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商务休閒旅游市场：2026-2032年全球市场预测（依旅游类型、时长、旅游类型及交通方式划分）

Bleisure Travel Market by Travel Type, Travel Duration, Tour Type, Travel Mode - Global Forecast 2026-2032
出版日期: | 出版商: 360iResearch | 英文 185 Pages | 商品交期: 最快1-2个工作天内

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预计到 2025 年，商务休閒旅游市场价值将达到 5,807.8 亿美元，到 2026 年将成长至 6,386.3 亿美元，到 2032 年将达到 11944.3 亿美元，复合年增长率为 10.84%。

主要市场统计数据
基准年 2025 5807.8亿美元
预计年份：2026年 6386.3亿美元
预测年份 2032 11944.3亿美元
复合年增长率 (%) 10.84%

现代企业政策、旅客期望和营运重点中商务和休閒旅行一体化趋势的兴起。

「商务休閒旅行」（Blèleisure travel）融合了商务与休閒，已从昙花一现的潮流发展成为旅行规划者和企业决策者重点考虑的因素。随着混合办公模式和弹性工作安排逐渐融入组织架构，商务旅行和私人旅行之间的传统界限日渐模糊，迫使人力资源部门、差旅经理和酒店服务提供者重新思考福利、薪酬和服务设计。如今，旅客期望行程能够兼顾高效的工作时间和有意义的当地体验，他们会选择能够同时实现这两种目标的旅行目的地、住宿设施和交通途径方式。

在商务休閒旅行中，混合办公、数位化个人化和不断变化的旅客优先事项如何融合，从而重塑供应商策略、企业政策和旅客期望？

商务休閒旅行的格局正在经历一场变革，其驱动力包括工作方式的结构性转变、技术的普及以及消费者对柔软性和有意义体验的日益增长的需求。混合办公和远距办公的兴起使工作摆脱了固定办公地点的限制，商务旅行得以延伸至休閒度假，使旅行者能够选择既能提供高效工作环境，又能提供生活方式配套设施的目的地。同时，数位化平台简化了行程客製化流程，使旅客能够预订既能支援专注工作又能方便探索当地风情的住宿设施，并找到为商务旅行增添个人价值的精选体验。

评估美国在 2025 年实施的关税措施对商务休閒旅游的旅游供应链、营运成本和消费者决策因素的累积影响。

美国2025年实施的新关税正在对整个旅游生态系统产生累积影响，波及供应链、营运成本和消费者价格敏感度。由于对酒店业相关进口商品（例如家具、床上用品和某些食品原料）征收关税，导致价格上涨，挤压了酒店的营业利润率，并促使其采取选择性的成本回收措施。同样，影响运输设备零件和旅行相关电子产品的关税也影响了航空公司和铁路营运商的维护成本和资本投资週期，导致航班时刻表和车辆现代化计画的调整。这可能间接影响旅客的出行频率和价格稳定性。

详细的細項分析揭示了旅行类型、时长、交通方式和旅游偏好如何影响商务休閒服务的差异化产品设计和筹资策略。

市场区隔仍然是理解多元需求模式并根据旅行者需求客製化产品的基本观点。检验不同类型的旅行可以发现，不同旅客的优先事项存在差异，尤其是在国内商务休閒旅行和国际商务休閒旅行之间。国内商务休閒旅客往往优先考虑便利性、自驾或短程航班的可及性以及平衡工作与休閒活动的能力。而国际商务休閒旅客则更重视签证便利性、文化体验以及能带来更长旅行时间的多日行程。这些差异会影响住宿设施选择、忠诚度计画偏好以及辅助服务的消费行为。

区域趋势和基础设施因素决定了喘息需求在美洲、欧洲、中东和非洲以及亚太地区的市场表现。

区域趋势对全球商务休閒旅游市场的需求模式、定价策略和产品差异化有显着影响。在美洲，国内交通网络和成熟的商务旅行基础设施支撑着频繁的多用途商务旅行，而主要都市中心则提供丰富的联合办公空间和专为长期住宿量身定制的酒店产品。同时，区域休閒资源和国内旅游奖励持续影响商务旅客选择延长停留地点，饭店和目的地管理机构（DMO）正携手合作，提供既能满足商务需求又能满足当地探索需求的综合服务。

为了抓住商务休閒旅游领域不断扩大的机会，旅游、旅馆和科技业的主要企业如何在伙伴关係、政策和服务设计方面进行创新？

随着商务旅行和休閒消费的融合，饭店、航空、铁路和旅游科技产业的主要企业正在调整产品和服务，以掌握市场机会。饭店品牌专注于提供灵活的客房类型、升级客房办公空间，以及奖励长期住宿和额外消费的会员忠诚度计划。航空公司和铁路营运商正在试验推出捆绑式优惠和基于伙伴关係关係的辅助服务，以简化商务行程中添加休閒元素的流程。而旅游科技公司则致力于打造无缝的预订流程、整合式费用报告和行程智慧规划，根据旅客的偏好和时间表推荐当地体验。

产业领导者应采取切实可行的策略和营运步骤，在维持成本控制、合规性和保障旅客福祉的同时，抓住喘息需求。

产业领导者必须采取果断行动，透过调整产品设计、政策框架和销售管道，使其与旅客的期望和公司管治要求相符，从而将潜在需求转化为永续的业务成果。首先，差旅采购者应修订企业差旅政策，明确认可并推广混合型差旅模式，具体措施包括制定清晰的成本分摊、照顾义务和核准流程规则，并减少行政流程中的摩擦。同时，饭店和旅游服务负责人应拓展模组化服务，例如可直接用于办公室的房间、本地体验券和灵活的餐饮计划，这些服务既可面向企业客户，也可面向寻求多功能体验的旅客。

透过结合对关键相关人员的访谈、旅行者调查、预订行为分析和跨来源检验，调查方法获得了有关休息时间的可操作见解。

本研究整合了定性和定量数据，并全面观点了商务休閒旅游的趋势。初步调查包括对差旅采购人员、企业差旅负责人、酒店业高管和交通运营商进行结构化访谈，并结合对经常出差的商务旅客的调查结果，直接了解其行为和偏好的变化。第二次调查则係统地回顾了行业报告、监管动态和行业期刊，将初步研究结果置于宏观经济和政策趋势的背景下进行解读。此外，研究还分析了预订平台的数据和专有的行为指标，以识别旅行延期率、平均停留时间和交通偏好方面的规律。

本文总结了商务休閒旅游为何代表市场结构性转变，以及为何需要旅游业相关人员在政策、产品和伙伴关係方面做出全面应对。

商务休閒旅行并非昙花一现的现象，而是一种可持续的行为转变，其驱动力来自工作方式的结构性变化、旅行者对有意义体验的期望，以及供应商为缓解工作义务与个人探索之间的摩擦而进行的创新。政策调整、数位化体验的提升以及区域基础设施的差异将相互作用，决定这一现像在何处以及如何加速发展。积极重新定义政策框架、投资于灵活的产品设计并建立伙伴关係合作关係的公司，将更有利于从商务休閒旅游中获取商业性利益和人才保留优势。

目录

第一章：序言

第二章：调查方法

  • 调查设计
  • 研究框架
  • 市场规模预测
  • 数据三角测量
  • 调查结果
  • 调查的前提
  • 研究限制

第三章执行摘要

  • 首席主管观点
  • 市场规模和成长趋势
  • 2025年市占率分析
  • FPNV定位矩阵，2025
  • 新的商机
  • 下一代经营模式
  • 产业蓝图

第四章 市场概览

  • 产业生态系与价值链分析
  • 波特五力分析
  • PESTEL 分析
  • 市场展望
  • 上市策略

第五章 市场洞察

  • 消费者洞察与终端用户观点
  • 消费者体验基准
  • 机会映射
  • 分销通路分析
  • 价格趋势分析
  • 监理合规和标准框架
  • ESG与永续性分析
  • 中断和风险情景
  • 投资报酬率和成本效益分析

第六章：美国关税的累积影响，2025年

第七章：人工智慧的累积影响，2025年

第八章：商务休閒旅游市场：依旅游类型划分

  • 国内休閒
  • 海外商务休閒

第九章：商务休閒旅游市场：依旅行时长划分

  • 长期住宿
  • 1週
  • 短途旅行

第十章：商务休閒旅游市场：依旅游类型划分

  • 团体
  • 个人旅行

第十一章：商务休閒旅游市场：以交通方式划分

  • 航空旅行
  • 火车旅行
  • 自驾游

第十二章：商务休閒旅游市场：依地区划分

  • 北美洲和南美洲
    • 北美洲
    • 拉丁美洲
  • 欧洲、中东和非洲
    • 欧洲
    • 中东
    • 非洲
  • 亚太地区

第十三章：商务休閒旅游市场：依群体划分

  • ASEAN
  • GCC
  • EU
  • BRICS
  • G7
  • NATO

第十四章：商务休閒旅游市场：依国家划分

  • 我们
  • 加拿大
  • 墨西哥
  • 巴西
  • 英国
  • 德国
  • 法国
  • 俄罗斯
  • 义大利
  • 西班牙
  • 中国
  • 印度
  • 日本
  • 澳洲
  • 韩国

第十五章：美国：商务休閒旅游市场

第十六章 中国：商务休閒旅游市场

第十七章 竞争格局

  • 市场集中度分析，2025年
    • 浓度比（CR）
    • 赫芬达尔-赫希曼指数 (HHI)
  • 近期趋势及影响分析，2025 年
  • 2025年产品系列分析
  • 基准分析，2025 年
  • Airbnb, Inc.
  • American Express Company
  • BCD Travel Services BV
  • Bleisure Travel Company SpA
  • Booking.com BV
  • Carlson Wagonlit Travel
  • Concur Technologies, Inc.
  • Corporate Travel Management Limited
  • Expedia Group, Inc.
  • Flight Centre Travel Group
  • Hilton Worldwide Holdings Inc.
  • Hyatt Hotels Corporation
  • InterContinental Hotels Group PLC
  • MakeMyTrip Limited
  • Marriott International, Inc.
  • Navan, Inc.
  • Sabre GLBL Inc.
  • Travel Leaders Group Holdings, LLC
  • TravelPerk SLU
  • Travelzoo Inc.
  • Trip.com Group Limited
  • TripAdvisor, Inc.
  • Trivago NV
  • United Corporate Preferred
Product Code: MRR-F97DD5A7DF63

The Bleisure Travel Market was valued at USD 580.78 billion in 2025 and is projected to grow to USD 638.63 billion in 2026, with a CAGR of 10.84%, reaching USD 1,194.43 billion by 2032.

KEY MARKET STATISTICS
Base Year [2025] USD 580.78 billion
Estimated Year [2026] USD 638.63 billion
Forecast Year [2032] USD 1,194.43 billion
CAGR (%) 10.84%

Framing the emergence of blended business and leisure journeys within contemporary corporate policy, traveler expectations, and operational priorities

Bleisure travel - the blending of business obligations with leisure pursuits - has matured from a fringe behavior to a mainstream consideration for travel planners and corporate policy architects. As hybrid work models and flexible schedules embed themselves into organizational design, the traditional boundaries between work trips and personal travel have blurred, prompting human resources, travel managers, and hospitality operators to rethink benefits, compensation, and service design. Travelers now expect itineraries that accommodate productive work time alongside meaningful local experiences, and they select destinations, accommodations, and transport modes that facilitate both outcomes.

This introduction frames the report's focus on how demand drivers, traveler preferences, and operational constraints are converging to reshape industry priorities. It underscores the importance of understanding segmentation across travel type and duration, the operational implications of evolving corporate travel policies, and the ways technology and sustainability considerations influence traveler choices. By grounding subsequent analysis in observable behavioral patterns and contemporary commercial responses, this section prepares decision-makers to appreciate how incremental shifts translate into strategic opportunities and operational imperatives.

How hybrid work, digital personalization, and evolving traveler priorities are converging to reshape supplier strategies, corporate policy, and traveler expectations in bleisure

The landscape of bleisure travel is undergoing transformative shifts driven by structural changes in work patterns, technological enablement, and consumer expectations of flexibility and meaningful experiences. Hybrid and remote work arrangements have decoupled work from fixed office locations, enabling professionals to extend business trips into leisure stays and to choose destinations that offer lifestyle amenities as well as connectivity for productive work. Meanwhile, digital platforms have simplified itinerary customization, enabling travelers to book accommodations that support both focused work and local exploration, and to discover curated experiences that add personal value to professional travel.

Concurrently, corporate travel programs are evolving from strict cost-control instruments to strategically managed experiences that balance duty of care, employee wellbeing, and talent retention. Travel managers are increasingly incorporating policy flexibilities for extended stays and mixed-purpose trips while demanding transparent cost controls and compliance tools. Sustainability and wellness considerations have become primary filters for destination selection, with travelers preferring lodging and transport options that demonstrate environmental stewardship and health-conscious design. These shifts collectively compel suppliers and corporate buyers to innovate across pricing models, loyalty programs, and bundled offerings, thereby creating new revenue streams and enhancing traveler satisfaction.

Assessing the cumulative effects of United States tariff measures introduced in 2025 on travel supply chains, operating costs, and consumer decision drivers in bleisure travel

The introduction of new United States tariffs in 2025 has had a cumulative effect on the broader travel ecosystem, with impacts that propagate through supply chains, operating costs, and consumer cost sensitivity. Tariff-driven increases on imports that serve hospitality operations, such as furnishing, linens, and certain food inputs, have pressured hotel operating margins and prompted selective cost recovery measures. Similarly, tariffs affecting components for transport equipment and travel-related electronics influence maintenance costs and capital expenditure cycles for airlines and rail operators, altering scheduling and fleet modernization plans in ways that can indirectly affect service frequency and price stability for travelers.

Moreover, the policy environment has contributed to currency and inflationary pressures that influence discretionary spending on international leisure components of business trips. Travel planners report increased scrutiny on combined itineraries where tariff-related cost pass-throughs could erode the perceived value of extending stays for leisure. As a consequence, travel buyers and suppliers have emphasized contractual flexibility, dynamic pricing strategies, and targeted value-added services to preserve traveler uptake of blended trips. In addition, the tariff environment has accelerated regional sourcing strategies among hospitality chains and service providers, encouraging nearshoring of supplies and partnerships with local vendors to mitigate exposure to cross-border tariff volatility and to sustain service propositions for bleisure guests.

Deep segmentation analysis revealing how travel type, duration, mode, and tour preferences drive differentiated product design and sourcing strategies for bleisure offerings

Segmentation remains a foundational lens for understanding heterogenous demand patterns and aligning product offers with traveler needs. When examining travel type, distinctions between Domestic Bleisure and International Bleisure reveal differing priorities: domestic bleisure travelers often prioritize convenience, drive- or short-flight accessibility, and the ability to commute between work commitments and leisure activities, while international bleisure travelers place higher value on visa facilitation, cultural experiences, and multi-day itineraries that justify longer transit times. These differences influence accommodation selection, loyalty program preferences, and ancillary spend behavior.

Travel duration also informs the design of stay packages and ancillary services, with Extended Stays, One Week, and Short Trips each presenting unique operational and commercial considerations. Extended Stays demand accommodations with integrated workspaces, laundry services, and neighborhood access that supports a semi-local lifestyle; One Week trips balance concentrated business activity with curated leisure opportunities; and Short Trips place a premium on seamless logistics and high-impact local experiences. Mode of travel shapes route planning and product integration as well, where Air Travel, Rail Travel, and Road Travel present distinct booking patterns, lead times, and traveler expectations for flexibility and punctuality. Finally, tour type - whether Group or Solo - affects amenity preferences and risk management; group travelers often require coordinated itineraries and negotiated rates, while solo travelers prioritize personalization, safety assurances, and community-oriented experiences. Together, these segmentation dimensions guide targeted product development, distribution strategies, and corporate policy alignment.

Regional dynamics and infrastructure drivers that determine how bleisure demand manifests across the Americas, Europe Middle East & Africa, and Asia-Pacific markets

Regional dynamics materially shape demand patterns, pricing strategies, and product differentiation across the global bleisure landscape. In the Americas, domestic connectivity and a mature corporate travel infrastructure support frequent mixed-purpose trips, with metropolitan hubs providing abundant coworking environments and hospitality products tailored for extended stays. Meanwhile, regional leisure assets and domestic tourism incentives continue to influence where business travelers choose to extend their stays, prompting hotels and destination management organizations to partner on integrated offerings that appeal to both business needs and local discovery.

Across Europe, Middle East & Africa, the interplay of regulatory regimes, visa facilitation, and a dense network of intercity transport options supports a high incidence of cross-border bleisure, particularly among travelers combining professional obligations with cultural experiences. European urban centers have adapted with flexible accommodation products and a hospitality workforce skilled at servicing blended stays. In Asia-Pacific, rapid digital adoption, a strong emphasis on wellness and experiential travel, and growing intra-regional connectivity enable both short-haul and long-haul bleisure patterns. Here, suppliers invest heavily in technology-enabled conveniences, contactless services, and localized experiences to capture travelers seeking a seamless fusion of work productivity and exploration. Each region's infrastructure, regulatory posture, and cultural norms thus shape how travelers compose bleisure itineraries and how suppliers prioritize investment to capture that demand.

How leading travel, hospitality, and technology companies are innovating partnerships, policies, and service designs to capture the expanding bleisure opportunity

Leading companies across hospitality, airline, rail, and travel technology sectors are recalibrating offerings to capture the growing intersection between professional travel and leisure consumption. Hospitality brands emphasize flexible room categories, enhanced in-room workspaces, and loyalty benefits that reward extended stays and ancillary spending. Airlines and rail operators experiment with bundle offers and partnership-based ancillaries that simplify the logistics of adding leisure components to business itineraries, while travel technology firms focus on frictionless booking flows, integrated expense reporting, and itinerary intelligence that recommends local experiences aligned to traveler preferences and calendar constraints.

Strategic collaborations and white-label partnerships have accelerated, enabling corporate travel buyers to access curated local experiences at negotiated rates while preserving duty of care and compliance. Additionally, companies investing in data-driven personalization and health-and-wellness oriented services stand out for their ability to influence traveler choice. Operationally, best-in-class companies deploy flexible cancellation policies, modular pricing, and hybrid loyalty rewards to reduce friction for bleisure adoption. These competitive moves signal that success in the bleisure segment depends on the ability to orchestrate cross-industry capabilities-from last-mile mobility to local experience curation-while preserving transparent cost governance and measurable duty-of-care practices.

Actionable strategic and operational initiatives industry leaders should implement to capture bleisure demand while preserving cost control, compliance, and traveler wellbeing

Industry leaders must act decisively to convert latent demand into sustained business results by aligning product design, policy frameworks, and distribution channels with traveler expectations and corporate governance needs. First, travel buyers should revise corporate travel policies to explicitly recognize and facilitate blended trips, incorporating clear rules for cost allocation, duty of care, and approval workflows that reduce administrative friction. Simultaneously, hospitality and mobility providers should expand modular offerings-such as work-ready rooms, local experience vouchers, and flexible meal plans-that can be marketed both to corporate accounts and directly to travelers seeking combined purposes.

Next, investment in digital experience is essential; companies should prioritize seamless booking journeys, integrated expense management, and itinerary-level personalization that recommends local activities based on calendar windows and traveler preferences. Suppliers should also diversify sourcing strategies to reduce exposure to tariff-driven cost pressures and to strengthen local supply chains that enable consistent service quality. Finally, industry stakeholders must embed sustainability and wellbeing criteria into product development as core differentiators that drive traveler choice and improve corporate ESG outcomes. By implementing these measures, leaders can increase the attractiveness of bleisure options while safeguarding cost transparency and operational resilience.

Methodological framework combining primary stakeholder interviews, traveler surveys, booking behavior analytics, and cross-source triangulation to derive actionable bleisure insights

This research synthesizes qualitative and quantitative inputs to deliver a comprehensive perspective on bleisure dynamics. Primary research included structured interviews with travel buyers, corporate travel managers, hospitality executives, and transportation operators, complemented by survey-based inputs from frequent business travelers to capture firsthand behavior and preference shifts. Secondary research involved a systematic review of industry reports, regulatory updates, and trade publications to contextualize primary findings within macroeconomic and policy trends. Data from booking platforms and proprietary behavioral indicators were analyzed to identify patterns in trip extension rates, average stay durations, and mode preferences.

Findings were validated through triangulation across multiple sources, ensuring that observed patterns are robust and representative of operational realities. Segmentation analysis applied cross-dimensional lenses-travel type, travel duration, travel mode, and tour type-to surface actionable distinctions for product and policy design. Limitations include evolving regulatory landscapes and rapid behavioral shifts that can alter short-term demand patterns; to mitigate this, the methodology incorporates sensitivity checks and expert validation rounds to reinforce the credibility of strategic implications.

Concluding synthesis on why bleisure is a structural market shift that demands integrated policy, product, and partnership responses from travel stakeholders

Bleisure travel represents a durable behavioral shift rather than a transient anomaly, driven by structural changes in work arrangements, traveler expectations for meaningful experiences, and supplier innovations that reduce friction between business obligations and personal exploration. The interplay of policy adaptations, digital experience enhancements, and regional infrastructure differences will determine where and how this phenomenon accelerates. Companies that proactively revise policy frameworks, invest in flexible product architectures, and forge cross-sector partnerships will be best positioned to capture the commercial and talent-retention benefits that bleisure offers.

In closing, stakeholders should treat bleisure not merely as a traveler preference but as an inflection point for travel program design that touches procurement, HR, operations, and marketing. By aligning governance with traveler-centric product innovations, organizations can unlock enhanced employee satisfaction, new revenue streams, and competitive differentiation in a landscape where work and life increasingly intersect.

Table of Contents

1. Preface

  • 1.1. Objectives of the Study
  • 1.2. Market Definition
  • 1.3. Market Segmentation & Coverage
  • 1.4. Years Considered for the Study
  • 1.5. Currency Considered for the Study
  • 1.6. Language Considered for the Study
  • 1.7. Key Stakeholders

2. Research Methodology

  • 2.1. Introduction
  • 2.2. Research Design
    • 2.2.1. Primary Research
    • 2.2.2. Secondary Research
  • 2.3. Research Framework
    • 2.3.1. Qualitative Analysis
    • 2.3.2. Quantitative Analysis
  • 2.4. Market Size Estimation
    • 2.4.1. Top-Down Approach
    • 2.4.2. Bottom-Up Approach
  • 2.5. Data Triangulation
  • 2.6. Research Outcomes
  • 2.7. Research Assumptions
  • 2.8. Research Limitations

3. Executive Summary

  • 3.1. Introduction
  • 3.2. CXO Perspective
  • 3.3. Market Size & Growth Trends
  • 3.4. Market Share Analysis, 2025
  • 3.5. FPNV Positioning Matrix, 2025
  • 3.6. New Revenue Opportunities
  • 3.7. Next-Generation Business Models
  • 3.8. Industry Roadmap

4. Market Overview

  • 4.1. Introduction
  • 4.2. Industry Ecosystem & Value Chain Analysis
    • 4.2.1. Supply-Side Analysis
    • 4.2.2. Demand-Side Analysis
    • 4.2.3. Stakeholder Analysis
  • 4.3. Porter's Five Forces Analysis
  • 4.4. PESTLE Analysis
  • 4.5. Market Outlook
    • 4.5.1. Near-Term Market Outlook (0-2 Years)
    • 4.5.2. Medium-Term Market Outlook (3-5 Years)
    • 4.5.3. Long-Term Market Outlook (5-10 Years)
  • 4.6. Go-to-Market Strategy

5. Market Insights

  • 5.1. Consumer Insights & End-User Perspective
  • 5.2. Consumer Experience Benchmarking
  • 5.3. Opportunity Mapping
  • 5.4. Distribution Channel Analysis
  • 5.5. Pricing Trend Analysis
  • 5.6. Regulatory Compliance & Standards Framework
  • 5.7. ESG & Sustainability Analysis
  • 5.8. Disruption & Risk Scenarios
  • 5.9. Return on Investment & Cost-Benefit Analysis

6. Cumulative Impact of United States Tariffs 2025

7. Cumulative Impact of Artificial Intelligence 2025

8. Bleisure Travel Market, by Travel Type

  • 8.1. Domestic Bleisure
  • 8.2. International Bleisure

9. Bleisure Travel Market, by Travel Duration

  • 9.1. Extended Stays
  • 9.2. One Week
  • 9.3. Short Trips

10. Bleisure Travel Market, by Tour Type

  • 10.1. Group
  • 10.2. Solo

11. Bleisure Travel Market, by Travel Mode

  • 11.1. Air Travel
  • 11.2. Rail Travel
  • 11.3. Road Travel

12. Bleisure Travel Market, by Region

  • 12.1. Americas
    • 12.1.1. North America
    • 12.1.2. Latin America
  • 12.2. Europe, Middle East & Africa
    • 12.2.1. Europe
    • 12.2.2. Middle East
    • 12.2.3. Africa
  • 12.3. Asia-Pacific

13. Bleisure Travel Market, by Group

  • 13.1. ASEAN
  • 13.2. GCC
  • 13.3. European Union
  • 13.4. BRICS
  • 13.5. G7
  • 13.6. NATO

14. Bleisure Travel Market, by Country

  • 14.1. United States
  • 14.2. Canada
  • 14.3. Mexico
  • 14.4. Brazil
  • 14.5. United Kingdom
  • 14.6. Germany
  • 14.7. France
  • 14.8. Russia
  • 14.9. Italy
  • 14.10. Spain
  • 14.11. China
  • 14.12. India
  • 14.13. Japan
  • 14.14. Australia
  • 14.15. South Korea

15. United States Bleisure Travel Market

16. China Bleisure Travel Market

17. Competitive Landscape

  • 17.1. Market Concentration Analysis, 2025
    • 17.1.1. Concentration Ratio (CR)
    • 17.1.2. Herfindahl Hirschman Index (HHI)
  • 17.2. Recent Developments & Impact Analysis, 2025
  • 17.3. Product Portfolio Analysis, 2025
  • 17.4. Benchmarking Analysis, 2025
  • 17.5. Airbnb, Inc.
  • 17.6. American Express Company
  • 17.7. BCD Travel Services B.V.
  • 17.8. Bleisure Travel Company S.p.A
  • 17.9. Booking.com B.V.
  • 17.10. Carlson Wagonlit Travel
  • 17.11. Concur Technologies, Inc.
  • 17.12. Corporate Travel Management Limited
  • 17.13. Expedia Group, Inc.
  • 17.14. Flight Centre Travel Group
  • 17.15. Hilton Worldwide Holdings Inc.
  • 17.16. Hyatt Hotels Corporation
  • 17.17. InterContinental Hotels Group PLC
  • 17.18. MakeMyTrip Limited
  • 17.19. Marriott International, Inc.
  • 17.20. Navan, Inc.
  • 17.21. Sabre GLBL Inc.
  • 17.22. Travel Leaders Group Holdings, LLC
  • 17.23. TravelPerk S.L.U.
  • 17.24. Travelzoo Inc.
  • 17.25. Trip.com Group Limited
  • 17.26. TripAdvisor, Inc.
  • 17.27. Trivago N.V.
  • 17.28. United Corporate Preferred

LIST OF FIGURES

  • FIGURE 1. GLOBAL BLEISURE TRAVEL MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 2. GLOBAL BLEISURE TRAVEL MARKET SHARE, BY KEY PLAYER, 2025
  • FIGURE 3. GLOBAL BLEISURE TRAVEL MARKET, FPNV POSITIONING MATRIX, 2025
  • FIGURE 4. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
  • FIGURE 5. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2025 VS 2026 VS 2032 (USD MILLION)
  • FIGURE 6. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2025 VS 2026 VS 2032 (USD MILLION)
  • FIGURE 7. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2025 VS 2026 VS 2032 (USD MILLION)
  • FIGURE 8. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY REGION, 2025 VS 2026 VS 2032 (USD MILLION)
  • FIGURE 9. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY GROUP, 2025 VS 2026 VS 2032 (USD MILLION)
  • FIGURE 10. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2025 VS 2026 VS 2032 (USD MILLION)
  • FIGURE 11. UNITED STATES BLEISURE TRAVEL MARKET SIZE, 2018-2032 (USD MILLION)
  • FIGURE 12. CHINA BLEISURE TRAVEL MARKET SIZE, 2018-2032 (USD MILLION)

LIST OF TABLES

  • TABLE 1. GLOBAL BLEISURE TRAVEL MARKET SIZE, 2018-2032 (USD MILLION)
  • TABLE 2. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 3. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY DOMESTIC BLEISURE, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 4. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY DOMESTIC BLEISURE, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 5. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY DOMESTIC BLEISURE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 6. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY INTERNATIONAL BLEISURE, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 7. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY INTERNATIONAL BLEISURE, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 8. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY INTERNATIONAL BLEISURE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 9. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 10. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY EXTENDED STAYS, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 11. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY EXTENDED STAYS, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 12. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY EXTENDED STAYS, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 13. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY ONE WEEK, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 14. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY ONE WEEK, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 15. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY ONE WEEK, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 16. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY SHORT TRIPS, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 17. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY SHORT TRIPS, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 18. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY SHORT TRIPS, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 19. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 20. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY GROUP, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 21. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY GROUP, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 22. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY GROUP, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 23. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY SOLO, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 24. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY SOLO, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 25. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY SOLO, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 26. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 27. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY AIR TRAVEL, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 28. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY AIR TRAVEL, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 29. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY AIR TRAVEL, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 30. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY RAIL TRAVEL, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 31. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY RAIL TRAVEL, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 32. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY RAIL TRAVEL, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 33. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY ROAD TRAVEL, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 34. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY ROAD TRAVEL, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 35. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY ROAD TRAVEL, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 36. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY REGION, 2018-2032 (USD MILLION)
  • TABLE 37. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
  • TABLE 38. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 39. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 40. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 41. AMERICAS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 42. NORTH AMERICA BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 43. NORTH AMERICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 44. NORTH AMERICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 45. NORTH AMERICA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 46. NORTH AMERICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 47. LATIN AMERICA BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 48. LATIN AMERICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 49. LATIN AMERICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 50. LATIN AMERICA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 51. LATIN AMERICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 52. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY SUBREGION, 2018-2032 (USD MILLION)
  • TABLE 53. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 54. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 55. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 56. EUROPE, MIDDLE EAST & AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 57. EUROPE BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 58. EUROPE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 59. EUROPE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 60. EUROPE BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 61. EUROPE BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 62. MIDDLE EAST BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 63. MIDDLE EAST BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 64. MIDDLE EAST BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 65. MIDDLE EAST BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 66. MIDDLE EAST BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 67. AFRICA BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 68. AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 69. AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 70. AFRICA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 71. AFRICA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 72. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 73. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 74. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 75. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 76. ASIA-PACIFIC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 77. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY GROUP, 2018-2032 (USD MILLION)
  • TABLE 78. ASEAN BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 79. ASEAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 80. ASEAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 81. ASEAN BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 82. ASEAN BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 83. GCC BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 84. GCC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 85. GCC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 86. GCC BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 87. GCC BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 88. EUROPEAN UNION BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 89. EUROPEAN UNION BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 90. EUROPEAN UNION BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 91. EUROPEAN UNION BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 92. EUROPEAN UNION BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 93. BRICS BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 94. BRICS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 95. BRICS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 96. BRICS BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 97. BRICS BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 98. G7 BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 99. G7 BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 100. G7 BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 101. G7 BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 102. G7 BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 103. NATO BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 104. NATO BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 105. NATO BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 106. NATO BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 107. NATO BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 108. GLOBAL BLEISURE TRAVEL MARKET SIZE, BY COUNTRY, 2018-2032 (USD MILLION)
  • TABLE 109. UNITED STATES BLEISURE TRAVEL MARKET SIZE, 2018-2032 (USD MILLION)
  • TABLE 110. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 111. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 112. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 113. UNITED STATES BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)
  • TABLE 114. CHINA BLEISURE TRAVEL MARKET SIZE, 2018-2032 (USD MILLION)
  • TABLE 115. CHINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL TYPE, 2018-2032 (USD MILLION)
  • TABLE 116. CHINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL DURATION, 2018-2032 (USD MILLION)
  • TABLE 117. CHINA BLEISURE TRAVEL MARKET SIZE, BY TOUR TYPE, 2018-2032 (USD MILLION)
  • TABLE 118. CHINA BLEISURE TRAVEL MARKET SIZE, BY TRAVEL MODE, 2018-2032 (USD MILLION)