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市场调查报告书
商品编码
1752812
电玩游戏领域的多样化Diversification of the Video Game Sector: Audiovisual, Serious Gaming and 3D Simulation |
本研究探讨了电子游戏影响力在其传统领域之外的扩张。它强调了游戏相关智慧财产权 (IP) 的商业化开发,以及游戏技术和能力在各个行业中日益增长的融合。
本报告首先分析了电子游戏产业主要参与者可获得的多元化机会。然后,它探讨了游戏与视听内容日益融合的现象,尤其是跨媒体改编的兴起。此外,它还涵盖了商品销售以及电子竞技等传统延伸。
本研究评估了串流媒体平台、电信业者和连网电视服务等多元服务娱乐供应商如何利用电子游戏来丰富和差异化其产品,并提升使用者体验。
本研究特别关注严肃游戏,强调其在教育和职业训练中日益重要的角色。
最后,我们将探讨游戏引擎在 3D 环境和扩展现实 (XR) 应用开发中的战略价值,并对该领域在娱乐、沉浸式模拟和教育应用方面的未来前景进行展望。
This study examines the expanding influence of video games beyond their traditional domain. It highlights the commercial exploitation of gaming-related intellectual property (IP) and the increasing integration of gaming technologies and features across various industries.
The report opens with an analysis of diversification opportunities available to leading players in the video game industry. It then explores the growing convergence between gaming and audiovisual content, with a particular focus on the rise of cross-media adaptations. Traditional extensions such as merchandising and esports are also addressed.
The study proceeds to assess how multi-service entertainment providers, including streaming platforms, telecommunications operators, and connected TV services, are incorporating video games to enrich and differentiate their offerings, thereby enhancing the user experience.
Special attention is given to serious gaming, highlighting its expanding role in education and professional training contexts.
Finally, the report considers the strategic value of game engines in the development of 3D environments and extended reality (XR) applications, concluding with an outlook on the sector's future-both in entertainment and in immersive simulation and educational use cases.