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市场调查报告书
商品编码
1608074

游戏内广告市场：按类型、类别、格式、平台、支付模式、广告平台划分 - 2025-2030 年全球预测

In-Game Advertising Market by Type (Advergaming, Dynamic Ads, Static Ads), Category (Around-The-Game, Away-From-The-Game, Blended In-Game), Format, Platform, Payment Model, Advertising Platform - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 185 Pages | 商品交期: 最快1-2个工作天内

价格

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2023 年游戏内广告市场价值为 81.3 亿美元，预计到 2024 年将达到 93.5 亿美元，复合年增长率为 11.55%，到 2030 年将达到 174.7 亿美元。

游戏内广告是指在电玩游戏中整合促销内容，以改善游戏体验，同时产生收益。此类广告可以采取多种形式，包括数位广告看板、植入式广告和品牌虚拟商品。游戏内广告的需求源自于游戏开发商将产品收益的需要，同时为游戏玩家提供非侵入性的广告体验。广泛应用于行动、PC、主机游戏平台，服务于冒险、动作、运动、模拟游戏等细分领域。最终用途范围包括主要针对千禧世代和 Z 世代的广告商，他们在这些互动环境中花费了大量时间。市场成长受到游戏日益普及、技术进步和用户参与度不断提高的影响。广告技术的创新（例如程序化采购和即时分析）允许广告商更有效地客製化内容以提高投资回报率，从而提供了巨大的潜在机会。为了利用这些优势，公司应该投资开发更整合的原生广告体验，以补充而不是中断游戏玩法。然而，仍然存在可能对用户体验产生负面影响的限制，例如广告拦截技术和玩家对过度侵入性广告的强烈抵制。也存在一些挑战，例如游戏平台的多样性以及需要强大的分析来准确衡量广告效果。创新的关键领域包括扩增实境(AR) 和虚拟实境 (VR) 游戏环境，使沉浸式广告体验与游戏玩法无缝融合。此外，即时分析和人工智慧驱动的个人化为瞄准精确的消费者群体提供了开拓的潜力。游戏内广告市场不断发展，显示广告呈现出更动态和以用户为中心的趋势。为了成功成长，相关人员保持敏捷并专注于消费者体验至关重要。

主要市场统计
基准年[2023] 81.3亿美元
预计年份 [2024] 93.5亿美元
预测年份 [2030] 174.7亿美元
复合年增长率（%） 11.55%

市场动态：揭示快速发展的游戏内广告市场的关键市场洞察

游戏内广告市场正因供需的动态交互作用而转变。了解这些不断变化的市场动态可以帮助企业做出明智的投资决策、策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时消费行为及其对製造成本的影响以及对采购趋势的影响。

  • 市场驱动因素
    • 年轻一代电子游戏流行趋势
    • 全球游戏受众不断增长
    • 提高品牌知名度、参与度和转换率的需求日益增加
  • 市场限制因素
    • 对创新内容和版面的控制有限
  • 市场机会
    • AR/VR技术在游戏内广告的应用
    • 游戏内广告中个人化体验的出现
  • 市场挑战
    • 供应链透明度持续存在的问题

波特五力：驾驭游戏内广告市场的策略工具

波特的五力框架是了解游戏内广告市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势、解决弱点并避免潜在的挑战，以确保更强大的市场地位。

PESTLE分析：了解外部对游戏内广告市场的影响

外部宏观环境因素在塑造游戏内广告市场的绩效动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并为他们做出积极主动的决策做好准备。

市场占有率分析 了解游戏内广告市场的竞争状况

对游戏内广告市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV定位矩阵游戏内广告市场厂商绩效评估

FPNV定位矩阵是评估游戏内广告市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析与建议 绘製游戏内广告市场的成功之路

游戏内广告市场的策略分析对于旨在加强其在全球市场的影响力的公司至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：对当前市场环境的详细审查、主要企业的广泛资料、对其在市场中的影响力和整体影响力的评估。

2. 市场开拓：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、开拓地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 电玩游戏在年轻一代呈上升趋势
      • 全球游戏受众不断增长
      • 提高品牌知名度、参与度和转换率的需求增加
    • 抑制因素
      • 对创新内容和版面的控制有限
    • 机会
      • AR/VR技术在游戏内广告的应用
      • 游戏内广告个人化体验的出现
    • 任务
      • 供应链透明度持续存在的问题
  • 市场区隔分析
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章 游戏内广告市场：依类型

  • 游戏式广告
  • 动态广告
  • 静态广告

第七章 游戏内广告市场：依类别

  • 围绕游戏
  • 游戏以外
  • 融入游戏中

第八章 游戏内广告市场（依业态划分）

  • 音讯广告
  • 优惠券广告
  • 展示横幅
  • 展开式广告
  • 插播式广告
  • 可播放的广告
  • 奖励影片广告

第9章 游戏内广告市场：依平台划分

  • 主机游戏
  • 手机游戏
  • 电脑游戏

第10章依付费模式分類的游戏内广告市场

  • 每次点击费用
  • 每次参与成本
  • 广告曝光率成本

第十一章 游戏内广告市场（依广告平台划分）

  • 第一方出版商
  • 第三方广告网络

第十二章 美洲游戏内广告市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第十三章 亚太地区游戏内广告市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十四章 欧洲、中东、非洲游戏内广告市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十五章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争情境分析
  • 战略分析和建议

公司名单

  • AdInMo
  • Adverty
  • Anzu Virtual Reality Ltd.
  • AppsFlyer
  • Bidstack
  • Blizzard Entertainment, Inc.
  • Chartboost, Inc. by Zynga
  • Electronic Arts Inc.
  • Frameplay
  • Gadsme
  • Google LLC by Alphabet Inc.
  • GumGum, Inc.
  • InMobi
  • Ironsource Ltd.
  • MediaSpike
  • Motive Interacttuive Inc.
  • NeoReach
  • Network N
  • Overwolf
  • Playwire LLC
  • Pubfinity
  • Rapidfire Inc.
  • Super League Gaming
  • Venatus
  • WPP PLC
Product Code: MRR-C002B1C997CE

The In-Game Advertising Market was valued at USD 8.13 billion in 2023, expected to reach USD 9.35 billion in 2024, and is projected to grow at a CAGR of 11.55%, to USD 17.47 billion by 2030.

In-game advertising refers to the integration of promotional content within video games, enhancing the gaming experience while generating revenue. This type of advertising can take many forms, such as digital billboards, product placements, and branded virtual goods. The necessity of in-game advertising stems from the need for game developers to monetize their products while offering gamers a non-invasive ad experience. It is widely applied across mobile, PC, and console gaming platforms, serving segments like adventure, action, sports, and simulation games. The end-use scope primarily includes advertisers targeting millennials and Gen Z audiences, who spend considerable time in these interactive environments. Market growth is influenced by the rising popularity of gaming, advances in technology, and increased user engagement. Ad technology innovations, such as programmatic buying and real-time analytics, present significant potential opportunities, allowing advertisers to tailor their content more effectively for increased ROI. To capitalize on these, businesses should invest in developing more integrated, native ad experiences that complement the gameplay rather than interrupt it. However, limitations remain, including ad-blocking technologies and gamer backlash against overly intrusive ads, which can impact user experience negatively. Challenges also arise from the diversity of gaming platforms and the need for robust analytics to measure ad effectiveness accurately. Key areas for innovation include augmented reality (AR) and virtual reality (VR) gaming environments, where immersive ad experiences can seamlessly blend with gameplay. Additionally, real-time analytics and AI-driven personalization offer untapped potential for targeting precise consumer segments. The market for in-game advertising continues to evolve, exhibiting a trend towards more dynamic, user-centric ad placements, making it crucial for stakeholders to remain agile and focused on consumer experience to drive growth successfully.

KEY MARKET STATISTICS
Base Year [2023] USD 8.13 billion
Estimated Year [2024] USD 9.35 billion
Forecast Year [2030] USD 17.47 billion
CAGR (%) 11.55%

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving In-Game Advertising Market

The In-Game Advertising Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Proliferating trend of videogames among young generation
    • Increasing gaming audiances across the globe
    • Rising need to create brand awareness, engagement and conversions
  • Market Restraints
    • Limited control over the creative content and placement
  • Market Opportunities
    • Deployment of AR/VR technology in in-game advertising
    • Emergence of personalized experience for in-game advertising
  • Market Challenges
    • Ongoing problems with supply chain transparency

Porter's Five Forces: A Strategic Tool for Navigating the In-Game Advertising Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the In-Game Advertising Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the In-Game Advertising Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the In-Game Advertising Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the In-Game Advertising Market

A detailed market share analysis in the In-Game Advertising Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the In-Game Advertising Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the In-Game Advertising Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the In-Game Advertising Market

A strategic analysis of the In-Game Advertising Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the In-Game Advertising Market, highlighting leading vendors and their innovative profiles. These include AdInMo, Adverty, Anzu Virtual Reality Ltd., AppsFlyer, Bidstack, Blizzard Entertainment, Inc., Chartboost, Inc. by Zynga, Electronic Arts Inc., Frameplay, Gadsme, Google LLC by Alphabet Inc., GumGum, Inc., InMobi, Ironsource Ltd., MediaSpike, Motive Interacttuive Inc., NeoReach, Network N, Overwolf, Playwire LLC, Pubfinity, Rapidfire Inc., Super League Gaming, Venatus, and WPP PLC.

Market Segmentation & Coverage

This research report categorizes the In-Game Advertising Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Type, market is studied across Advergaming, Dynamic Ads, and Static Ads.
  • Based on Category, market is studied across Around-The-Game, Away-From-The-Game, and Blended In-Game.
  • Based on Format, market is studied across Audio Ads, Coupon Ads, Display Banners, Expandable Ads, Interstitial Ads, Playable Ads, and Rewarded Video Ads.
  • Based on Platform, market is studied across Console Games, Mobile Games, and PC Games.
  • Based on Payment Model, market is studied across Cost Per Click, Cost Per Enagagement, and Cost Per Impression.
  • Based on Advertising Platform, market is studied across First-Party Publishers and Third-Party Ad Networks.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Proliferating trend of videogames among young generation
      • 5.1.1.2. Increasing gaming audiances across the globe
      • 5.1.1.3. Rising need to create brand awareness, engagement and conversions
    • 5.1.2. Restraints
      • 5.1.2.1. Limited control over the creative content and placement
    • 5.1.3. Opportunities
      • 5.1.3.1. Deployment of AR/VR technology in in-game advertising
      • 5.1.3.2. Emergence of personalized experience for in-game advertising
    • 5.1.4. Challenges
      • 5.1.4.1. Ongoing problems with supply chain transparency
  • 5.2. Market Segmentation Analysis
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. In-Game Advertising Market, by Type

  • 6.1. Introduction
  • 6.2. Advergaming
  • 6.3. Dynamic Ads
  • 6.4. Static Ads

7. In-Game Advertising Market, by Category

  • 7.1. Introduction
  • 7.2. Around-The-Game
  • 7.3. Away-From-The-Game
  • 7.4. Blended In-Game

8. In-Game Advertising Market, by Format

  • 8.1. Introduction
  • 8.2. Audio Ads
  • 8.3. Coupon Ads
  • 8.4. Display Banners
  • 8.5. Expandable Ads
  • 8.6. Interstitial Ads
  • 8.7. Playable Ads
  • 8.8. Rewarded Video Ads

9. In-Game Advertising Market, by Platform

  • 9.1. Introduction
  • 9.2. Console Games
  • 9.3. Mobile Games
  • 9.4. PC Games

10. In-Game Advertising Market, by Payment Model

  • 10.1. Introduction
  • 10.2. Cost Per Click
  • 10.3. Cost Per Enagagement
  • 10.4. Cost Per Impression

11. In-Game Advertising Market, by Advertising Platform

  • 11.1. Introduction
  • 11.2. First-Party Publishers
  • 11.3. Third-Party Ad Networks

12. Americas In-Game Advertising Market

  • 12.1. Introduction
  • 12.2. Argentina
  • 12.3. Brazil
  • 12.4. Canada
  • 12.5. Mexico
  • 12.6. United States

13. Asia-Pacific In-Game Advertising Market

  • 13.1. Introduction
  • 13.2. Australia
  • 13.3. China
  • 13.4. India
  • 13.5. Indonesia
  • 13.6. Japan
  • 13.7. Malaysia
  • 13.8. Philippines
  • 13.9. Singapore
  • 13.10. South Korea
  • 13.11. Taiwan
  • 13.12. Thailand
  • 13.13. Vietnam

14. Europe, Middle East & Africa In-Game Advertising Market

  • 14.1. Introduction
  • 14.2. Denmark
  • 14.3. Egypt
  • 14.4. Finland
  • 14.5. France
  • 14.6. Germany
  • 14.7. Israel
  • 14.8. Italy
  • 14.9. Netherlands
  • 14.10. Nigeria
  • 14.11. Norway
  • 14.12. Poland
  • 14.13. Qatar
  • 14.14. Russia
  • 14.15. Saudi Arabia
  • 14.16. South Africa
  • 14.17. Spain
  • 14.18. Sweden
  • 14.19. Switzerland
  • 14.20. Turkey
  • 14.21. United Arab Emirates
  • 14.22. United Kingdom

15. Competitive Landscape

  • 15.1. Market Share Analysis, 2023
  • 15.2. FPNV Positioning Matrix, 2023
  • 15.3. Competitive Scenario Analysis
  • 15.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. AdInMo
  • 2. Adverty
  • 3. Anzu Virtual Reality Ltd.
  • 4. AppsFlyer
  • 5. Bidstack
  • 6. Blizzard Entertainment, Inc.
  • 7. Chartboost, Inc. by Zynga
  • 8. Electronic Arts Inc.
  • 9. Frameplay
  • 10. Gadsme
  • 11. Google LLC by Alphabet Inc.
  • 12. GumGum, Inc.
  • 13. InMobi
  • 14. Ironsource Ltd.
  • 15. MediaSpike
  • 16. Motive Interacttuive Inc.
  • 17. NeoReach
  • 18. Network N
  • 19. Overwolf
  • 20. Playwire LLC
  • 21. Pubfinity
  • 22. Rapidfire Inc.
  • 23. Super League Gaming
  • 24. Venatus
  • 25. WPP PLC

LIST OF FIGURES

  • FIGURE 1. IN-GAME ADVERTISING MARKET RESEARCH PROCESS
  • FIGURE 2. IN-GAME ADVERTISING MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
  • FIGURE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2023 VS 2030 (%)
  • FIGURE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2023 VS 2030 (%)
  • FIGURE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 21. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 22. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 23. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 24. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 25. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 26. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 27. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. IN-GAME ADVERTISING MARKET DYNAMICS
  • TABLE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERGAMING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY DYNAMIC ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STATIC ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AUDIO ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUPON ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY DISPLAY BANNERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EXPANDABLE ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARDED VIDEO ADS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 26. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 27. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 28. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER CLICK, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER ENAGAGEMENT, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 30. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COST PER IMPRESSION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 31. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PARTY PUBLISHERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 33. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PARTY AD NETWORKS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 34. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 35. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 36. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 37. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 38. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 39. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 40. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 41. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 42. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 43. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 44. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 45. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 46. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 47. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 48. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 49. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 50. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 51. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 52. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 53. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 54. CANADA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 55. CANADA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 56. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 57. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 58. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 59. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 60. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 61. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 62. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 63. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 64. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 65. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 66. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 67. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 68. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 69. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 70. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 71. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 72. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 73. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 74. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 75. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 76. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 77. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 78. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 79. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 81. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 82. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 83. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 84. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 85. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 86. CHINA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 87. CHINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 88. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 89. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 90. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 91. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 92. INDIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 93. INDIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 94. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 95. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 96. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 97. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 99. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 100. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 101. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 102. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 103. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 104. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 105. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 106. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 107. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 108. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 109. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 110. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 111. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 112. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 113. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 114. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 115. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 116. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 117. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 118. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 119. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 120. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 121. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 122. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 123. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 124. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 125. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 126. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 128. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 130. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 131. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 132. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 133. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 134. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 135. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 136. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 137. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 138. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 139. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 140. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 141. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 142. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 143. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 144. THAILAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 145. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 146. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 147. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 148. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 149. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 150. VIETNAM IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 151. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 152. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 153. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 154. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 155. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 156. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 157. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 158. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 159. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 160. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 161. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 162. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 163. DENMARK IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 164. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 165. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 166. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 167. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 168. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 169. EGYPT IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 170. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 171. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 172. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 173. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 174. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 175. FINLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 176. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 177. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 178. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 179. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 180. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 181. FRANCE IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 182. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 183. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 184. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 185. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 186. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 187. GERMANY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 188. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 189. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 190. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 191. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 192. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 193. ISRAEL IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 194. ITALY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 195. ITALY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 196. ITALY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 197. ITALY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 198. ITALY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 199. ITALY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 200. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 201. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 202. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 203. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 204. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 205. NETHERLANDS IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 206. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 207. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 208. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 209. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 210. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 211. NIGERIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 212. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 213. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 214. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 215. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 216. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 217. NORWAY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 218. POLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 219. POLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 220. POLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 221. POLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 222. POLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 223. POLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 224. QATAR IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 225. QATAR IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 226. QATAR IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 227. QATAR IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 228. QATAR IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 229. QATAR IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 230. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 231. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 232. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 233. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 234. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 235. RUSSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 236. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 237. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 238. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 239. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 240. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 241. SAUDI ARABIA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 242. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 243. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 244. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 245. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 246. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 247. SOUTH AFRICA IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 248. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 249. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 250. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 251. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 252. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 253. SPAIN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 254. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 255. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 256. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 257. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 258. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 259. SWEDEN IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 260. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 261. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 262. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 263. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 264. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 265. SWITZERLAND IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 266. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 267. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 268. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 269. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 270. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 271. TURKEY IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 272. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 273. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 274. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 275. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 276. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 277. UNITED ARAB EMIRATES IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 278. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 279. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY CATEGORY, 2018-2030 (USD MILLION)
  • TABLE 280. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY FORMAT, 2018-2030 (USD MILLION)
  • TABLE 281. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 282. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY PAYMENT MODEL, 2018-2030 (USD MILLION)
  • TABLE 283. UNITED KINGDOM IN-GAME ADVERTISING MARKET SIZE, BY ADVERTISING PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 284. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 285. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2023