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市场调查报告书
商品编码
1606681

需求端平台市场：按类型、通路和应用划分 - 2025-2030 年全球预测

Demand Side Platforms Market by Type (Full-service DSPs, Self-serve DSPs), Channel (Display, Mobile, Native), Application - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 193 Pages | 商品交期: 最快1-2个工作天内

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2023年需求端平台市场规模预估为231亿美元，预估2024年将达260.2亿美元，复合年增长率为12.90%，2030年将达540.4亿美元。

需求端平台 (DSP) 是一种自动化系统，可让广告主和负责人在各种广告交易平臺和网路上即时购买数位广告空间。 DSP 的本质是其简化和优化购买流程以及提供有针对性的资料主导广告的能力。 DSP 让广告主在一个介面中管理多个广告交易平臺，从而提供一种经济高效且扩充性的方式来覆盖广泛的受众。 DSP 服务于多种行业，包括电子商务、汽车和技术，并以其广泛的最终用途而闻名。市场成长是由程序化广告的日益普及以及对更有效率、更有针对性的广告宣传的需求所推动的。资料分析的不断涌入正在增强 DSP 的功能，为负责人提供更深入的洞察并改进目标定位。新的商机在于人工智慧和机器学习的融合，以进一步细化广告定位并提高投资报酬率。行动和影片广告的扩张也显示出巨大的成长潜力。然而，市场成长面临资料隐私问题、广告诈骗以及管理各种数位管道的复杂性等限制。 GDPR 和 CCPA 等法律法规可能会透过限制资料使用和定位来影响 DSP 营运。 DSP 创新可能是透过推进人工智慧驱动的预测分析、探索区块链的透明度以及开发更复杂的诈欺技术来推动的。探索保护用户隐私的解决方案也可能为该领域打开新的大门。市场仍然充满活力，快速的技术进步需要适应性策略和持续创新。公司应专注于提高 DSP 透明度和课责，以建立与客户和最终用户的信任。透过利用人工智慧的进步、了解监管环境并专注于道德广告实践，公司可以有效地利用 DSP 的力量，并在这个快速发展的市场中获得竞争优势。

主要市场统计
基准年[2023] 231亿美元
预计年份 [2024] 260.2亿美元
预测年份 [2030] 540.4亿美元
复合年增长率（%） 12.90%

市场动态：揭示快速发展的需求端平台市场的关键市场洞察

需求端平台市场正因供需的动态交互作用而转变。了解这些不断变化的市场动态可以帮助企业做出明智的投资决策、策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时也能帮助企业了解消费行为及其对製造业的影响。

  • 市场驱动因素
    • 用于买卖数位广告空间的程序化广告快速成长
    • 由于行动装置的使用增加而导致需求增加
    • 电子商务成长与业务数位转型
  • 市场限制因素
    • DSP 引发对资料隐私的担忧
  • 市场机会
    • DSP 中更采用人工智慧和机器学习技术
    • 动态广告创新和个人化 DSP 的巨大潜力
  • 市场挑战
    • DSP 的资料品质不一致且缺乏标准化指标

波特五力：驾驭需求端平台市场的策略工具

波特的五力框架是了解市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点并避免潜在的挑战，从而确保更强大的市场地位。

PESTLE分析：了解需求端平台市场的外部影响

外部宏观环境因素对塑造需求端平台市场表现动态起着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并帮助他们做出积极主动的决策。

市场占有率分析 了解需求端平台市场竞争格局

对需求端平台市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵需求端平台市场供应商绩效评估

FPNV 定位矩阵是评估需求端平台市场供应商的重要工具。此矩阵允许业务组织根据供应商的商务策略和产品满意度评估供应商，从而做出符合其目标的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析和建议描绘了需求端平台市场的成功之路

需求端平台市场的策略分析对于旨在加强其在全球市场的影响力的公司至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：对当前市场环境的详细审查、主要企业的广泛资料、对其在市场中的影响力和整体影响力的评估。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，以帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 用于买卖数位广告空间的程序化广告快速成长
      • 由于行动装置的使用增加，需求增加
      • 电子商务成长与商业数位转型
    • 抑制因素
      • 人们对 DSP 中资料隐私的担忧与日俱增
    • 机会
      • 越来越多地将人工智慧和机器学习技术融入 DSP
      • 动态广告创新和个人化 DSP 的巨大潜力
    • 任务
      • 资料品质不一致且缺乏 DSP 标准化指标
  • 市场区隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章需求端平台市场：依类型

  • 全方位服务DSP
  • 自助式DSP

第七章需求端平台市场：按通路

  • 萤幕
  • 智慧型手机
  • 本国的
  • 影片

第八章需求端平台市场：依应用分类

  • 车
  • 金融
  • 零售
  • 通讯

第九章美洲需求端平台市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第十章亚太需求端平台市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十一章 欧洲、中东、非洲需求端平台市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十二章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
  • 战略分析和建议

公司名单

  • Adform
  • Adkernel
  • Adobe Inc.
  • Amazon.com, Inc.
  • Amobee Inc. by Tremor International Ltd.
  • Basis Global Technologies, Inc.
  • Bidease Inc.
  • Choozle, Inc.
  • Criteo
  • Demandbase, Inc.
  • Eskimi
  • Google LLC by Alphabet Inc.
  • Gourmet Ads Pty Ltd.
  • Illumin by AcuityAds Inc.
  • LiveRamp
  • MediaMath, Inc.
  • Mediasmart Mobile, SL by Affle
  • Meta Platforms, Inc.
  • Microsoft Corporation
  • Moloco, Inc.
  • Simplifi Holdings, LLC
  • SmartyAds Inc.
  • StackAdapt Inc.
  • The Trade Desk, Inc.
  • Viant Technology LLC
Product Code: MRR-2A0283E25695

The Demand Side Platforms Market was valued at USD 23.10 billion in 2023, expected to reach USD 26.02 billion in 2024, and is projected to grow at a CAGR of 12.90%, to USD 54.04 billion by 2030.

Demand Side Platforms (DSPs) are automated systems that allow advertisers and marketers to purchase digital advertising space in real-time across various ad exchanges and networks. The essential nature of DSPs lies in their ability to streamline and optimize the buying process, offering targeted, data-driven advertising. They enable advertisers to manage multiple ad exchanges through a single interface, providing a cost-efficient and scalable way to reach a broader audience. DSPs serve industries across e-commerce, automotive, technology, and more, underscoring their versatile end-use scope. Market growth is fueled by the increasing adoption of programmatic advertising and the demand for more efficient and targeted ad campaigns. The growing influx of data analytics enhances DSP capabilities, offering marketers deeper insights and improved targeting. Emerging opportunities lie in the integration of artificial intelligence and machine learning to further refine ad targeting and increase ROI. The expansion of mobile and video advertising also presents significant growth avenues. However, market growth faces constraints such as data privacy concerns, ad fraud, and the complexity of managing various digital channels. Legal regulations like GDPR and CCPA could affect DSP operations by placing limitations on data usage and targeting. Innovation in DSPs can thrive by advancing AI-driven predictive analytics, exploring blockchain for transparency, and developing more sophisticated anti-fraud technologies. Research into user privacy-preserving solutions could also open new doors in this space. The market remains dynamic, with rapid technological advancements, necessitating adaptive strategies and continuous innovation. Companies should focus on enhancing the transparency and accountability of DSPs to build trust with clients and end-users. By leveraging advancements in AI, understanding regulatory landscapes, and emphasizing ethical ad practices, businesses can effectively harness DSP capabilities and secure competitive advantages in this fast-evolving market.

KEY MARKET STATISTICS
Base Year [2023] USD 23.10 billion
Estimated Year [2024] USD 26.02 billion
Forecast Year [2030] USD 54.04 billion
CAGR (%) 12.90%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Demand Side Platforms Market

The Demand Side Platforms Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Rapid growth of programmatic advertising for buying and selling of digital ad space
    • Rising demand owing to increasing usage of mobile devices
    • Growth of eCommerce and the digital transformation of businesses
  • Market Restraints
    • Growing concerns over data privacy with DSPs
  • Market Opportunities
    • Increasing incorporation of AI and machine learning technologies into DSPs
    • High potential of dynamic ad creative and personalized DSPs
  • Market Challenges
    • Inconsistent data quality and the lack of standardized metrics of DSPs

Porter's Five Forces: A Strategic Tool for Navigating the Demand Side Platforms Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Demand Side Platforms Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Demand Side Platforms Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Demand Side Platforms Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Demand Side Platforms Market

A detailed market share analysis in the Demand Side Platforms Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Demand Side Platforms Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Demand Side Platforms Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Demand Side Platforms Market

A strategic analysis of the Demand Side Platforms Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Demand Side Platforms Market, highlighting leading vendors and their innovative profiles. These include Adform, Adkernel, Adobe Inc., Amazon.com, Inc., Amobee Inc. by Tremor International Ltd., Basis Global Technologies, Inc., Bidease Inc., Choozle, Inc., Criteo, Demandbase, Inc., Eskimi, Google LLC by Alphabet Inc., Gourmet Ads Pty Ltd., Illumin by AcuityAds Inc., LiveRamp, MediaMath, Inc., Mediasmart Mobile, S.L. by Affle, Meta Platforms, Inc., Microsoft Corporation, Moloco, Inc., Simplifi Holdings, LLC, SmartyAds Inc., StackAdapt Inc., The Trade Desk, Inc., and Viant Technology LLC.

Market Segmentation & Coverage

This research report categorizes the Demand Side Platforms Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Full-service DSPs and Self-serve DSPs.
  • Based on Channel, market is studied across Display, Mobile, Native, and Video.
  • Based on Application, market is studied across Automotive, Financial, Retail, and Telecommunications.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Rapid growth of programmatic advertising for buying and selling of digital ad space
      • 5.1.1.2. Rising demand owing to increasing usage of mobile devices
      • 5.1.1.3. Growth of eCommerce and the digital transformation of businesses
    • 5.1.2. Restraints
      • 5.1.2.1. Growing concerns over data privacy with DSPs
    • 5.1.3. Opportunities
      • 5.1.3.1. Increasing incorporation of AI and machine learning technologies into DSPs
      • 5.1.3.2. High potential of dynamic ad creative and personalized DSPs
    • 5.1.4. Challenges
      • 5.1.4.1. Inconsistent data quality and the lack of standardized metrics of DSPs
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Demand Side Platforms Market, by Type

  • 6.1. Introduction
  • 6.2. Full-service DSPs
  • 6.3. Self-serve DSPs

7. Demand Side Platforms Market, by Channel

  • 7.1. Introduction
  • 7.2. Display
  • 7.3. Mobile
  • 7.4. Native
  • 7.5. Video

8. Demand Side Platforms Market, by Application

  • 8.1. Introduction
  • 8.2. Automotive
  • 8.3. Financial
  • 8.4. Retail
  • 8.5. Telecommunications

9. Americas Demand Side Platforms Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Demand Side Platforms Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Demand Side Platforms Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Adform
  • 2. Adkernel
  • 3. Adobe Inc.
  • 4. Amazon.com, Inc.
  • 5. Amobee Inc. by Tremor International Ltd.
  • 6. Basis Global Technologies, Inc.
  • 7. Bidease Inc.
  • 8. Choozle, Inc.
  • 9. Criteo
  • 10. Demandbase, Inc.
  • 11. Eskimi
  • 12. Google LLC by Alphabet Inc.
  • 13. Gourmet Ads Pty Ltd.
  • 14. Illumin by AcuityAds Inc.
  • 15. LiveRamp
  • 16. MediaMath, Inc.
  • 17. Mediasmart Mobile, S.L. by Affle
  • 18. Meta Platforms, Inc.
  • 19. Microsoft Corporation
  • 20. Moloco, Inc.
  • 21. Simplifi Holdings, LLC
  • 22. SmartyAds Inc.
  • 23. StackAdapt Inc.
  • 24. The Trade Desk, Inc.
  • 25. Viant Technology LLC

LIST OF FIGURES

  • FIGURE 1. DEMAND SIDE PLATFORMS MARKET RESEARCH PROCESS
  • FIGURE 2. DEMAND SIDE PLATFORMS MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. DEMAND SIDE PLATFORMS MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. DEMAND SIDE PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. DEMAND SIDE PLATFORMS MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. DEMAND SIDE PLATFORMS MARKET DYNAMICS
  • TABLE 7. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY FULL-SERVICE DSPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY SELF-SERVE DSPS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY DISPLAY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY MOBILE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY NATIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY VIDEO, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY AUTOMOTIVE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY FINANCIAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY RETAIL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL DEMAND SIDE PLATFORMS MARKET SIZE, BY TELECOMMUNICATIONS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 24. ARGENTINA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 26. ARGENTINA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 27. BRAZIL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 28. BRAZIL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 29. BRAZIL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 30. CANADA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. CANADA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 32. CANADA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 33. MEXICO DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 34. MEXICO DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 35. MEXICO DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 36. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES DEMAND SIDE PLATFORMS MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 40. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 42. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 44. AUSTRALIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 45. AUSTRALIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 46. AUSTRALIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 47. CHINA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. CHINA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 49. CHINA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 50. INDIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 51. INDIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 52. INDIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 53. INDONESIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. INDONESIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 55. INDONESIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 56. JAPAN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 57. JAPAN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 58. JAPAN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 59. MALAYSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. MALAYSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 61. MALAYSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 62. PHILIPPINES DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 63. PHILIPPINES DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 64. PHILIPPINES DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 65. SINGAPORE DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. SINGAPORE DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 67. SINGAPORE DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 68. SOUTH KOREA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 69. SOUTH KOREA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 70. SOUTH KOREA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 71. TAIWAN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 72. TAIWAN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 73. TAIWAN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 74. THAILAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 75. THAILAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 76. THAILAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 77. VIETNAM DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 78. VIETNAM DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 79. VIETNAM DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 80. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 82. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 84. DENMARK DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 85. DENMARK DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 86. DENMARK DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 87. EGYPT DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 88. EGYPT DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 89. EGYPT DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 90. FINLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 91. FINLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 92. FINLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 93. FRANCE DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 94. FRANCE DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 95. FRANCE DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 96. GERMANY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. GERMANY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 98. GERMANY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 99. ISRAEL DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 100. ISRAEL DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 101. ISRAEL DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 102. ITALY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 103. ITALY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 104. ITALY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 105. NETHERLANDS DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 106. NETHERLANDS DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 107. NETHERLANDS DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 108. NIGERIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 109. NIGERIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 110. NIGERIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 111. NORWAY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 112. NORWAY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 113. NORWAY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 114. POLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. POLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 116. POLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 117. QATAR DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 118. QATAR DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 119. QATAR DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 120. RUSSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 121. RUSSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 122. RUSSIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 123. SAUDI ARABIA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 124. SAUDI ARABIA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 125. SAUDI ARABIA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 126. SOUTH AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 128. SOUTH AFRICA DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 129. SPAIN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 130. SPAIN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 131. SPAIN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 132. SWEDEN DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 133. SWEDEN DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 134. SWEDEN DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 135. SWITZERLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 136. SWITZERLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 137. SWITZERLAND DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 138. TURKEY DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 139. TURKEY DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 140. TURKEY DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 141. UNITED ARAB EMIRATES DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED ARAB EMIRATES DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED ARAB EMIRATES DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED KINGDOM DEMAND SIDE PLATFORMS MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED KINGDOM DEMAND SIDE PLATFORMS MARKET SIZE, BY CHANNEL, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED KINGDOM DEMAND SIDE PLATFORMS MARKET SIZE, BY APPLICATION, 2018-2030 (USD MILLION)
  • TABLE 147. DEMAND SIDE PLATFORMS MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 148. DEMAND SIDE PLATFORMS MARKET, FPNV POSITIONING MATRIX, 2023