市场调查报告书
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在线洗衣服务全球市场规模、份额、行业趋势分析报告:按服务类型(洗衣护理、干洗、被褥清洁)、应用(住宅、商业)、区域展望和预测,2022-2028 年Global Online Laundry Services Market Size, Share & Industry Trends Analysis Report By Services Type (Laundry Care, Dry Clean and Duvet Clean), By Application (Residential and Commercial), By Regional Outlook and Forecast, 2022 - 2028 |
到 2028 年,在线洗衣服务的全球市场规模预计将达到 1101 亿美元,预测期内的复合年增长率为 28.4%。
Marketplace 和 onsite 是建议的业务形式。该平台的开发将使用户能够与各种洗衣商建立联繫。市场运营商管理交易。为了协调向平台附属洗衣店的送货,该运营商收集有关您的偏好和位置的信息。在线企业主拥有的在线洗衣服务是他们发展当前业务的绝佳机会。
COVID-19 影响分析
在大流行期间,世界各地的所有行业都被关闭以遏制感染的传播。因此,在线洗衣服务市场也不例外。大多数洗衣服务订单来自住宅部门。然而,由于世界各地的消费者都被困在家里,创造的就业机会越来越少。此外,当时消费者的健康和清洁意识强烈,这也是该领域增长放缓的一个因素。酒店的临时关闭也对市场扩张产生了负面影响。如您所见,COVID-19 对洗衣服务的影响因客户群而异。关闭企业和在家工作的趋势肯定产生了负面影响。此外,还有关于互联网服务的政府限制和指南。
市场驱动力
智能手机的普及和互联网的高普及
智能手机的普及和互联网世界的普及增加了在线洗衣服务等在线应用程序的使用。此外,在线洗衣服务提供的多种服务,例如免费上门服务,也是市场增长的主要因素。将衣服送到家门口可以节省时间和金钱。因此,使用在线洗衣服务对客户来说是一种省时省钱的选择。因此,在线洗衣服务市场受到技术意识和互联网普及率不断提高的推动。
公众对绿色洗衣粉和新商业模式的认识不断提高
市场和现场业务方式是两种突出的业务布局。即使是没有私有设备的初创企业也可以利用市场。通过该平台,用户可以连接到各个洗衣店。交易处理由市场运营商执行。为了计划向网络成员洗钱者的交付,该运营商汇总了有关用户兴趣和位置的数据。在线洗衣服务所有者俱有扩大公司规模的巨大潜力。更多在线服务的开放可能会促进在线洗衣服务市场的增长并增加客户的兴趣。
市场製约因素
成本高,规则/要求復杂
严格的法规、环保标准以及现代在线洗衣服务运营经验的缺乏也在剥夺增长机会。令人担忧的是洗衣服务中用水过多,许多经营者不使用回收流程。此外,用过的洗涤剂混合物含有有害化学物质和化合物,如漂白剂、合成香料、染料、SLS/SLES 等,如果不小心排放,会对周围环境产生不利影响。这使得在线洗衣服务市场作为一项破坏环境的业务变得不可靠。
服务展望
在服务的基础上,在线洗衣服务市场被细分为洗衣护理、干洗和羽绒被清洁。到 2021 年,干洗业务在在线洗衣服务市场中占据了很大的收入份额。无法在家洗涤的时尚服装和配饰用于打造现代服装和套装。此外,丝绸等精緻面料需要干洗服务,因为处理不当会迅速且不可逆转地损坏它们。因此,市场有望扩大。
应用展望
在线洗衣服务市场按用途分为住宅和商业。 2021 年,住宅部分在在线洗衣服务市场中占据了最大的收入份额。由于对个人卫生和清洁的健康担忧日益增加,消费者对专业清洁的偏好发生了转变,从而使在线洗衣服务成为可能。同一部门还启动了一个项目,以调查无组织部门。
区域展望
在线洗衣服务市场按地区分析,横跨北美、欧洲、亚太地区和拉美。北美地区在 2021 年在线洗衣服务市场的收入份额最大。该地区越来越多的注重健康的消费者增加了对洗衣服务的需求。消费者对清洁产品的需求正在增长,尤其是在发达国家。预计美国消费者在洗衣护理方面的支出将会增加。
The Global Online Laundry Services Market size is expected to reach $110.1 billion by 2028, rising at a market growth of 28.4% CAGR during the forecast period.
Laundry services provided through digital platforms like websites or apps are termed as online laundry services. These services have established themselves as essential components of the service sector. Mobile laundry apps that are available on demand make washing more efficient, effective, and practical. These applications are available to customers for a variety of purposes, including pickup appointments and service evaluations. Customers require an easy-to-use service that enables prompt booking, pick-up, arrival at their door, and update monitoring.
Washing machines speed up and simplify labor, but they can also be very expensive to buy outright. The other option is then to go for any laundromat for cleaning clothes but these are still unviable for people who are busy. Online laundry leaning services for clothes and curtains are experts in providing the laundry with high-quality care. Different textiles are used to make various textile products, including clothing, towels, and curtains, which may need for various or specialized cleaning techniques. There are also many stains that cannot be safely cleaned at home without perhaps ruining the fabric. More providers now offer hotlines that can be used during work hours to have the laundry taken care of, making laundry delivery even more accessible. These services are certain to bring laundry on schedule and some are even accessible around-the-clock.
The marketplace and on-site are the suggested business formats. The development of a platform enables users to connect with various washing providers. The operator of the marketplace manages transactions. To coordinate deliveries to laundries that are affiliated with the platform, this operator gathers information about users' preferences and whereabouts. Online laundry services, owned by online business owners, are a great opportunity for them to grow their current businesses.
COVID-19 Impact Analysis
Every industry in the world was shut down during the pandemic in order to stop the spread of infections. The online laundry service market was therefore not an exception to this. Most of the laundry services orders arose from the residential sector. But since consumers around the world stayed confined to their houses, not much work was generated. Because consumers were more concerned about their health and cleanliness at the time, this caused the sector to slow down. Additionally, hotels stayed closed for a while, which had a detrimental effect on the market's expansion. Therefore, depending on the clientele, COVID-19 had varying effects on laundry services. Closures of businesses and a move toward working from home most certainly had a negative impact on businesses. Furthermore, there are limitations and guidelines set by the government for internet services.
Market Driving Factors
Growing Popularity Of Smart Phones And High Internet Penetration
The use of online applications like online laundry services has expanded as a result of smartphones' rising popularity and high internet penetration across the world. One of the main factors influencing the market's growth is the variety of services offered by online laundry services, like the free pick-up and drop-off options. The decision to have the clothing delivered right to the customer's door saves both time and money. As a result, using online laundry services is a time- and money-saving option for customers. Therefore, the online laundry services market is being driven by rising technical awareness and internet penetration.
Increasing Public Awareness Of Green Laundry Detergents And New Business Models
The marketplace and on-site business methods are two prominent business layouts. Startups lacking their personal equipment can also use the market. Through a platform, users may connect to different washing providers. The transaction processing is done by the marketplace provider. In order to plan distribution to network-affiliated laundries, this operator compiles data regarding users' interests and locations. Online laundry service owners have a great potential to expand their companies. As more and more online services open up, they will propel the growth and interest of customers in the online laundry services market.
Market Restraining Factors
High Costs And Cumbersome Rules & Requirements
Strict regulations, environmental protection standards, and a lack of experience running modernized online washing services also minimize growth opportunities. Concerned bodies highlight the excessive use of water use in laundry services, as not many operators use any recycling processes. In addition, the used detergent mixed water is laden with harmful chemicals and compounds, like bleaches, synthetic fragrances, dyes, SLS/SLES which if not discharged carefully, could have detrimental effects on the surroundings. This lowers the credibility of online laundry services market to an environmental draining business.
Service Outlook
Based on service, the online laundry services market is categorized into laundry care, dry clean, and duvet clean. The dry clean segment procured a significant revenue share in the online laundry services market in 2021. Fashionable clothing and accessories that cannot be laundered at home are used to create modern clothing and outfits. Some sophisticated fabrics like silk also require dry cleaning services as mishandling them instantly damages the piece irretrievably. This can hasten market expansion.
Application Outlook
On the basis of application, the online laundry services market is divided into residential and commercial. The residential segment acquired the largest revenue share in the online laundry service market in 2021. Online washing services have been made possible by a shift in consumer preference toward professional cleaning due to growing health concerns around personal hygiene and cleanliness. In addition, businesses are starting up in the sector to investigate the unorganized sector.
Regional Outlook
Based on region, the online laundry services market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North American region recorded the maximum revenue share in the online laundry service market in 2021. The need for washing services has increased as a result of the region's expanding population of health-conscious consumers. Consumer demand for cleaning supplies is growing, especially in industrialized nations. Consumer expenditure on laundry care is anticipated to rise in the United States.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include ByNext, Inc., Rinse, Inc., Laundryheap Limited, Mulberrys Garment Care, UClean (UConcepts Solutions LLP), Elite DhobiLite™ Laundry Private Limited, IHATEIRONING, Washmen Laundry LLC, and LaundroKart (Kleenco on Demand Services Private Limited).
Strategies deployed in Online Laundry Services Market
May-2022: Laundryheap acquired Laundrapp, an online service provider of laundry and dry cleaning services. Following this acquisition, Laundryheap offered high-quality, reliable on-demand laundry services and expanded its reach in the UK market.
Mar-2022: Mulberrys announced the expansion of its geographical footprints by opening a franchise in Florida. Through this expansion, Mulberrys were enabled to provide eco-friendly dry cleaning and laundry services in the region.
Mar-2022: Rinse took over FlyCleaners, an app-based on-demand laundry and dry cleaning business operating in New York City. With this acquisition, the company aimed to increase its presence in New York in order to meet the consumer demands throughout the area.
May-2021: Rinse acquired ButlerBox, a provider of dry cleaning and laundry services located in Los Angeles, California. Through this acquisition, Rinse aimed to strengthen its prevalence in Los Angeles by leveraging the robust capabilities as well as customer base of ButlerBox.
Mar-2021: ByNext acquired WashBox, a Los Angeles-based laundry company. Through the acquisition, ByNext aimed to expand its footprint throughout the Los Angeles Market. The acquisition also helped in strengthening the company's position as a country leader in the home services sector.
Nov-2020: Rinse took over Dryv, a Chicago-based dry cleaning and laundry provider. Through the acquisition, Rinse expanded its reach in the Chicago market. Moreover, this acquisition also marked an important milestone within the growth strategy of Rinse.
Nov-2018: UClean collaborated with Chem-Dry, an American carpet cleaning and upholstery cleaning franchise chain. With this acquisition, UClean focused on delivering sanitizing and disinfecting services for homes in order to facilitate the healthiest conditions for people to live in.
Market Segments covered in the Report:
By Services Type
By Application
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures