市场调查报告书
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1127056
小麦草产品全球市场规模、份额和行业趋势分析报告:按分销渠道(B2C(超市/大卖场、便利店、在线)、B2B)、形式(粉末、果汁)、地区2022-2028Global Wheatgrass Products Market Size, Share & Industry Trends Analysis Report By Distribution Channel (B2C (Supermarket/Hypermarket, Convenience drug store, Online) and B2B), By Form (Powder, Juice), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球小麦草产品市场规模预计将达到 2.547 亿美元,在预测期内以 6.4% 的复合年增长率增长。
预计未来几年,製药行业将越来越多地使用小麦草来治疗各种疾病。随着人们的健康意识越来越强,他们会更喜欢营养价值高的食物,这有望成为市场扩张的驱动力。小麦草产品的天然成分和众多健康益处激起了年轻人的好奇心。
小麦草用于治疗常见的健康问题,例如感冒、咳嗽、发烧、消化不良和皮肤病。它还用于治疗和预防更严重的疾病,如艾滋病和癌症。据说小麦草含有叶绿素,这是一种使植物呈绿色的化学物质,据那些发誓的人说。有人说叶绿素通过像血红蛋白一样增加体内的氧气水平,血红蛋白是红细胞中携带氧气的蛋白质。
COVID-19 影响分析
随着大流行的爆发,消费者对保健食品的需求激增,这显示了小麦草产品生产商的潜力。然而,供应链中断正在对市场回报产生负面影响。但是,正常操作即将恢復。企业正在迅速采取行动,在其设施中实施政策和程序,以保护工人福利,同时维持配送业务。自 2021 年第二季度以来,各种小麦草产品的使用有所增加,主要是在发达国家。其中大部分用于食品、饮料和营养补充剂。对小麦草产品作为麵筋替代品的需求增加将推动长期增长。
市场增长因素
未经修饰的成分可增加小麦草产品的销量
小麦草产品可用于化妆品、护肤品、医药、食品饮料、运动、营养等领域,因此生产商的研发空间很大。由于世界健康意识的增强,对非转基因化妆品成分的需求正在增加。同样在儿童保育领域,人们对市售婴儿护理产品的兴趣正在增加,因此预计非转基因材料将很快普及。薏苡的嫩叶富含蛋白质、矿物质、维生素和活性□。
消费者对超级食品的兴趣日益浓厚
小麦草含有多种营养成分,对您的整体健康极为有益。小麦草被称为整体饮食,并具有多种有益的治疗效果。维生素和营养素的多样化组合使小麦草成为促进健康的绝佳替代品。小麦草具有抗菌、抗炎和抗氧化特性。家庭收入的增加和经济状况的改善正在推动消费者将更多的钱花在健康食品上,从而推动了小麦草产业的发展。
市场製约因素
小麦草对人体的副作用
有些人在饮用小麦草汁后会感到头痛。小麦草汁可缓解头痛和噁心,但过多会导致头痛。其他人认为,头痛是身体不耐受小麦草汁的标誌。少喝果汁可能有助于减轻头痛。 2000 mg/kg 体重的果汁甲醇提取物被证明是安全的。消费者可以将其与其他果汁混合以掩盖果汁的味道。如果头痛没有消失,请立即就医。
形状
小麦草产品市场按形式细分为粉末、果汁等。果汁部门将在 2021 年占小麦草产品市场的重要收入份额。这是由于叶绿素在小麦草汁中含量丰富,可作为抗贫血补充剂。它支持身体产生血红蛋白的能力。预计这对未来几年该细分市场的增长来说是个好兆头。
分销渠道前景
小麦草产品市场按分销渠道分为 B2B 和 B2C。 B2C 部门在 2021 年提高了小麦草产品市场的最大收入份额。这是由于国内消费水平上升和消费者对保健产品的支出增加。沃尔玛曾表示,将在 2022 年 1 月扩大送货上门服务,以增加客户数量。
区域展望
按地区分析了北美、欧洲、亚太地区和 LAMEA 的小麦草产品市场。 2021 年,北美在小麦草产品市场获得了最高的区域收入份额。由于对有机食品的需求不断增长以及越来越多的注重健康的消费者,美国现在主导着小麦草市场。此外,美国、加拿大和墨西哥的客户对植物製成的有用产品越来越感兴趣。
The Global Wheatgrass Products Market size is expected to reach $254.7 Million by 2028, rising at a market growth of 6.4% CAGR during the forecast period.
The juvenile grass of a wheat plant is known as wheatgrass. It looks like hay or straw and is dense, dry grass with a bright green hue. It contributes to natural and holistic therapy and might offer certain particular health advantages. Wheatgrass is the young grass of the Triticum aestivum wheat plant, which is gluten-free. Wheatgrass is taken as a powder or as a drink.
Wheatgrass boosts the immune system, detoxifies the body, and prevents illness. It is a natural source of vitamins and minerals such as calcium, iron, selenium, and magnesium as well as vitamins A, E, C, K, and B6. Wheatgrass has anti-inflammatory and antioxidant properties that make it useful for treating a variety of illnesses, including cancer, diabetes, respiratory conditions, arthritis, etc.
Over the coming years, the pharmaceutical industry is projected to increasingly use wheatgrass to treat a variety of ailments. People now prefer nutritious food as a result of rising health consciousness, which is anticipated to drive market expansion. The natural components and numerous health advantages of wheatgrass products have piqued the curiosity of young people.
Believers in wheatgrass utilize it to attempt and treat a variety of common health issues, such as colds, coughs, fevers, digestive issues, and skin diseases. Additionally, wheatgrass has been used to perhaps treat and prevent more severe illnesses including AIDS and cancer. Wheatgrass is said to contain chlorophyll, the chemical that gives plants their green color, according to those who swear by it. According to some, chlorophyll raises oxygen levels in the body by acting similarly to hemoglobin, the protein found in red blood cells that carries oxygen.
COVID-19 Impact Analysis
As the pandemic spread, customer demand for health foods surged, presenting the potential for producers of wheatgrass products. However, market revenue has been harmed by supply chain disruptions. However, normal business operations are about to resume. Companies have moved rapidly to put policies and procedures in place at their facilities to safeguard the well-being of their workers while sustaining distribution activities. Since the second quarter of 2021, the use of various wheatgrass-based products has increased, mostly in industrialized nations. The majority of the time, wheatgrass is employed in foods, drinks, and nutraceuticals. Long-term growth will be aided by rising demand for wheatgrass products as a gluten substitute.
Market Growth Factors
Non-Modified Ingredients Increasing Wheatgrass Product Sales
Wheatgrass products can be used in cosmetics, skincare, medicines, food and drinks, sports, and nutrition, giving manufacturers a lot of room for research and development. The demand for non-GMO cosmetic components has increased due to the rise in the number of health-conscious consumers worldwide. Parenting-related concerns about the contents of baby care items on the market are growing, and as a result, non-GMO materials are expected to gain popularity shortly. Additionally, eating young wheatgrass is a powerful source of proteins, minerals, vitamins, and active enzymes.
Increased Interest Of The Consumer In Superfoods
Wheatgrass is incredibly beneficial to overall health because it contains a potent combination of nutrients. It is known as total feeding and has several beneficial therapeutic effects. Due to its diverse combination of vitamins and nutrients, wheatgrass may be an excellent alternative to enhance general health. Wheatgrass has antibacterial, anti-inflammatory, and antioxidant properties. Because of rising family incomes and bettering economic situations, consumers are spending more money on healthy food products, which is driving the growth of the wheatgrass industry.
Market Restraining Factors
Wheatgrass Side Effects On Human Body
Headaches have been experienced by some after consuming wheatgrass juice. Even while the juice treats headaches and nausea, consuming too much of it can give a headache. Some people believe that the headache may also be a sign of the body's general intolerance to the juice. Headaches might be less likely if drink less juice. The methanol extract of the juice was shown to be safe at 2000 mg per kg of body weight. To disguise the juice's flavor, consumer can mix it with any other juice. Visit doctor straight away if the headache doesn't go away.
Form Outlook
On the basis of Form, the Wheatgrass Product Market is segmented into Powder, Juice, and Others. The juice segment witnessed a significant revenue share in the wheatgrass products market in 2021. It is due to Chlorophyll, which is abundant in wheatgrass juice and functions as an anti-anemia supplement. It supports the body's ability to produce hemoglobin. This is anticipated to be good news for the segment's growth in the upcoming years.
Distribution Channel Outlook
Based on the Distribution Channel, the Wheatgrass Product Market is divided into B2B, and B2C. The B2C segment procured the largest revenue share in the wheatgrass products market in 2021. It is due to the rising levels of consumption at home and rising consumer spending on healthy goods. Walmart stated in January 2022 that it would be expanding its in-home delivery service, intending to increase the number of customers.
Regional Outlook
Region-wise, the Wheatgrass Product Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America procured the highest region revenue share in the wheatgrass products market in 2021. Because of rising demand for organic foods and a rise in health-conscious consumers, the United States currently holds a monopoly on the wheatgrass market. Furthermore, customers in the United States, Canada, and Mexico are becoming more interested in useful products made from plants.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Myprotein (The Hut Group), Amazing Grass (Glanbia Performance Nutrition, Inc.) (Glanbia PLC), Kapiva Ayurveda (Shree Baidyanath Ayurved Bhawan Pvt. Ltd), Nutriblade LLC, NOW Foods, Inc., Nutrisure Ltd. (Naturya), Navitas Organics, Terrasoul Superfoods, PINES Wheat Grass, and Synergy Natural Products Pty Ltd.
Market Segments covered in the Report:
By Distribution Channel
By Form
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures