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市场调查报告书
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1621402

社群商务市场：按产品、经营模式和平台划分 - 2025-2030 年全球预测

Social Commerce Market by Product (Apparels, Food & Beverage, Health Supplements), Business Model (Business to Business, Business to Consumer, Consumer to Consumer), Platform - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 192 Pages | 商品交期: 最快1-2个工作天内

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2023年社交电商市场价值为279.5亿美元，预计到2024年将达到326.3亿美元，复合年增长率为18.92%，到2030年将达到940.6亿美元。

社群商务是社群媒体平台与电子商务结合的新兴领域，让用户可以直接透过社群媒体管道购买产品。这个市场之所以蓬勃发展，是因为它能够透过整合社交互动、产品发现和交易流程来增强客户参与并简化购物体验。对社交商务的需求是由社交媒体使用的增加以及对无缝、便捷的购物体验的日益偏好所推动的。企业正在利用这个平台来吸引大量受众。这是因为它提供了一个独特的机会，可以透过个人化行销策略针对特定人群。最终用途涵盖时尚、家电和美容等多个行业，视觉行销和与影响者的合作在这些行业中产生了巨大的效果。

主要市场统计
基准年[2023] 279.5亿美元
预计年份 [2024] 326.3亿美元
预测年份 [2030] 940.6亿美元
复合年增长率（%） 18.92%

社群商务的关键成长要素包括行动装置的普及、付款技术的进步以及社群媒体对消费者决策影响力的不断增强。随着网路和智慧型手机普及率的不断提高，新兴市场以及利用资料分析来客製化客户体验方面存在着潜在的机会。为了抓住这些机会，公司应该投资促进无缝社交购物体验的技术，例如用于虚拟试穿的扩增实境和即时客户服务的聊天机器人。然而，隐私问题、资料安全问题以及整合各种社交平台和付款闸道的挑战等限制构成了主要障碍。

为了克服这些挑战，公司可以在加强资料保护、购物流程游戏化以及开发强大的分析工具以更好地了解消费行为等领域进行创新。市场的本质是动态的，需要不断的技术升级和以消费者为中心的创新。透过专注于创建引人入胜的内容、与强大的影响者建立合作伙伴关係以及响应快速变化的消费者偏好，您可以大大加速业务成长。透过优先考虑这些策略领域，公司不仅可以提高市场占有率，还可以在不断变化的市场格局中获得竞争优势。

市场动态：揭示快速发展的社交商务市场中的关键市场洞察

供应和需求的动态相互作用正在改变社交商务市场。透过了解这些不断变化的市场动态，公司可以准备好做出明智的投资决策、完善策略决策并抓住新的商机。全面了解这些趋势可以帮助企业降低政治、地理、技术、社会和经济领域的风险，同时消费行为及其对製造成本的影响以及对采购趋势的影响。

  • 市场驱动因素
    • 跨社交媒体平台加强购物功能的无缝集成
    • 扩大影响力行销以促进产品发现和销售
  • 市场限制因素
    • 对备受瞩目的资料外洩和个人资料使用的担忧
  • 市场机会
    • 创新技术扩增实境(AR) 可让您虚拟试用产品
    • 利用人工智慧实现个人化购物体验和产品推荐
  • 市场挑战
    • 确保资料隐私并应对虚假评论和仿冒品

波特五力：驾驭社群商务市场的策略工具

波特的五力框架是了解市场竞争格局的重要工具。波特的五力框架为评估公司的竞争地位和探索策略机会提供了清晰的方法。该框架可帮助公司评估市场动态并确定新业务的盈利。这些见解使公司能够利用自己的优势，解决弱点并避免潜在的挑战，从而确保更强大的市场地位。

PESTLE分析：了解社群商务市场的外部影响

外部宏观环境因素在塑造社交商务市场的绩效动态方面发挥着至关重要的作用。对政治、经济、社会、技术、法律和环境因素的分析提供了应对这些影响所需的资讯。透过调查 PESTLE 因素，公司可以更了解潜在的风险和机会。这种分析可以帮助公司预测法规、消费者偏好和经济趋势的变化，并帮助他们做出积极主动的决策。

市场占有率分析 了解社交商务市场的竞争状况

社交商务市场的详细市场占有率分析可以对供应商绩效进行全面评估。公司可以透过比较收益、客户群和成长率等关键指标来揭示其竞争地位。该分析揭示了市场集中、分散和整合的趋势，为供应商提供了製定策略决策所需的洞察力，使他们能够在日益激烈的竞争中占有一席之地。

FPNV 定位矩阵 社群商务市场供应商绩效评估

FPNV定位矩阵是评估社群商务市场供应商的重要工具。此矩阵允许业务组织根据商务策略和产品满意度评估供应商，从而做出与其目标相符的明智决策。这四个象限使您能够清晰、准确地划分供应商，并确定最能满足您的策略目标的合作伙伴和解决方案。

策略分析与建议绘製社交商务市场的成功之路

对于希望加强在全球市场的影响力的公司来说，社交商务市场的策略分析至关重要。透过审查关键资源、能力和绩效指标，公司可以识别成长机会并努力改进。这种方法使您能够克服竞争环境中的挑战，利用新的商机并取得长期成功。

本报告对市场进行了全面分析，涵盖关键重点领域：

1. 市场渗透率：详细检视当前市场环境、主要企业的广泛资料、评估其在市场中的影响力和整体影响力。

2. 市场开发：辨识新兴市场的成长机会，评估现有领域的扩张潜力，并提供未来成长的策略蓝图。

3. 市场多元化：分析近期产品发布、未开发地区、关键产业进展、塑造市场的策略投资。

4. 竞争评估与情报：彻底分析竞争格局，检验市场占有率、业务策略、产品系列、认证、监理核准、专利趋势、主要企业的技术进步等。

5. 产品开发与创新：重点在于有望推动未来市场成长的最尖端科技、研发活动和产品创新。

我们也回答重要问题，帮助相关人员做出明智的决策：

1.目前的市场规模和未来的成长预测是多少？

2. 哪些产品、区隔市场和地区提供最佳投资机会？

3.塑造市场的主要技术趋势和监管影响是什么？

4.主要厂商的市场占有率和竞争地位如何？

5. 推动供应商市场进入和退出策略的收益来源和策略机会是什么？

目录

第一章 前言

第二章调查方法

第三章执行摘要

第四章市场概况

第五章市场洞察

  • 市场动态
    • 促进因素
      • 跨社交媒体平台扩展购物功能的无缝集成
      • 扩大影响者行销以促进产品发现和销售
    • 抑制因素
      • 引人注目的资料外洩和对个人资料使用的担忧
    • 机会
      • 扩增实境(AR) 等创新技术虚拟试用产品
      • 由人工智慧提供个人化购物体验和产品推荐
    • 任务
      • 确保资料隐私并打击虚假评论和仿冒品
  • 市场区隔分析
    • 经营模式：优先考虑无缝整合电子商务平台和社群媒体网路的B2C经营模式
    • 产品：社交商务成为个人保健产品和美容护理产品的首选
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社群
    • 技术的
    • 合法地
    • 环境

第六章 社交商务市场：副产品

  • 服饰
  • 饮食
  • 保健补充品
  • 家居用品
  • 个人护理和美容护理

第七章 社交商务市场：依经营模式

  • 企业对企业
  • 从企业到消费者
  • 消费者对消费者

第八章 社群商务市场：依平台分类

  • 线上论坛和社区
  • P2P销售平台
  • 社群网路平台

第九章美洲社交电商市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第10章亚太地区社交电商市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十一章欧洲、中东和非洲的社交电商市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十二章竞争格局

  • 2023 年市场占有率分析
  • FPNV 定位矩阵，2023
  • 竞争场景分析
    • Klarna 开设 Creator Shop，拓展社交商务视野
    • AJIO推出电商平台“AJIogram”
    • TikTok 在美国推出网路购物
  • 战略分析和建议

公司名单

  • Alibaba Group Holding Limited
  • Creator Co. by Shop and Shout Ltd.
  • Etsy, Inc.
  • JD.com, Inc.
  • Meta Platforms, Inc.
  • Pinduoduo by PDD Holdings
  • Pinterest, Inc.
  • Poshmark Inc.
  • Roposo by Glance Group
  • Snap Inc.
  • Taggbox by Social Scape Tech LLP
  • TikTok Inc.
  • Twitter, Inc.
  • Verint Systems, Inc.
  • WeChat
  • Yunji Sharing Technology Co., Ltd.
Product Code: MRR-8C74ADFC05A2

The Social Commerce Market was valued at USD 27.95 billion in 2023, expected to reach USD 32.63 billion in 2024, and is projected to grow at a CAGR of 18.92%, to USD 94.06 billion by 2030.

Social commerce is an emerging sector combining social media platforms with e-commerce, allowing users to purchase products directly through social media channels. This market is growing rapidly due to its ability to enhance customer engagement and streamline the shopping experience by integrating social interaction, product discovery, and transaction processes. The necessity of social commerce is driven by the increasing preference for a seamless, convenient shopping experience, alongside the rise in social media usage. Businesses are leveraging this platform to reach vast audiences, as it provides a unique opportunity to target specific demographics with personalized marketing tactics. End-use applications span across various industries such as fashion, electronics, and beauty, where visual marketing and influencer partnerships have shown substantial effectiveness.

KEY MARKET STATISTICS
Base Year [2023] USD 27.95 billion
Estimated Year [2024] USD 32.63 billion
Forecast Year [2030] USD 94.06 billion
CAGR (%) 18.92%

Key growth factors of social commerce include the proliferation of mobile devices, advances in payment technologies, and the rising influence of social media in consumer decision-making. Potential opportunities lie in emerging markets with increasing internet and smartphone penetration, as well as in leveraging data analytics to tailor customer experiences. To seize these opportunities, businesses should invest in technology that facilitates seamless social shopping experiences, such as augmented reality for virtual try-ons or chatbots for instant customer service. However, limitations such as privacy concerns, data security issues, and the challenges of integrating payment gateways with various social platforms pose significant hurdles.

To overcome these challenges, companies can innovate in areas like enhanced data protection, gamification of the shopping process, and development of robust analytics tools to better understand consumer behavior. The market's nature is dynamic, with a continual demand for technology upgrades and consumer-centric innovations. Business growth can be significantly propelled by focusing on creating engaging content, building strong influencer collaborations, and adapting to rapidly shifting consumer preferences. By prioritizing these strategic areas, businesses can not only enhance their market presence but also gain a competitive edge in the evolving landscape of social commerce.

Market Dynamics: Unveiling Key Market Insights in the Rapidly Evolving Social Commerce Market

The Social Commerce Market is undergoing transformative changes driven by a dynamic interplay of supply and demand factors. Understanding these evolving market dynamics prepares business organizations to make informed investment decisions, refine strategic decisions, and seize new opportunities. By gaining a comprehensive view of these trends, business organizations can mitigate various risks across political, geographic, technical, social, and economic domains while also gaining a clearer understanding of consumer behavior and its impact on manufacturing costs and purchasing trends.

  • Market Drivers
    • Increasing seamless integration of shopping features in social media platforms
    • Growing influencer marketing for product discovery and sales
  • Market Restraints
    • High-profile data breaches and concerns over personal data usage
  • Market Opportunities
    • Innovations such as augmented reality (AR) for trying products virtually
    • Leveraging AI for personalized shopping experiences and product recommendations
  • Market Challenges
    • Ensuring data privacy, addressing fake reviews and counterfeit goods

Porter's Five Forces: A Strategic Tool for Navigating the Social Commerce Market

Porter's five forces framework is a critical tool for understanding the competitive landscape of the Social Commerce Market. It offers business organizations with a clear methodology for evaluating their competitive positioning and exploring strategic opportunities. This framework helps businesses assess the power dynamics within the market and determine the profitability of new ventures. With these insights, business organizations can leverage their strengths, address weaknesses, and avoid potential challenges, ensuring a more resilient market positioning.

PESTLE Analysis: Navigating External Influences in the Social Commerce Market

External macro-environmental factors play a pivotal role in shaping the performance dynamics of the Social Commerce Market. Political, Economic, Social, Technological, Legal, and Environmental factors analysis provides the necessary information to navigate these influences. By examining PESTLE factors, businesses can better understand potential risks and opportunities. This analysis enables business organizations to anticipate changes in regulations, consumer preferences, and economic trends, ensuring they are prepared to make proactive, forward-thinking decisions.

Market Share Analysis: Understanding the Competitive Landscape in the Social Commerce Market

A detailed market share analysis in the Social Commerce Market provides a comprehensive assessment of vendors' performance. Companies can identify their competitive positioning by comparing key metrics, including revenue, customer base, and growth rates. This analysis highlights market concentration, fragmentation, and trends in consolidation, offering vendors the insights required to make strategic decisions that enhance their position in an increasingly competitive landscape.

FPNV Positioning Matrix: Evaluating Vendors' Performance in the Social Commerce Market

The Forefront, Pathfinder, Niche, Vital (FPNV) Positioning Matrix is a critical tool for evaluating vendors within the Social Commerce Market. This matrix enables business organizations to make well-informed decisions that align with their goals by assessing vendors based on their business strategy and product satisfaction. The four quadrants provide a clear and precise segmentation of vendors, helping users identify the right partners and solutions that best fit their strategic objectives.

Strategy Analysis & Recommendation: Charting a Path to Success in the Social Commerce Market

A strategic analysis of the Social Commerce Market is essential for businesses looking to strengthen their global market presence. By reviewing key resources, capabilities, and performance indicators, business organizations can identify growth opportunities and work toward improvement. This approach helps businesses navigate challenges in the competitive landscape and ensures they are well-positioned to capitalize on newer opportunities and drive long-term success.

Key Company Profiles

The report delves into recent significant developments in the Social Commerce Market, highlighting leading vendors and their innovative profiles. These include Alibaba Group Holding Limited, Creator Co. by Shop and Shout Ltd., Etsy, Inc., JD.com, Inc., Meta Platforms, Inc., Pinduoduo by PDD Holdings, Pinterest, Inc., Poshmark Inc., Roposo by Glance Group, Snap Inc., Taggbox by Social Scape Tech LLP, TikTok Inc., Twitter, Inc., Verint Systems, Inc., WeChat, and Yunji Sharing Technology Co., Ltd..

Market Segmentation & Coverage

This research report categorizes the Social Commerce Market to forecast the revenues and analyze trends in each of the following sub-markets:

  • Based on Product, market is studied across Apparels, Food & Beverage, Health Supplements, Home Products, and Personal & Beauty Care.
  • Based on Business Model, market is studied across Business to Business, Business to Consumer, and Consumer to Consumer.
  • Based on Platform, market is studied across Online Forums and Communities, Peer-to-Peer Sales Platforms, and Social Networking Platforms.
  • Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

The report offers a comprehensive analysis of the market, covering key focus areas:

1. Market Penetration: A detailed review of the current market environment, including extensive data from top industry players, evaluating their market reach and overall influence.

2. Market Development: Identifies growth opportunities in emerging markets and assesses expansion potential in established sectors, providing a strategic roadmap for future growth.

3. Market Diversification: Analyzes recent product launches, untapped geographic regions, major industry advancements, and strategic investments reshaping the market.

4. Competitive Assessment & Intelligence: Provides a thorough analysis of the competitive landscape, examining market share, business strategies, product portfolios, certifications, regulatory approvals, patent trends, and technological advancements of key players.

5. Product Development & Innovation: Highlights cutting-edge technologies, R&D activities, and product innovations expected to drive future market growth.

The report also answers critical questions to aid stakeholders in making informed decisions:

1. What is the current market size, and what is the forecasted growth?

2. Which products, segments, and regions offer the best investment opportunities?

3. What are the key technology trends and regulatory influences shaping the market?

4. How do leading vendors rank in terms of market share and competitive positioning?

5. What revenue sources and strategic opportunities drive vendors' market entry or exit strategies?

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increasing seamless integration of shopping features in social media platforms
      • 5.1.1.2. Growing influencer marketing for product discovery and sales
    • 5.1.2. Restraints
      • 5.1.2.1. High-profile data breaches and concerns over personal data usage
    • 5.1.3. Opportunities
      • 5.1.3.1. Innovations such as augmented reality (AR) for trying products virtually
      • 5.1.3.2. Leveraging AI for personalized shopping experiences and product recommendations
    • 5.1.4. Challenges
      • 5.1.4.1. Ensuring data privacy, addressing fake reviews and counterfeit goods
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Business Model: Preference for a B2C business model for seamless integration of e-commerce platforms with social media networks
    • 5.2.2. Product: Social commerce emerging as a preferred option for personal and beauty care products
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. Social Commerce Market, by Product

  • 6.1. Introduction
  • 6.2. Apparels
  • 6.3. Food & Beverage
  • 6.4. Health Supplements
  • 6.5. Home Products
  • 6.6. Personal & Beauty Care

7. Social Commerce Market, by Business Model

  • 7.1. Introduction
  • 7.2. Business to Business
  • 7.3. Business to Consumer
  • 7.4. Consumer to Consumer

8. Social Commerce Market, by Platform

  • 8.1. Introduction
  • 8.2. Online Forums and Communities
  • 8.3. Peer-to-Peer Sales Platforms
  • 8.4. Social Networking Platforms

9. Americas Social Commerce Market

  • 9.1. Introduction
  • 9.2. Argentina
  • 9.3. Brazil
  • 9.4. Canada
  • 9.5. Mexico
  • 9.6. United States

10. Asia-Pacific Social Commerce Market

  • 10.1. Introduction
  • 10.2. Australia
  • 10.3. China
  • 10.4. India
  • 10.5. Indonesia
  • 10.6. Japan
  • 10.7. Malaysia
  • 10.8. Philippines
  • 10.9. Singapore
  • 10.10. South Korea
  • 10.11. Taiwan
  • 10.12. Thailand
  • 10.13. Vietnam

11. Europe, Middle East & Africa Social Commerce Market

  • 11.1. Introduction
  • 11.2. Denmark
  • 11.3. Egypt
  • 11.4. Finland
  • 11.5. France
  • 11.6. Germany
  • 11.7. Israel
  • 11.8. Italy
  • 11.9. Netherlands
  • 11.10. Nigeria
  • 11.11. Norway
  • 11.12. Poland
  • 11.13. Qatar
  • 11.14. Russia
  • 11.15. Saudi Arabia
  • 11.16. South Africa
  • 11.17. Spain
  • 11.18. Sweden
  • 11.19. Switzerland
  • 11.20. Turkey
  • 11.21. United Arab Emirates
  • 11.22. United Kingdom

12. Competitive Landscape

  • 12.1. Market Share Analysis, 2023
  • 12.2. FPNV Positioning Matrix, 2023
  • 12.3. Competitive Scenario Analysis
    • 12.3.1. Klarna launched Creator Shops, Expanding Horizons in Social Commerce
    • 12.3.2. AJIO launched AJIogram, an e-commerce platform
    • 12.3.3. TikTok Launched Online Shopping in the US
  • 12.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. Alibaba Group Holding Limited
  • 2. Creator Co. by Shop and Shout Ltd.
  • 3. Etsy, Inc.
  • 4. JD.com, Inc.
  • 5. Meta Platforms, Inc.
  • 6. Pinduoduo by PDD Holdings
  • 7. Pinterest, Inc.
  • 8. Poshmark Inc.
  • 9. Roposo by Glance Group
  • 10. Snap Inc.
  • 11. Taggbox by Social Scape Tech LLP
  • 12. TikTok Inc.
  • 13. Twitter, Inc.
  • 14. Verint Systems, Inc.
  • 15. WeChat
  • 16. Yunji Sharing Technology Co., Ltd.

LIST OF FIGURES

  • FIGURE 1. SOCIAL COMMERCE MARKET RESEARCH PROCESS
  • FIGURE 2. SOCIAL COMMERCE MARKET SIZE, 2023 VS 2030
  • FIGURE 3. GLOBAL SOCIAL COMMERCE MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 4. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY REGION, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 5. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 6. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2023 VS 2030 (%)
  • FIGURE 7. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2023 VS 2030 (%)
  • FIGURE 9. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2023 VS 2030 (%)
  • FIGURE 11. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 12. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 13. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 14. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY STATE, 2023 VS 2030 (%)
  • FIGURE 15. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY STATE, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 16. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 17. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 18. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2030 (%)
  • FIGURE 19. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2023 VS 2024 VS 2030 (USD MILLION)
  • FIGURE 20. SOCIAL COMMERCE MARKET SHARE, BY KEY PLAYER, 2023
  • FIGURE 21. SOCIAL COMMERCE MARKET, FPNV POSITIONING MATRIX, 2023

LIST OF TABLES

  • TABLE 1. SOCIAL COMMERCE MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2023
  • TABLE 3. GLOBAL SOCIAL COMMERCE MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. SOCIAL COMMERCE MARKET DYNAMICS
  • TABLE 7. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY APPARELS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY FOOD & BEVERAGE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY HEALTH SUPPLEMENTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY HOME PRODUCTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PERSONAL & BEAUTY CARE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS TO BUSINESS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS TO CONSUMER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY CONSUMER TO CONSUMER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY ONLINE FORUMS AND COMMUNITIES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY PEER-TO-PEER SALES PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL SOCIAL COMMERCE MARKET SIZE, BY SOCIAL NETWORKING PLATFORMS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 21. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 22. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 23. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 24. AMERICAS SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 25. ARGENTINA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 26. ARGENTINA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 27. ARGENTINA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 28. BRAZIL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 29. BRAZIL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 30. BRAZIL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 31. CANADA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 32. CANADA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 33. CANADA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 34. MEXICO SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 35. MEXICO SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 36. MEXICO SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 37. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 38. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 39. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 40. UNITED STATES SOCIAL COMMERCE MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 41. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 42. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 43. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 44. ASIA-PACIFIC SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 45. AUSTRALIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 46. AUSTRALIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 47. AUSTRALIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 48. CHINA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 49. CHINA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 50. CHINA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 51. INDIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 52. INDIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 53. INDIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 54. INDONESIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 55. INDONESIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 56. INDONESIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 57. JAPAN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 58. JAPAN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 59. JAPAN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 60. MALAYSIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 61. MALAYSIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 62. MALAYSIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 63. PHILIPPINES SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 64. PHILIPPINES SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 65. PHILIPPINES SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 66. SINGAPORE SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 67. SINGAPORE SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 68. SINGAPORE SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 69. SOUTH KOREA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 70. SOUTH KOREA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 71. SOUTH KOREA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 72. TAIWAN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 73. TAIWAN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 74. TAIWAN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 75. THAILAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 76. THAILAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 77. THAILAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 78. VIETNAM SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 79. VIETNAM SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 80. VIETNAM SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 81. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 82. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 83. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 84. EUROPE, MIDDLE EAST & AFRICA SOCIAL COMMERCE MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 85. DENMARK SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 86. DENMARK SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 87. DENMARK SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 88. EGYPT SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 89. EGYPT SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 90. EGYPT SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 91. FINLAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 92. FINLAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 93. FINLAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 94. FRANCE SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 95. FRANCE SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 96. FRANCE SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 97. GERMANY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 98. GERMANY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 99. GERMANY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 100. ISRAEL SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 101. ISRAEL SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 102. ISRAEL SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 103. ITALY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 104. ITALY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 105. ITALY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 106. NETHERLANDS SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 107. NETHERLANDS SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 108. NETHERLANDS SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 109. NIGERIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 110. NIGERIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 111. NIGERIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 112. NORWAY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 113. NORWAY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 114. NORWAY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 115. POLAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 116. POLAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 117. POLAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 118. QATAR SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 119. QATAR SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 120. QATAR SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 121. RUSSIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 122. RUSSIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 123. RUSSIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 124. SAUDI ARABIA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 125. SAUDI ARABIA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 126. SAUDI ARABIA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 127. SOUTH AFRICA SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 128. SOUTH AFRICA SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 129. SOUTH AFRICA SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 130. SPAIN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 131. SPAIN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 132. SPAIN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 133. SWEDEN SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 134. SWEDEN SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 135. SWEDEN SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 136. SWITZERLAND SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 137. SWITZERLAND SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 138. SWITZERLAND SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 139. TURKEY SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 140. TURKEY SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 141. TURKEY SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 142. UNITED ARAB EMIRATES SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 143. UNITED ARAB EMIRATES SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 144. UNITED ARAB EMIRATES SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 145. UNITED KINGDOM SOCIAL COMMERCE MARKET SIZE, BY PRODUCT, 2018-2030 (USD MILLION)
  • TABLE 146. UNITED KINGDOM SOCIAL COMMERCE MARKET SIZE, BY BUSINESS MODEL, 2018-2030 (USD MILLION)
  • TABLE 147. UNITED KINGDOM SOCIAL COMMERCE MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 148. SOCIAL COMMERCE MARKET SHARE, BY KEY PLAYER, 2023
  • TABLE 149. SOCIAL COMMERCE MARKET, FPNV POSITIONING MATRIX, 2023