵机器人流程自动化市场供应商绩效评估

FPNV 定位矩阵是评估机器人流程自动化市场供应商的重要工具。此矩阵允许业务组织根据供应商的商务策略和产品满意度评估供应商，从而做出符合其目标的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析和建议描绘了机器人流程自动化市场的成功之路

机器人流程自动化市场的策略分析对于希望加强在全球市场的影响力的公司至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机，并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：对当前市场环境的详细审查、主要企业的广泛资料、对其在市场中的影响力和整体影响力的评估。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，以帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 电子商务产业在零售业的日益普及
      • BPO领域对机器人流程自动化的需求快速成长
      • 机器人流程自动化提高製程品质和生产率的能力
    • 抑制因素
      • 对机器人流程自动化的无知
    • 机会
      • 整合机器人流程自动化和人工智慧
      • 大公司增加对机器人流程自动化的投资
    • 任务
      • 员工抵制采用新兴技术
  • 市场区隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章机器人流程自动化市场：依流程分类

  • 自动化解决方案
  • 决策支援和管理解决方案
  • 互动解决方案

第七章机器人流程自动化市场：透过提供

  • 服务
  • 软体

第八章机器人流程自动化市场：依最终用户分类

  • BFSI
  • 製造业
  • 製药/医疗保健
  • 零售/消费品
  • 通讯/IT

第九章美洲机器人流程自动化市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第十章亚太机器人流程自动化市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十一章欧洲、中东和非洲的机器人流程自动化市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十二章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
  • 战略分析和建议

公司名单

  • Alvaria, Inc.
  • Atos SE
  • Automation Anywhere, Inc.
  • Celaton Limited
  • Datamatics Global Services Limited
  • Digia PLC
  • Fortra, LLC
  • FPT Software Ltd.
  • International Business Machines Corporation
  • Ipsoft, Inc.
  • NICE Ltd.
  • OnviSource Inc.
  • Pegasystems Inc.
  • SS&C Technologies Holdings Inc.
  • Verint System Inc.
Product Code: MRR-0309E83AC43D

The Robotic Process Automation Market was valued at USD 3.78 billion in 2023, expected to reach USD 5.07 billion in 2024, and is projected to grow at a CAGR of 33.95%, to USD 29.32 billion by 2030.

Robotic Process Automation (RPA) involves using specialized software tools to automate repetitive, rule-based tasks traditionally performed by human workers. The scope and definition of RPA encompass automating business processes across sectors like finance, healthcare, logistics, and customer service. The necessity of RPA arises from the need to enhance operational efficiency, reduce error rates, and cut operational costs by delegating mundane tasks to bots, freeing human workers for more strategic roles. RPA applications are extensive, ranging from data entry, invoice management, and payroll processing to customer support and compliance reporting. End-use markets of RPA predominantly include banking, insurance, telecommunications, retail, and manufacturing, where repetitive tasks are abundant. Market growth is driven by digital transformation trends, technological advancements in AI and machine learning, and increasing pressure to improve business productivity amidst competitive landscapes. Identification of potential opportunities lies in sectors like healthcare, where RPA can streamline administrative work, and in small and medium-sized enterprises (SMEs) seeking cost-effective automation solutions. Recommendations to seize these opportunities include developing region-specific strategies and emphasizing RPA's adaptability to integrate with legacy systems. Constraints include challenges like high initial investment, potential job displacement fears, and complexities in scaling automation across business processes. The best areas for innovation involve developing intelligent automation solutions that incorporate machine learning to handle exceptions and adapt to changing environments, as well as enhancing RPA's integration with emerging technologies such as IoT and blockchain. Additionally, market nature insights suggest a highly dynamic environment with rapid technology adoption and evolving vendor landscapes. RPA providers that offer flexible, scalable, and secure solutions stand poised to capture significant market share as businesses prioritize automation in their strategic objectives. Therefore, continuous research into AI-driven RPA capabilities and creating robust frameworks for workforce transformation are pivotal for sustained business growth.

KEY MARKET STATISTICS
Base Year [2023] USD 3.78 billion
Estimated Year [2024] USD 5.07 billion
Forecast Year [2030] USD 29.32 billion
CAGR (%) 33.95%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Robotic Process Automation Market

The Robotic Process Automation Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rising prevalence of the eCommerce industry in the retail sector
    • Surge in the demand of robotic process automation in the BPO sector
    • Ability of robotic process automation to enhance the process quality and productivity
  • Market Restraints
    • Unawareness about robotic process automation
  • Market Opportunities
    • Integration of robotic process automation with artificial intelligence
    • Increasing investment by large companies in robot process automation
  • Market Challenges
    • Reluctance to the adoption of emerging technology by employees

Porter's Five Forces: A Strategic Tool for Navigating the Robotic Process Automation Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Robotic Process Automation Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Robotic Process Automation Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Robotic Process Automation Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Robotic Process Automation Market

A detailed market share analysis in the Robotic Process Automation Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Robotic Process Automation Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Robotic Process Automation Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Robotic Process Automation Market

A strategic analysis of the Robotic Process Automation Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Robotic Process Automation Market, highlighting leading vendors and their innovative profiles. These include Alvaria, Inc., Atos SE, Automation Anywhere, Inc., Celaton Limited, Datamatics Global Services Limited, Digia PLC, Fortra, LLC, FPT Software Ltd., International Business Machines Corporation, Ipsoft, Inc., NICE Ltd., OnviSource Inc., Pegasystems Inc., SS&C Technologies Holdings Inc., and Verint System Inc..

Market Segmentation & Coverage

This research report categorizes the Robotic Process Automation Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Process, market is studied across Automated Solution, Decision Support & Management Solution, and Interaction Solution.
  • Based on Offering, market is studied across Service and Software.
  • Based on End-User, market is studied across BFSI, Manufacturing, Pharma & Healthcare, Retail & Consumer Goods, and Telecom & IT.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rising prevalence of the eCommerce industry in the retail sector
      • 5.1.1.2. Surge in the demand of robotic process automation in the BPO sector
      • 5.1.1.3. Ability of robotic process automation to enhance the process quality and productivity
    • 5.1.2. Restraints
      • 5.1.2.1. Unawareness about robotic process automation
    • 5.1.3. Opportunities
      • 5.1.3.1. Integration of robotic process automation with artificial intelligence
      • 5.1.3.2. Increasing investment by large companies in robot process automation
    • 5.1.4. Challenges
      • 5.1.4.1. Reluctance to the adoption of emerging technology by employees
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Robotic Process Automation Market, by Process

  • 6.1. Introduction
  • 6.2. Automated Solution
  • 6.3. Decision Support & Management Solution
  • 6.4. Interaction Solution

7. Robotic Process Automation Market, by Offering

  • 7.1. Introduction
  • 7.2. Service
  • 7.3. Software

8. Robotic Process Automation Market, by End-User

  • 8.1. Introduction
  • 8.2. BFSI
  • 8.3. Manufacturing
  • 8.4. Pharma & Healthcare
  • 8.5. Retail & Consumer Goods
  • 8.6. Telecom & IT

9. Americas Robotic Process Automation Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Robotic Process Automation Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Robotic Process Automation Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Alvaria, Inc.
  • 2. Atos SE
  • 3. Automation Anywhere, Inc.
  • 4. Celaton Limited
  • 5. Datamatics Global Services Limited
  • 6. Digia PLC
  • 7. Fortra, LLC
  • 8. FPT Software Ltd.
  • 9. International Business Machines Corporation
  • 10. Ipsoft, Inc.
  • 11. NICE Ltd.
  • 12. OnviSource Inc.
  • 13. Pegasystems Inc.
  • 14. SS&C Technologies Holdings Inc.
  • 15. Verint System Inc.

LIST OF FIGURES

  • FIGURE 1. ROBOTIC PROCESS AUTOMATION MARKET RESEARCH PROCESS
  • FIGURE 2. ROBOTIC PROCESS AUTOMATION MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. ROBOTIC PROCESS AUTOMATION MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. ROBOTIC PROCESS AUTOMATION MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. ROBOTIC PROCESS AUTOMATION MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. ROBOTIC PROCESS AUTOMATION MARKET DYNAMICS
  • TABLE 7. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY AUTOMATED SOLUTION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY DECISION SUPPORT & MANAGEMENT SOLUTION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY INTERACTION SOLUTION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY SERVICE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY SOFTWARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY BFSI, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY MANUFACTURING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PHARMA & HEALTHCARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY RETAIL & CONSUMER GOODS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY TELECOM & IT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 26. ARGENTINA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 28. BRAZIL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 29. BRAZIL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 30. CANADA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 31. CANADA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 32. CANADA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 33. MEXICO ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 34. MEXICO ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 35. MEXICO ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 42. ASIA-PACIFIC ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 44. AUSTRALIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 45. AUSTRALIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 46. AUSTRALIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 47. CHINA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 48. CHINA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 49. CHINA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 50. INDIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 51. INDIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 52. INDIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 53. INDONESIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 54. INDONESIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 55. INDONESIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 56. JAPAN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 57. JAPAN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 58. JAPAN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 59. MALAYSIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 60. MALAYSIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 61. MALAYSIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 62. PHILIPPINES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 63. PHILIPPINES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 64. PHILIPPINES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 65. SINGAPORE ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 66. SINGAPORE ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 67. SINGAPORE ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 68. SOUTH KOREA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 69. SOUTH KOREA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 70. SOUTH KOREA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 71. TAIWAN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 72. TAIWAN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 73. TAIWAN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 74. THAILAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 75. THAILAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 76. THAILAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 77. VIETNAM ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 78. VIETNAM ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 79. VIETNAM ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 80. EUROPE, MIDDLE EAST & AFRICA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 82. EUROPE, MIDDLE EAST & AFRICA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 84. DENMARK ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 85. DENMARK ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 86. DENMARK ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 87. EGYPT ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 88. EGYPT ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 89. EGYPT ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 90. FINLAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 91. FINLAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 92. FINLAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 93. FRANCE ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 94. FRANCE ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 95. FRANCE ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 96. GERMANY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 97. GERMANY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 98. GERMANY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 99. ISRAEL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 100. ISRAEL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 101. ISRAEL ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 102. ITALY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 103. ITALY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 104. ITALY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 105. NETHERLANDS ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 106. NETHERLANDS ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 107. NETHERLANDS ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 108. NIGERIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 109. NIGERIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 110. NIGERIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 111. NORWAY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 112. NORWAY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 113. NORWAY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 114. POLAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 115. POLAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 116. POLAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 117. QATAR ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 118. QATAR ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 119. QATAR ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 120. RUSSIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 121. RUSSIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 122. RUSSIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 123. SAUDI ARABIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 124. SAUDI ARABIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 125. SAUDI ARABIA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 126. SOUTH AFRICA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH AFRICA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 128. SOUTH AFRICA ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 129. SPAIN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 130. SPAIN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 131. SPAIN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 132. SWEDEN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 133. SWEDEN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 134. SWEDEN ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 135. SWITZERLAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 136. SWITZERLAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 137. SWITZERLAND ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 138. TURKEY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 139. TURKEY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 140. TURKEY ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 141. UNITED ARAB EMIRATES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED ARAB EMIRATES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED ARAB EMIRATES ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED KINGDOM ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY PROCESS, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED KINGDOM ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY OFFERING, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED KINGDOM ROBOTIC PROCESS AUTOMATION MARKET SIZE, BY END-USER, 2018-2030 (USD MILLION)
  • TABLE 147. ROBOTIC PROCESS AUTOMATION MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 148. ROBOTIC PROCESS AUTOMATION MARKET, FPNV POSITIONING MATRIX, 2023