市场调查报告书
商品编码
1389870
全球假睫毛市场:按产品类型、材料、技术、颜色系列、成分偏好、价格范围、最终用户、分销管道和地区划分的评估、机会和预测(2016-2030)False Eyelashes Market Assessment, By Product Type, By Material, By Technology, By Colour Family, By Ingredient Preferences, By Price Range, By End-user, By Distribution Channel, By Region, Opportunities, and Forecast, 2016-2030F |
在不断变化的美容趋势、社交媒体的影响以及对个人外表日益重视的推动下,全球假睫毛市场正在经历显着增长。 假睫毛曾经是一种小众产品,如今已成为美容主流。 预计2022年市场规模将达15亿美元,2030年将达25亿美元。 2023-2030年预测期间的复合年增长率为6.5%。
市场对各种假睫毛款式和材质的需求不断增长。 领先的市场参与者提供广泛的选择,以满足不同消费者的喜好。 从自然饰面到引人注目的大胆设计,各种风格的出现进一步推动了市场的成长。 2022年6月,专业美容产品供应商Salon System在其Naturallash睫毛产品系列中添加了快戴式水貂风格睫毛。
此外,社群媒体平台的兴起在市场扩张中发挥重要作用。 美容影响者和名人经常推出假睫毛,增加消费者的兴趣并培养获得相似外观的愿望。 透过轻鬆取得教学和产品推荐,消费者更有可能尝试假睫毛。
专业化妆师、沙龙和美容爱好者越来越多地使用假睫毛,促进了市场成长。 个性化假睫毛和特色假睫毛(如强调睫毛和喇叭形睫毛)越来越受欢迎,可以创造出更个性化的外观。
全球市场跨越北美、欧洲、南美、亚太地区、中东/非洲等地区。 北美和欧洲仍然是重要的市场,拥有註重美容的消费者。 同时,亚太地区化妆品产业快速发展,彩妆爱好者数量不断增加,蕴藏着巨大的市场拓展机会。
由于美容标准的变化、社交媒体的影响以及多样化产品的供应等各种因素的融合,全球假睫毛市场正在经历显着增长。 随着消费者在美容选择上变得更加大胆,假睫毛已成为化妆品行业的关键参与者,市场预计将持续扩大。
2023 年4 月,屡获殊荣的化妆品品牌Velor Beauty 将利用其名人知名度和强大的社交媒体追随者来扩大其在Ulta 和Sephora 商店的全球零售业务,以瞄准目标消费者。我们正在更有效地接触人们。
本报告分析了全球假睫毛市场,提供了产品概述、市场基本结构、整体市场规模趋势展望、按细分市场和地区划分的详细趋势、市场背景情况和要点我们正在调查影响因素、主要公司概况、市场占有率等。
为涵盖的所有地区/国家提供每个细分市场的资讯。
上面列出的公司并非按市场份额排序,并且可能会根据研究工作中获得的资讯进行更改。
Global False Eyelashes market is experiencing remarkable growth, driven by changing beauty trends, the influence of social media, and a growing emphasis on personal grooming. False eyelashes, once a niche product, have become a mainstream beauty essential. The market reached a value of USD 1.5 billion in 2022 and is anticipated to reach USD 2.5 billion by 2030. Projections indicate a CAGR of 6.5% during the forecast period 2023-2030.
The market is witnessing increasing demand for various false eyelash styles and materials. Key market players offer a wide range of options catering to different consumer preferences. The availability of various styles, from natural-looking to dramatic and bold designs, further fuels market growth. In June 2022, professional beauty supplier Salon System added a quick-application mink-style lash to its Naturalash collection of eyelash products.
Moreover, the rise of social media platforms has played a significant role in the market's expansion. Beauty influencers and celebrities regularly showcase false eyelashes, driving consumer interest and fostering a desire to achieve similar looks. Consumers now have easy access to tutorials and product recommendations, encouraging them to experiment with false eyelashes.
Professional makeup artists, salons, and beauty enthusiasts increasingly use false eyelashes, contributing to the market's growth. Individual false lashes and specialty options like accent and flare lashes have gained popularity, allowing for more customized looks.
The global market spans regions such as North America, Europe, South America, Asia-Pacific and Middle East & Africa. North America and Europe, with their beauty-conscious consumers, remain significant markets. Meanwhile, the Asia-Pacific region, with its burgeoning cosmetics industry and a growing population of makeup enthusiasts, presents a vast opportunity for market expansion.
Global false eyelashes market is experiencing substantial growth due to a convergence of factors, including changing beauty standards, social media influence, and the availability of a diverse range of products. With consumers becoming more adventurous in their beauty choices, the market is poised for continued expansion, making false eyelashes a key player in the cosmetics industry.
In April 2023, award-winning cosmetics brand Velour Beauty expanded its retail presence in Ulta and Sephora stores globally, building on its popularity among celebrities and a strong social media following to reach its target consumers more effectively.
Global false eyelashes market is significantly influenced by the growth of the cosmetic industry. As the cosmetic industry expands, it propels the demand for false eyelashes. The ever-increasing emphasis on eye makeup fuels this growth as an essential part of beauty routines. False eyelashes, which are a key element for enhancing eye aesthetics, have grown in popularity. The cosmetic industry's innovation in eyelash products, alongside a wide range of styles and materials, caters to the diverse preferences of consumers. As the industry evolves, false eyelashes are becoming more accessible, and their adoption is further accelerated by the influence of social media, beauty influencers, and the desire for captivating eye looks, ultimately driving market growth. In March 2023, KISS Products Inc., known for professional nail and lash products, introduced imPRESS Press-On Falsies. These were innovative one-step under-lash false eyelashes that required no glue. The special adhesive ensured a secure 24-hour hold and easy removal.
North America is the most dominating region influencing the global false eyelashes market. Several key factors are responsible for this dominance. The region boasts a well-established cosmetics industry, and false eyelashes have become a staple in the beauty routines of many North American consumers. The presence of leading beauty brands, continuous product innovations, and a strong retail infrastructure contribute to the market's growth. Additionally, the popularity of false eyelashes is driven by the influence of social media, beauty trends, and celebrity endorsements, making them a sought-after beauty accessory. The region's consumer preferences and the prevalence of various false eyelash styles contribute to its dominant position in the global market. In November 2022, US-based Mented Cosmetics, Inc launched The Everyday Eyelash, featuring the latest innovation - the Grip Lash Adhesive Liner. The product was mainly targeted at the beginners who found it difficult to use the traditional lash glue.
One noteworthy emerging trend in the false eyelashes market is the increasing demand for sustainable and eco-friendly lashes. Consumers actively seek beauty products that align with their values as environmental consciousness grows. False eyelash manufacturers are responding to this demand by introducing eco-friendly alternatives. Moreover, sustainable lashes often come in eco-conscious packaging. This trend reflects a broader shift within the cosmetic industry towards sustainability, highlighting the significance of eco-friendly options in the beauty and personal care products industry. In November 2022, Ardell International, Inc., a leading brand of false eyelashes, introduced the product line, Eco Lashes, with the aim to provide eco-conscious consumers with a more environmental-friendly option, aligning with the growing demand for sustainable beauty products. These eyelashes were designed with sustainability in mind, featuring biodegradability and 100% organic materials. Also, during the same time period, Innovative Beauty Group partnered with eco-friendly brand Loveseen to launch sustainable packaging, reducing plastic usage by about 98%. It featured a tray made from 100% bagasse (sugarcane pulp) and recycled paperboard. A cotton cord enhanced the functionality and aesthetics.
Synthetic lashes dominate the market in terms of volume due to several factors. First and foremost, synthetic lashes are more affordable than their natural counterparts. This affordability makes them accessible to a broader consumer base, including those who may be budget-conscious or new to using false eyelashes. As a result, synthetic lashes tend to have higher sales volumes, as they cater to a larger demographic. Additionally, synthetic lashes offer a wide variety of styles and designs, allowing consumers to experiment with different looks without breaking the bank. The versatility and availability of synthetic lashes make them a popular choice among consumers who seek convenience, affordability, and the ability to change their eyelash style frequently. In April 2022, a vending machine for false eyelashes was launched in Coventry, United Kingdom, offering products from the emerging brand, Meggi Lashes, founded by Meggie Morgan. The business was proved successful in Spain initially and then was planned to be brought to the United Kingdom through the innovative vending machine concept. Lip-glosses and beauty blenders could also be bought through the machine.
The COVID-19 pandemic brought mixed effects to the false eyelashes market. Initially, it faced declining consumer spending on non-essential cosmetics due to lockdowns. Cosmetic stores and salons closed temporarily, impacting sales. However, the market pivoted as consumers turned to online shopping for beauty products, with e-commerce experiencing significant growth. The surge in remote work and virtual interactions prompted a demand for false eyelashes to enhance appearance during video meetings and social media. Moreover, the pandemic accelerated the shift towards natural and sustainable lash options, reflecting evolving consumer preferences. The market exhibited resilience and adaptability, with e-commerce and changing consumer choices driving its recovery
Global false eyelashes market features a competitive landscape with several key players. Some prominent companies include Ardell International, Inc., HB USA Holdings, Inc., Anastasia Beverly Hills, LLC, and Kiss Products, Inc. These brands have established a strong presence in the market with a wide range of false eyelash products catering to various consumer preferences. The outlook for these key players is positive, driven by the growing popularity of false eyelashes worldwide. As the market expands, innovation in lash design, materials, and sustainability will be pivotal for maintaining a competitive edge. Additionally, marketing strategies focusing on social media and celebrity endorsements are crucial in shaping the market landscape and brand positioning.
Collaborations, alliances, tie-ups, and mergers drive innovation, widen product reach, and boost the false eyelashes market. In April 2023, Ardell International, Inc., known for its premium false lashes adored by celebrities, makeup artists, and beauty enthusiasts worldwide, partnered with global beauty retailer SEPHORA. This collaboration brought two exclusive limited-edition sets of Faux Mink lashes to beauty enthusiasts - the dramatic Faux Mink 018 and the natural Faux Mink 023.
All segments will be provided for all regions and countries covered:
Companies mentioned above DO NOT hold any order as per market share and can be changed as per information available during research work.