市场调查报告书
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工艺苏打水全球市场规模,份额和行业趋势分析报告:按口味(可乐,热带水果,浆果,其他),包装(玻璃,罐头,塑料),分销渠道,地区,展望和预测2022-2028Global Craft Soda Market Size, Share & Industry Trends Analysis Report By Flavor (Cola, Tropical Fruits, Berries and Others), By Packaging (Glass, Cans, Plastic), By Distribution Channel, By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,全球精酿汽水市场规模预计将达到 9.012 亿美元,预测期内復合年增长率为 5.2%。
因此,生产者和买家之间建立了紧密的联繫。就像农贸市场一样,您可以与农民见面并了解食材的来源。另一方面,拥有数千名员工的大公司大量生产苏打水。它还需要专门的专业人员来管理和组织其活动。
COVID-19 影响分析
COVID-19 的爆发以及由此导致的长时间停工对全球餐饮和酒吧行业产生了重大负面影响,对整个精酿汽水行业的负面影响有限。 COVID-19 大流行显着改变了人们的饮酒习惯,将他们从酒吧和餐馆转移到家中。此外,由于对免疫力和健康的兴趣增加以及其高营养价值,消费者越来越喜欢精酿苏打水而不是软饮料和酒精饮料。
市场增长因素
年轻人对正宗饮料的兴趣与日俱增
由于健康生活方式的普及,人们对健康的关注度越来越高,年轻人对原汁原味饮料的渴望正在推动精酿苏打水市场的扩张。消费者现在正在采取全面的健康方法,并且更喜欢提供更多健康益处的饮料。功能性和健康的饮料趋势越来越受到消费者的欢迎。随着消费者的健康意识越来越强,他们准备尝试更健康的传统软饮料替代品。强化硫酸盐苏打水在市场上获得了强大的地位,尤其是在以健康为代价寻求含糖产品的消费者中。
提高消费者对软饮料中有害成分的认识
随着消费者对软饮料中使用的有害添加剂的了解越来越多,对精酿汽水的需求正在迅速增长。苏打水等含糖饮料含糖量高,会增加胰岛素水平并支持肿瘤生长。乳腺癌、前列腺癌和胰腺癌被认为在饮用用化学物质着色的软饮料的人中更常见,这些化学物质也用于给软饮料调味和着色。
市场製约因素
访问消费的健康相关问题
软饮料的使用与多种长期健康问题有关。增加的风险是由于软饮料中的其他成分,主要是糖。然而,一些含糖软饮料每盎司含糖量超过几克,超过了成人每日推荐摄入量。据说每天喝一到两杯含糖工艺苏打水会显着增加患代谢综合征和 2 型糖尿病的风险。所有这些因素都对工艺汽水市场产生了负面影响。
风味展望
根据口味,精酿汽水市场分为可乐、热带水果、浆果等。 2021 年,可乐细分市场以最大的收入份额主导了精酿汽水市场。年轻一代和千禧一代对苏打软饮料的需求不断增长,正在推动这一细分市场的增长。可乐口味独特、新颖、非传统的口味,完美满足了客户对新奇、创意、非传统软饮料的需求。不断增长的消费者需求促使产品製造商生产各种具有独特风味和香气的精酿苏打水。
包外观
工艺汽水市场按包装分为玻璃、罐、塑料等。在 2021 年的精酿汽水市场中,罐装细分市场将占据很大的收入份额。这是由于对环保包装的日益关注以及越来越多的小型独立酿酒商。除了价格低廉之外,杂货店和大型零售商中罐头的广泛供应也有望支持这一细分市场的扩张。
分销渠道前景
按分销渠道,精酿汽水市场分为场内和场外。 2021 年精酿汽水市场被证实拥有最高的场外销售份额。场外渠道以大卖场、杂货店、便利店、超市、折扣店和电子商务网站为主。这些超市是製成的饮料产品到达最终消费者的重要分销渠道,并且是精酿苏打水的主要零售商之一。
区域展望
按地区分析了北美、欧洲、亚太地区和拉美地区的精酿汽水市场。 2021 年,北美地区在精酿汽水市场的收入份额最大。这是由于主流零售商的增加、健康问题的增加以及消费者对健康饮料的偏好不断变化。这些地区对各种工艺苏打水的需求不断增长,预计将推动该地区市场。由于产品发布的增加以及包装和标籤技术的进步,预计对各种工艺饮料产品的需求将会增加。
The Global Craft Soda Market size is expected to reach $901.2 Million by 2028, rising at a market growth of 5.2% CAGR during the forecast period.
By combining syrup with carbonated water, craft soda is created. Many substances can be utilized to make the syrup, but they are usually all-natural and organic. If someone carbonates water that already contains syrup, a lot of foam will be created, which could harm the carbonation device.
On the other hand, craft soda is produced using organic fruit & plant extracts. which are typically raised on nearby farms. The manufacturers in such farms usually produce their drinks in small quantities. And after it has all been sold, another batch will be produced. Additionally, they are often produced with greater care and attention, which results in a healthier soda with a superior taste. The individuals who manufacture them or live in the town where they are made are frequently known to those who consume them.
Therefore, there is a stronger connection between those who produce it and those who purchase it. Comparable to a farmer's market, where one may meet the farmers and learn about the source of the food. On the other hand, very huge corporations that employ thousands of people create sodas in mass quantities. They also require committed experts to manage and organize their activities.
COVID-19 Impact Analysis
The COVID-19 outbreak and the ensuing protracted lockdown had a significant negative impact on the restaurant & bar industry globally, which in turn had a limited negative influence on the craft soda industry overall. People's drinking habits have significantly changed during the COVID-19 pandemic, moving from pubs and restaurants to their homes. Due to the rising importance of immunity and health, many consumers now favor craft soda over soft drinks and alcoholic beverages since it has more nutritional value.
Market Growth Factors
The increasing interest of young individuals in authentic beverages
Due to the growing popularity of a healthy lifestyle, rising health concerns and the desire of young adults for authentic beverages are driving the craft soda market's expansion. Nowadays, consumers take a holistic approach to well-being and prefer beverages that offer greater health advantages. The trend of functional and healthful beverages is becoming increasingly popular among consumers. Consumers are prepared to test healthier alternatives to conventional soft drinks as they have grown more health conscious. Especially among consumers looking for products with high sugar content as the price for their health, enhanced craft soda is acquiring a strong market position.
Increasing consumer awareness of the hazardous components in soft drinks
The demand for craft soda is expanding at a rapid rate due to rising levels of consumer knowledge regarding the hazardous additives that are used in soft drinks. Sugary drinks like soda have a high concentration of sugar, which raises insulin levels and supports the growth of tumors. Cancers of the breast, prostate, and pancreas may be more likely to develop in people who consume soft drinks colored with chemicals that are also used to flavor and color soft drinks.
Market Restraining Factors
Health-related issues due to access consumption
The use of soft drinks has been connected to several long-term health issues. The elevated risks are due to the additional ingredients in soft drinks, mainly sugar. However, some sugar-sweetened soft drinks have a couple of grams or more of sugar per ounce serving, which is more than the adult daily recommended limit. The risk of developing metabolic syndrome and type 2 diabetes is significantly increased by consuming one to two servings of sugar-sweetened craft soda each day. All these factors are negatively affecting the craft soda market.
Flavor Outlook
Based on flavor, the craft soda market is segmented into cola, tropical fruits, berries, and others. In 2021, the cola segment dominated the craft soda market with the maximum revenue share. The increased demand for soft drinks with soda among the younger generation and millennials is fueling the sector's growth. The distinctive, novel and non-traditional taste of the cola flavor perfectly satisfies customer demand for novel, inventive, and non-traditional soft drinks. Product producers are now creating a variety of craft sodas with unique tastes and flavors due to growing consumer demand.
Packaging Outlook
On the basis of packaging, the craft soda market is fragmented into glass, cans, plastic and others. The cans segment covered a significant revenue share in the craft soda market in 2021. This is because there has been an increased emphasis placed on environmentally friendly packaging, as well as the rise of additional small-scale independent brewers. Also, the widespread availability of cans in grocery stores and mass merchandisers, in addition to their inexpensive prices, will help the expansion of the market segment.
Distribution Channel Outlook
By distribution channel, the craft soda market is divided into on-trade and off-trade. In 2021, the off-trade segment witnessed the highest revenue share in the craft soda market. The off-trade channel is composed of hypermarkets, grocery stores, convenience stores, supermarkets, discount stores, and e-commerce websites in a significant majority. These supermarkets are essential distribution channels for bringing created beverage goods to end consumers and are among the main retailers that carry craft sodas.
Regional Outlook
Region wise, the craft soda market is analyzed across North America, Europe, Asia Pacific and LAMEA. In 2021, the North America region registered the maximum revenue share in the craft soda market. This is due to a rise in mainstream retailers, rising health concerns, and a shift in consumer preferences toward healthy drinks. The regional market is predicted to be driven by the rising need for a variety of craft sodas from these regions. The demand for various types of crafted beverage products is anticipated to increase as a result of an increasing number of product releases and developments in packaging and labeling technology.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include PepsiCo, Inc., The Coca Cola Company, Reed's, Inc., Jones Soda Co., Appalachian Brewing Company, The Original Craft Soda Company, SIPP eco beverage Co., Inc., and The Boylan Bottling Company.
Strategies Deployed in Craft Soda Market
Oct-2022: Jones Soda expanded its existing Mary Jones line of cannabis beverages by releasing new marijuana-infused drinks in 16-ounce cans. This launch aimed at the company's goal to enter the cannabis industry to leverage its brand equity, diversify its portfolio as well as move towards a profitable category.
Aug-2022: Reed unveiled Reed's Zero Sugar Stormy Mule. The launch offers a keto-friendly mule on the iconic Dark and Stormy and is naturally brewed with REAL, fresh ginger root & natural rum flavor without the added sugar content.
Jun-2022: The Coca-Cola Company joined hands with Brown-Forman, a spirits and wine company. Under this collaboration, the company would launch the iconic Jack & Coke cocktail as a branded, ready-to-drink (RTD) pre-mixed cocktail option. This collaboration would bring together two classic American icons to deliver customers a taste experience they love in a way that is consistent, convenient, and portable.
Feb-2022: Pepsi introduced Nitro Pepsi, first-ever nitrogen-infused Cola that's not a traditional soda. The launch focused on consumers' concern over heavy carbonation as a barrier to enjoying an ice-cold cola. Nitro Pepsi offers a new way to enjoy Pepsi cola with a new experience.
Feb-2022: Coca-Cola released Coca-Cola Creations, a new global innovation platform. Also, the company launched Coca-Cola Starlight, its first limited-edition product. The launch aimed at engaging global audiences with magical and unexpected tastes, moments, and collaborations. Coca-Cola Starlight combines great Coca-Cola taste with a dash of the unexpected, including a reddish hue. The taste includes additional notes reminiscent of stargazing around a campfire.
Nov-2021: Reed's launched Flying Cauldron Butterscotch Cream Soda, and relaunched Virgil's Bavarian Nutmeg Root Beer, in classic half-liter Swing-lid packaging. The pint-sized glass bottles feature a ceramic swing-lid resealable top, making it even easier to sip, share and enjoy handcrafted beverages with family & friends.
Jun-2021: Reed's expanded its existing Real Ginger Ale line by adding Real Ginger Ale Shirley Tempting and Transfusion mocktails, two latest zero-sugar, ginger ale mocktails. The expansion focused on growing consumer interest in non-alcoholic beverages. The expanded line would serve consumers with healthy & tasty alternatives.
Jun-2021: Reed's expanded Virgil's craft soda range by launching Zero Sugar Grapefruit Soda, Zero Sugar Dr. Better, Zero Sugar Ginger Ale, a three new zero-sugar, keto-certified variants. With this expansion, the company would its handcrafted taste to consumers' doorsteps.
Feb-2021: Reed's partnered with Unique Foods, a food & beverage platform. This partnership aimed at expanding the company's retail footprint throughout Canada. This partnership would further provide increased availability for Reed's Ginger Beer in both Extra as well as Original varieties, and Virgil's handcrafted sodas, in Root Beer, Vanilla Cream, Black Cherry, and Orange Cream flavors.
Sep-2020: Pepsi partnered with Red Lobster, an American casual dining restaurant chain. This partnership aimed at developing a cocktail made with Mtn Dew named Dew Garita. The launched beverage would be available at select Red Lobster restaurants beginning in September and across the nation till the year's end.
Oct-2019: Reed's signed an agreement with Full Sail Brewing, a craft brewery company. The agreement focused on the development, marketing, and distribution of ready-to-drink Reed's Craft Ginger Mules. These latest products would be serving consumers with authentic Craft Ginger Mules made with real, quality ingredients in convenient, take-anywhere cans.
Dec-2018: PepsiCo acquired SodaStream International, an Israel-based maker of the consumer home carbonation product. The acquisition would empower customers to personalize their preferred beverage in an eco-friendly way along with providing PepsiCo with a significant presence in the at-home marketplace. Furthermore, with this acquisition, PepsiCo aimed at accelerating progress on its shared goal of curbing plastic waste and building a more sustainable future.
Market Segments covered in the Report:
By Flavor
By Packaging
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures