查看购物车
  • Traditional Chinese
  • English
  • Japanese
封面
市场调查报告书
商品编码
1717880

游戏内广告市场：按游戏类型、格式类型、游戏格式、参与度、目标受众和平台 - 2025-2030 年全球预测

In-Game Advertising Market by Game Genre, Format Type, Type, Game Format, Engagement Level, Target Audience, Platform - Global Forecast 2025-2030
出版日期: | 出版商: 360iResearch | 英文 186 Pages | 商品交期: 最快1-2个工作天内

价格

※ 本网页内容可能与最新版本有所差异。详细情况请与我们联繫。

预计 2024 年游戏内广告市场价值将达到 57.4 亿美元，到 2025 年将以 7.85% 的复合年增长率增长至 62 亿美元，到 2030 年将达到 90.4 亿美元。

主要市场统计数据
基准年2024年 57.4亿美元
预计2025年 62亿美元
预测年份 2030 90.4亿美元
复合年增长率（%） 7.85%

在快节奏的数位时代，游戏内广告已经从补充收入来源转变为强大的独立行销管道。这个充满活力的产业正在利用互动参与和身临其境型游戏体验让品牌更贴近目标受众。随着游戏变得越来越复杂，技术也不断发展，广告主拥有将创造力与数据主导策略结合的独特机会。

市场演变的驱动力包括技术进步、消费者对个人化体验日益增长的需求以及广泛的游戏玩家频谱的融合。详细研究表明，游戏平台不仅吸引了全球越来越多的玩家，而且还为创新的广告方式铺平了道路。游戏开发商和行销人员越来越多地将广告策略直接融入游戏生态系统，为更高的参与度和更具互动性的促销方式铺平了道路。

本报告深入研究了这个多方面的行业，探索了它的现状并揭示了颠覆传统广告实践的主要趋势。从消费行为到技术创新，我们的目标是提供可行的见解，帮助产业领导者发挥游戏内广告的真正潜力。随着该行业不断成熟，了解这些动态对于利用新机会、降低风险和维持长期成长至关重要。

重新定义广告格局的变革性转变

近年来，我们看到了正在重新定义游戏内广告生态系统的变革性变化。技术和数据分析的进步使得广告主能够从静态横幅广告转向无缝融入游戏环境的动态互动式广告体验。扩增实境和虚拟互动等技术的兴起引发了模式转移，广告成为故事叙事和游戏玩法的一部分。

采取多维方法的广告主正在探索创新的广告形式，例如插播式广告和奖励广告，这些形式可以在不影响游戏体验的情况下提高用户参与度。此外，行动游戏和主机游戏的融合正在扩大游戏内广告的覆盖范围，让您能够以前所未有的方式吸引观众。消费者的期望也在发生变化，对符合个人游戏习惯和偏好的个人化体验的需求不断增加。

因此，将广告策略性地融入游戏本身已成为成功的关键因素。产业相关人员正在重新思考传统的广告策略，利用身临其境型技术和数据洞察来弥合娱乐与商业之间的差距，从而促进不仅具有娱乐性而且具有转化性的更全面的用户体验。

影响市场动态的关键细分洞察

深入研究市场区隔可以揭示游戏内广告格局背后的复杂结构。根据游戏类型进行细分涵盖动作、冒险、运动和策略，每个类型都有不同的子类别，为有针对性的广告提供了细緻的机会。例如，动作类再细分为格斗、射击、潜行；射击类又细分为第一人称射击、第三人称射击；冒险类又细分为图像冒险、文字冒险、视觉小说。同样，“体育”类别又分为“个人体育”、“赛车”和“团队体育”，而“策略”类别又分为“实时策略”和“回合製策略”。

根据格式类型进行细分会检查不同的呈现方法，包括横幅广告、插页广告、可玩广告和基于奖励的格式，以确保有效传递广告内容并以适合每种游戏体验的方式呈现。此外，广告类型细分区分了比赛期间、比赛外和比赛内的混合格式，为广告如何融入玩家旅程提供了灵活性。此外，按游戏格式细分可以区分合作游戏、大型多人线上游戏、多人游戏和单人游戏体验，这对于确定广告最佳效果的环境非常重要。

从参与度角度观察细分的粒度，长时间和短时间的游戏提供不同的行为洞察。目标受众细分为成人、儿童/学龄前儿童和青少年，其中成人进一步细分为赌场和模拟游戏，儿童/学龄前儿童细分为冒险和教育游戏，青少年细分为竞技和社交游戏。最后，按平台细分，市场分为主机、行动装置、PC 和虚拟现实，并进一步区分主机（任天堂、PlayStation 和 Xbox）和行动平台（智慧型手机和平板电脑）。如此详细的细分不仅可以揭示消费行为，还有助于创建与特定游戏玩家子区隔产生共鸣的客製化广告宣传。

目录

第一章 引言

第二章调查方法

第三章执行摘要

第四章 市场概述

第五章 市场洞察

  • 市场动态
    • 驱动程式
      • 智慧型手机普及率不断提高，手机游戏成长迅速
      • 电子游戏日益普及，内容也越来越多元
      • 消费行为转向身临其境型和互动式娱乐体验
    • 限制因素
      • 游戏内广告的侵入性或分散注意力的性质限制了消费者的接受度
    • 机会
      • 5G网路的扩展将为即时、高品质的游戏内广告创造更多机会
      • 云端游戏平台的兴起扩大了覆盖范围并带来了目标机会
    • 任务
      • 平衡沉浸式游戏内广告与维持玩家真实的游戏体验
  • 市场区隔分析
    • 游戏类型：动作类游戏内广告激增
    • 目标对象：成长中的儿童和青春期前儿童。为广告主提供强大的长期基本客群
  • 波特五力分析
  • PESTEL分析
    • 政治的
    • 经济
    • 社会
    • 技术的
    • 合法的
    • 环境

第六章 游戏内广告市场（依游戏类型）

  • 行动
    • 发现
    • 射手
      • 第一人称观点游戏
      • 第三人称射击游戏
    • 隐身
  • 冒险
    • 图形冒险
    • 文字冒险
    • 视觉小说
  • 运动的
    • 个人运动
    • 种族
    • 团队运动
  • 策略
    • 即时策略
    • 回合製策略

第七章 游戏内广告市场（依格式类型）

  • 横幅
  • 插页式广告
  • 可玩
  • 基于奖励

第八章 游戏内广告市场类型

  • 游戏
  • 游戏以外
  • 融入游戏

第九章 游戏内广告市场（依游戏类型）

  • 合作游戏
  • 大型多人线上游戏
  • 多人游戏
  • 单人游戏

第十章 游戏内广告市场（依参与度）

  • 长期游戏
  • 短时间游戏

第 11 章 游戏内广告市场（依目标族群划分）

  • 成人
    • 赌场游戏
    • 模拟游戏
  • 儿童和青春期前儿童
    • 冒险游戏
    • 教育游戏
  • 青少年
    • 竞技游戏
    • 社交游戏

第十二章 游戏内广告市场（依平台）

  • 主机
    • 任天堂
    • PlayStation
    • Xbox
  • 智慧型手机
    • 智慧型手机
    • 锭剂
  • 个人电脑
  • 虚拟实境

第十三章-美洲游戏内广告市场

  • 阿根廷
  • 巴西
  • 加拿大
  • 墨西哥
  • 美国

第十四章亚太游戏内广告市场

  • 澳洲
  • 中国
  • 印度
  • 印尼
  • 日本
  • 马来西亚
  • 菲律宾
  • 新加坡
  • 韩国
  • 台湾
  • 泰国
  • 越南

第十五章欧洲、中东和非洲游戏内广告市场

  • 丹麦
  • 埃及
  • 芬兰
  • 法国
  • 德国
  • 以色列
  • 义大利
  • 荷兰
  • 奈及利亚
  • 挪威
  • 波兰
  • 卡达
  • 俄罗斯
  • 沙乌地阿拉伯
  • 南非
  • 西班牙
  • 瑞典
  • 瑞士
  • 土耳其
  • 阿拉伯聯合大公国
  • 英国

第十六章竞争格局

  • 2024年市场占有率分析
  • 2024年FPNV定位矩阵
  • 竞争情境分析
  • 战略分析与建议

公司名单

  • AdInMo Ltd.
  • Adverty AB
  • Amazon Web Services, Inc.
  • Anzu Virtual Reality Ltd.
  • AppsFlyer Ltd.
  • Bidstack
  • Blizzard Entertainment, Inc.
  • Chartboost, Inc. by Zynga
  • Electronic Arts Inc.
  • Frameplay Corporation
  • Gadsme
  • Google LLC by Alphabet Inc.
  • GumGum, Inc.
  • InMobi Pte. Ltd.
  • Ironsource Ltd.
  • MediaSpike, Inc
  • Motive Interacttuive Inc.
  • NeoReach
  • Network N
  • Overwolf, Ltd.
  • Playwire LLC
  • Pubfinity LLC
  • Rapidfire Inc.
  • Super League Enterprise, Inc.
  • Venatus Media Limited
  • WPP PLC
Product Code: MRR-C002B1C997CE

The In-Game Advertising Market was valued at USD 5.74 billion in 2024 and is projected to grow to USD 6.20 billion in 2025, with a CAGR of 7.85%, reaching USD 9.04 billion by 2030.

KEY MARKET STATISTICS
Base Year [2024] USD 5.74 billion
Estimated Year [2025] USD 6.20 billion
Forecast Year [2030] USD 9.04 billion
CAGR (%) 7.85%

In the fast-paced digital era, the in-game advertising landscape has transformed from a supplementary revenue stream into a powerful, stand-alone marketing channel. This dynamic sector leverages interactive engagements and immersive gaming experiences to bring brands closer to their target audiences. As games become more complex and technology continuously evolves, advertisers are presented with unique opportunities to blend creativity with data-driven strategies.

The market's evolution is driven by the convergence of technological advancements, increasing consumer demand for personalized experiences, and the broadening demographic spectrum of gamers. Detailed research shows that gaming platforms are not only attracting an ever-growing number of players globally but are also opening avenues for innovative advertising methods. Game developers and marketers are increasingly integrating their advertising strategies directly within the gaming ecosystem, paving the way for high engagement levels and a more interactive promotional approach.

This report delves into the multifaceted industry, exploring its current state and identifying significant trends that have reshaped traditional advertising norms. With perspectives spanning consumer behavior to technological innovations, the discussion is designed to provide actionable insights that empower industry leaders to harness the true potential of in-game advertising. As the sector continues to mature, understanding these dynamics becomes essential for leveraging new opportunities, mitigating risks, and sustaining long-term growth.

Transformative Shifts Redefining the Advertising Landscape

Recent years have witnessed transformative shifts that are redefining the in-game advertising ecosystem. Advancements in technology and data analytics have allowed advertisers to move beyond static banner placements to dynamic, interactive ad experiences that blend seamlessly with the gaming environment. The rise of technologies such as augmented reality and virtual engagement has triggered a paradigm shift where ads are now an integrated part of storytelling and gameplay.

Adopting a multi-dimensional approach, advertisers are exploring innovative ad formats such as interstitial and reward-based advertising, which serve to enhance user engagement without detracting from the gaming experience. Furthermore, the convergence of mobile and console gaming has amplified the reach of in-game advertising, making it possible to engage audiences in unprecedented ways. The market has also seen a shift in consumer expectations, with a growing demand for personalized experiences that resonate with individual gaming habits and preferences.

As a result, the strategic integration of advertising within the gameplay itself has emerged as a critical success driver. Industry stakeholders are rethinking their traditional ad strategies by leveraging immersive technologies and data insights to bridge the gap between entertainment and commerce, fostering a more holistic user experience that not only entertains but also converts.

Key Segmentation Insights Shaping Market Dynamics

A deep dive into the market segmentation reveals a complex structure that underpins the in-game advertising landscape. The segmentation based on game genre spans across Action, Adventure, Sports, and Strategy, each housing distinct subcategories that provide nuanced opportunities for targeted advertising. For instance, the Action category is analyzed further into Fighting, Shooter, and Stealth, with the Shooter segment branching out into First-Person Shooter and Third-Person Shooter, while the Adventure category dissects into Graphic Adventure, Text Adventure, and Visual Novels. Similarly, the Sports category is divided into Individual Sports, Racing, and Team Sports, and the Strategy category into Real-Time Strategy and Turn-Based Strategy.

The segmentation based on format type investigates various presentation methods including Banner, Interstitial, Playable, and Reward-Based formats, ensuring that ad content is delivered effectively and in a manner that suits distinct gaming experiences. In addition, advertising type segmentation distinguishes between Around-the-game, Away-from-the-game, and Blended in-game formats, offering flexibility in how advertisements are woven into the player journey. Further segmentation by game format distinguishes between Co-Operative Play, Massively Multiplayer Online, Multiplayer, and Single-Player experiences, which is critical for identifying the context in which ads perform optimally.

A granularity in segmentation is observed in terms of engagement level, where Long-Session Play and Short-Session Play offer varied behavioral insights, and the target audience segmentation separates Adults, Kids and Pre-Teens, and Teenagers, with Adults further dissected into Casino and Simulation Games, Kids and Pre-Teens into Adventure and Educational Games, and Teenagers into Competitive and Social Games. Finally, segmentation based on platform divides the market into Console, Mobile, PC, and Virtual Reality, with further differentiation within Console into Nintendo, PlayStation, and Xbox, and Mobile into Smartphone and Tablet. Such in-depth segmentation not only clarifies consumer behavior but also helps in crafting tailored advertising campaigns that resonate with specific sub-segments of gamers.

Based on Game Genre, market is studied across Action, Adventure, Sports, and Strategy. The Action is further studied across Fighting, Shooter, and Stealth. The Shooter is further studied across First-Person Shooter and Third-Person Shooter. The Adventure is further studied across Graphic Adventure, Text Adventure, and Visual Novels. The Sports is further studied across Individual Sports, Racing, and Team Sports. The Strategy is further studied across Real-Time Strategy and Turn-Based Strategy.

Based on Format Type, market is studied across Banner, Interstitial, Playable, and Reward-Based.

Based on Type, market is studied across Around-the-game, Away-from-the-game, and Blended in-game.

Based on Game Format, market is studied across Co-Operative Play, Massively Multiplayer Online, Multiplayer, and Single-Player.

Based on Engagement Level, market is studied across Long-Session Play and Short-Session Play.

Based on Target Audience, market is studied across Adults, Kids and Pre-Teens, and Teenagers. The Adults is further studied across Casino Games and Simulation Games. The Kids and Pre-Teens is further studied across Adventure Games and Educational Games. The Teenagers is further studied across Competitive Games and Social Games.

Based on Platform, market is studied across Console, Mobile, PC, and Virtual Reality. The Console is further studied across Nintendo, PlayStation, and Xbox. The Mobile is further studied across Smartphone and Tablet.

Regional Insights Unveiling Market Growth Opportunities

The global landscape of in-game advertising is marked by regional diversity that provides fertile ground for market growth and expansion. In the Americas, robust economic frameworks and technologically advanced infrastructures create a conducive environment for the deployment of sophisticated, interactive advertising strategies. This region is characterized by early adoption of emerging technologies and a strong affinity for online gaming, making it a bellwether for innovative ad integrations.

In the Europe, Middle East & Africa region, cultural diversity and a mix of developed and emerging economies foster unique advertising opportunities. Marketers here are increasingly tapping into localized content strategies that cater to regional tastes and preferences, ensuring higher engagement and more effective campaign outcomes. The convergence of digital transformation and mobile penetration in this broad geography further amplifies the reach of in-game advertising initiatives.

The Asia-Pacific region, with its vast and growing gamer base, is emerging as a powerhouse in the in-game advertising arena. Rapid economic growth, coupled with increasing digital infrastructure enhancements, has led to a surge in both gaming and mobile usage. These trends open up significant avenues for advertisers, particularly in leveraging regional nuances and behavioral data to foster highly localized and personalized engagement strategies. Collectively, these regional insights underline the importance of adopting a geographically tailored approach to maximize market penetration and revenue generation.

Based on Region, market is studied across Americas, Asia-Pacific, and Europe, Middle East & Africa. The Americas is further studied across Argentina, Brazil, Canada, Mexico, and United States. The United States is further studied across California, Florida, Illinois, New York, Ohio, Pennsylvania, and Texas. The Asia-Pacific is further studied across Australia, China, India, Indonesia, Japan, Malaysia, Philippines, Singapore, South Korea, Taiwan, Thailand, and Vietnam. The Europe, Middle East & Africa is further studied across Denmark, Egypt, Finland, France, Germany, Israel, Italy, Netherlands, Nigeria, Norway, Poland, Qatar, Russia, Saudi Arabia, South Africa, Spain, Sweden, Switzerland, Turkey, United Arab Emirates, and United Kingdom.

Company Insights Reflecting Industry Innovators

The competitive landscape in the in-game advertising market is punctuated by diverse companies that are driving innovation and setting benchmarks for creative engagement. Pioneering firms such as AdInMo Ltd. and Adverty AB have been instrumental in developing cutting-edge technologies that integrate seamlessly with gaming platforms. Leading global technology giants like Amazon Web Services, Inc. and Google LLC by Alphabet Inc. are leveraging their deep technical expertise to offer comprehensive advertising solutions.

Noteworthy contributions from Anzu Virtual Reality Ltd. and AppsFlyer Ltd. are reshaping the creative and analytical processes that power modern ad campaigns. Companies such as Blizzard Entertainment, Inc. and Electronic Arts Inc. have not only enriched the gaming experience but also provided robust platforms for inventive ad placements that resonate with avid gamers. Further, specialized players like Bidstack, Chartboost, Inc. by Zynga, Frameplay Corporation, Gadsme, GumGum, Inc., and InMobi Pte. Ltd. have carved out significant market segments by focusing on user-centric ad innovations and precise targeting methodologies.

The industry is further strengthened by the contributions of Ironsource Ltd., MediaSpike, Inc, Motive Interactive Inc., NeoReach, Network N, Overwolf, Ltd., Playwire LLC, Pubfinity LLC, Rapidfire Inc., Super League Enterprise, Inc., Venatus Media Limited, and WPP PLC, which continue to implement strategic and technical solutions that drive engagement, conversion, and overall market growth. These companies not only compete for market share but also collaborate on technological innovations that set new industry standards.

The report delves into recent significant developments in the In-Game Advertising Market, highlighting leading vendors and their innovative profiles. These include AdInMo Ltd., Adverty AB, Amazon Web Services, Inc., Anzu Virtual Reality Ltd., AppsFlyer Ltd., Bidstack, Blizzard Entertainment, Inc., Chartboost, Inc. by Zynga, Electronic Arts Inc., Frameplay Corporation, Gadsme, Google LLC by Alphabet Inc., GumGum, Inc., InMobi Pte. Ltd., Ironsource Ltd., MediaSpike, Inc, Motive Interacttuive Inc., NeoReach, Network N, Overwolf, Ltd., Playwire LLC, Pubfinity LLC, Rapidfire Inc., Super League Enterprise, Inc., Venatus Media Limited, and WPP PLC. Actionable Recommendations for Driving Strategic Growth

In order for industry leaders to stay ahead of the curve in the rapidly evolving in-game advertising landscape, a few strategic recommendations can be considered to drive sustainable growth and competitive advantage. First, investing in advanced data analytics frameworks is critical; such systems can help in extracting actionable insights from vast volumes of user data, enabling highly targeted advertising campaigns that are both personalized and scalable.

Another key recommendation involves enhancing ad formats by integrating interactive and immersive experiences. Leveraging tools such as virtual and augmented reality can bridge the gap between advertising and gameplay, ensuring that ads contribute to the overall entertainment value. This approach not only enhances user engagement but also builds stronger brand affinity. Additionally, collaborative partnerships between game developers, technology providers, and marketing agencies should be fostered to create a synergy that propels innovative ad solutions.

It is also imperative to focus on a flexible approach to segmentation by continuously refining strategies based on real-time consumer behavior and market trends. By capitalizing on segmentation insights such as game genre dynamics, format types, and varied engagement levels, advertisers can fine-tune their campaigns to resonate with different demographics and geographies. Lastly, maintaining a proactive stance on regulatory changes and privacy concerns will be crucial in building consumer trust and ensuring long-term viability in the digital advertising space.

Conclusion: Navigating the Future of In-Game Advertising

The in-game advertising market stands at a pivotal juncture, where technological innovation meets creative storytelling. As the boundaries of traditional advertising blur, the industry is ushering in an era where contextual relevance and interactive experiences are paramount. The comprehensive segmentation insights, regional growth drivers, and the strategic prowess of leading companies collectively underscore the vast opportunities available for those who are willing to innovate and adapt.

The report reinforces the notion that a data-driven, flexible approach to advertising strategy - one that is grounded in technology and creativity - will continue to shape the future of this dynamic market. Embracing these changes with a proactive mindset is essential for carving out a competitive edge and achieving lasting success in the rapidly evolving digital era.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

  • 2.1. Define: Research Objective
  • 2.2. Determine: Research Design
  • 2.3. Prepare: Research Instrument
  • 2.4. Collect: Data Source
  • 2.5. Analyze: Data Interpretation
  • 2.6. Formulate: Data Verification
  • 2.7. Publish: Research Report
  • 2.8. Repeat: Report Update

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Market Dynamics
    • 5.1.1. Drivers
      • 5.1.1.1. Increased smartphone penetration and the growth of mobile games
      • 5.1.1.2. Rising popularity and diversity of video games
      • 5.1.1.3. Shifting consumer behavior toward immersive and interactive entertainment experiences
    • 5.1.2. Restraints
      • 5.1.2.1. Limited consumer acceptance due to invasive or distracting nature of in-game advertisements
    • 5.1.3. Opportunities
      • 5.1.3.1. Expansion of 5G networks driving opportunities for real-time, high-quality in-game ads
      • 5.1.3.2. The rise of cloud gaming platforms providing expanded reach and targeting opportunities
    • 5.1.4. Challenges
      • 5.1.4.1. Balancing immersive in-game ads with preserving the authentic game play experience for players
  • 5.2. Market Segmentation Analysis
    • 5.2.1. Game Genre : Proliferation of in-game advertising in action games
    • 5.2.2. Target Audience : Growing kids and pre-teens engagement, offering advertisers a robust, long-term customer base
  • 5.3. Porter's Five Forces Analysis
    • 5.3.1. Threat of New Entrants
    • 5.3.2. Threat of Substitutes
    • 5.3.3. Bargaining Power of Customers
    • 5.3.4. Bargaining Power of Suppliers
    • 5.3.5. Industry Rivalry
  • 5.4. PESTLE Analysis
    • 5.4.1. Political
    • 5.4.2. Economic
    • 5.4.3. Social
    • 5.4.4. Technological
    • 5.4.5. Legal
    • 5.4.6. Environmental

6. In-Game Advertising Market, by Game Genre

  • 6.1. Introduction
  • 6.2. Action
    • 6.2.1. Fighting
    • 6.2.2. Shooter
      • 6.2.2.1. First-Person Shooter
      • 6.2.2.2. Third-Person Shooter
    • 6.2.3. Stealth
  • 6.3. Adventure
    • 6.3.1. Graphic Adventure
    • 6.3.2. Text Adventure
    • 6.3.3. Visual Novels
  • 6.4. Sports
    • 6.4.1. Individual Sports
    • 6.4.2. Racing
    • 6.4.3. Team Sports
  • 6.5. Strategy
    • 6.5.1. Real-Time Strategy
    • 6.5.2. Turn-Based Strategy

7. In-Game Advertising Market, by Format Type

  • 7.1. Introduction
  • 7.2. Banner
  • 7.3. Interstitial
  • 7.4. Playable
  • 7.5. Reward-Based

8. In-Game Advertising Market, by Type

  • 8.1. Introduction
  • 8.2. Around-the-game
  • 8.3. Away-from-the-game
  • 8.4. Blended in-game

9. In-Game Advertising Market, by Game Format

  • 9.1. Introduction
  • 9.2. Co-Operative Play
  • 9.3. Massively Multiplayer Online
  • 9.4. Multiplayer
  • 9.5. Single-Player

10. In-Game Advertising Market, by Engagement Level

  • 10.1. Introduction
  • 10.2. Long-Session Play
  • 10.3. Short-Session Play

11. In-Game Advertising Market, by Target Audience

  • 11.1. Introduction
  • 11.2. Adults
    • 11.2.1. Casino Games
    • 11.2.2. Simulation Games
  • 11.3. Kids and Pre-Teens
    • 11.3.1. Adventure Games
    • 11.3.2. Educational Games
  • 11.4. Teenagers
    • 11.4.1. Competitive Games
    • 11.4.2. Social Games

12. In-Game Advertising Market, by Platform

  • 12.1. Introduction
  • 12.2. Console
    • 12.2.1. Nintendo
    • 12.2.2. PlayStation
    • 12.2.3. Xbox
  • 12.3. Mobile
    • 12.3.1. Smartphone
    • 12.3.2. Tablet
  • 12.4. PC
  • 12.5. Virtual Reality

13. Americas In-Game Advertising Market

  • 13.1. Introduction
  • 13.2. Argentina
  • 13.3. Brazil
  • 13.4. Canada
  • 13.5. Mexico
  • 13.6. United States

14. Asia-Pacific In-Game Advertising Market

  • 14.1. Introduction
  • 14.2. Australia
  • 14.3. China
  • 14.4. India
  • 14.5. Indonesia
  • 14.6. Japan
  • 14.7. Malaysia
  • 14.8. Philippines
  • 14.9. Singapore
  • 14.10. South Korea
  • 14.11. Taiwan
  • 14.12. Thailand
  • 14.13. Vietnam

15. Europe, Middle East & Africa In-Game Advertising Market

  • 15.1. Introduction
  • 15.2. Denmark
  • 15.3. Egypt
  • 15.4. Finland
  • 15.5. France
  • 15.6. Germany
  • 15.7. Israel
  • 15.8. Italy
  • 15.9. Netherlands
  • 15.10. Nigeria
  • 15.11. Norway
  • 15.12. Poland
  • 15.13. Qatar
  • 15.14. Russia
  • 15.15. Saudi Arabia
  • 15.16. South Africa
  • 15.17. Spain
  • 15.18. Sweden
  • 15.19. Switzerland
  • 15.20. Turkey
  • 15.21. United Arab Emirates
  • 15.22. United Kingdom

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Scenario Analysis
    • 16.3.1. Ampverse Group launches Ampverse Pulse to innovate brand engagement in the gaming industry
    • 16.3.2. Odeeo secures USD 5 million to expand global reach of non-intrusive in-game audio advertising
    • 16.3.3. Adverty launches In-Play 2.0 ads for mobile gaming monetization
    • 16.3.4. Overwolf acquires Nitro for innovative ad solutions, propelling growth in gaming monetization landscape
  • 16.4. Strategy Analysis & Recommendation

Companies Mentioned

  • 1. AdInMo Ltd.
  • 2. Adverty AB
  • 3. Amazon Web Services, Inc.
  • 4. Anzu Virtual Reality Ltd.
  • 5. AppsFlyer Ltd.
  • 6. Bidstack
  • 7. Blizzard Entertainment, Inc.
  • 8. Chartboost, Inc. by Zynga
  • 9. Electronic Arts Inc.
  • 10. Frameplay Corporation
  • 11. Gadsme
  • 12. Google LLC by Alphabet Inc.
  • 13. GumGum, Inc.
  • 14. InMobi Pte. Ltd.
  • 15. Ironsource Ltd.
  • 16. MediaSpike, Inc
  • 17. Motive Interacttuive Inc.
  • 18. NeoReach
  • 19. Network N
  • 20. Overwolf, Ltd.
  • 21. Playwire LLC
  • 22. Pubfinity LLC
  • 23. Rapidfire Inc.
  • 24. Super League Enterprise, Inc.
  • 25. Venatus Media Limited
  • 26. WPP PLC

LIST OF FIGURES

  • FIGURE 1. IN-GAME ADVERTISING MARKET MULTI-CURRENCY
  • FIGURE 2. IN-GAME ADVERTISING MARKET MULTI-LANGUAGE
  • FIGURE 3. IN-GAME ADVERTISING MARKET RESEARCH PROCESS
  • FIGURE 4. IN-GAME ADVERTISING MARKET SIZE, 2024 VS 2030
  • FIGURE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • FIGURE 6. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2030 (%)
  • FIGURE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2030 (%)
  • FIGURE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2030 (%)
  • FIGURE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2030 (%)
  • FIGURE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2030 (%)
  • FIGURE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2030 (%)
  • FIGURE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2030 (%)
  • FIGURE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 22. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
  • FIGURE 23. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 24. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2024 VS 2030 (%)
  • FIGURE 25. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 26. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
  • FIGURE 27. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 28. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2030 (%)
  • FIGURE 29. EUROPE, MIDDLE EAST & AFRICA IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2030 (USD MILLION)
  • FIGURE 30. IN-GAME ADVERTISING MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 31. IN-GAME ADVERTISING MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. IN-GAME ADVERTISING MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL IN-GAME ADVERTISING MARKET SIZE, 2018-2030 (USD MILLION)
  • TABLE 4. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 5. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 6. IN-GAME ADVERTISING MARKET DYNAMICS
  • TABLE 7. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 8. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 9. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIGHTING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 10. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 11. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FIRST-PERSON SHOOTER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 12. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY THIRD-PERSON SHOOTER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 13. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 14. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STEALTH, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 15. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 16. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 17. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GRAPHIC ADVENTURE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 18. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEXT ADVENTURE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 19. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VISUAL NOVELS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 20. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 21. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 22. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INDIVIDUAL SPORTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 23. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY RACING, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 24. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEAM SPORTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 25. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 26. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 27. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REAL-TIME STRATEGY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 28. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TURN-BASED STRATEGY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 29. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 30. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 31. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BANNER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 32. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY INTERSTITIAL, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 33. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYABLE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 34. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY REWARD-BASED, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 35. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 36. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AROUND-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 37. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY AWAY-FROM-THE-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 38. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY BLENDED IN-GAME, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 39. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 40. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CO-OPERATIVE PLAY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 41. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MASSIVELY MULTIPLAYER ONLINE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 42. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MULTIPLAYER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 43. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SINGLE-PLAYER, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 44. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 45. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY LONG-SESSION PLAY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 46. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SHORT-SESSION PLAY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 47. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 48. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 49. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CASINO GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 50. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SIMULATION GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 51. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 52. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 53. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 54. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY EDUCATIONAL GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 55. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 56. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 57. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY COMPETITIVE GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 58. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SOCIAL GAMES, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 59. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 60. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 61. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 62. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY NINTENDO, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 63. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PLAYSTATION, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 64. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY XBOX, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 65. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 66. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 67. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY SMARTPHONE, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 68. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY TABLET, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 69. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 70. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY PC, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 71. GLOBAL IN-GAME ADVERTISING MARKET SIZE, BY VIRTUAL REALITY, BY REGION, 2018-2030 (USD MILLION)
  • TABLE 72. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 73. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 74. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 75. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 76. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 77. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 78. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 79. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 80. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 81. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 82. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 83. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 84. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 85. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 86. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 87. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 88. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 89. AMERICAS IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 90. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 91. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 92. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 93. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 94. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 95. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 96. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 97. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 98. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 99. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 100. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 101. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 102. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 103. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 104. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 105. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 106. ARGENTINA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 107. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 108. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 109. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 110. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 111. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 112. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 113. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 114. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 115. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 116. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 117. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 118. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 119. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 120. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 121. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 122. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 123. BRAZIL IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 124. CANADA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 125. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 126. CANADA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 127. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 128. CANADA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 129. CANADA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 130. CANADA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 131. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 132. CANADA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 133. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 134. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 135. CANADA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 136. CANADA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 137. CANADA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 138. CANADA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 139. CANADA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 140. CANADA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 141. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 142. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 143. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 144. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 145. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 146. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 147. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 148. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 149. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 150. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 151. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 152. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 153. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 154. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 155. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 156. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 157. MEXICO IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 158. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 159. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 160. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 161. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 162. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 163. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 164. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 165. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 166. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 167. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 168. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 169. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 170. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 171. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 172. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 173. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 174. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 175. UNITED STATES IN-GAME ADVERTISING MARKET SIZE, BY STATE, 2018-2030 (USD MILLION)
  • TABLE 176. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 177. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 178. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 179. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 180. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 181. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 182. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 183. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 184. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 185. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 186. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 187. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 188. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 189. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 190. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 191. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 192. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 193. ASIA-PACIFIC IN-GAME ADVERTISING MARKET SIZE, BY COUNTRY, 2018-2030 (USD MILLION)
  • TABLE 194. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 195. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 196. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 197. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 198. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 199. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 200. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 201. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 202. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 203. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 204. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 205. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 206. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 207. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 208. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 209. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 210. AUSTRALIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 211. CHINA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 212. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 213. CHINA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 214. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 215. CHINA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 216. CHINA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 217. CHINA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 218. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 219. CHINA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 220. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 221. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 222. CHINA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 223. CHINA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 224. CHINA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 225. CHINA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 226. CHINA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 227. CHINA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 228. INDIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 229. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 230. INDIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 231. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 232. INDIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 233. INDIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 234. INDIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 235. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 236. INDIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 237. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 238. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 239. INDIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 240. INDIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 241. INDIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 242. INDIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 243. INDIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 244. INDIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 245. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 246. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 247. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 248. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 249. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 250. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 251. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 252. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 253. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 254. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 255. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 256. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 257. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 258. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 259. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 260. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 261. INDONESIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 262. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 263. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 264. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 265. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 266. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 267. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 268. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 269. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 270. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 271. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 272. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 273. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 274. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 275. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 276. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 277. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 278. JAPAN IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 279. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 280. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 281. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 282. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 283. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 284. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 285. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 286. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 287. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 288. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 289. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 290. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 291. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 292. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 293. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 294. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 295. MALAYSIA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 296. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 297. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 298. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 299. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 300. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 301. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 302. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 303. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 304. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 305. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 306. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 307. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 308. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 309. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 310. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 311. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 312. PHILIPPINES IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 313. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 314. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 315. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 316. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 317. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 318. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 319. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 320. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 321. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 322. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 323. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 324. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 325. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 326. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 327. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 328. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 329. SINGAPORE IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 330. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 331. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 332. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 333. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 334. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 335. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 336. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 337. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 338. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 339. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ENGAGEMENT LEVEL, 2018-2030 (USD MILLION)
  • TABLE 340. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TARGET AUDIENCE, 2018-2030 (USD MILLION)
  • TABLE 341. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY ADULTS, 2018-2030 (USD MILLION)
  • TABLE 342. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY KIDS AND PRE-TEENS, 2018-2030 (USD MILLION)
  • TABLE 343. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY TEENAGERS, 2018-2030 (USD MILLION)
  • TABLE 344. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY PLATFORM, 2018-2030 (USD MILLION)
  • TABLE 345. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY CONSOLE, 2018-2030 (USD MILLION)
  • TABLE 346. SOUTH KOREA IN-GAME ADVERTISING MARKET SIZE, BY MOBILE, 2018-2030 (USD MILLION)
  • TABLE 347. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY GAME GENRE, 2018-2030 (USD MILLION)
  • TABLE 348. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ACTION, 2018-2030 (USD MILLION)
  • TABLE 349. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY SHOOTER, 2018-2030 (USD MILLION)
  • TABLE 350. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY ADVENTURE, 2018-2030 (USD MILLION)
  • TABLE 351. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY SPORTS, 2018-2030 (USD MILLION)
  • TABLE 352. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY STRATEGY, 2018-2030 (USD MILLION)
  • TABLE 353. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY FORMAT TYPE, 2018-2030 (USD MILLION)
  • TABLE 354. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY TYPE, 2018-2030 (USD MILLION)
  • TABLE 355. TAIWAN IN-GAME ADVERTISING MARKET SIZE, BY GAME FORMAT, 2018-2030 (USD MILLION)
  • TABLE 356. TAIWAN IN-GAME ADVERTISING