假睫毛市场报告：趋势、预测和竞争分析（至 2031 年）

全球假睫毛市场未来前景光明，线上、便利商店、大卖场/超级市场市场都存在商机。预计 2025 年至 2031 年期间全球假睫毛市场将以 6.0% 的复合年增长率成长。该市场的主要驱动力是使用化妆品和其他美容产品的日益普及以及人们对自我护理和健康的兴趣日益浓厚。

• Lucintel 预测，依产品类型划分，分立产品将达到最高成长。
• 从应用程式来看，预计线上销售将实现最高成长。
• 按地区划分，预计亚太地区将实现最高成长。

假睫毛市场的策略性成长机会

假睫毛市场的各种应用提供了多种策略成长机会。这些策略性成长机会反映了不断变化的消费者偏好和技术进步。

• 奢华睫毛：奢华领域显示对优质高端假睫毛的需求日益增长。消费者越来越愿意投资优质材料和工艺。
• 环保产品：环保意识为环保假睫毛开启了越来越多的机会。这使得公司能够透过提供永续的、非暴力的替代方案来确保市场占有率。
• DIY套件：随着消费者追求便利性和客製化，家用套件成为一个成长领域。这些易于使用的套件可让您充分利用预计会持续下去的 DIY 美容潮流。
• 订阅服务：对于假睫毛来说，订阅模式为经常性收益提供了绝佳的机会。消费者喜欢定期收到新款式的便利，这培养了品牌忠诚度。
• 全球扩张：一些新兴市场正在成熟的美容领域取得进展，这可能是一条很好的成长途径。具有当地偏好的必要产品可以大大促进国际销售和扩张措施。

以下机会透过提供创新和扩张的途径推动了假睫毛市场的成长：

假睫毛市场的驱动因素与挑战

假睫毛市场的驱动因素和挑战受到多项技术进步、消费者趋势和监管问题的影响。因此，这些趋势使得对市场情境的学习和理解永无止境。消费者不断增长的需求、创新的技术发展和不断变化的市场动态正在推动假睫毛市场的成长。然而，整体竞争、监管和永续性相关的挑战可能会阻碍该行业的发展。

推动假睫毛市场发展的因素有：

1. 技术与发展：材料和黏合剂技术的进步提高了产品性能。具有舒适性、耐用性和易于穿着的新技术预计将继续推动市场成长。

2.永续性趋势：环保意识的增强推动了环保、无残忍假睫毛的发展。实践永续做法的品牌可以吸引有环保意识的消费者。

3.影响者的影响力：社群媒体影响者对顾客决策也有很大的影响。他们的代言和教程增加了需求并提升了品牌知名度。

4. 电子商务的扩张：网路购物的成长扩大了市场范围。此外，数位平台提供了便利性和获取更广泛产品的途径，从而促进了销售和市场成长。

假睫毛市场面临的挑战是：

1. 竞争激烈：市场提供多个品牌和产品，因此竞争激烈。这可能引发价格战和利润压力。

2. 法规合规性：不同的区域监管标准可能使合规性变得非常复杂且成本高昂，从而阻碍产品开发和市场进入。

3.永续性成本：实施永续实践和材料需要付出成本，这可能会影响盈利。平衡成本和环境责任是一个关键的挑战。

已确定的驱动因素和挑战正在影响目前正在塑造假睫毛市场的成长策略、产品供应和竞争变化。

目录

第一章执行摘要

第二章 全球假睫毛市场：市场动态

• 简介、背景和分类
• 供应链
• 产业驱动因素与挑战

第 3 章 市场趋势与预测分析（2019-2031）

• 宏观经济趋势（2019-2024）与预测（2025-2031）
• 全球假睫毛市场趋势（2019-2024）及预测（2025-2031）
• 全球假睫毛市场（依产品划分）
  • 条
  • 丛集/重音
  • 个人型
  • 其他的
• 全球假睫毛市场按应用划分
  • 在线的
  • 便利商店
  • 大卖场和超级市场

第 4 章区域市场趋势与预测分析（2019-2031 年）

• 全球假睫毛市场按区域划分
• 北美假睫毛市场
• 欧洲假睫毛市场
• 亚太假睫毛市场
• 其他地区的假睫毛市场

第五章 竞争分析

• 产品系列分析
• 营运整合
• 波特五力分析

第六章 成长机会与策略分析

• 成长机会分析
  • 全球假睫毛市场按产品分類的成长机会
  • 全球假睫毛市场成长机会（按应用）
  • 全球假睫毛市场各区域成长机会
• 全球假睫毛市场的新趋势
• 战略分析
  • 新产品开发
  • 全球假睫毛市场产能扩大
  • 全球假睫毛市场的企业合併
  • 认证和许可

第七章主要企业公司简介

• Ardell International
• KISS Products
• MAC Cosmetics
• Huda Beauty FZ
• PAC Cosmetics
• L'Oreal
• House of Lashes
• Parfums de Coeur
• Beauty Box
• Kose

The future of the global false eyelash market looks promising with opportunities in the online, convenience store, and hypermarket & supermarket markets. The global false eyelash market is expected to grow with a CAGR of 6.0% from 2025 to 2031. The major drivers for this market are the increasing popularity of using makeup and other beauty products and the growing focus on self-care and well-being.

• Lucintel forecasts that, within the product category, individual products are expected to witness the highest growth.
• Within the application category, online sales are expected to witness the highest growth.
• In terms of regions, APAC is expected to witness the highest growth.

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Emerging Trends in the False Eyelash Market

One of the most dynamic changes in the market is taking place in the field of false eyelashes. New trends in products and customer behavior reflect wider changes both in changing notions of beauty and technology.

• Customization Options: People want to satisfy their tastes by getting false eyelashes tailored according to their demands. The customization options are advanced with technology, providing a better way of expressing oneself and deriving satisfaction.
• Eco-Friendly Materials: Besides, there is also interest in eco-friendly and cruelty-free false eyelashes. As such, brands answer with products that adhere to one's environmental and ethical values.
• Technological Innovations: New adhesives and materials are improving the comfort and longevity of false eyelashes. Innovations in design are making them more natural-looking and easier to apply.
• Influencer Marketing: Social network influencers play the role of quasi-professionals, creating trends and stirring demand. Influencer endorsement and tutorials have given brands a boost in visibility and consumer interaction.
• Increasing E-Trade: The virtual shopping hubs have become very important for accessing a range of fake eyelashes. This, in turn, is enhancing market reach and facilitating ease for customers worldwide.

These are some of the trends that keep transforming the false eyelash market in innovative ways, with an increase in choice and accessibility for this market segment.

Recent Developments in the False Eyelash Market

Recent false eyelash market trends are dictating the future of the industry as far as innovation, changes in consumer preference, and modifications in market dynamics are concerned.

• Material Innovations: Advances in material technologies result in more wearable comfortable and long-lasting false eyelashes. High-quality synthetic and natural fibers take over the market for better user experiences.
• Improved Adhesives: New adhesive technologies have made application easier and much safer. Long-lasting and hypoallergenic remain key areas of development in innovative products to meet various consumer demands.
• Customization Trends: The growing love for personalization by consumers has led to customized false eyelashes. Companies are offering their customized versions to accord with each style and preference.
• Sustainability Focus: The industry is increasingly prioritizing sustainable practices. Brands are adopting eco-friendly materials and production methods to meet the demand for environmentally responsible products.
• Digital marketing is on the rise, and the use of social media has become very important for the expansion of brand reach. Influencer partnerships, together with targeted advertising, force consumer interest in the products and, as a result, develop sales performance.

These are fostering product offerings that make the growth and competitive landscape of the market for false eyelashes better.

Strategic Growth Opportunities for False Eyelash Market

There are several strategic growth opportunities in various applications of the False Eyelash market. Such strategic growth opportunities reflect evolving consumer preferences and technological advancement.

• Luxury Eyelashes: The luxury segment shows a growing demand for superior quality and high-end false eyelashes. Consumers are increasingly willing to invest in superior materials and craftsmanship.
• Eco-friendly products: Environmental awareness is increasingly opening opportunities for eco-friendly false eyelashes. Thus, companies can ensure market share by offering sustainable and cruelty-free alternatives.
• DIY Kits: As consumers look for convenience and customization, home-application kits are a growing segment. Easy-to-use kits can leverage the DIY beauty trends expected to continue.
• Subscription Services: Within false eyelashes, subscription models provide some great opportunities for recurring revenues. Consumers love the convenience of receiving new styles regularly; this way, they increase brand loyalty.
• Global Expansion: There are several emerging markets developing into established beauty sectors, which could be a good avenue for growth. Local preferences, with the necessary products, can see the move for international sales and expansion increase greatly.

The following opportunities are driving market growth in False Eyelashes by presenting avenues of innovation and expansion.

False Eyelash Market Driver and Challenges

The drivers and challenges of the false eyelash market are influenced by multiple technological advancements, consumer trends, and regulatory issues. Consequently, these trends are endless to learn and grasp the marketplace scenarios. Several rising demands from consumers, innovative technological developments, and shifts in market dynamics are fueling the growth of the false eyelash market. However, overall competition, regulatory, and sustainability-related challenges can hinder this industry's growth.

The factors responsible for driving the false eyelash market include:

1. Technology and Development: Advances in material and adhesive technologies are improving the performance of the product. New technologies in comfort, durability, and ease of application will continue to be the driving factors for market growth.

2. Sustainability Trends: Growing environmental awareness is encouraging the development of false eyelashes that are both eco-friendly and cruelty-free. Brands that implement sustainable practices can attract environmentally conscious consumers.

3. Influencer Impact: Social media influencers also have a greater impact on customer decisions. Their recommendations and tutorials increase demand and enhance brand awareness.

4. E-Commerce Extension: Growth in online shopping widens market reach. In addition, digital platforms foster convenience and access to a wide array of products, which, in turn, boosts sales and market growth.

Challenges in the false eyelash market are:

1. High Competition: High competition characterizes the marketplace with several brands and products on offer. This could well ensue in price wars and margin pressures.

2. Regulatory Compliance: The varying regulatory standards across regions might be very complex and costly to adhere to, hence impeding product development and market entry.

3. Sustainability Costs: Implementing sustainable practices and materials can be expensive, affecting profitability. Balancing cost with environmental responsibility is a key challenge.

The identified drivers and challenges are currently shaping the market for false eyelashes as influence changes in growth strategies, products, and competitive dynamics.

List of False Eyelash Companies

Companies in the market compete on the basis of product quality offered. Major players in this market focus on expanding their manufacturing facilities, R&D investments, infrastructural development, and leverage integration opportunities across the value chain. Through these strategies false eyelash companies cater increasing demand, ensure competitive effectiveness, develop innovative products & technologies, reduce production costs, and expand their customer base. Some of the false eyelash companies profiled in this report include-

• Ardell International
• KISS Products
• MAC Cosmetics
• Huda Beauty FZ
• PAC Cosmetics
• L'Oreal
• House of Lashes
• Parfums de Coeur
• Beauty Box
• Kose

False Eyelash by Segment

The study includes a forecast for the global false eyelash market by product, distribution channel, and region.

False Eyelash Market by Product [Analysis by Value from 2019 to 2031]:

• Strip
• Cluster/Accent
• Individual
• Others

False Eyelash Market by Distribution channel [Analysis by Value from 2019 to 2031]:

• Online
• Convenience Store
• Hypermarket & Supermarket

False Eyelash Market by Region [Analysis by Value from 2019 to 2031]:

• North America
• Europe
• Asia Pacific
• The Rest of the World

Country Wise Outlook for the False Eyelash Market

The false eyelash market, in recent years, is a ground for high rates of growth and transformation, due to shifting beauty trends, the advancement of technology, and changing consumer preferences. Innovations along with regional market dynamics will shape the design, manufacturing, and marketing of false eyelashes.

• US: The country's growth is driven by rising demand for high-end, personalized false eyelashes. Innovations in material and adhesive technologies that boost comfort and wear time are pushing the dynamics of product development.
• China: China mainly focuses on low-cost mass production of false eyelashes. Because of e-commerce and social media influencers promoting style and brand, the market will develop very fast.
• Germany: The German market is more oriented towards eco-friendly and sustainable false eyelashes. There is a greater demand for products involving the use of natural materials, which is in line with the other developments in environmental awareness and ethical consumerism.
• India: In India, the market is slowly developing, with consumers showing an increased interest in beauty and personal grooming. As urbanization increases and the consequences are reflected in global beauty trends, the usage of false eyelashes is on the rise.
• Japan: Innovation in design characterizes the false eyelash market with ultra-thin and light materials. Emphasis is being laid on high-quality and natural-looking products for day-to-day use, as well as applications for special events.

Features of the Global False Eyelash Market

Market Size Estimates: False eyelash market size estimation in terms of value ($B).

Trend and Forecast Analysis: Market trends (2019 to 2024) and forecast (2025 to 2031) by various segments and regions.

Segmentation Analysis: False eyelash market size by product, distribution channel, and region in terms of value ($B).

Regional Analysis: False eyelash market breakdown by North America, Europe, Asia Pacific, and Rest of the World.

Growth Opportunities: Analysis of growth opportunities in different products, distribution channels, and regions for the false eyelash market.

Strategic Analysis: This includes M&A, new product development, and competitive landscape of the false eyelash market.

Analysis of competitive intensity of the industry based on Porter's Five Forces model.

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This report answers following 11 key questions:

• Q.1. What are some of the most promising, high-growth opportunities for the false eyelash market by product (strip, cluster/accent, individual, and others), distribution channel (online, convenience store, and hypermarket & supermarket), and region (North America, Europe, Asia Pacific, and the Rest of the World)?
• Q.2. Which segments will grow at a faster pace and why?
• Q.3. Which region will grow at a faster pace and why?
• Q.4. What are the key factors affecting market dynamics? What are the key challenges and business risks in this market?
• Q.5. What are the business risks and competitive threats in this market?
• Q.6. What are the emerging trends in this market and the reasons behind them?
• Q.7. What are some of the changing demands of customers in the market?
• Q.8. What are the new developments in the market? Which companies are leading these developments?
• Q.9. Who are the major players in this market? What strategic initiatives are key players pursuing for business growth?
• Q.10. What are some of the competing products in this market and how big of a threat do they pose for loss of market share by material or product substitution?
• Q.11. What M&A activity has occurred in the last 5 years and what has its impact been on the industry?

Table of Contents

1. Executive Summary

2. Global False Eyelash Market : Market Dynamics

• 2.1: Introduction, Background, and Classifications
• 2.2: Supply Chain
• 2.3: Industry Drivers and Challenges

3. Market Trends and Forecast Analysis from 2019 to 2031

• 3.1. Macroeconomic Trends (2019-2024) and Forecast (2025-2031)
• 3.2. Global False Eyelash Market Trends (2019-2024) and Forecast (2025-2031)
• 3.3: Global False Eyelash Market by Product
  • 3.3.1: Strip
  • 3.3.2: Cluster/Accent
  • 3.3.3: Individual
  • 3.3.4: Others
• 3.4: Global False Eyelash Market by Distribution channel
  • 3.4.1: Online
  • 3.4.2: Convenience Store
  • 3.4.3: Hypermarket & Supermarket

4. Market Trends and Forecast Analysis by Region from 2019 to 2031

• 4.1: Global False Eyelash Market by Region
• 4.2: North American False Eyelash Market
  • 4.2.1: North American Market by Product: Strip, Cluster/Accent, Individual, and Others
  • 4.2.2: North American Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket
• 4.3: European False Eyelash Market
  • 4.3.1: European Market by Product: Strip, Cluster/Accent, Individual, and Others
  • 4.3.2: European Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket
• 4.4: APAC False Eyelash Market
  • 4.4.1: APAC Market by Product: Strip, Cluster/Accent, Individual, and Others
  • 4.4.2: APAC Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket
• 4.5: ROW False Eyelash Market
  • 4.5.1: ROW Market by Product: Strip, Cluster/Accent, Individual, and Others
  • 4.5.2: ROW Market by Distribution channel: Online, Convenience Store, and Hypermarket & Supermarket

5. Competitor Analysis

• 5.1: Product Portfolio Analysis
• 5.2: Operational Integration
• 5.3: Porter's Five Forces Analysis

6. Growth Opportunities and Strategic Analysis

• 6.1: Growth Opportunity Analysis
  • 6.1.1: Growth Opportunities for the Global False Eyelash Market by Product
  • 6.1.2: Growth Opportunities for the Global False Eyelash Market by Distribution channel
  • 6.1.3: Growth Opportunities for the Global False Eyelash Market by Region
• 6.2: Emerging Trends in the Global False Eyelash Market
• 6.3: Strategic Analysis
  • 6.3.1: New Product Development
  • 6.3.2: Capacity Expansion of the Global False Eyelash Market
  • 6.3.3: Mergers, Acquisitions, and Joint Ventures in the Global False Eyelash Market
  • 6.3.4: Certification and Licensing

7. Company Profiles of Leading Players

• 7.1: Ardell International
• 7.2: KISS Products
• 7.3: MAC Cosmetics
• 7.4: Huda Beauty FZ
• 7.5: PAC Cosmetics
• 7.6: L'Oreal
• 7.7: House of Lashes
• 7.8: Parfums de Coeur
• 7.9: Beauty Box
• 7.10: Kose