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市场调查报告书
商品编码
1856685

玩具和游戏市场按产品类型、材料、年龄层和销售管道－2025-2032年全球预测

Toys & Games Market by Product, Type, Material, Age Group, Sales Channel - Global Forecast 2025-2032
出版日期: | 出版商: 360iResearch | 英文 194 Pages | 商品交期: 最快1-2个工作天内

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预计到 2032 年，玩具和游戏市场将成长至 6,846.3 亿美元，复合年增长率为 5.18%。

关键市场统计数据
基准年 2024 4570.5亿美元
预计年份：2025年 4794.5亿美元
预测年份 2032 6846.3亿美元
复合年增长率 (%) 5.18%

本文从策略角度出发，阐述了不断变化的消费者偏好、技术整合和通路融合如何重塑玩具和游戏生态系统。

全球玩具和游戏市场正经历一场变革时期，消费行为、科技和零售分销的整合加速了这项变革。如今，消费者追求的是融合触觉和数位娱乐的玩乐体验，而由于潮流主导的产品形式和更快更迭的授权娱乐产品，产品生命週期正在缩短。同时，人口结构的变化和家长期望的转变，使得安全性、教育价值和永续性成为消费者购买的驱动因素。在这样的背景下，企业主管必须在创新与营运韧性之间取得平衡，同时也要权衡不同管道的经济效益。

除了产品创新之外，零售架构正在向全通路模式转型，消费者可以透过多个接点完成发现、评估和购买等环节。虽然线上平台推动了便利性和产品种类的拓展，但实体店仍然是品牌展示和体验的关键场所。因此，製造商、授权商和零售商必须协调其线上线下生态系统的产品组合计划、库存策略和促销机制。能够将文化相关性和技术能力转化为无缝消费者体验的企业，将更有利于赢得长期的客户参与和忠诚度。

玩具和游戏产业正在经历一场重大的变革，重新定义产品创新、永续性实践、全通路分销和消费模式。

玩具和游戏产业正经历一系列变革，这些变革正在重新定义产品的概念化、行销和消费方式。首先，将数位功能融入实体玩具正从可有可无的附加功能转变为产品价值提案的核心。扩增实境功能、配套行动应用程式和云端内容更新正在拓展游戏的可能性，并增强消费者在购买后的持续参与。因此，智慧财产权所有者和製造商正与软体开发商和平台提供者更紧密地合作，以创造可互通的体验。

同时，永续性和循环经济的考量正在推动材料创新和包装重新设计。消费者，尤其是年轻一代的父母和收藏家，越来越重视品牌的环境管理，从而推动企业投资于再生塑胶、负责任的木材采购和低影响纤维解决方案。这种转变正在影响采购决策、供应商选择和生命週期沟通。监管审查和零售商的永续性要求进一步强化了这一趋势，迫使企业记录材料的来源和可回收性。

第三个转变涉及消费模式。借助数位市场和物流平台，租赁服务和玩具图书馆正在扩大其在都市区和注重成本的消费者群体中的覆盖范围，同时也为品牌提供了新的经常性收入来源。同时，授权和娱乐伙伴关係仍然具有影响力，但它们的结构正在适应片段化的内容消费模式和区域偏好。

最后，零售分销正朝着混合全通路策略演进。零售商和品牌商正利用电子商务能力实现规模化和便利化，同时优化本地库存、体验式零售模式和精心策划的产品组合，以创造差异化的线下体验。这些转变的整合需要一种敏捷的组织结构，能够以协作的方式协调产品开发、数位体验、永续性发展以及通路特定营运。

分析2025年美国关税环境将如何重塑筹资策略、定价、物流优化与营运风险框架

美国2025年关税的引入和扩大对玩具和游戏产业链产生了即时的连锁反应，迫使企业重新评估其采购、定价和库存策略。依赖跨境生产的供应商不得不评估近岸外包、供应商多元化以及重新谈判条款以缓解利润压力。在许多情况下，采购团队加快了供应商资格合格和平台转型工作，以降低关税波动带来的风险，并将供应商的灵活性和合规能力放在首位。

从定价角度来看，製造商和零售商面临两难：要么自行承担成本上涨以保持价格竞争力，要么将成本转嫁给消费者，同时还要考虑到非必需消费品的价格弹性。这些选择通常受到品牌定位、通路动态和促销计划的影响。面向高端市场或拥有强大授权品牌的公司在维持价格方面拥有更大的自主权，而面向大众市场的公司则面临更大的营运成本抵销压力。

物流和库存管理也随之调整。一些公司重新调整了库存缓衝，以缩短因运输延误和关税影响造成的前置作业时间；其他公司则加强了与承运商和报关行的合作，以优化关税分类并寻找优惠贸易路线。策略性产品重组（例如重新设计包装以减轻体积重量或使用关税较低的替代材料）成为一种可行的应对策略。

关税环境凸显了情境规划和敏捷财务建模的重要性。由采购、法务、财务和商务等部门的相关人员组成的跨职能团队开始更频繁地进行贸易合规审查并制定紧急应变计画。简言之，关税环境促使企业进行结构性调整，这些调整不仅影响短期政策，也波及采购和市场进入决策。

以细分市场为中心的洞察，揭示产品类型、所有权模式、材料、人口统计和销售管道如何决定差异化策略和消费者旅程。

透过细緻的市场区隔来了解市场，可以揭示不同的动态，这些动态应体现在产品策略和通路规划中。纵观动作玩偶、图板游戏、玩偶、益智玩具、户外运动玩具、拼图以及电子游戏和主机等产品类型，可以发现不同的消费者参与驱动因素。这种差异要求内容策略、授权投资和功能蓝图都应与每种产品的核心价值提案保持一致。

将产品细分为所有权和租赁类型，凸显了新的获利模式和可近性途径。自有产品仍然是收藏家和长期互动的核心，而租赁产品则为寻求多样化产品和短期使用权的家庭拓展了市场覆盖范围。材料选择也影响设计和永续性理念。织物和泡沫、金属、塑胶和木材等材料各自提供独特的触感和安全特性，这些都会影响製造的复杂性、法规遵循以及产品报废处理方案。因此，材料的选择会影响品牌和运营，进而影响成本结构和永续性讯息。

从婴儿（0-2岁）到学龄前儿童（3-5岁）、学龄儿童（6-12岁）、青少年（13-18岁）以及成人和收藏家，按年龄划分产品需要不同的安全标准、教育目标和行销策略。针对低龄儿童的产品强调其发展适宜性和赢得监护人的信任，而针对青少年和成人的产品则优先考虑潮流趋势、收藏价值和品牌真实性。线上和线下销售管道的划分凸显了顾客购买旅程和产品组合策略的差异。线下百货公司和专卖店满足了消费者探索和体验的需求，而透过品牌官网和电商平台进行的线上零售则强调便利性、个人化建议和订阅服务。整合这些细分市场有助于更精准地进行产品组合分配和促销策略，从而更好地契合受众期望和通路经济效益。

影响美洲、欧洲、中东和非洲以及亚太地区供应链、合规性和本地化策略的战略动态和营运考量

区域动态持续影响玩具和游戏产业的竞争定位、供应链建构和内容在地化。美洲市场活动的特点是零售创新强劲、收藏文化蓬勃发展，以及电子商务功能的快速普及，这些功能优先考虑快速履约和全通路客户体验。北美消费者对产品的永续性和教育价值表现出日益增长的兴趣，推动零售商主导本地产品合规性和材料透明度标准。

在欧洲、中东和非洲，监管协调和文化多样性影响产品核准、安全合规和主题共鸣。欧洲消费者对产品的真实性和环保资质的期望日益提高，而更广泛的区域内新兴市场则呈现出由都市化和收入分配差异驱动的多元化需求模式。在这些市场中运作的品牌必须平衡以产品为中心的规划与以在地化为导向的行销和分销策略。

在亚太地区，儘管国内消费成长加速，平台主导的零售模式日益普及，製造业生态系统仍是全球供应链的核心。快速的数位化普及、强大的行动商务渗透率以及充满活力的授权许可格局，使该地区既是生产中心，也是战略市场。区域企业重视产品上市速度、成本效益以及能引起当地共鸣的文化特色内容。在所有地区，跨境物流、合规性和内容在地化都是商业性成功的关键因素，因此需要製定客製化的市场准入和扩张策略。

主要企业采取策略行动和能力投资，以建立数位生态系统，增强供应链韧性，并提高产品系列的永续性。

领先企业正透过能力投资、策略伙伴关係和产品组合调整等多种方式来应对现代市场动态。对数位化产品能力和知识产权主导伙伴关係的投资，使企业能够建立生态系统而非单一产品，并透过更新、附加元件和跨平台叙事来延长产品生命週期价值。同时，製造商正与契约製造製造商和物流供应商建立更深入的合作关係，以提高应对力，并将永续性标准纳入供应商评分系统。

授权关係仍然至关重要，但其结构正朝着更一体化的商业模式演变，这些模式共用受众数据并共同製定内容蓝图。在设计和工程方面拥有优势的公司正在建立自己的平台，以支援模组化产品系列。一些公司也正在尝试直接面向消费者的销售模式，以获取更丰富的行为讯号并控製品牌体验。

在营运层面，领导企业正在製定永续性目标、加强可追溯性体系，并试行材料替代计划，以减少其环境足迹。同时，它们也在投资先进的品质保证和合规框架，以应对日益复杂的全球法规。这些策略倡议辅以对数位产品开发、数据分析和消费者洞察等领域的人才投资，旨在维持其在快速变化的市场中的竞争优势。

为领导者提供切实可行的跨职能倡议，以整合数位化产品设计、供应链多元化、永续性承诺和通路特定的打入市场策略。

产业领导者应优先考虑一系列切实可行的倡议，将市场情报转化为竞争优势。首先，整合数位化和实体设计蓝图，从一开始就将配套应用程式、模组化更新和平台扩充性融入新产品开发中。这将加快迭代功能的上市速度，并为持续互动铺平道路。同时，制定清晰的材料过渡计划，设定可衡量的再生材料含量和低影响包装目标，并将供应商课责纳入采购合约。

第二，要实现采购管道多元化，重点关注供应商的灵活性和合规能力，以应对政策衝击和物流中断。可立即采取的措施包括多源认证、加强关税分类审查以及为关键SKU制定策略性缓衝计划。第三，要优化百货公司和专卖店的产品组合，同时在品牌网站和电商平台上拓展个人化数位体验，以吸引更多意向消费者，并使市场策略与通路经济效益保持一致。

第四，我们将探索基于使用权的经营模式，以补充所有权模式，特别是在人口密集的都市区市场，租赁和订阅服务可以推动试用并延长用户终身参与度。第五，我们将深化授权和娱乐伙伴关係关係，共同投资在地化内容并共用消费者洞察，以确保我们的智慧财产权在不同人群和地区都具有相关性。最后，我们将建立情境规划和跨职能贸易合规管治，以便快速应对政策变化和关税调整，从而保护净利率并维持客户服务水准。

采用透明的混合方法研究途径，结合一手访谈、民族誌观察、监管审查和交叉細項分析，得出可操作的结论。

这些研究成果结合了第一手资料和第二手资料，建构了一个严谨且基于实证的玩具和游戏产业格局图景。第一手资料包括对来自製造、授权、零售和分销等环节的高阶主管进行结构化访谈，以及与产品设计师和消费者体验专家进行定性讨论，以了解新兴的创新模式。此外，研究人员还在零售商店和体验式环境中进行了民族誌观察，以了解消费者对产品演示和互动展示的反应。

二手研究利用监管文件、行业协会指南和贸易期刊，对安全标准、材料限制和关税相关政策变化趋势进行三角验证。供应链分析利用贸易流量和物流供应商报告，识别常见的干扰因素并评估常见的缓解措施。在适用情况下，历史基准分析有助于了解回应时间轴和典型的营运调整。

分析方法包括跨领域综合分析、情境规划和实质评估，以根据策略影响和实施复杂性对各项措施进行优先排序。透过多方资讯来源核实和专家对假设的检验，确保了资料的完整性。调查方法强调透明度和可重复性，使相关人员能够追溯结论的原始资料和已记录的二级资讯来源。

前瞻性结论强调了数位化能力的整合、对永续性、营运韧性和细分市场意识策略的重要性。

总之，玩具和游戏产业正处于曲折点，消费者期望、监管压力和通路经济正在融合，这要求企业建构更整合且更具韧性的经营模式。那些能够成功将数位化体验与耐用的实体设计相结合、致力于检验的永续性实践并优化通路策略的公司，将更有利于赢得消费者的长期忠诚。透过多元化物流和健全的合规体系来展现的营运韧性，仍将是实现策略目标的关键基础。

此外，尊重产品类型、所有权模式、材料、年龄层和销售管道等细微差别的细分市场策略，将有助于企业进行更有针对性的资源分配，并打造更具吸引力的消费者提案。企业必须实现内容本地化，遵守不同的管理体制，并据此调整其供应链布局。企业应整合线上线下管道，将永续性融入采购流程，并将通路执行融入产品设计。在这些方面采取果断行动的企业，将能够将颠覆性变革转化为竞争优势和长期成长。

目录

第一章：序言

第二章调查方法

第三章执行摘要

第四章 市场概览

第五章 市场洞察

  • 将扩增实境融入图板游戏以提高玩家参与度
  • 价格承受能力问题推动了订阅式玩具租赁服务的成长
  • STEM（科学、技术、工程和数学）主题组装套件的兴起，旨在提升教育游戏体验
  • 市场对盲盒收藏人偶的需求不断增长，推动了重复购买行为。
  • 为了减少废弃物，我们在玩具製造上使用环保的植物来源材料。
  • 将可透过应用程式控制的智慧玩具整合在一起，实现个人化、互动式游戏。
  • 透过远端游戏和视讯聊天功能与远方的朋友联繫
  • 与授权品牌的合作日益增多，玩具系列也扩大了粉丝群。
  • 推出针对特定年龄层的订阅盒，提供精心策划的游戏体验
  • 将感官和治疗功能融入玩具，以促进儿童身心健康

第六章：美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

第八章：玩具与游戏市场产品分类

  • 可动人偶
  • 图板游戏
  • 玩偶
  • 益智玩具
  • 户外运动玩具
  • 谜
  • 电子游戏和主机

第九章：玩具和游戏市场类型

  • 拥有
  • 租赁

第十章：玩具与游戏市场（依材料分类）

  • 织物和泡沫
  • 金属
  • 塑胶
  • 木头

第十一章：按年龄分類的玩具和游戏市场

  • 成人与收藏家
  • 婴儿（0-2岁）
  • 学龄前（3-5岁）
  • 学龄儿童（6-12岁）
  • 青少年（13-18岁）

第十二章：玩具与游戏市场销售管道

  • 线下零售
    • 百货公司
    • 专卖店
  • 线上零售
    • 品牌网站
    • 电子商务平台

第十三章：各地区玩具与游戏市场

  • 美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十四章：玩具和游戏市场（按群体划分）

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十五章：各国玩具与游戏市场

  • 美国
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十六章 竞争格局

  • 2024年市占率分析
  • FPNV定位矩阵，2024
  • 竞争分析
    • Bandai Namco Holdings Inc.
    • Buffalo Games, LLC
    • Cartamundi Group
    • Dream International Limited
    • Funtastic International Inc.
    • Gibsons Games Ltd.
    • Hasbro Inc.
    • JAKKS Pacific, Inc
    • Jumbo Group BV
    • Konami Group Corporation
    • LeapFrog Enterprises, Inc.
    • Lego A/S
    • MasterPieces Puzzle Company
    • Mattel Inc.
    • MGA Entertainment Inc.
    • Ravensburger AG
    • Sanrio Company, Ltd.
    • Schmidt Spiele GmbH
    • Simba-Dickie Group
    • Spin Master Corp.
    • Tomy Company, Ltd.
    • Trefl SA
    • Tru Kids, Inc.
    • Vivid Imaginations by Goliath Group
    • VTech Holdings Limited
Product Code: MRR-742BD5184764

The Toys & Games Market is projected to grow by USD 684.63 billion at a CAGR of 5.18% by 2032.

KEY MARKET STATISTICS
Base Year [2024] USD 457.05 billion
Estimated Year [2025] USD 479.45 billion
Forecast Year [2032] USD 684.63 billion
CAGR (%) 5.18%

A strategic introduction that frames how evolving consumer preferences, technology integration, and channel convergence are reshaping the Toys & Games ecosystem

The global Toys & Games landscape is navigating a period of accelerated transformation driven by converging forces across consumer behavior, technology, and retail distribution. Consumers now expect play experiences that blend tactile engagement with digital enrichment, while product lifecycles compress as trend-driven formats and licensed entertainment properties cycle more rapidly. At the same time, demographic shifts and evolving parental expectations are elevating safety, education value, and sustainability as purchase drivers. These dynamics require executives to balance innovation with operational resilience while remaining attuned to diverse channel economics.

Beyond product innovation, the retail architecture is shifting toward omnichannel models where discovery, evaluation, and purchase are distributed across multiple touchpoints. Brick-and-mortar environments continue to serve as critical brand showcases and experiential venues, even as online platforms drive convenience and assortment depth. Consequently, manufacturers, licensors, and retailers must coordinate assortment planning, inventory strategies, and promotional mechanics across physical and digital ecosystems. Taken together, these pressures underscore the need for strategic clarity: businesses that translate cultural relevance and technical capability into seamless consumer experiences will be best positioned to capture long-term engagement and loyalty.

Key transformative shifts redefining product innovation, sustainability practices, omnichannel distribution, and consumption models across the Toys & Games industry

The Toys & Games industry is undergoing several transformative shifts that are redefining how products are conceived, marketed, and consumed. First, the integration of digital capabilities into physical toys has moved beyond optional add-ons to become central to product value propositions. Augmented reality features, companion mobile apps, and cloud-enabled content updates are extending play horizons and enabling continuous engagement post-purchase. As a result, intellectual property owners and manufacturers are collaborating more closely with software developers and platform providers to create interoperable experiences.

Simultaneously, sustainability and circularity considerations are driving material innovation and packaging redesign. Consumers, especially younger parents and collectors, increasingly assess brands by their environmental stewardship, prompting investment in recycled plastics, responsibly sourced wood, and low-impact textile solutions. This shift is influencing sourcing decisions, supplier selection, and lifecycle communications. Regulatory scrutiny and retailer sustainability mandates amplify this trend, compelling firms to document material provenance and recyclability.

A third shift concerns consumption models: ownership is being complemented by access-based offerings. Rental services and toy libraries, enabled by digital marketplaces and logistics platforms, are expanding reach into urban and cost-sensitive consumer segments while offering brands new recurring-revenue pathways. Concurrently, licensing and entertainment partnerships remain influential, yet their mechanics are adapting to fragmented content consumption patterns and regional preferences.

Finally, retail distribution is evolving toward hybrid omnichannel strategies. Retailers and brands are optimizing local inventory, experiential retail formats, and curated assortments to create differentiated in-person experiences, while leveraging e-commerce capabilities for scale and convenience. These converging shifts require agile organizational structures that can orchestrate product development, digital experiences, sustainability imperatives, and channel-specific operations in a coordinated fashion.

An analysis of how the 2025 United States tariff environment has reshaped sourcing strategies, pricing decisions, logistics optimization, and operational risk frameworks

The introduction and escalation of US tariff measures in 2025 have exerted immediate and cascading effects across the Toys & Games value chain, prompting firms to reassess sourcing, pricing, and inventory strategies. Suppliers dependent on cross-border manufacturing have had to evaluate nearshoring, diversification of supplier bases, and renegotiation of terms to mitigate margin pressure. In many cases, procurement teams accelerated supplier qualification and re-platforming efforts to reduce vulnerability to tariff volatility, emphasizing supplier agility and compliance capabilities.

From a pricing perspective, manufacturers and retailers faced trade-offs between absorbing incremental costs to preserve price competitiveness and passing them through to consumers, mindful of price elasticity in discretionary spending categories. These choices were often guided by brand positioning, channel dynamics, and promotional calendars. Companies targeting premium segments or those with strong licensed properties had greater latitude to maintain pricing, whereas mass-market players felt greater pressure to seek operational offsets.

Logistics and inventory management also adapted. Some organizations recalibrated inventory buffers to reduce exposure to shipment delays and tariff-disrupted lead times, while others extended collaboration with freight forwarders and customs brokers to optimize duty classification and identify preferential trade pathways. Strategic product reengineering-such as redesigning packaging to reduce dimensional weight or substituting materials to lower tariff categories-emerged as a practical mitigation tactic.

Crucially, the tariff environment reinforced the importance of scenario planning and agile financial modeling. Cross-functional teams comprising procurement, legal, finance, and commercial stakeholders established more frequent cadence for trade compliance reviews and contingency playbooks. In sum, the tariff landscape catalyzed structural adjustments that will influence sourcing and go-to-market decision-making beyond the immediate policy horizon.

Segment-focused insights revealing how product categories, ownership models, materials, age cohorts, and sales channels dictate differentiated strategies and consumer journeys

Understanding the market through nuanced segmentation reveals differentiated dynamics that should inform product strategy and channel planning. When viewed through product categories such as Action Figures, Board Games, Dolls, Educational Toys, Outdoor & Sports Toys, Puzzles, and Video Games & Consoles, it becomes clear that engagement drivers vary: narrative and collectible appeal underpin action figures and dolls, while cognitive challenge and family play sustain board games and puzzles, and digital content ecosystems drive consoles and video games. This divergence necessitates tailored content strategies, licensing investments, and feature roadmaps aligned with each product's core value proposition.

Type segmentation-owned versus rented-highlights an emergent pathway for monetization and accessibility. Owned products remain central for collectors and long-term engagement, while rented offerings expand market reach for families seeking variety or temporary access. Material considerations also shape design and sustainability narratives. Fabric & Foam, Metal, Plastic, and Wood each offer distinct tactile and safety characteristics that influence manufacturing complexity, regulatory compliance, and end-of-life options. Material choices therefore have both brand and operational implications, affecting cost structure and sustainability messaging.

Age-group segmentation from Infants & Toddlers (0-2 years) through Preschool (3-5 years), School-age (6-12 years), Teenagers (13-18 years), and Adults & Collectors requires differentiated safety standards, pedagogical intentions, and marketing tones. Products for younger children emphasize developmental appropriateness and caregiver trust, while offerings for teenagers and adults prioritize trend alignment, collectibility, and brand authenticity. Sales-channel segmentation between Offline Retail and Online Retail underscores different customer journeys and assortment strategies. Offline Retail's Departmental Stores and Specialty Stores serve discovery and experiential needs, whereas Online Retail via Brand Websites and E-commerce Platforms drives convenience, personalized recommendation, and subscription opportunities. Synthesizing these segment lenses enables more precise portfolio allocation and promotional tactics tailored to audience expectations and channel economics.

Regional strategic dynamics and operational considerations across the Americas, Europe, Middle East & Africa, and Asia-Pacific that influence supply, compliance, and localization approaches

Regional dynamics continue to influence competitive positioning, supply chain architecture, and content localization across the Toys & Games sector. In the Americas, market activity is characterized by strong retail innovation, a robust collector culture, and rapid adoption of e-commerce enhancements that prioritize fast fulfillment and omnichannel customer experiences. North American buyers demonstrate growing interest in sustainability claims and educational value, prompting local product adaptations and retailer-led standards for material transparency.

Across Europe, Middle East & Africa, regulatory harmonization and cultural diversity shape product approvals, safety compliance, and thematic resonance. European consumers have elevated expectations around product provenance and environmental credentials, while emerging markets in the broader region display heterogeneous demand profiles driven by urbanization rates and income distribution. Brands operating across this constellation of markets must balance centralized product planning with localized marketing and distribution strategies.

In the Asia-Pacific region, manufacturing ecosystems remain central to global supply chains, even as domestic consumption growth and platform-driven retail models accelerate. Rapid digital adoption, strong mobile commerce penetration, and a dynamic licensing landscape make the region both a production hub and a strategic market. Regional players emphasize speed-to-market, cost efficiencies, and culturally specific content that resonates with local narratives. Across all regions, cross-border logistics, regulatory compliance, and content localization are critical determinants of commercial success, necessitating tailored market entry and expansion playbooks.

Strategic actions and capability investments by leading companies to build digital ecosystems, strengthen supply resilience, and advance sustainability across product portfolios

Industry leaders are deploying a mix of capability investments, strategic partnerships, and portfolio realignment to navigate contemporary market dynamics. Investments in digital product capabilities and IP-driven content partnerships are enabling companies to create ecosystems rather than single-point products, thereby extending lifetime value through updates, add-ons, and cross-platform storytelling. At the same time, manufacturers are forming deeper ties with contract manufacturers and logistics providers to improve responsiveness and to embed sustainability criteria into supplier scorecards.

Licensing relationships remain pivotal, but their structuring is evolving toward more integrated commercial models that share audience data and co-develop content roadmaps. Firms with strong design and engineering competencies are building proprietary platforms that support modular product families, while others are focusing on curated brand portfolios to concentrate marketing spend and retail presence. Several companies are also experimenting with direct-to-consumer distribution to capture richer behavioral signals and to control brand experience.

Operationally, leading organizations are formalizing sustainability targets, enhancing traceability systems, and piloting material substitution projects to reduce environmental footprints. Concurrently, they are investing in advanced quality assurance and compliance frameworks to manage increasingly complex global regulations. These strategic moves are complemented by talent investments in digital product development, data analytics, and consumer insights to maintain competitive agility in a rapidly shifting marketplace.

Actionable cross-functional initiatives for leaders to integrate digital product design, supply diversification, sustainability commitments, and channel-specific go-to-market strategies

Industry leaders should prioritize a set of actionable initiatives that translate market intelligence into competitive advantage. First, integrate digital and physical design roadmaps so that new product development incorporates companion apps, modular updates, and platform extensibility from the outset. This reduces time-to-market for iterative features and creates avenues for ongoing engagement. Parallel to this, establish clear material transition plans that set measurable targets for recycled content and low-impact packaging while embedding supplier accountability in procurement contracts.

Second, diversify sourcing footprints with a focus on supplier agility and compliance capabilities to hedge against policy shocks and logistics disruptions. Near-term actions should include multi-source qualification, enhanced duty classification reviews, and strategic buffer planning for critical SKUs. Third, align go-to-market strategies with channel-specific economics by optimizing assortments for Departmental Stores and Specialty Stores while expanding personalized digital experiences on Brand Websites and E-commerce Platforms to capture higher-intent consumers.

Fourth, explore access-based business models to complement ownership offerings, especially in dense urban markets where rental and subscription services can drive trial and broaden lifetime engagement. Fifth, deepen licensing and entertainment partnerships by co-investing in localized content and by sharing consumer insights to ensure IP relevance across age cohorts and regions. Finally, institutionalize scenario planning and cross-functional trade compliance governance to rapidly respond to policy shifts and tariff developments, thereby protecting margins and maintaining customer service levels.

A transparent mixed-methods research approach combining primary interviews, ethnographic observation, regulatory review, and cross-segmentation analysis to support actionable conclusions

The research underpinning these insights combines primary and secondary approaches to construct a rigorous, evidence-based view of the Toys & Games landscape. Primary research included structured interviews with executives across manufacturing, licensing, retail, and distribution, as well as qualitative discussions with product designers and consumer experience specialists to understand emerging innovation patterns. These engagements were complemented by ethnographic observations in retail and experiential environments to capture in-context consumer responses to product demonstrations and interactive displays.

Secondary research drew on regulatory publications, trade association guidance, and industry trade press to triangulate developments in safety standards, material regulations, and tariff-related policy shifts. Supply chain analysis utilized trade flows and logistics provider reports to identify common disruption vectors and to assess common mitigation approaches. Where applicable, benchmarking against historical precedents provided perspective on response timelines and typical operational adjustments.

Analytical methods included cross-segmentation synthesis, scenario planning, and materiality assessment to prioritize initiatives by strategic impact and implementation complexity. Data integrity was maintained through corroboration across multiple sources and by validating assumptions with domain experts. The methodology emphasizes transparency and reproducibility, enabling stakeholders to trace conclusions back to primary inputs and documented secondary sources.

A forward-looking conclusion emphasizing integration across digital capabilities, sustainability commitments, operational resilience, and segmentation-aware strategies

In conclusion, the Toys & Games sector is at an inflection point where consumer expectations, regulatory pressures, and channel economics are converging to demand more integrated and resilient business models. Companies that successfully marry digital enrichment with durable physical design, commit to verifiable sustainability practices, and optimize channel strategies will be better positioned to capture enduring consumer loyalty. Operational resilience-manifested through diversified sourcing, agile logistics, and robust compliance frameworks-remains a critical foundation for executing strategic ambitions.

Moreover, segmentation-aware strategies that respect the nuances of product categories, ownership models, materials, age cohorts, and sales channels will enable precise resource allocation and more compelling consumer propositions. Regional distinctions will continue to matter; firms must localize content, comply with diverse regulatory regimes, and adapt supply footprints accordingly. Taken together, these insights point to a playbook centered on integration: integrate digital with physical, integrate sustainability into procurement, and integrate channel execution into product design. Organizations that act decisively on these fronts can convert disruption into competitive differentiation and long-term growth.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Segmentation & Coverage
  • 1.3. Years Considered for the Study
  • 1.4. Currency & Pricing
  • 1.5. Language
  • 1.6. Stakeholders

2. Research Methodology

3. Executive Summary

4. Market Overview

5. Market Insights

  • 5.1. Integration of augmented reality features in board games to boost engagement
  • 5.2. Expansion of subscription-based toy rental services fueled by affordability concerns
  • 5.3. Rise of STEM-focused construction kits enhancing educational play experiences
  • 5.4. Growing demand for collectible blind-box figurines driving repeat purchase behavior
  • 5.5. Adoption of eco-friendly and plant-based materials in toy manufacturing to reduce waste
  • 5.6. Integration of app-enabled smart toys offering personalized interactive play patterns
  • 5.7. Utilization of remote play and video chat features to connect children with distant peers
  • 5.8. Surge in licensed franchise collaborations expanding toy assortments across fanbases
  • 5.9. Implementation of age-targeted subscription boxes delivering curated gaming experiences
  • 5.10. Incorporation of sensory and therapeutic features in toys to support child wellbeing

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Toys & Games Market, by Product

  • 8.1. Action Figures
  • 8.2. Board Games
  • 8.3. Dolls
  • 8.4. Educational Toys
  • 8.5. Outdoor & Sports Toys
  • 8.6. Puzzles
  • 8.7. Video Games & Consoles

9. Toys & Games Market, by Type

  • 9.1. Owned
  • 9.2. Rented

10. Toys & Games Market, by Material

  • 10.1. Fabric & Foam
  • 10.2. Metal
  • 10.3. Plastic
  • 10.4. Wood

11. Toys & Games Market, by Age Group

  • 11.1. Adults & Collectors
  • 11.2. Infants & Toddlers (0-2 years)
  • 11.3. Preschool (3-5 years)
  • 11.4. School-age (6-12 years)
  • 11.5. Teenagers (13-18 years)

12. Toys & Games Market, by Sales Channel

  • 12.1. Offline Retail
    • 12.1.1. Departmental Stores
    • 12.1.2. Specialty Stores
  • 12.2. Online Retail
    • 12.2.1. Brand Websites
    • 12.2.2. E-commerce Platforms

13. Toys & Games Market, by Region

  • 13.1. Americas
    • 13.1.1. North America
    • 13.1.2. Latin America
  • 13.2. Europe, Middle East & Africa
    • 13.2.1. Europe
    • 13.2.2. Middle East
    • 13.2.3. Africa
  • 13.3. Asia-Pacific

14. Toys & Games Market, by Group

  • 14.1. ASEAN
  • 14.2. GCC
  • 14.3. European Union
  • 14.4. BRICS
  • 14.5. G7
  • 14.6. NATO

15. Toys & Games Market, by Country

  • 15.1. United States
  • 15.2. Canada
  • 15.3. Mexico
  • 15.4. Brazil
  • 15.5. United Kingdom
  • 15.6. Germany
  • 15.7. France
  • 15.8. Russia
  • 15.9. Italy
  • 15.10. Spain
  • 15.11. China
  • 15.12. India
  • 15.13. Japan
  • 15.14. Australia
  • 15.15. South Korea

16. Competitive Landscape

  • 16.1. Market Share Analysis, 2024
  • 16.2. FPNV Positioning Matrix, 2024
  • 16.3. Competitive Analysis
    • 16.3.1. Bandai Namco Holdings Inc.
    • 16.3.2. Buffalo Games, LLC
    • 16.3.3. Cartamundi Group
    • 16.3.4. Dream International Limited
    • 16.3.5. Funtastic International Inc.
    • 16.3.6. Gibsons Games Ltd.
    • 16.3.7. Hasbro Inc.
    • 16.3.8. JAKKS Pacific, Inc
    • 16.3.9. Jumbo Group B.V
    • 16.3.10. Konami Group Corporation
    • 16.3.11. LeapFrog Enterprises, Inc.
    • 16.3.12. Lego A/S
    • 16.3.13. MasterPieces Puzzle Company
    • 16.3.14. Mattel Inc.
    • 16.3.15. MGA Entertainment Inc.
    • 16.3.16. Ravensburger AG
    • 16.3.17. Sanrio Company, Ltd.
    • 16.3.18. Schmidt Spiele GmbH
    • 16.3.19. Simba-Dickie Group
    • 16.3.20. Spin Master Corp.
    • 16.3.21. Tomy Company, Ltd.
    • 16.3.22. Trefl S.A.
    • 16.3.23. Tru Kids, Inc.
    • 16.3.24. Vivid Imaginations by Goliath Group
    • 16.3.25. VTech Holdings Limited

LIST OF FIGURES

  • FIGURE 1. GLOBAL TOYS & GAMES MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2024 VS 2032 (%)
  • FIGURE 3. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 4. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2024 VS 2032 (%)
  • FIGURE 5. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2024 VS 2032 (%)
  • FIGURE 7. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2024 VS 2032 (%)
  • FIGURE 9. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2024 VS 2032 (%)
  • FIGURE 11. GLOBAL TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 12. GLOBAL TOYS & GAMES MARKET SIZE, BY REGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 13. AMERICAS TOYS & GAMES MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 14. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 15. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 16. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY SUBREGION, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 17. EUROPE TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 18. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 19. AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 20. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 21. GLOBAL TOYS & GAMES MARKET SIZE, BY GROUP, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 22. ASEAN TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 23. GCC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 24. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 25. BRICS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 26. G7 TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 27. NATO TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 28. GLOBAL TOYS & GAMES MARKET SIZE, BY COUNTRY, 2024 VS 2025 VS 2032 (USD MILLION)
  • FIGURE 29. TOYS & GAMES MARKET SHARE, BY KEY PLAYER, 2024
  • FIGURE 30. TOYS & GAMES MARKET, FPNV POSITIONING MATRIX, 2024

LIST OF TABLES

  • TABLE 1. TOYS & GAMES MARKET SEGMENTATION & COVERAGE
  • TABLE 2. UNITED STATES DOLLAR EXCHANGE RATE, 2018-2024
  • TABLE 3. GLOBAL TOYS & GAMES MARKET SIZE, 2018-2024 (USD MILLION)
  • TABLE 4. GLOBAL TOYS & GAMES MARKET SIZE, 2025-2032 (USD MILLION)
  • TABLE 5. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 6. GLOBAL TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 7. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 8. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 9. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 10. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 11. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 12. GLOBAL TOYS & GAMES MARKET SIZE, BY ACTION FIGURES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 13. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 14. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 15. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 16. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 17. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 18. GLOBAL TOYS & GAMES MARKET SIZE, BY BOARD GAMES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 19. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 20. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 21. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 22. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 23. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 24. GLOBAL TOYS & GAMES MARKET SIZE, BY DOLLS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 25. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 26. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 27. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 28. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 29. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 30. GLOBAL TOYS & GAMES MARKET SIZE, BY EDUCATIONAL TOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 31. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 32. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 33. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 34. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 35. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 36. GLOBAL TOYS & GAMES MARKET SIZE, BY OUTDOOR & SPORTS TOYS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 37. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 38. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 39. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 40. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 41. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 42. GLOBAL TOYS & GAMES MARKET SIZE, BY PUZZLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 43. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 44. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 45. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 46. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 47. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 48. GLOBAL TOYS & GAMES MARKET SIZE, BY VIDEO GAMES & CONSOLES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 49. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 50. GLOBAL TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 51. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 52. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 53. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 54. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 55. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 56. GLOBAL TOYS & GAMES MARKET SIZE, BY OWNED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 57. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 58. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 59. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 60. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 61. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 62. GLOBAL TOYS & GAMES MARKET SIZE, BY RENTED, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 63. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 64. GLOBAL TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 65. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 66. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 67. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 68. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 69. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 70. GLOBAL TOYS & GAMES MARKET SIZE, BY FABRIC & FOAM, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 71. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 72. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 73. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 74. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 75. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 76. GLOBAL TOYS & GAMES MARKET SIZE, BY METAL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 77. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 78. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 79. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 80. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 81. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 82. GLOBAL TOYS & GAMES MARKET SIZE, BY PLASTIC, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 83. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 84. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 85. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 86. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 87. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 88. GLOBAL TOYS & GAMES MARKET SIZE, BY WOOD, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 89. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 90. GLOBAL TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 91. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 92. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 93. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 94. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 95. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 96. GLOBAL TOYS & GAMES MARKET SIZE, BY ADULTS & COLLECTORS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 97. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 98. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 99. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 100. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 101. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 102. GLOBAL TOYS & GAMES MARKET SIZE, BY INFANTS & TODDLERS (0-2 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 103. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 104. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 105. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 106. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 107. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 108. GLOBAL TOYS & GAMES MARKET SIZE, BY PRESCHOOL (3-5 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 109. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 110. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 111. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 112. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 113. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 114. GLOBAL TOYS & GAMES MARKET SIZE, BY SCHOOL-AGE (6-12 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 115. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY REGION, 2018-2024 (USD MILLION)
  • TABLE 116. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY REGION, 2025-2032 (USD MILLION)
  • TABLE 117. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 118. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 119. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 120. GLOBAL TOYS & GAMES MARKET SIZE, BY TEENAGERS (13-18 YEARS), BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 121. GLOBAL TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 122. GLOBAL TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 123. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 124. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 125. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 126. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 127. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 128. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 129. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 130. GLOBAL TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 131. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 132. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 133. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 134. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 135. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 136. GLOBAL TOYS & GAMES MARKET SIZE, BY DEPARTMENTAL STORES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 137. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 138. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 139. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 140. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 141. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 142. GLOBAL TOYS & GAMES MARKET SIZE, BY SPECIALTY STORES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 143. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 144. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 145. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 146. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 147. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 148. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 149. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 150. GLOBAL TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 151. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 152. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 153. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 154. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 155. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 156. GLOBAL TOYS & GAMES MARKET SIZE, BY BRAND WEBSITES, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 157. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 158. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 159. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 160. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 161. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 162. GLOBAL TOYS & GAMES MARKET SIZE, BY E-COMMERCE PLATFORMS, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 163. GLOBAL TOYS & GAMES MARKET SIZE, BY REGION, 2018-2024 (USD MILLION)
  • TABLE 164. GLOBAL TOYS & GAMES MARKET SIZE, BY REGION, 2025-2032 (USD MILLION)
  • TABLE 165. AMERICAS TOYS & GAMES MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 166. AMERICAS TOYS & GAMES MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 167. AMERICAS TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 168. AMERICAS TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 169. AMERICAS TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 170. AMERICAS TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 171. AMERICAS TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 172. AMERICAS TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 173. AMERICAS TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 174. AMERICAS TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 175. AMERICAS TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 176. AMERICAS TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 177. AMERICAS TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 178. AMERICAS TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 179. AMERICAS TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 180. AMERICAS TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 181. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 182. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 183. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 184. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 185. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 186. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 187. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 188. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 189. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 190. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 191. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 192. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 193. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 194. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 195. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 196. NORTH AMERICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 197. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 198. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 199. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 200. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 201. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 202. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 203. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 204. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 205. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 206. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 207. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 208. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 209. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 210. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 211. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 212. LATIN AMERICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 213. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY SUBREGION, 2018-2024 (USD MILLION)
  • TABLE 214. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY SUBREGION, 2025-2032 (USD MILLION)
  • TABLE 215. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 216. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 217. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 218. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 219. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 220. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 221. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 222. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 223. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 224. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 225. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 226. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 227. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 228. EUROPE, MIDDLE EAST & AFRICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 229. EUROPE TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 230. EUROPE TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 231. EUROPE TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 232. EUROPE TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 233. EUROPE TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 234. EUROPE TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 235. EUROPE TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 236. EUROPE TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 237. EUROPE TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 238. EUROPE TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 239. EUROPE TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 240. EUROPE TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 241. EUROPE TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 242. EUROPE TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 243. EUROPE TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 244. EUROPE TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 245. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 246. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 247. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 248. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 249. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 250. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 251. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 252. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 253. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 254. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 255. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 256. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 257. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 258. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 259. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 260. MIDDLE EAST TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 261. AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 262. AFRICA TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 263. AFRICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 264. AFRICA TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 265. AFRICA TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 266. AFRICA TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 267. AFRICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 268. AFRICA TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 269. AFRICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 270. AFRICA TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 271. AFRICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 272. AFRICA TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 273. AFRICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 274. AFRICA TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 275. AFRICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 276. AFRICA TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 277. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 278. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 279. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 280. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 281. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 282. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 283. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 284. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 285. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 286. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 287. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 288. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 289. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 290. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 291. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 292. ASIA-PACIFIC TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 293. GLOBAL TOYS & GAMES MARKET SIZE, BY GROUP, 2018-2024 (USD MILLION)
  • TABLE 294. GLOBAL TOYS & GAMES MARKET SIZE, BY GROUP, 2025-2032 (USD MILLION)
  • TABLE 295. ASEAN TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 296. ASEAN TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 297. ASEAN TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 298. ASEAN TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 299. ASEAN TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 300. ASEAN TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 301. ASEAN TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 302. ASEAN TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 303. ASEAN TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 304. ASEAN TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 305. ASEAN TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 306. ASEAN TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 307. ASEAN TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 308. ASEAN TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 309. ASEAN TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 310. ASEAN TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 311. GCC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 312. GCC TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 313. GCC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 314. GCC TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 315. GCC TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 316. GCC TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 317. GCC TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 318. GCC TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 319. GCC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 320. GCC TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 321. GCC TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 322. GCC TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 323. GCC TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 324. GCC TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 325. GCC TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 326. GCC TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 327. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 328. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 329. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 330. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 331. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 332. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 333. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 334. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 335. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 336. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 337. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 338. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 339. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 340. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 341. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 342. EUROPEAN UNION TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 343. BRICS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 344. BRICS TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 345. BRICS TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 346. BRICS TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)
  • TABLE 347. BRICS TOYS & GAMES MARKET SIZE, BY TYPE, 2018-2024 (USD MILLION)
  • TABLE 348. BRICS TOYS & GAMES MARKET SIZE, BY TYPE, 2025-2032 (USD MILLION)
  • TABLE 349. BRICS TOYS & GAMES MARKET SIZE, BY MATERIAL, 2018-2024 (USD MILLION)
  • TABLE 350. BRICS TOYS & GAMES MARKET SIZE, BY MATERIAL, 2025-2032 (USD MILLION)
  • TABLE 351. BRICS TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2018-2024 (USD MILLION)
  • TABLE 352. BRICS TOYS & GAMES MARKET SIZE, BY AGE GROUP, 2025-2032 (USD MILLION)
  • TABLE 353. BRICS TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2018-2024 (USD MILLION)
  • TABLE 354. BRICS TOYS & GAMES MARKET SIZE, BY SALES CHANNEL, 2025-2032 (USD MILLION)
  • TABLE 355. BRICS TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 356. BRICS TOYS & GAMES MARKET SIZE, BY OFFLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 357. BRICS TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2018-2024 (USD MILLION)
  • TABLE 358. BRICS TOYS & GAMES MARKET SIZE, BY ONLINE RETAIL, 2025-2032 (USD MILLION)
  • TABLE 359. G7 TOYS & GAMES MARKET SIZE, BY COUNTRY, 2018-2024 (USD MILLION)
  • TABLE 360. G7 TOYS & GAMES MARKET SIZE, BY COUNTRY, 2025-2032 (USD MILLION)
  • TABLE 361. G7 TOYS & GAMES MARKET SIZE, BY PRODUCT, 2018-2024 (USD MILLION)
  • TABLE 362. G7 TOYS & GAMES MARKET SIZE, BY PRODUCT, 2025-2032 (USD MILLION)

TABLE 363