市场调查报告书
商品编码
1126406
无乳糖乳製品全球市场规模、份额、行业趋势分析报告:2022-2028 年按形式、类型、分销渠道、地区分列的展望和预测Global Lactose-Free Dairy Market Size, Share & Industry Trends Analysis Report By Form, By Type, By Distribution Channel, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球无乳糖乳製品市场规模预计将达到 184 亿美元,在预测期内以 8.1% 的复合年增长率增长。
由于无乳糖乳製品市场的激烈竞争,市场进入者被迫专注于强大的品牌和广告宣传。通过品牌和广告,消费者必须有机会与您的产品互动。因此,企业采用有利可图的营销策略来吸引客户。
此外,添加维生素和矿物质的无乳糖乳製品越来越多地推出,吸引了消费者购买该产品。市场参与者在产品上实施强大的品牌和清晰的标籤,使消费者能够了解他们产品中使用的化学品以及他们从消费中获得的好处。
为了推动无乳糖乳製品市场,製造商正在寻求生产蛋白质含量更高的产品,以满足不断变化的消费者口味和偏好,从而保持更好的饮食习惯。 .因此,预计无乳糖乳製品市场将在预测期内增长。
COVID-19 影响分析
无乳糖市场是受 COVID-19 爆发重创的市场之一。大流行后客户偏好的变化已将业务需求转变为清算方法和减少库存,从而使消费停滞不前,库存积压在仓库中。不仅商店关闭的复合影响,而且由于财务状况迅速恶化导致的业绩失衡,使其成为受疫情影响最严重的企业之一。由于政府采取了严格的封锁措施,COVID-19 大流行也对农民和工人造成了沉重打击。
市场增长因素
提高乳糖不耐受意识和普及自我诊断
乳糖是牛奶中的一种糖,乳糖不耐症患者无法充分吸收。食用乳製品会导致腹泻、胀气和腹胀等症状。这种疾病,也称为乳糖吸收不良,通常是无害的,但其症状可能令人沮丧。乳糖不耐症通常是由一种叫做乳糖□的□含量不足引起的,这种□是在小肠中产生的。乳糖不耐症的人数在全球范围内不断增加。
社交媒体营销的普及
名人和运动员的大规模营销活动将素食主义作为一种健康的生活方式选择,并通过丰富的在线零售渠道使产品更容易获得,这使得该行业更加活跃。由于互联网的普及和各种社交媒体平台的使用增加,人们越来越意识到乳糖不耐症和无乳糖替代品的可用性等问题。
市场製约因素
无乳糖成分成本高
製作无乳糖牛奶时,必须使用超高温 (UHT) 方法对牛奶进行巴氏杀菌,以延长保质期并增加牛奶粘度。乳糖□作用于牛奶,将復杂的二糖乳糖分解成两种单醣,葡萄糖和半乳糖(一种单醣),将普通牛奶变成无乳糖牛奶。
按类型划分的前景
无乳糖乳製品市场按类型细分为牛奶、奶酪、酸奶等。 2021 年,酸奶部门在无乳糖乳製品市场占据了可观的收入份额。如果有人因为喜欢或对乳糖过敏而正在寻找乳製品替代品,那么无乳酸奶是一个不错的选择,因为它不含乳糖,但含有大量健康脂肪。杏仁、椰子、腰果、亚麻籽、大豆和燕麦是超市出售的无奶酸奶最常见的原料。
形态观
无乳糖乳製品市场根据形态分为固体、液体和粉末。到 2021 年,液体部分将占无乳糖乳製品市场的最高收入份额。市场上最受欢迎的无乳糖乳製品是液态的。牛奶是最流动的形式,被广泛食用,并且经常被消费者纳入饮食中。此外,许多人正在消费含糖量较低的调味牛奶,这推动了该行业的市场增长。
分销渠道前景
无乳糖乳製品市场按分销渠道细分为大卖场/超市、便利店、在线渠道等。 2021 年,大卖场/超市板块在无乳糖乳製品市场的收入份额最大。超市和大卖场为顾客提供一站式购买各种商品的便利。在大卖场和超级市场,顾客可以以低廉的价格购买无乳糖乳製品,并有工作人员在场,而且结账方便,因此可以赚取巨额利润。预计这些优势将在预测期内推动该领域的市场增长。
区域展望
按地区分析了北美、欧洲、亚太地区和 LAMEA 的无乳糖乳製品市场。欧洲地区将在 2021 年以最大的收入份额引领无乳糖乳製品市场。无乳糖乳製品在欧洲的市场主导地位很大程度上是由于客户对产品的广泛认知以及由于产品对健康的积极益处而增加的消费。其他因素,例如该地区提供无乳糖乳製品的大量供应商,也支持无乳糖乳製品市场的区域增长。
市场参与者采取的主要策略是产品发布。根据 Cardinal Matrix 中的分析,Johnson & Johnson和Nestle S.A.正在引领无乳糖乳製品市场。 The Coca-Cola Company、General Mills, Inc. 和 Dairy Farmers of Americas, Inc. 等公司是无乳糖乳製品市场的领先创新者。
The Global Lactose-Free Dairy Market size is expected to reach $18.4 billion by 2028, rising at a market growth of 8.1% CAGR during the forecast period.
Glucose & galactose are formed when lactose is broken down in lactose-free milk, which are the two simple sugars that provide lactose-free milk a sweeter flavor than ordinary milk. Some people find lactose, a type of sugar included in milk, difficult to digest. Lactase is used with ordinary cow milk to create lactose-free dairy products.
An individual's small intestine produces the enzyme lactase on its own, which is in charge of breaking down lactose in the body. It is a commercially accessible enzyme that can be isolated from molds like Aspergillus Niger and Aspergillus oryzae as well as yeasts like Kluyveromyces lactic and fragile. Lactose-free dairy products are similar to regular milk and other milk products on the market in terms of flavor, texture, and nutritional value.
Market participants have been compelled to concentrate on strong branding and enhanced advertising as a result of the fierce competition in the lactose-free dairy market. Gaining consumer exposure to the products through branding and advertising is essential. Players are therefore engaging in profitable marketing strategies to entice customers.
Additionally, a rise in the number of lactose-free dairy product launches that are supplemented with vitamins and minerals draws customers to the product. Consumers can recognize the chemicals used in a product and the benefits they can obtain from consuming it due to strong branding by market participants and the implementation of clear labels on the items.
Manufacturers are aiming to make products with more protein components to meet the gradual shift in taste as well as the preference of consumers to maintain a better diet in order to drive the market for lactose-free dairy products. The market for dairy products without lactose is therefore anticipated to grow over the projected period.
COVID-19 Impact Analysis
The lactose-free market is one of the markets that has suffered because of the COVID-19 outbreak. Business demands have changed to liquidation methods and stock organization as a result of post-pandemic client preference shifts, with consumption at a standstill and inventory building up in stockrooms. It was one of the most severely impacted businesses by the pandemic due to the combined effect of outlet closures as well as balanced results due to the fast deteriorating financial position. Also, because of the strict lockdown measures put in place by the government, the COVID-19 pandemic afflicted both farmers and employees.
Market Growth Factors
Rising Prevalence Of Lactose Intolerance, Awareness, And Self-Diagnosis
Lactose, the sugar in milk, cannot be fully absorbed by those who have lactose intolerance. They can witness diarrhea, gas, and bloating as a result of consuming dairy products. The illness, which is also termed lactose malabsorption, is normally harmless, however, its symptoms can be irritating. Lactose intolerance is typically caused by insufficient amounts of the enzyme lactase, which is produced in the small intestine. The number of lactose intolerant people is rising all over the globe.
Increasing Popularity Of Social Media Marketing
Some of the reasons that are fueling the industry, even more, include extensive celebrity and athlete marketing campaigns to promote vegetarianism as a healthy lifestyle choice and the simplicity of product accessibility through an abundance of online retail channels. As a result of the growing penetration of the internet along with the increased number of people using various social media platforms, people are becoming more aware regarding the issues such as lactose intolerance as well as the availability of lactose free substitutes.
Market Restraining Factors
The High Cost Of Lactose-Free Ingredients
When making lactose-free milk, the milk must be pasteurized using the ultra-high temperature (UHT) method in order to extend its shelf life and improve the consistency of the milk while creating lactose-free milk. Milk is processed with lactase enzymes, which break down the complicated lactose disaccharide into two simple sugars, known as glucose and (monosaccharide's) galactose, to transform regular milk into lactose-free milk.
Type Outlook
Based on type, the lactose-free dairy market is segmented into milk, cheese, yogurt and others. The yogurt segment acquired a substantial revenue share in the lactose-free dairy market in 2021. If someone is looking for a dairy substitute because of a preference or a lactose allergy, dairy-free yogurt is a good option because it still has a respectable quantity of healthy fats while being lactose-free. Almonds, coconut, cashews, flaxseed, soy, or oats are the most common bases for dairy-free yogurts that are available in supermarkets.
Form Outlook
On the basis of form, the lactose-free dairy market is divided into solid, liquid and powder. In 2021, the liquid segment held the highest revenue share in the lactose-free dairy market. The most prevalent form of lactose-free dairy on the market is liquid. The most liquid form of milk is consumed across, and consumers often include it in their diets. Also, a large number of people consume flavored lactose free milk as they contain less sugar which is propelling market growth in this segment.
Distribution Channel Outlook
By distribution channel, the lactose-free dairy market is fragmented into hypermarkets/supermarkets, convenience stores, online channels and others. In 2021, the hypermarkets/supermarkets segment generated the maximum revenue share in the lactose free dairy market. Supermarkets and hypermarkets give customers the convenience of shopping for a variety of items under one roof. Customers benefit greatly from shopping at hypermarkets and supermarkets because there is a greater selection of lactose-free dairy products available at lower prices, salespeople are on hand to help, and checkout is simple. During the projection period, these benefits are anticipated to fuel the market growth in this segment.
Regional Outlook
Region wise, the lactose-free dairy market analyzed across North America, Europe, Asia Pacific and LAMEA. The Europe region led the lactose free dairy market with the largest revenue share in 2021. The market dominance of lactose-free dairy products in Europe is largely attributable to customers' extensive product awareness and rising consumption as a result of the product's favorable health effects. Other factors such as the large number of vendors across the region providing lactose-free dairy products are also supporting regional market growth for lactose free dairy market.
The major strategies followed by the market participants are Product Launches. Based on the Analysis presented in the Cardinal matrix; Johnson & Johnson and Nestle S.A. are the forerunners in the Lactose-Free Dairy Market. Companies such as The Coca-Cola Company, General Mills, Inc. and Dairy Farmers of Americas, Inc. are some of the key innovators in Lactose-Free Dairy Market.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Dairy Farmers of Americas, Inc., Danone, S.A. (Sofina Group), General Mills, Inc., Lifeway Foods, Inc., Nestle S.A., Saputo, Inc., The Coca-Cola Company, Organic Valley, Johnson & Johnson, and Prairie Farms Dairy, Inc.
Recent strategies deployed in Lactose-Free Dairy Market
Product Launches and Product Expansions:
Jul¬-2022: Danone released the latest Dairy & Plants Blend baby formula. This launch focused on fulfilling parents' demand for feeding options suitable for vegetarian, flexitarian, and plant-based diets along with addressing their baby's specific nutritional requirements. The latest Dairy & Plants Blend recipe combines the advantages of Danone's trusted dairy-based baby formulas with more plant nutrition that includes carefully selected plant proteins, fats, and fibers. It is the industry's first blended baby formula for healthy babies, which contains more than half (60%) of the plant-based protein.
Mar-2022: Organic Valley released Creamers, a new premium organic creamer available in french vanilla and sweet cream flavors. The company aimed at providing customers with creamers that have lactose-free, smooth, creamy taste and no artificial ingredients.
Nov-2021: General Mills released Bold Cultr, an animal-free dairy cheese brand. It's a big deal that actual dairy proteins can be produced without a cow and From this launch, the company aimed at meeting the consumer need for animal-free substitutes which could fulfill cheese demand.
Sep-2021: Lifeway Foods introduced the latest plant-based Lifeway Oat line. Also, the latest Chocolate Kefir flavor would be launched at the upcoming Natural Products Expo East 2021. Through this launch, the company would be able to expand its portfolio of probiotic beverages beyond their best-selling kefir to include a dairy-free, certified vegan option that offers customers probiotic advantages to help support a healthy gut and immunity.
May-2021: Nestle released Wunda, a new pea-based beverage. The product would first be introduced in France, the Netherlands, and Portugal, and then in other European markets. Under this launch, Wunda offers most cereal-, nut- or pea-based milk alternatives that have a specific taste, are less in protein or don't mix or foam well in hot beverages. This shows customers might require two or three plant-based options for different uses until now.
Apr-2021: Nestle expanded their existing brand Milo by adding plant-based versions. This latest version substitutes the milk in the original recipe with almond and soy, but the other two core ingredients - malt and cocoa stay the same. From this expansion, the company focused on providing customers with on-trend alternatives in formats they want.
Sep-2020: Nestle expanded its range of dairy alternatives by introducing a plant-based Nesquik drink in Europe which consists of less sugar in comparison to the existing version. The latest ready-to-drink beverage would initially go on the market in Spain, Portugal, and Hungary before being rolled out in other European countries. This launch would address Nestle's growing focus on authentic plant-based food and beverages as customers look at different ways to enjoy and balance their protein intake and lower the environmental footprint of their diets.
Acquisitions and Mergers:
May-2021: Saputo took over Bute Island Foods, an innovative manufacturer, marketer, and distributor of a variety of dairy alternative cheese products. The acquisition would allow the company to accelerate its growth in this region worldwide, putting innovation at the forefront of its priorities.
Mar-2021: Danone took over Follow Your Heart, Los Angeles-based vegan dairy maker by purchasing Earth Island shares. This acquisition would support the company's growth in plant-based beverages, yogurt alternatives, and creamers, further accelerating the growth of Danone's North American plant-based business.
Apr-2020: Prairie Farms Dairy acquired Dean Foods Company, an American food, and beverage company. This acquisition would enable the company to grow from 44 (processing) plants to 52 plants, growing from 16 states' distribution to 20 states' distribution.
Jan-2020: Coca-Cola completed the acquisition of Fairlife, an American brand of ultra-filtered milk distributed in Canada. From this acquisition, the company focused on diversifying its portfolio beyond its iconic sodas. Despite facing challenges with the brand's reputation in 2019, value-added dairy has been an expanding sector in the U.S. and one that could help Coca-Cola going forward.
Partnerships, Collaborations and Agreements:
Jul-2020: Coca-Cola entered into a partnership with Boardwalk Frozen Treats, a sales, marketing, manufacturing, and distribution partner for national ice cream brands. The product offers seven flavors: vanilla, chocolate, cookies & cream, chocolate peanut butter, double fudge brownie, java chip, and mint chip.
Jun-2020: General Mills came into partnership with Foremost Farms and Understanding. Through this partnership, the companies aimed to pilot regenerative practices as well as support participating dairy farmers. This partnership would ensure that the transition to regenerative practices would be beneficial to General Mills' dairy partners and improve the overall health of their farms.
Market Segments covered in the Report:
By Form
By Type
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures