市场调查报告书
商品编码
1154864
全球有声读物市场规模、份额和行业趋势分析报告:按首选设备、目标受众(成人/儿童)、分销渠道、类型(小说/非小说)、地区、展望/预测2022-2028Global Audiobooks Market Size, Share & Industry Trends Analysis Report By Preferred Device, By Target Audience (Adults and Kids), By Distribution Channel, By Genre (Fiction and Non-Fiction), By Regional Outlook and Forecast, 2022 - 2028 |
全球有声读物市场规模预计将在 2028 年达到 197 亿美元,预测期内復合年增长率为 26.0%。
到 1800 年代后期为留声机录製有声读物时,由于印刷书籍的可用性和便利性,有声读物行业并不像印刷书籍行业那么成功。但有一种误解,认为不仅是平装本更好,而且有声读物也在欺骗纸质书。有些人认为他们通过听而不是通过阅读记住的知识较少,而另一些人则认为听更有趣,特别是如果他们习惯性地听的话。
由于回购图书继续占该行业总收入的三分之二左右,因此首次亮相的作家通常没有与知名作家相同的平台,这使得他们更难获得。它是因此,新作者争先恐后地争取图书交易,同时通过博客、时事通讯和其他媒体渠道获得追随者。
COVID-19 影响分析
音频设备和智能手机等智能设备的普及对市场发展产生了积极影响,而 COVID-19 疫情的发生则是由于政府在普通家庭中的高度戒备和隔离。在此背景下,市场参与者和图书用户开始选择以音频为中心的数位设备进行阅读。随着大学和传统书店立即关闭等待进一步考虑,学生对设备的需求急剧增加。同样,一些做市商提供各种产品,通过他们的设备为他们的客户提供独特的无屏幕娱乐。
市场增长因素
汽车、智能家居和智能手机的普及
汽车是近年来听有声读物最受欢迎的地方。由于美国和中国的平均通勤时间最长,这□□两个国家引领全球有声书行业也就不足为奇了。这表明通勤者与在移动中收听有声读物的关係有多密切。大流行期间,智能手机导航服务 Waze 在其应用程序中添加了 Audible、Pandora 和 Spotify 等音乐播放器。
技术作为受众的媒体
数位时代的到来对当今的有声读物业务产生了重大影响,使有声读物得以传播并说服更多人成为听众。由于大约 95% 的有声读物行业现在被数位有声读物下载而不是物理 CD 所消耗,手机的使用已经适应了新的格式,消费者的兴趣已经转移到数位频道上。数位有声读物正变得比物理产品更受欢迎。
市场製约因素
影响有声读物普及的因素
并不是所有的书读起来都一样。有些书不能是有声读物。有些需要插图,有些需要反復研究,有些不应该用口头语言写。这使得复杂的标题几乎不可能在有声读物中收听。非小说类有声读物通常没有小说类有声读物所采用的沉浸式叙事方法。但这并不排除马尔科姆格拉德威尔或迈克尔刘易斯带我们踏上知识之旅的可能性。
类型展望
有声读物市场按类型分为小说类和非小说类。 2021 年,非小说类图书在有声读物市场中占据了很大的收入份额。这是由于父母广泛使用有声读物作为孩子的无屏幕教育材料。体裁分为小说类和非小说类有声读物。非小说类包括学术教科书、自传、自助书籍、旅游指南、传记、回忆录等。
首选设备 Outlook
有声读物市场按首选设备细分为智能手机、笔记本电脑和平板电脑、个人数位助理等。智能手机部分在 2021 年占据了有声读物市场的最大收入份额。预计这一类别将受到下载音频盒的便利性和在做其他工作时访问有声读物版本的能力的推动。触摸屏让消费者爱上了他们的智能手机。有数以千计的游戏、个人、企业等智能手机应用程序。
分销渠道前景
有声读物市场按发行渠道分为一次性下载型和订阅型。在 2021 年的有声读物市场中,一次性下载部分占据了最高的收入份额。阅读和听力爱好者更喜欢购买一本高质量的有声读物。为了激励客户直接购买录音,一些公司提供折扣或独特的定价包。例如,谷歌的一些有声读物具有家庭图书馆功能,有声读物以 30-50% 的折扣出售,并且大家庭成员可以包含在捆绑包中。
目标受众展望
有声读物市场分为儿童市场和成人市场,具体取决于目标受众。 2021 年,儿童部分在有声读物市场中占据了相当大的收入份额。由于有声读物越来越多地用于教育目的,有声读物变得越来越流行。此外,还製作了许多供儿童娱乐的有声读物。儿童有声读物的多重认知优势,例如增强词彙量、增强图像和增强故事结构,有望产生有利可图的开发潜力。
区域展望
按地区划分,在北美、欧洲、亚太地区和 LAMEA 进行了分析。北美部分在 2021 年获得了有声读物市场的最高收入份额。这是由于早期和快速采用技术来改善用户体验。该地区拥有大量重要的有声读物供应商,促进了市场扩张。此外,该地区大量的智能手机用户也是市场扩张的一个因素。
The Global Audiobooks Market size is expected to reach $19.7 billion by 2028, rising at a market growth of 26.0% CAGR during the forecast period.
Audiobooks are voice recordings of a book's text that are listened to instead of reading. There are both word-for-word and shortened versions of novels available as audiobooks. On any smartphone, computer, tablet, home speaker system, or in-car entertainment system, audiobooks may be played. Typically, audiobooks are acquired and downloaded in the same manner as digital music and video.
They are also available for purchase from online retailers and free downloads from public domain websites. The majority of public library systems provide online audiobook downloading need is a library card. Over the years, audiobooks have transitioned from a tangible product purchased in a store to a digitally downloaded code on a smartphone, but they have never been as popular as the hardback format.
The audiobook industry was not as successful as the print book industry at the time audiobooks were recorded for the phonograph in the late 1800s due to the availability and convenience of print books. However, there is a misperception that the paperback edition is not only superior but that audiobooks are cheating the print book. Some believe they remember less knowledge when they listen than when they read, while others find listening to be more enjoyable, particularly if it is a habitual activity.
As backlist titles continue to account for approximately two-thirds of industry-wide revenue, this makes it more difficult for debut authors to be acquired, as they typically lack the platform of an established author. As a result, new authors are scrambling to engage their followers through blogs, newsletters, and other forms of media while going to earn their book deals.
COVID-19 Impact Analysis
The COVID-19 pandemic occurred as a result of a positive influence on market development generated by a rise in the usage of smart devices, such as audio devices and smartphones, while the government implemented strict shutdowns and mandated in-home isolation for the general population. Due to stay-at-home laws, market players and book users choose digital alternatives for their reading needs, particularly audio formats. As colleges and traditional bookshops were immediately halted pending further review, student demand for the devices increased dramatically. Similarly, several market manufacturers provide a variety of items to provide their clients with distinctive screen-free entertainment via devices.
Market Growth Factors
Adoption Of Automobiles, Smart Homes, And Smartphones
The automobile has been the most popular location for listening to audiobooks for some years. The United States and China are the two nations with the longest average commute durations, so it comes as no surprise that they both lead the worldwide audiobook industry. This demonstrates the connection that commuters have with hearing audiobooks while traveling. During the pandemic, Waze, a smartphone navigation service, added Audible and other music players like Pandora and Spotify to its app.
Technology As A Medium For Audiences
The emergence of the digital era has had a significant impact on the current audiobook business, allowing audiobooks to reach more people and persuade them to become listeners. Because approximately 95% of the industry is currently consumed via digital audiobook downloads as opposed to physical CDs, mobile phone usage corresponds with the new format; as consumers transformed to smartphones, digital audiobooks increased in popularity over physical products because the consumers' focus shifted to a digital channel.
Market Restraining Factors
Effective For Expansion Of Audiobooks
Not all books are equally read. Certain books cannot be transferred to the audio format. Some topics require graphics, must be studied several times, and should not be written for spoken language. This is why complicated titles are nearly hard to listen to via audiobooks. Nonfiction audiobooks typically lack the ways of immersive narrative that make for a successful fiction audiobook. That does not rule out the possibility that Malcolm Gladwell or Michael Lewis may take us on an intellectual excursion.
Genre Outlook
Based on the Genre, the Audiobooks Market is segmented into Fiction and Non-Fiction. The non-fiction segment witnessed a significant revenue share in the audiobook market in 2021. This is due to parents' widespread use of audiobooks as screen-free instructional material for their children. The genre division is separated into audiobooks of fiction and nonfiction. Nonfiction literature consists of academic textbooks, autobiographies, self-help books, travel guides, biographies, and memoirs, among others.
Preferred Device Outlook
On the basis of Preferred Device, the Audiobooks Market is divided into Smartphones, Laptops & Tablets, Personal Digital Assistants, and Others. The smartphones segment procured the largest revenue share in the audiobook market in 2021. This category is projected to be driven by the convenience of downloading audio box sets and the ability to access audiobook versions of books while performing other tasks. Touch screens allow consumers to engage with their smartphones. There are thousands of smartphone apps, including games, personal, and corporate applications.
Distribution Channel Outlook
By Distribution Channel, the is Audiobooks Market classified into One-time Download and Subscription-based. The one-time download segment garnered the highest revenue share in the audiobook market in 2021. Reading and listening enthusiasts prefer to purchase a single, high-quality audiobook. To incentivize customers to buy recorded material altogether, several businesses provide discounts and unique pricing packages. Several of Google's audiobook titles, for instance, audiobooks are sold with a 30-50% discount and a Family Library feature that allows relatives to be included in the bundle.
Target Audience Outlook
Based on the Target Audience, the Audiobooks Market is bifurcated into Kids and Adults. The kid's segment witnessed a substantial revenue share in the audiobook market in 2021. Due to the expanding use of audiobooks for educational purposes, audiobooks are becoming increasingly popular. Also, many audiobooks are being produced for children's amusement. The multiple cognitive benefits of audiobooks for children, such as enhanced vocabulary, enhanced imagery, and enhanced story structure, are anticipated to create profitable development potential.
Regional Outlook
Region-wise, the Audiobooks Market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the audiobook market in 2021. It is due to the early and rapid adoption of technology to enhance user experience. The existence of a substantial number of important audiobook providers in the region is driving market expansion. A significant number of smartphone users in the region is another factor driving the market growth.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Apple, Inc., Amazon.com, Inc., Google LLC, Storytel AB (Massolit Media AB), Downpour (Blackstone Audio, Inc), Softonic International S.A., W.F. Howes Ltd. (RBmedia) (KKR & Co. Inc.), Scribd, Inc., Barnes & Noble, Inc. (Elliott Management Corporation), and Rakuten Kobo, Inc.
Recent strategies deployed in Audiobooks Market
Apr-2022: Barnes & Noble introduced B&N Nook App, a digital audiobook experience. The audiobook service is unrestricted online at bn.com/audiobooks and can be heard on the Barnes & Noble NOOK application for Android, iOS, or the web player. Moreover, B&N Nook App would be the new platform for all digital portfolios as it integrates audiobooks and eBooks into one app for a unified consumer experience
Nov-2021: Storytel completed the acquisition of Audiobooks.com, a subsidiary of KKR. This acquisition would extend Storytel's course of development and profitable growth to the largest English-language audio industry in the world. Moreover, Storytel's acquisition of Audiobooks.com applies the bases for the company's expansion into the English-language industry and highlights its prominent growth strategy to launch into large and designated audio markets.
May-2021: Storytel formed a partnership with Spotify, a digital music, podcast, and video service. Through this partnership, Spotify to enable its subscribers to attend to its library of audiobooks on Spotify after this year. Moreover, Storytel delivers to listening and reading more than 500,000 titles within 25 industries and competes with the likes of Amazon's Audible.
Mar-2021: Scribd launched Scribd Audio with Audiobooks from Independent Publishers. The new subscription service Scribd would offer audiobook tags, extending with 'Black Imagination,' to its recently established Scribd Audio brand. Moreover, the new Scribd Audio would traverse a variety of genres and topics.
May-2020: Scribd unveiled Scribd Perks, which elivers unparalleled access to premium entertainment and education content. The Scribd Perks delivers complimentary subscriptions to a curated choice of partner apps such as TuneIn, Pandora, Peak-Brain Training, CONTV + Comics, FarFaria, CuriosityStream, and MUBI. Moreover, with millions of audiobooks, e-books, and magazines, Scribd subscribers would now get free subscriptions to music, educational games, documentaries, movies, comics, and more via Scribd Perks.
Jun-2019: Rakuten Kobo came into a partnership with Indigo Books & Music, the world's foremost cultural department store for booklovers. With this partnership, the companies aimed to develop their current eReader and eBook partnership to obtain Canadian books in even more formats, now containing audiobooks. Moreover, together with eBooks in the free Kobo app, audiobooks allow individuals to fit more reading time into better parts of their daytime when formal reading isn't possible, including driving or commuting
Aug-2018: Rakuten Kobo formed a partnership with Walmart, an American multinational retail company. Through this partnership, the companies aimed to introduce Walmart eBooks, an online audiobook and e-book store. Moreover, Walmart eBooks contains a library of over 6 million tags varying from NYT best-sellers to indie labels and children's books.
Jan-2018: Google launched Audiobooks on Google Play Store. The Audiobooks are accessible on iOS, Android, and the web and with Google Assistant-compatible devices such as Google Home smart speakers. Moreover, consumers can listen to Google's audiobooks across numerous devices from the organization.
Market Segments covered in the Report:
By Preferred Device
By Target Audience
By Distribution Channel
By Genre
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures