社交商务市场规模、份额、成长分析、按经营模式、按产品类型、按平台/销售管道、按地区 - 产业预测 2025-2032

2023 年全球社交商务市场规模价值为 5,932 亿美元，预计将从 2024 年的 7,822.5 亿美元成长到 2032 年的 9,4332.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 31.87%。

电子商务透过重新定义社交商务和扩大消费者的可近性，在零售领域变得越来越重要。自 21 世纪初以来，随着网路的普及和智慧型手机的普及，人们对便利性的需求不断增加，网路购物也随之激增。社交商务已经成为一个重要的市场，让客户可以探索大量的产品并享受折扣、现金回馈和快速送货等便利。 AR（扩增实境）和AI（人工智慧）等科技创新正在提升购物体验，推动美国社交商务销售额达到366.2亿美元，预计将成长35%以上。 Facebook、Twitter 和 Pinterest 等平台正在透过将消费者与当地零售商联繫起来，促进市场扩张和客户参与，重塑零售业的动态。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究
• 监管格局
• 技术进步

社交商务市场规模（以经营模式和复合年增长率） (2025-2032)

• 市场概览
• 企业对企业（B2B）
• 企业对消费者（B2C）
• 消费者对消费者（C2C）

社交商务市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 个人护理和美容护理
• 服饰
• 配件
• 首页 产品
• 健康补充品
• 饮食
• 其他的

社群商务市场规模（依平台/销售管道划分）及复合年增长率（2025-2032 年）

• 市场概览
• 视讯商务（直播+预录）
• 社交网路主导的商业
• 社交转售
• 团购
• 产品评论平台

社交商务市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Facebook（United States）
• Instagram（United States）
• TikTok（China）
• Pinterest（United States）
• Twitter（United States）
• YouTube（United States）
• Amazon（United States）
• Poshmark Inc.（United States）
• Etsy Inc.（United States）
• PayPal Holdings, Inc.（United States）
• iQIYI（China）
• Sina Corporation（China）
• Microsoft Corporation（United States）
• Verint Systems Inc.（United States）
• Fashnear Technologies Private Limited（Meesho）（India）
• Roposo（India）
• Snap Inc.（United States）
• Alibaba Group（China）
• Rakuten（Japan）
• Shopify Inc.（Canada）

结论和建议

Global Social Commerce Market size was valued at USD 593.2 billion in 2023 and is poised to grow from USD 782.25 billion in 2024 to USD 9433.25 billion by 2032, growing at a CAGR of 31.87% during the forecast period (2025-2032).

E-commerce is increasingly pivotal in the retail sector, redefining social commerce and expanding consumer accessibility. Since the early 2000s, the surge in online shopping has been fueled by widespread internet access and the ubiquity of smartphones, catering to the demand for convenience. Social commerce has emerged as a significant market, allowing customers to explore vast product selections and enjoy conveniences such as discounts, cashback, and rapid delivery options. Innovations in technology, including augmented reality and AI, are enhancing the shopping experience, driving projected growth in U.S. social commerce sales to USD 36.62 billion, marking over 35% increase. By connecting consumers with local retailers, platforms like Facebook, Twitter, and Pinterest facilitate market expansion and customer engagement, reshaping retail dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Social Commerce market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Social Commerce Market Segments Analysis

Global Social Commerce Market is segmented by Business Model, Product Type, Platform/Sales Channel and region. Based on Business Model, the market is segmented into Business to Business (B2B), Business to Consumer (B2C) and Consumer to Consumer (C2C). Based on Product Type, the market is segmented into Personal & Beauty Care, Apparels, Accessories, Home Products, Health Supplements, Food & Beverage and Others. Based on Platform/Sales Channel, the market is segmented into Video Commerce (Live stream + Prerecorded), Social Network-led Commerce, Social Reselling, Group Buying and Product Review Platforms. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Social Commerce Market

The Global Social Commerce market is propelled by various factors, one of which is the increasing reliance of businesses on social media to engage with both existing and potential customers. Studies indicate that individuals now spend over two hours daily on these platforms, highlighting their pervasive influence. Unlike traditional e-commerce, social commerce offers a more interactive shopping experience, encouraging user participation and enhancing sales conversions. This interactive nature, coupled with the growing number of users on social media networks over the past decade, contributes significantly to the surge in online purchasing activity, making these platforms essential marketing tools for enterprises.

Restraints in the Global Social Commerce Market

The Global Social Commerce market faces significant challenges due to concerns over data security and privacy. As hackers increasingly target social media platforms that manage vast amounts of sensitive information, including personal and financial data, the risk of data breaches escalates. Such incidents not only jeopardize corporate reputations but also inflict emotional and financial harm on individuals. Additionally, the potential for data misuse adds to the anxiety surrounding these platforms. Consequently, businesses operating within the social commerce sphere must prioritize robust data protection strategies and implement comprehensive backup systems to safeguard critical information. Furthermore, many governments have introduced data security and privacy regulations to address these pressing issues.

Market Trends of the Global Social Commerce Market

The Global Social Commerce market is witnessing a significant trend towards the integration of AI and big data technologies to enhance service offerings and customer engagement. Businesses are leveraging extensive datasets derived from both offline and online sources to analyze historical trends and derive actionable insights into consumer behavior. This data-driven approach facilitates improved customer satisfaction by personalizing shopping experiences and streamlining operations. As companies harness the power of big data, they unlock opportunities to boost sales, attract new clientele, and optimize efficiency, positioning themselves competitively in a rapidly evolving marketplace where social interactions increasingly influence purchasing decisions.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Studies
• Regulatory Landscape
• Technology Advancement

Global Social Commerce Market Size by Business Model & CAGR (2025-2032)

• Market Overview
• Business to Business (B2B)
• Business to Consumer (B2C)
• Consumer to Consumer (C2C)

Global Social Commerce Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Personal & Beauty Care
• Apparels
• Accessories
• Home Products
• Health Supplements
• Food & Beverage
• Others

Global Social Commerce Market Size by Platform/Sales Channel & CAGR (2025-2032)

• Market Overview
• Video Commerce (Live stream + Prerecorded)
• Social Network-led Commerce
• Social Reselling
• Group Buying
• Product Review Platforms

Global Social Commerce Market Size & CAGR (2025-2032)

• North America (Business Model, Product Type, Platform/Sales Channel)
  • US
  • Canada
• Europe (Business Model, Product Type, Platform/Sales Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Business Model, Product Type, Platform/Sales Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Business Model, Product Type, Platform/Sales Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Business Model, Product Type, Platform/Sales Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Facebook (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Instagram (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• TikTok (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pinterest (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Twitter (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• YouTube (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amazon (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Poshmark Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Etsy Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PayPal Holdings, Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• iQIYI (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sina Corporation (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Microsoft Corporation (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Verint Systems Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fashnear Technologies Private Limited (Meesho) (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Roposo (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Snap Inc. (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Alibaba Group (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Rakuten (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shopify Inc. (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations