欧洲五国视讯串流市场趋势

本报告从服务可近性、衍生收入（订阅/广告）和进入者的角度审视了欧洲五个主要国家（德国、西班牙、法国、义大利和英国）的串流媒体市场趋势。

调查概述：

• "五大" 国家在欧洲市场的权重有多大？
• 哪个市场引领欧洲市场？
• 服务流量、订阅收入和广告方面的趋势是什么？
• 每个市场的视讯串流服务如何发展？
• 美国主要串流媒体服务如何影响欧洲五个最大市场？ 各国领导人可以发挥什么作用？

目录

第 1 章执行摘要

第2章视讯串流市场趋势

• 到 2023 年，前 5 名的公司将占据欧洲视讯串流媒体市场的 65%
• 欧洲前 5 家公司在订阅/广告市场的权重
• 美国公司主导欧洲市场

第 3 章德国

• 视讯串流相对于电视市场的权重
• 访问次数
• 影片串流收入
• 订阅服务
• 广告收入方式服务

第 4 章西班牙

第 5 章法国

第 6 章义大利

第 7 章英国

第8章比较指标

• 欧洲五个主要国家视讯串流收入的相对权重
• 欧洲 5 个主要国家的 SVOD 访问量和收入金额比较
• 美国公司主导欧洲订阅市场
• 数位影片广告：欧洲领导人的新战场

This report examines the dynamics of the streaming markets in the five major European countries (Germany, Spain, France, Italy, and the United Kingdom) from the perspective of service accessibility, revenue generation (subscription and advertising), and market players.

Several key questions are addressed:

• What is the weight of the "big 5" countries in the European market?
• Which markets are leading in Europe and why?
• What are the dynamics concerning access to services, subscription revenues, and advertising?
• How are video streaming services evolving in each market?
• How are major American streaming services impacting the five major European markets, and what role can national leaders play?

Table of Contents

1. Executive summary

2. Dynamics of the video streaming markets

• 2.1. The top 5 accounts for 65% of the video streaming market in Europe in 2023
• 2.2. Weighting of the European top 5 in the subscription and advertising markets
• 2.3. American players dominate the European market

3. Germany

• 3.1. Weight of video streaming compared with the TV market
• 3.2. Access
• 3.3. Video streaming revenues
• 3.4. Subscription services
• 3.5. Advertising-financed services

4. Spain

• 4.1. Weight of video streaming compared with the TV market
• 4.2. Access
• 4.3. Video streaming revenues
• 4.4. Subscription-based services
• 4.5. Advertising-financed services

5. France

• 5.1. Weight of video streaming compared with the TV market
• 5.2. Access
• 5.3. Video streaming revenues
• 5.4. Subscription-based services
• 5.5. Advertising-financed services

6. Italy

• 6.1. Weight of video streaming compared with the TV market
• 6.2. Access
• 6.3. Video streaming revenues
• 6.4. Subscription-based services
• 6.5. Advertising-financed services

7. United Kingdom

• 7.1. Weight of video streaming compared with the TV market
• 7.2. Access
• 7.3. Video streaming revenues
• 7.4. Subscription-based services
• 7.5. Advertising-financed services

8. Comparison indicators

• 8.1. Comparative weighting of video streaming revenues in the 5 major European countries
• 8.2. Comparison of SVOD access and revenues in the 5 major European countries
• 8.3. American players dominate the European subscription market
• 8.4. Digital video advertising, the new battleground for European leaders