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市场调查报告书
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体育赞助市场按类型、类别、激活时间、用途和运动类型划分——2025-2032年全球预测

Sports Sponsorship Market by Type, Category, Activation Timing, Application, Sport Type - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 183 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，体育赞助市场将成长至 1,955 亿美元，复合年增长率为 7.89%。

关键市场统计数据
基准年 2024 1064.4亿美元
预计年份：2025年 1144.7亿美元
预测年份 2032 1955亿美元
复合年增长率 (%) 7.89%

运动赞助领域即将迎来一个充满活力的新时代，创新和情感连结将推动品牌参与度达到前所未有的高度。

运动赞助领域正从简单的球衣logo展示演变为身临其境型品牌生态系统，旨在透过每个触点提升粉丝参与。品牌不再满足于静态的曝光，而是寻求能够与不同受众产生情感共鸣的动态体验。这一演变是由消费者期望的改变、技术的突破以及对真实性的日益追求共同推动的。赞助商正越来越多地将故事主导宣传活动、个人化数位互动和目标主导倡议融入其中，以期与粉丝建立更深的联繫。

展望2025年，运动赞助的价值提案已超越传统指标。当今格局需要一种整体性的方法，包括数据主导的决策、无缝的全通路激活以及永续的伙伴关係。在本导言中，我们将探讨这些根本转变如何为品牌和版权所有者比以往任何时候都更加紧密地合作，共同创造令人难忘的体验的新时代奠定基础。了解这些核心动态将使相关人员能够更好地应对这个充满活力的生态系统中的机会和挑战。

数位转型、永续发展和以粉丝为中心的策略共同塑造了全球赞助伙伴关係。

近年来，随着数位创新和消费者赋权的融合，体育赞助格局发生了翻天覆地的变化。即时数据分析技术的进步使品牌能够更精准地衡量用户参与度，从而将焦点从单纯的品牌曝光转向有意义的互动。同时，社群媒体和串流平台的普及化使得内容传送更加民主化，赞助商可以透过各种个人设备和互动形式与粉丝互动。这种转变促使粉丝追求更具沉浸感的体验，迫使赞助商重新思考传统的行销方式。

同时，永续性已成为赞助策略的支柱之一。环境责任、社会影响和管治标准如今影响着伙伴关係决策和宣传活动规划。品牌正与版权拥有者合作，打造彰显环保措施的活动，例如零废弃物体育场、碳中和活动和社区主导的计画。因此，与现代受众价值观相契合的赞助商能够获得竞争优势，同时培养长期的品牌忠诚度。这种变革性的转变凸显了采用敏捷、以粉丝为中心的策略的必要性，而这种策略既要注重创新，又要以目标主导。

评估2025年推出的新关税如何重塑供应链，进而推动在地化赞助活动和成本控制。

随着2025年新关税的实施，美国体育赞助领域的经济格局发生了巨大变化。这些关税针对多种进口体育用品、服装和标誌材料，导致供应链策略和预算分配的调整。品牌面临着不断上涨的生产和物流成本，促使许多品牌重新评估其生产来源，寻求国内伙伴关係，并协商更灵活的供应商合约。

因此，赞助团队纷纷调整策略，投资本地製作设施，并加速采用减少对实体进口依赖的数位化活动。这项转变也使得创新活动设计更加重要，他们利用虚拟体验和点播内容来抵消不断上涨的物料成本。此外，週详的方案规划和灵活的合约结构也成为管理成本波动的关键工具。这些调整使赞助商能够在应对关税压力的同时，保持品牌活动的完整性和影响力。

深入的市场区隔洞察揭示了涵盖不同活化类型、时间安排和体育赛事的多样化赞助机会。

深入分析市场细分，我们发现赞助机会构成了一个多元化的生态系统，涵盖不同的活动类型和管道。对每种类型的检验表明，俱乐部和场馆内的活动继续支持本地粉丝互动，而数位活动则将品牌故事延伸至行动和社交平台，指示牌继续发挥其在现场活动中提升品牌知名度的传统作用。从体育场内的体验式接待区到直播过程中的互动迭加层，每种类型都提供了独特的接点。

同时，赛事赞助能让冠名赞助商和二次性赞助商直接接触到关键时刻。媒体赞助则利用了转播权和数位内容生态系统，而冠名赞助则与高知名度赛事和顶级品牌紧密相连。时机也是关键因素：赛前活动透过预热宣传活动营造期待感，赛中活动捕捉赛事高潮，赛后活动则能持续引发粉丝讨论，巩固品牌好感。

此类赞助策略的发展可分为竞技赞助和训练赞助。竞技赞助旨在将品牌与大型赛事的盛况和规模相结合，而训练赞助则着重于运动员表现的支持和培养。此外，依运动类型分析市场，可以发现电子竞技的影响力正日益增强，与传统运动并驾齐驱。自行车和马拉松等耐力型运动需要耐用的装备和耐力主题的品牌宣传，而拳击、网球等个人项目则更注重运动员的个人故事。 F1和MotoGP等赛车运动的推广活动能够快速建立品牌联想，而篮球、橄榄球等团队运动则提供大众化的集体体验。这个全面的市场区隔框架为品牌提供了多种途径，使其能够客製化推广策略并最大限度地提升品牌影响力。

透过分析区域动态，可以发现美洲、欧洲、中东和非洲以及亚太地区独特的体育赞助趋势。

区域分析揭示了区域差异如何影响运动赞助策略。在美洲，成熟的商业性模式和先进的数位基础设施正在推动以数据分析、个人化内容和大学体育合作为重点的伙伴关係。该地区的品牌正利用其强大的体育生态系统，试点创新的粉丝互动模式，并在更广泛推广之前完善绩效指标。

在欧洲、中东和非洲，足球和橄榄球等传统体育项目在赞助组合中仍然占据主导地位，这得益于对体育场馆现代化和接待体验的持续投入。该地区的赞助商正在努力平衡传统与最尖端科技，透过整合扩增实境技术和身临其境型球迷区，为历史悠久的赛事注入新的活力。这些市场的政治和经济多样性也促使赞助商采用灵活的伙伴关係模式和在地化的通讯。

同时，亚太地区正经历市场快速扩张和政府对体育项目的大力支持。板球、橄榄球和羽毛球的赞助需求激增，而电子竞技和移动优先的营销活动则充分利用了高互联网普及率和年轻化人口结构的优势。该地区的品牌正优先考虑可扩展的数位化行销活动，并与政府机构进行策略合作，以扩大影响力并有效应对监管环境。

检验各大品牌的赞助策略，展现创新合作如何提升粉丝参与度并最大化影响力。

对主要企业赞助案例的分析揭示了它们在提升用户参与度和最大化品牌影响力方面采取的不同策略。耐吉和阿迪达斯始终处于领先地位，它们将运动员的故事与尖端产品相结合，打造从基层赛事到全球锦标赛的完整叙事框架。与运动员和团队的合作充分利用了他们独特的个人品牌，从而提供能够与目标受众产生深刻共鸣的内容。

能量饮料和生活风格品牌正透过赛事主办和社区锦标赛等方式，尤其是在电子竞技和极限运动领域，开拓新的细分市场。着重内容创作和基层推广，帮助品牌建立起忠实的粉丝群和持久的品牌认知度。同时，全球航空公司和金融服务公司持续大力投资顶级体育赛事的冠名赞助，利用款待、跨平台媒体版权和VIP体验等资源，巩固与客户的高触感关係。

技术赞助商已成为推动数位转型的重要合作伙伴，他们提供连接解决方案、扩增实境体验和效能分析工具，以提升场上表现和场下互动。这些企业策略展现了领导品牌如何透过创新保持竞争力、拓展互动管道，并为加盟商和球迷创造可衡量的价值。

为产业领导者制定切实可行的策略，以提升赞助投资报酬率、培养粉丝忠诚度并自信应对新兴市场变革。

为了掌握新机会，产业领导者应建立数位化优先的思维模式，优先考虑身临其境型、数据主导的行销活动。整合基于区块链的票务系统、扩增实境滤镜和个人化内容传送，可以提升粉丝参与度，同时产生可执行的洞察。此外，将永续性指标纳入赞助计划，例如减少活动场馆的碳排放和支持社区发展，将引起日益注重价值的受众的共鸣。

我们也建议您拓展赞助组合，不仅涵盖传统运动项目，也要关注电竞等快速成长的领域。建立灵活的预算模式和紧急机制，有助于您应对地缘政治变化、关税调整和突发的市场波动。此外，与当地合作伙伴建立合作关係，并利用微型网红的力量，可以帮助您更深入地渗透到目标区域，并与真正的受众建立联繫。

最后，实施一套与品牌整体目标相符的严格衡量框架，能够帮助赞助商量化曝光量以外的投资报酬率。采用统一的仪錶板来追踪互动、情感和转换指标，可以让决策者即时优化广告曝光率，并持续提升绩效。

一套严谨的调查方法，结合质性访谈、量化资料分析和竞争基准化分析，以提供可靠的洞见。

分析是基于严谨的调查方法，结合了第一手资料和第二手资料。第一手资料是透过对赞助商高阶主管、版权方、赛事组织者和运动员代表的深度访谈收集的。此外，还透过对粉丝和观众的调查来了解他们不断变化的偏好和参与行为，从而补充了这些定性见解。

二手研究包括对行业出版物、期刊和可靠资料库的全面检索，以确保研究结果基于最新发展动态和基准研究。量化资料分析采用统计方法揭示赞助投资与参与效果之间的相关性，而主题分析则揭示关键的叙事趋势。

我们指南结构化的细分框架，根据赞助类型、类别、时间、用途和体育项目对赞助进行分类。所有研究结果均经过同行检验，并与先前的案例研究进行比对，以确保其准确性和有效性。这种三重方法确保了所提出的见解可靠且具有可操作性。

对体育赞助产业的转变、关税影响、市场区隔和策略发展路径的全面结论

当前体育赞助格局的特点是技术快速普及、消费者期望不断变化以及经济逆风不断演变。由于关税导致製作成本上升，品牌正转向本地化活动和数位管道，以在控制预算的同时保持影响力。同时，从活动类型到运动项目等不断扩展的细分模式，为品牌提供了许多与目标受众互动的策略途径。

成熟市场强调数据主导的个人化，而新兴市场则利用政府支持和行动优先的行销活动。领先品牌证明，创新的故事讲述、真实的运动员伙伴关係以及无缝整合的数位体验是成功的关键。结合这些洞察，相关人员可以製定具有韧性、适应性强且以长期粉丝价值为中心的赞助策略。

展望未来，那些拥抱永续性、建立协作生态系统并实施即时衡量框架的行业领导者将更有可能取得成功。以目标为主导的倡议与身临其境型技术的融合将继续重新定义体育赞助的边界，为品牌建立持久的情感联繫并取得切实可见的商业成果开闢道路。

目录

第一章：序言

第二章调查方法

第三章执行摘要

第四章 市场概览

第五章 市场洞察

  • 更重视数位赞助与身临其境型粉丝互动技术
  • 对数据驱动的赞助效果和受众洞察的需求日益增长
  • NIL（姓名、形象和肖像权）合约的引入为大学运动创造了新的赞助机会。
  • 女性运动赞助的激增是由曝光、公平和品牌诚信所驱动的。
  • 电子竞技作为青年赞助的重要平台的发展
  • 人们对永续性和以目标主导的体育赞助宣传活动越来越感兴趣
  • 运动员影响力人士越来越多地融入以社交为先的品牌故事叙述中
  • 在赞助活动中采用区块链、NFT 和粉丝代币
  • 金融科技和加密货币品牌正在迅速投资备受瞩目的体育场馆。
  • 区域联赛扩张吸引全球赞助商进入当地球迷生态系统

第六章美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

第八章：按类型分類的运动赞助市场

  • 振兴俱乐部和场所
  • 数位激活
  • 符号

第九章：按类别分類的运动赞助市场

  • 服装赞助
  • 活动赞助
  • 媒体赞助
  • 冠名赞助

第十章：按激活时机分類的运动赞助市场

  • 事件启动
  • 活动后激活
  • 活动前激活

第十一章 按应用分類的体育赞助市场

  • 比赛赞助
  • 培训赞助

第十二章：按运动类型分類的运动赞助市场

  • 电竞
  • 耐力运动
    • 骑自行车
    • 马拉松
  • 个人运动
    • 拳击
    • 高尔夫球
    • 综合格斗
    • 网球
  • 赛车运动
    • 一级方程式赛车
    • MotoGP
  • 团队运动
    • 棒球
    • 篮球
    • 蟋蟀
    • 足球
    • 橄榄球

第十三章：按地区分類的运动赞助市场

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十四章：按群体分類的运动赞助市场

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十五章：各国运动赞助市场

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十六章 竞争格局

  • 2024年市占率分析
  • FPNV定位矩阵，2024
  • 竞争分析
    • Adidas AG
    • Anheuser-Busch InBev SA/NV
    • Emirates Group
    • Hyundai Motor Company
    • Monster Beverage Corporation
    • Nike, Inc.
    • PepsiCo, Inc.
    • Puma SE
    • Qatar Airways Group, QCSC
    • Red Bull GmbH
    • Samsung Electronics Co., Ltd.
    • The Coca-Cola Company
    • The Procter & Gamble Company
    • Visa Inc.
    • Allianz Group
    • Mastercard Inc.
Product Code: MRR-957C47F93F03

The Sports Sponsorship Market is projected to grow by USD 195.50 billion at a CAGR of 7.89% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 106.44 billion
Estimated Year [2025] USD 114.47 billion
Forecast Year [2032] USD 195.50 billion
CAGR (%) 7.89%

Opening the Door to a Dynamic Era of Sports Sponsorship Where Innovation and Emotional Connection Drive Unprecedented Brand Engagement

The world of sports sponsorship has evolved from simple logo placements on jerseys to immersive brand ecosystems that drive fan engagement at every touchpoint. Brands are no longer content with static visibility; they demand dynamic experiences that resonate emotionally with diverse audiences. This evolution has been propelled by a confluence of shifting consumer expectations, technological breakthroughs and an intensified focus on authenticity. Sponsors are increasingly integrating narrative-driven campaigns, personalized digital activations and purpose-led initiatives to forge deeper connections with fans.

As we step into 2025, the value proposition of sports sponsorship has expanded beyond traditional metrics. The modern landscape demands a holistic approach encompassing data-driven decision-making, seamless omnichannel activations and sustainable partnerships. In this introduction, we explore how these foundational changes set the stage for an era where brands and rights holders collaborate more closely than ever to co-create memorable experiences. By understanding these core dynamics, stakeholders can better navigate opportunities and challenges within this dynamic ecosystem.

Witnessing the Convergence of Digital Transformation Sustainability and Fan-Centric Strategies Reshaping Sponsorship Partnerships Globally

In recent years, the sports sponsorship landscape has undergone a profound transformation, driven by the convergence of digital innovation and consumer empowerment. Advances in real-time data analytics have enabled brands to measure engagement more precisely, shifting the focus from mere visibility to meaningful interaction. At the same time, social media and streaming platforms have democratized content delivery, allowing sponsors to engage fans on personal devices and through interactive formats. These shifts have empowered fans to demand more immersive experiences, compelling sponsors to rethink their traditional playbooks.

Simultaneously, sustainability has emerged as a core pillar in sponsorship strategies. Environmental responsibility, social impact and governance standards now influence partnership decisions and campaign design. Brands are collaborating with rights holders to create activations that highlight eco-friendly initiatives such as zero-waste stadiums, carbon-neutral events and community-driven programs. Consequently, sponsors that align their values with those of modern audiences are seizing competitive advantage while fostering long-term brand loyalty. These transformative shifts underscore the need for agile, fan-centric approaches that embrace both technological innovation and purpose-driven execution.

Assessing How New Tariff Measures Introduced in 2025 Are Restructuring Supply Chains Driving Localized Sponsorship Activations and Cost Management

The introduction of new tariff measures in the United States during 2025 has reshaped the economic environment for sports sponsorship in profound ways. Imposed on a range of imported sports equipment, apparel and signage materials, these tariffs have led to a recalibration of supply chain strategies and budget allocations. Brands have encountered increased costs for production and logistics, prompting many to reconsider their manufacturing sources, explore domestic partnerships and negotiate more flexible supplier agreements.

As a result, sponsorship teams have adapted by investing in localized production facilities and accelerating the adoption of digital activations that are less reliant on physical imports. This shift has also placed a premium on creative event design, leveraging virtual experiences and on-demand content to offset rising material expenses. Moreover, careful scenario planning and agile contract structures have become essential tools for managing cost volatility. Through these adaptive measures, sponsors are mitigating tariff-driven pressures while maintaining the integrity and impact of their brand activations.

Unlocking Deep Market Segmentation Insights That Illuminate Diverse Sponsorship Opportunities Across Activation Types Categories Timings and Sport Disciplines

Deep market segmentation reveals a multifaceted ecosystem of sponsorship opportunities across different types of activations and channels. When examining based on type, one observes that club and venue activations continue to anchor local fan engagement while digital activations extend brand storytelling into mobile and social platforms, and signage maintains its classic role in reinforcing visibility during live events. Each type offers distinct touchpoints, from experiential hospitality zones within stadiums to interactive overlays during streamed broadcasts.

Exploring sponsorship through the lens of category highlights the strategic importance of apparel partnerships, which enable brands to integrate with athlete movements and merchandise, whereas event sponsorship provides title and secondary sponsors with direct association to key moments. Media sponsorship leverages broadcasting rights and digital content ecosystems, and title sponsorship commands top-tier brand alignment with high-profile competitions. Timing is another crucial dimension: pre-event activations build anticipation through teaser campaigns, in-event activations capture peak excitement, and post-event programs sustain fan conversation and goodwill.

Applications of these sponsorship strategies bifurcate into competition sponsorship, where brands align with the spectacle and scale of major tournaments, and training sponsorship, which emphasizes performance support and athlete development. Finally, dissecting the market by sport type underscores the growing influence of e-sports alongside traditional categories. Endurance sports such as cycling and marathons demand durable equipment and endurance-themed branding, while individual disciplines from boxing to tennis hinge on personal athlete narratives. Motorsports activations in Formula 1 and MotoGP fuel high-speed brand associations, and team sports from basketball to rugby offer mass-audience communal experiences. This comprehensive segmentation framework illuminates diverse pathways for brands to tailor their activation tactics and maximize resonance.

Analyzing Regional Dynamics to Reveal Unique Sports Sponsorship Trends That Vary Across Americas Europe Middle East Africa and Asia-Pacific Landscapes

Regional analysis underscores how geographic differences shape sports sponsorship strategies. In the Americas, commercial sophistication and advanced digital infrastructure have fostered partnerships that emphasize data analytics, personalized content and collegiate sports alliances. Brands in this region leverage robust sports ecosystems to pilot innovative fan engagement models and refine performance metrics before rolling them out more broadly.

Across Europe, the Middle East and Africa, heritage sports like soccer and rugby continue to dominate sponsorship portfolios, supported by growing investments in stadium modernization and hospitality experiences. Sponsors here balance tradition with cutting-edge technology, integrating augmented reality and immersive fan zones to rejuvenate long-standing competitions. Political and economic diversity across these markets further encourages sponsors to adopt flexible partnership structures and localized messaging.

Meanwhile, the Asia-Pacific landscape is characterized by rapid market expansion and strong government backing of sports initiatives. Cricket, rugby and badminton have seen surging sponsorship interest, while e-sports and mobile-first activations capitalize on high internet penetration and youthful demographics. Brands in this region prioritize scalable digital activations and strategic collaborations with government bodies to amplify reach and navigate regulatory landscapes effectively.

Exploring Key Corporate Sponsorship Strategies Demonstrating How Leading Brands Innovate Collaborate and Elevate Fan Engagement for Maximum Impact

An examination of leading corporate sponsorship players reveals distinct approaches to driving engagement and maximizing brand impact. Nike and Adidas remain at the forefront by integrating athlete storytelling with cutting-edge products, creating narrative arcs that extend from grassroots events to global championships. Their collaborations with individual athletes and teams tap into authentic personal brands, delivering content that resonates deeply with target audiences.

Energy drink and lifestyle brands are exploring niche segments through event ownership and community tournaments, particularly within e-sports and action sports. Their focus on content creation and grassroots activation has yielded loyal followings and sustained brand visibility. Meanwhile, global airlines and financial services firms continue to invest heavily in title sponsorships of premier sporting events, leveraging hospitality, cross-platform media rights and VIP experiences to solidify high-touch relationships with clients.

Technology sponsors have emerged as pivotal partners in driving digital transformation. By providing connectivity solutions, augmented reality experiences and performance analytics tools, they enhance both on-field performance and off-field engagement. These corporate strategies exemplify how leading brands are innovating to sustain relevance, diversify engagement channels and deliver measurable value to both rights holders and fans.

Crafting Actionable Strategies for Industry Leaders to Enhance Sponsorship ROI Foster Fan Loyalty and Navigate Emerging Market Disruptions with Confidence

To capitalize on emerging opportunities, industry leaders should adopt a digital-first mindset that prioritizes immersive and data-driven activations. Integrating blockchain-based ticketing, augmented reality filters and personalized content delivery can amplify fan engagement while generating actionable insights. Simultaneously, embedding sustainability metrics into sponsorship planning-from reducing carbon footprints at event venues to supporting community development-will resonate with increasingly values-driven audiences.

Leaders are also encouraged to diversify their sponsorship portfolios by including fast-growing segments like e-sports alongside traditional sports. Establishing flexible budget models and contingency frameworks will empower teams to pivot in response to geopolitical shifts, tariff changes or sudden market disruptions. Moreover, forging collaborative alliances with local partners and leveraging micro-influencers can unlock deeper regional penetration and authentic audience connections.

Finally, implementing rigorous measurement frameworks that align with overarching brand objectives will enable sponsors to quantify ROI beyond impression counts. By employing unified dashboards that track engagement, sentiment and conversion metrics, decision-makers can optimize activations in real time and ensure continuous performance improvement.

Detailing a Robust Research Methodology Integrating Qualitative Interviews Quantitative Data Analysis and Competitive Benchmarking to Ensure Rigorous Insights

This analysis is rooted in a rigorous methodology combining both primary and secondary research. Primary data was gathered through in-depth interviews with senior sponsorship executives, rights holders, event organizers and athlete representatives. These qualitative insights were complemented by targeted surveys of fans and spectators to capture shifting preferences and engagement behaviors.

Secondary research involved comprehensive reviews of industry publications, trade journals and reputable databases, ensuring that the latest developments and benchmark studies informed the findings. Quantitative data analysis employed statistical techniques to identify correlations between sponsorship investments and engagement outcomes, while thematic analysis uncovered key narrative trends.

A structured segmentation framework guided the categorization of sponsorship by type, category, timing, application and sport discipline. All findings underwent peer validation and cross-referenced against historical case studies to confirm accuracy and relevance. This triangulated approach ensures that the insights presented are both dependable and actionable.

Drawing Comprehensive Conclusions That Synthesize Industry Shifts Tariff Impacts Segmentation and Strategic Paths to Propel Sports Sponsorship Forward

The current sports sponsorship landscape is defined by accelerating technological adoption, shifting consumer expectations and evolving economic headwinds. As brands confront rising production costs driven by tariff measures, they are turning to localized activations and digital channels to preserve impact while managing budgets. At the same time, the proliferation of segmentation paradigms-spanning activation types to sport disciplines-offers an array of strategic pathways for targeted audience engagement.

Regional disparities further shape sponsorship dynamics, with mature markets focusing on data-driven personalization and emerging markets leveraging government support and mobile-first activations. Leading corporations demonstrate that success hinges on innovative storytelling, authentic athlete partnerships and seamless integration of digital experiences. By synthesizing these insights, stakeholders can craft sponsorship strategies that are resilient, adaptive and centered on long-term fan value.

Looking ahead, industry leaders who embrace sustainability, foster collaborative ecosystems and deploy real-time measurement frameworks will be best positioned to thrive. The convergence of purpose-driven initiatives and immersive technology will continue to redefine the boundaries of sports sponsorship, creating avenues for brands to forge lasting emotional connections and achieve tangible business outcomes.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Growing focus on digital sponsorships and immersive fan engagement technologies
  • 5.2. Rising demand for data-driven sponsorship performance and audience insights
  • 5.3. Adoption of NIL deals fueling new sponsorship opportunities in college sports
  • 5.4. Surge in women's sports sponsorship driven by visibility, equity, and brand alignment
  • 5.5. Expansion of esports as a dominant platform for youth-oriented sponsorships
  • 5.6. Growing interest in sustainability and purpose-led sports sponsorship campaigns
  • 5.7. Rising integration of athlete influencers into social-first brand storytelling
  • 5.8. Adoption of blockchain, NFTs, and fan tokens in sponsorship activations
  • 5.9. Surge in fintech and crypto brand investments in high-visibility sports properties
  • 5.10. Expansion of regional leagues attracting global sponsors to local fan ecosystems

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Sports Sponsorship Market, by Type

  • 8.1. Club & Venue Activation
  • 8.2. Digital Activation
  • 8.3. Signage

9. Sports Sponsorship Market, by Category

  • 9.1. Apparel Sponsorship
  • 9.2. Event Sponsorship
  • 9.3. Media Sponsorship
  • 9.4. Title Sponsorship

10. Sports Sponsorship Market, by Activation Timing

  • 10.1. In Event Activation
  • 10.2. Post Event Activation
  • 10.3. Pre Event Activation

11. Sports Sponsorship Market, by Application

  • 11.1. Competition Sponsorship
  • 11.2. Training Sponsorship

12. Sports Sponsorship Market, by Sport Type

  • 12.1. E-Sports
  • 12.2. Endurance Sports
    • 12.2.1. Cycling
    • 12.2.2. Marathons
  • 12.3. Individual Sports
    • 12.3.1. Boxing
    • 12.3.2. Golf
    • 12.3.3. MMA
    • 12.3.4. Tennis
  • 12.4. Motorsports
    • 12.4.1. Formula 1
    • 12.4.2. MotoGP
  • 12.5. Team Sports
    • 12.5.1. Baseball
    • 12.5.2. Basketball
    • 12.5.3. Cricket
    • 12.5.4. Football
    • 12.5.5. Rugby

13. Sports Sponsorship Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Sports Sponsorship Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Sports Sponsorship Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Adidas AG
    • 16.3.2. Anheuser-Busch InBev SA/NV
    • 16.3.3. Emirates Group
    • 16.3.4. Hyundai Motor Company
    • 16.3.5. Monster Beverage Corporation
    • 16.3.6. Nike, Inc.
    • 16.3.7. PepsiCo, Inc.
    • 16.3.8. Puma SE
    • 16.3.9. Qatar Airways Group, Q.C.S.C.
    • 16.3.10. Red Bull GmbH
    • 16.3.11. Samsung Electronics Co., Ltd.
    • 16.3.12. The Coca-Cola Company
    • 16.3.13. The Procter & Gamble Company
    • 16.3.14. Visa Inc.
    • 16.3.15. Allianz Group
    • 16.3.16. Mastercard Inc.

LIST OF FIGURES

  • FIGURE 1. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. SPORTS SPONSORSHIP MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. SPORTS SPONSORSHIP MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. SPORTS SPONSORSHIP MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CLUB & VENUE ACTIVATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY DIGITAL ACTIVATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SIGNAGE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPAREL SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY EVENT SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MEDIA SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TITLE SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY IN EVENT ACTIVATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY POST EVENT ACTIVATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY PRE EVENT ACTIVATION, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY COMPETITION SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TRAINING SPONSORSHIP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY E-SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CYCLING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MARATHONS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BOXING, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY GOLF, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MMA, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TENNIS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FORMULA 1, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY MOTOGP, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 165. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 166. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 167. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 168. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 169. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 170. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 171. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 172. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 173. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 174. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 175. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 176. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 177. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 178. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASEBALL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 179. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 180. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 181. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 182. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 183. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 184. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY BASKETBALL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 185. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 186. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 187. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 188. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 189. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 190. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY CRICKET, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 191. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 192. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 193. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 194. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 195. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 196. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY FOOTBALL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 197. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 198. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 199. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 200. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 201. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 202. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY RUGBY, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 203. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 204. GLOBAL SPORTS SPONSORSHIP MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 205. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 206. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 207. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 208. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 209. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 210. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 211. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 212. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 213. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 214. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 215. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 216. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 217. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 218. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 219. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 220. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 221. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 222. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 223. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 224. AMERICAS SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 225. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 226. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 227. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 228. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 229. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 230. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 231. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 232. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 233. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 234. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 235. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 236. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 237. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 238. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 239. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 240. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 241. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 242. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 243. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 244. NORTH AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 245. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 248. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 249. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 250. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 251. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 252. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 253. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 254. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 255. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 256. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 257. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 258. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 259. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 260. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 261. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 262. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 263. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 264. LATIN AMERICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 265. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 266. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 267. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 268. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 269. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 270. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 271. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 272. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 273. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 274. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 275. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 276. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 277. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 278. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 279. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 280. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 281. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 282. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 283. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 284. EUROPE, MIDDLE EAST & AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 285. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 286. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 287. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 288. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 289. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 290. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 291. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 292. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 293. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 294. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 295. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 296. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 297. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 298. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 299. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 300. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 301. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 302. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 303. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 304. EUROPE SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 305. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 306. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 307. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 308. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 309. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 310. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 311. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 312. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2025-2032 (USD MILLION)
  • TABLE 313. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2018-2024 (USD MILLION)
  • TABLE 314. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY APPLICATION, 2025-2032 (USD MILLION)
  • TABLE 315. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2018-2024 (USD MILLION)
  • TABLE 316. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY SPORT TYPE, 2025-2032 (USD MILLION)
  • TABLE 317. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2018-2024 (USD MILLION)
  • TABLE 318. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY ENDURANCE SPORTS, 2025-2032 (USD MILLION)
  • TABLE 319. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2018-2024 (USD MILLION)
  • TABLE 320. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY INDIVIDUAL SPORTS, 2025-2032 (USD MILLION)
  • TABLE 321. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2018-2024 (USD MILLION)
  • TABLE 322. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY MOTORSPORTS, 2025-2032 (USD MILLION)
  • TABLE 323. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2018-2024 (USD MILLION)
  • TABLE 324. MIDDLE EAST SPORTS SPONSORSHIP MARKET SIZE, BY TEAM SPORTS, 2025-2032 (USD MILLION)
  • TABLE 325. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 326. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 327. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 328. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 329. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2018-2024 (USD MILLION)
  • TABLE 330. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY CATEGORY, 2025-2032 (USD MILLION)
  • TABLE 331. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2018-2024 (USD MILLION)
  • TABLE 332. AFRICA SPORTS SPONSORSHIP MARKET SIZE, BY ACTIVATION TIMING, 2