市场调查报告书
商品编码
1276323
睫毛全球市场规模、份额、行业趋势分析报告,按原材料、类型、分销渠道、地区、前景和预测,2023-2029 年Global False Lashes Market Size, Share & Industry Trends Analysis Report By Raw Material (Human Hair, Synthetic Hair, Feather, Metal and Others), By Type, By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2029 |
睫毛延伸市场规模预计到 2029 年将达到 21 亿美元,预测期内復合年增长率为 6.8%。
女性(有时是男性)佩戴假睫毛以增强上睫毛的外观。假睫毛采用多件装形式,包含单根睫毛、多根睫毛或一束睫毛。如果你把它放在眼皮薄的部分或外面,印象就会改变。训练有素的美容师可以製作永久、自然的睫毛。
COVID-19 的影响分析
市场受到 COVID-19 大流行的负面影响。大流行已导致世界各地的当局实施严格的封锁并停止所有生产。由于大流行导致全球需求放缓,销售额降至大流行以来的最低水平。由于 COVID-19 在世界范围内的爆发和对大型集会的限制,该市场的销售额也有所下降。睫毛是美容行业的一个小组成部分,人们偶尔会在聚会和庆典等活动中使用,但它已基本推迟到 2020 年。
市场增长因素
对定制睫毛的需求增加
对合成睫毛不断增长的需求在很大程度上受到定制的影响。随着可支配收入的增加和生活方式的改变,消费者正在寻找适合他们需求和喜好的美容产品。客户可以从范围广泛的假睫毛中进行选择,因为它们可以根据自己的眼睛形状、风格和所需的外观进行定制。此外,还有厚度、长度和样式等多种变化,您可以根据自己的品味和喜好打造独特的外观。因此,消费者可以通过产品表达自己的个性,并获得另一层次的定制。未来几年,由于独特化妆品的兴起,假睫毛市场有望扩大。
随着在线购物者的增加,在线零售渠道不断扩展
据市场分析,假睫毛市场的增长主要受网络零售平台的推动。现在,眼妆製造商经营独立的在线零售店已很普遍。这些商店为用户提供有关产品发布、产品特性、样品、价格和其他相关产品详细信息的信息。网上购物的增加被认为是由于电子商务网站提供的产品种类繁多且价格具有竞争力,导致更多购物者选择网上购物。因此,在线购物渠道的增加将推动未来几年市场的扩张。
市场製约因素
与使用假睫毛相关的眼睛和皮肤感染风险
假睫毛的使用会带来对市场增长有重大影响的健康问题。首先,消费者出于健康考虑不太可能购买假睫毛,这可能会减少需求。睫毛种植与过敏反应、皮疹和感染有关,这可能导致一些顾客完全避免使用该产品。为了解决这些健康问题,生产商和经销商必须优先考虑产品质量、客户教育和安全。此外,通过主动沟通和澄清可能存在的风险和副作用,我们可以消除顾虑,不辜负客户的信任。因此,导致健康问题增加的假睫毛的使用预计会阻碍市场扩张。
原材料展望
根据原材料的类型,假睫毛市场分为人发、合成头髮、羽毛、金属等。2022 年,人髮部分在睫毛市场中占据了最大的收入份额。人造睫毛通常使用人髮。高品质人造睫毛由真人头髮製成,与合成材料或其他原材料相比,外观和触感更逼真。人睫毛具有非常逼真的外观,并与天然睫毛完美融合。
按类型展望
按类型划分,睫毛市场分为彩色睫毛、普通睫毛、装饰睫毛等。彩色睫毛部分在 2022 年假睫毛市场取得了大幅增长。由于生活方式的改变和消费者对美容产品知识的增加,假睫毛越来越受欢迎。为了在同龄人中脱颖而出,上大学的女生更多地选择佩戴彩色假睫毛。
分销渠道展望
按分销渠道,睫毛市场分为电子商务、线下零售商、商场和大卖场等。2022 年,商场和大卖场在睫毛市场的收入份额最大。自助服务区可以在超市和购物中心找到,它们是传统商店的扩展。宽敞的货架提供大量精心组织和展示的食品和家居用品。为了方便顾客寻找和购买商品,商场和超市都设有专门的化妆品专柜。
区域展望
按地区划分,分析了四个地区的睫毛延伸市场:北美、欧洲、亚太地区和拉丁美洲/中东/非洲。2022 年北美市场在睫毛市场的收入份额最高。美国对假睫毛的需求水平最高,预计在预测期内将保持这一水平。在北美,由于消费者在化妆品和眼妆产品上的支出增加,以及对美容的兴趣日益浓厚,假睫毛似乎越来越受欢迎。
The Global False Lashes Market size is expected to reach $2.1 Billion by 2029, rising at a market growth of 6.8% CAGR during the forecast period.
False eyelashes are fake eyelashes put to the eyelid to enhance the look of natural eyelashes. They are constructed of natural or synthetic fibers and hair linked to a strip. Although it might be longer, thicker, and more voluminous than genuine lashes, it is intended to simulate the appearance of natural lashes. False eyelashes are produced in various types, styles, shapes, and lengths to accommodate various eye shapes and individual preferences. Synthetic fibers, fur, metal, and human hair are just materials used to create false eyelashes. In the approaching years, the false lashes market is anticipated to grow due to rising false lash adoption rates in emerging nations and rising false lash awareness.
The demand for false eyelashes is expanding due to the rising tendency to beautify oneself with cosmetics, beauty goods, and makeup. Additionally, the market is driven by shifting fashion trends, rising personal care awareness, rising interest in eye products among beauty professionals, urbanization, and influencer marketing on social media platforms.
To boost the look of the upper eyelashes, women (and occasionally men) wear false eyelashes. False eyelashes come in multipack bundles that contain single lashes, groups of lashes, or lash strips. To achieve a certain impression, thin portions or the outside portion of the eyelid are suitable places for individuals or groups of lashes. A skilled beautician can apply natural fake eyelashes, which are often semi-permanent in nature.
COVID-19 Impact Analysis
The market was negatively impacted by the COVID-19 pandemic. The authorities of many nations worldwide imposed rigorous lockdowns and suspended all output because of the pandemic. Due to a decline in worldwide demand caused by the lockdown, sales crashed to their lowest levels since the pandemic. In addition, the market experienced a fall in sales due to COVID-19 instances around the world and limited large gatherings. Eyelashes are a minor component of the beauty business that is occasionally used by people for parties, celebrations, and other events, the majority of which were postponed in 2020.
Market Growth Factors
Increasing Demand for Customized False Lashes
The rising demand for synthetic eyelashes has been significantly influenced by customization. Consumers are searching for tailored beauty products that cater to their needs and tastes due to rising disposable money and changing lifestyles. Customers can select from a wide selection of false eyelashes because of customization to complement their unique sense of eye shape, style, and desired appearance. They can experiment with various thicknesses, lengths, and styles to produce a distinctive appearance that reflects their interests and preferences in this way. As a result, the consumer can express their individuality through the product and receive another level of customization. In the coming years, the market for false lashes is anticipated to expand due to the rising trend of individualized cosmetic goods.
Expanding Online Retail Channels Along with Online Shoppers
According to market analysis, the growth of the false lashes market is primarily driven by the online retail platform. Nowadays, it is common for eye makeup manufacturers to operate independently owned-online retail stores. These stores provide users with access to information regarding product launches, product features, samples, pricing, and other relevant product details. The rise in online shopping can be attributed to the diverse range of products and competitive pricing offered by e-commerce websites, leading to an increase in the number of shoppers opting for online shopping. Therefore, the rise of online shopping channels will propel the expansion of the market throughout the coming years.
Market Restraining Factors
Risk Of Eye Infection and Skin Infections Associated with The Use of False Lashes
The usage of false eyelashes raises health issues that greatly impact market growth. First, consumers may be less likely to buy false eyelashes due to health concerns, which would reduce demand. False eyelashes are associated with allergic reactions, rashes, and infections that might lead to some customers avoiding the product entirely. Product quality, customer education, and safety must be prioritized by producers and merchants if these health problems are to be resolved. Additionally, proactive communication and clarity regarding possible risks and side effects aid in addressing any worries and upholding client confidence. Hence, the usage of false eyelashes leading to an increase in health issues is predicted to impede market expansion.
Raw material Outlook
On the basis of raw material, the false lashes market is classified into human hair, synthetic hair, feather, metal, and others. The human hair segment acquired the largest revenue share in the false lashes market in 2022. Artificial eyelashes frequently use human hair. Compared to synthetic components and other raw materials, high-quality artificial eyelashes are created from real human hair, giving them a more realistic look and feel. False eyelashes made of human hair have a very realistic appearance and meld well with natural lashes.
Type Outlook
Based on type, the false lashes market is characterized into colored lashes, regular lashes, decorative lashes, and others. The colored lashes segment procured a considerable growth rate in the false lashes market in 2022. False eyelashes are being used more frequently as a result of lifestyle changes and increased consumer knowledge of beauty products. In order to stand out among their friends, college-bound girls opt to apply colored artificial eyelashes more frequently.
Distribution Channel Outlook
By distribution channel, the false lashes market is divided into e-commerce, offline retailers, malls & hypermarket, and others. The malls and hypermarket segment witnessed the maximum revenue share in the false lashes market in 2022. A self-service section can be found in supermarkets and malls, which are enlarged versions of traditional shops. On broad shelves, it offers a huge selection of food and household goods that have been carefully organized and exhibited. To make it easier for customers to locate and buy the product, malls, and supermarkets have a special section for cosmetics.
Regional Outlook
Region wise, the false lashes market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The North America segment procured the highest revenue share in the false lashes market in 2022. The demand for fake eyelashes is among the highest in the US and is anticipated to remain at this level during the projection period. False lashes are becoming more and more popular in North America as a result of customers' increased spending on cosmetics and eye makeup products, as well as their concern for beauty.
The market research report covers the analysis of key stake holders of the market. Key companies profiled in the report include Tarte, Inc. (KOSE Corporation), Momi Eyelash Co., Ltd, Velour Beauty, Inc., Plumage Lashes Factory, Qingdao IMI lashes Co., Ltd., ESQIDO LTD., Lilly Lashes, LLC, PT Bintang Mas Triyasa, Xtreme Lashes, LLC, and KISS Products, Inc.
Market Segments covered in the Report:
By Raw Material
By Type
By Distribution Channel
By Geography
Companies Profiled
Unique Offerings from KBV Research
List of Figures