假睫毛市场规模、份额和成长分析（按类型、原材料、产品、成分、分销管道和地区）—2025-2032 年行业预测

假睫毛市场规模预计将在 2023 年达到 17.2 亿美元，并从 2024 年的 18.3 亿美元增长到 2032 年的 29.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 6.2%。

由于消费者对美容产品的认识不断提高以及时尚影响者的吸引力，假睫毛市场正在经历显着增长。这些产品有各种长度和颜色，主要由貂皮、丝绸和合成纤维等材料製成。化妆品品牌和时尚偶像之间的合作正在提高睫毛产品的声誉，并变得越来越普遍。社群媒体平台，尤其是 Instagram 和 YouTube，已成为这些品牌的重要管道，Lashify 等公司展示了行销假睫毛的成功策略。特别是雅诗兰黛等主要美容品牌将其行销预算的 75% 左右投资于有影响力的伙伴关係。预计全球在网红行销上的支出将从 2019 年的 20 亿美元飙升至 2023 年的 80 亿美元，反映出人们越来越依赖精通科技的消费者的偏好。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析

假睫毛市场规模（按类型和复合年增长率）（2025-2032）

• 市场概况
• 彩色假睫毛
• 普通假睫毛
• 装饰假睫毛
• 其他的

假睫毛市场规模（按原料和复合年增长率） (2025-2032)

• 市场概况
• 人髮
• 合成头髮
• 羽毛
• 金属
• 其他的

假睫毛市场规模（依产品和复合年增长率） (2025-2032)

• 市场概况
• 条
• 丛集/重音
• 个人
• 其他的

假睫毛市场规模（按组件划分）及复合年增长率（2025-2032 年）

• 市场概况
• 自然的
• 合成

假睫毛市场规模（依分销管道和复合年增长率） (2025-2032)

• 市场概况
• 在线的
• 便利商店
• 大卖场和超级市场

假睫毛市场规模（依地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分析市场份额
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• L'Oreal SA（France）
• Estee Lauder Companies Inc.（USA）
• Shiseido Co., Ltd.（Japan）
• Coty Inc.（USA）
• LVMH Moet Hennessy-Louis Vuitton SE（France）
• KOSE Corporation（Japan）
• Revlon, Inc.（USA）
• Amorepacific Corporation（South Korea）
• Kiss Products Inc.（USA）
• Ardell Lashes（American International Industries）（USA）
• Huda Beauty（UAE）
• MAC Cosmetics（Estee Lauder Companies Inc.）（USA）
• Sephora（LVMH）（France）
• Ulta Beauty, Inc.（USA）
• Eylure（PDC Brands）（UK）
• House of Lashes（USA）
• Velour Lashes（Canada）
• Esqido（Canada）
• PAC Cosmetics（India）
• Miss Claire Cosmetics（India）

结论和建议

False Eyelashes Market size was valued at USD 1.72 billion in 2023 and is poised to grow from USD 1.83 billion in 2024 to USD 2.96 billion by 2032, growing at a CAGR of 6.2% during the forecast period (2025-2032).

The false eyelashes market is experiencing significant growth, driven by increasing consumer awareness of grooming products and the allure of fashion influencers. These products, available in diverse lengths and shades, are primarily crafted from materials like mink fur, silk, and synthetic fibers. Collaborations between cosmetic brands and fashion icons are becoming prevalent, enhancing the prestige of eyelash products. Social media platforms, particularly Instagram and YouTube, serve as crucial channels for these brands, with companies like Lashify demonstrating successful strategies in marketing their artificial eyelash extensions. Notably, major beauty brands like Estee Lauder are investing around 75% of their marketing budgets on influencer partnerships. The global spending on influencer marketing surged from USD 2 billion in 2019 to USD 8 billion in 2023, reflecting a growing reliance on tech-savvy consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the False Eyelashes market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

False Eyelashes Market Segments Analysis

Global False Eyelashes Market is segmented by Type, Raw Material, Product, Constituent, Distribution Channel and region. Based on Type, the market is segmented into Colored Lashes, Regular Lashes, Decorative Lashes and Others. Based on Raw Material, the market is segmented into Human Hair, Synthetic Hair, Feather, Metal and Other. Based on Product, the market is segmented into Strips, Cluster/Accent, Individual and Others. Based on Constituent, the market is segmented into Natural and Synthetic. Based on Distribution Channel, the market is segmented into Online, Convenience Stores and Hypermarkets & Supermarkets. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the False Eyelashes Market

The growth of the false eyelashes market can be attributed to women's increasing willingness to invest in cosmetic products. This trend is further emphasized by a notable rise in spending on premium beauty items. As a result, false eyelashes have carved out a substantial share within the global personal care and cosmetics industry. Consumers are increasingly drawn to high-quality beauty products, and false eyelashes have become a popular choice for enhancing eye appearance, thus driving their demand. Overall, the combination of rising disposable incomes and changing beauty standards continues to propel the market for fake eyelashes forward.

Restraints in the False Eyelashes Market

The false eyelashes market faces significant restraints due to potential adverse effects associated with their use. While these products enhance beauty and draw attention, they can also lead to various eye-related issues, including allergic reactions and discomfort, which may escalate into more severe complications. Natural eyelashes serve essential purposes, such as regulating airflow to the eyes, shielding against sunlight, and managing moisture levels. The presence of a foreign object, like false eyelashes, can impede vision and pose risks of injury, ultimately deterring consumers from adopting these products. Therefore, these health-related concerns pose a challenge to market expansion.

Market Trends of the False Eyelashes Market

The False Eyelashes market is experiencing a significant transformation, evolving from a niche, occasional accessory to an essential part of daily beauty routines. This shift is driven by increased accessibility to celebrity-endorsed fashion and social media influencers championing lash products. Brands have adeptly responded to this growing demand by innovating user-friendly designs that facilitate easy application, leading to an expanded array of options suited for various lifestyles. The surge in popularity of magnetic lashes exemplifies technological advancements that eliminate the need for traditional adhesives, further enhancing consumer appeal. Consequently, the market is poised for continued growth as more women embrace false eyelashes as a staple in their beauty arsenal.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis

Global False Eyelashes Market Size by Type & CAGR (2025-2032)

• Market Overview
• Colored Lashes
• Regular Lashes
• Decorative Lashes
• Others

Global False Eyelashes Market Size by Raw Material & CAGR (2025-2032)

• Market Overview
• Human Hair
• Synthetic Hair
• Feather
• Metal
• Other

Global False Eyelashes Market Size by Product & CAGR (2025-2032)

• Market Overview
• Strips
• Cluster/Accent
• Individual
• Others

Global False Eyelashes Market Size by Constituent & CAGR (2025-2032)

• Market Overview
• Natural
• Synthetic

Global False Eyelashes Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Convenience Stores
• Hypermarkets & Supermarkets

Global False Eyelashes Market Size & CAGR (2025-2032)

• North America (Type, Raw Material, Product, Constituent, Distribution Channel)
  • US
  • Canada
• Europe (Type, Raw Material, Product, Constituent, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Type, Raw Material, Product, Constituent, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Type, Raw Material, Product, Constituent, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Type, Raw Material, Product, Constituent, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• L'Oreal S.A. (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Estee Lauder Companies Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shiseido Co., Ltd. (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Coty Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• LVMH Moet Hennessy - Louis Vuitton SE (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KOSE Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Revlon, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Amorepacific Corporation (South Korea)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kiss Products Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ardell Lashes (American International Industries) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Huda Beauty (UAE)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• MAC Cosmetics (Estee Lauder Companies Inc.) (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Sephora (LVMH) (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ulta Beauty, Inc. (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Eylure (PDC Brands) (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• House of Lashes (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Velour Lashes (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Esqido (Canada)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• PAC Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Miss Claire Cosmetics (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations