市场调查报告书
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宠物湿食全球市场规模、份额、产业趋势分析报告:按宠物、按原料、按配销通路、按地区分類的展望与预测,2023-2030年Global Wet Pet Food Market Size, Share & Industry Trends Analysis Report By Pet (Dog, and Cat), By Source (Animal-based, Plant-derivatives, and Synthetic), By Distribution Channel, By Regional Outlook and Forecast, 2023 - 2030 |
预计到 2030 年,湿宠物食品市场规模将达到 354 亿美元,预测期内年复合成长率为 4.9%。 2022年市场规模为3,467.8千吨,成长率为2.0%(2019-2022年)。
然而,与采购优质原料、加工和专业包装相关的成本增加导致这些产品的价格上涨。这可能会阻止对价格敏感的消费者选择较低预算的宠物食品替代品,例如干型食品。高製造成本也限制了製造商的盈利。生产宠物湿食的经济负担,加上宠物食品产业的竞争性质,可能会导致报酬率降低。製造商可能在设定有竞争力的价格以及投资行销和产品开发方面面临挑战。因此,这些因素可能会阻碍市场的成长。
宠物展望
依宠物划分,市场分为狗和猫。 2022年,狗类细分市场的收益占有率最高。在预测期内,湿宠物食品的销售预计将由狗,尤其是无牙幼犬推动。这是因为养狗当宠物的人越来越多,人们对狗的健康意识也越来越强。为了占领市场的很大一部分,顶级製造商正在生产专门配製的湿宠物食品,以满足这些狗的营养需求。此外,为了满足消费者对优质狗粮产品不断增长的需求以及狗父母愿意支付更高价格的需求,公司正在加大专用狗的湿宠物食品的生产。
原料展望
根据原料,市场分为动物源、植物来源和合成源。 2022 年,植物来源细分市场在市场上获得了可观的收益占有率。该行业成长的一个关键驱动力是人们希望将他们的宠物变得人性化,因为人们对只消费永续的、无动物性的食品越来越感兴趣。宠物也可以餵食湿植物肉。素食主义在西方经济体中正在兴起,随着越来越多的饲主转向素食主义,宠物食品製造商也开始考虑饲主的偏好。
配销通路展望
依配销通路分为宠物专卖店、超市/大卖场、便利商店、线上。 2022年,宠物专卖店的收益占有率最大。专业宠物食品零售商的有吸引力的货架布局以及这些商店内异国风自订、定制和优质宠物食品的可得性的增加预计将加速这一细分市场的增长。宠物专业零售业在过去几年中显着成长,重点是提供专为动物(尤其是狗和猫)设计的各种产品和服务。当专业环境培养归属感和信任感时,客户忠诚度就会大大提高。专业宠物店模式还可以更轻鬆地探索其他零售商可能不会显着展示的专业和优质湿宠物食品。
区域展望
从区域来看,我们对北美、欧洲、亚太地区和拉丁美洲地区的市场进行了分析。 2022年,亚太地区在市场中占据重要的收益占有率。随着许多亚太国家都市化和经济发展的加速,生活方式也不断改变。随着越来越多的人养宠物并寻求照顾宠物的便利,对宠物湿粮的需求不断增加。该地区的市场提供专门的湿宠物食品配方,旨在满足特定的用餐需求和健康状况。这包括针对狗品种和生命阶段量身定制的配方,甚至包括一些亚洲市场的传统草药成分。
The Global Wet Pet Food Market size is expected to reach $35.4 billion by 2030, rising at a market growth of 4.9% CAGR during the forecast period. In the year 2022, the market attained a volume of 3467.8 Kilo Tonnes experiencing a growth of 2.0% (2019-2022).
E-commerce platforms have additionally facilitated targeted marketing techniques, enabling wet pet food brands to adapt their messaging to a range of pet owner preferences and demographics. Consequently, the online segment would generate approximately 23.6% share of the market by 2030. Based on prior purchases or browsing behavior, tailored suggestions and advertisements further improve the customer experience, boosting sales and revenue. Some of the factors affecting the market are the rising need for premium and specialized formulations, increase in pet ownership and humanization, and high cost of wet food production.
Premium formulations often prioritize the use of high-quality ingredients, such as real meat, poultry, or fish as primary protein sources. This focus on quality enhances the nutritional content of wet pet food, providing pets with a well-balanced diet that supports their health and well-being. Pet owners are increasingly inclined to choose premium wet pet food, recognizing its superior nutritional value. Moreover, the rise in pet ownership has been a fundamental driver of market expansion. As more households' welcome pets into their lives, the overall demand for pet food, particularly wet pet food, has surged. Pet ownership, once considered a lifestyle choice, has transformed into a cultural norm, spurring consistent growth in the market. With a larger pet-owning population, the market has diversified to meet the varied needs of pets and their owners. In parallel, the humanization of pets has significantly influenced consumer behavior. The surge in pet ownership, the humanization of pets, and the influence of veterinary recommendations have propelled the demand for high-quality and specialized pet food products, particularly wet pet food.
However, the elevated costs associated with sourcing high-quality ingredients, processing, and specialized packaging contribute to higher price points for these products. This can deter price-sensitive consumers who may opt for more budget-friendly pet food alternatives, such as dry kibble. High production costs can also limit the profitability of manufacturers. The financial burden of producing wet pet food, coupled with the competitive nature of the pet food industry, may lead to reduced profit margins. Manufacturers may face challenges in offering competitive pricing or investing in marketing and product development. Therefore, these factors can hamper the growth of the market.
Pet Outlook
By pet, the market is divided into dog and cat. In 2022, the dog segment witnessed the highest revenue share in the market. Over the course of the projection period, sales of wet pet food are anticipated to be boosted by dogs, particularly puppies without teeth. This can be credited to the rise in dog adoption as pets and the rising popularity of dog health awareness. To capture a significant portion of the market, top producers are creating wet pet food that is specifically formulated to meet the nutritional needs of these dogs. Additionally, in response to the growing consumer demand for upscale dog food products and the willingness of such dog parents to pay higher prices, businesses have boosted their production of wet pet food targeted specifically at dogs.
Source Outlook
On the basis of source, the market is categorized into animal-based, plant-derivatives, and synthetic. In 2022, the plant-derivatives segment garnered a significant revenue share in the market. A major factor responsible for the growth of the segment is that people are trying to humanize their pets because they are increasingly concerned about consuming only sustainable and animal-free food. Pets can also be fed plant-based meats that are in the wet form. Western economies have seen a rise in veganism, and as more owners switch to vegan diets for themselves, pet food manufacturers are now starting to take owner preferences into account.
Distribution Channel Outlook
By distribution channel, the market is classified into pet specialty stores, supermarkets/hypermarkets, convenience stores, and online. In 2022, the pet specialty stores recorded the maximum revenue share in the market. It is anticipated that the appealing shelf arrangements in specialty pet food retail stores, along with the increased availability of exotic, custom-made, and premium food products for pet animals within these stores, will accelerate the growth of the segment. The pet specialty retail industry has grown significantly over the past few years, with a growing emphasis on providing a wide array of goods and services designed specifically for animals, especially dogs and cats. Customer loyalty is greatly increased by the specialized environment's promotion of a sense of belonging and trust. The pet specialty store model also makes it easier to investigate specialized and premium wet pet foods that might not be as prominently displayed in other retail settings.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. In 2022, the Asia Pacific segment covered a considerable revenue share in the market. As urbanization and economic development continue in many Asia Pacific countries, lifestyles are evolving. More people are adopting pets and seeking convenience in pet care, which has led to an increased demand for wet pet food. The region's market offers specialized wet pet food formulations designed to address specific dietary needs and health conditions. These include formulations for breeds, life stages, and even traditional herbal ingredients in some Asian markets.
The market research report has exhaustive quantitative insights providing a clear picture of the market potential in various segments across the globe with country-wise analysis in each discussed region. The key impacting factors of the market have been discussed in the report with the elaborated company profiles of Nestle S.A, Mars, Inc., Unicharm Corporation (DSG International (Thailand) PLC), Thai Union Group PLC, Charoen Pokphand Foods Public Company Limited, General Mills, Inc., The J.M Smucker Company, Schell & Kampeter, Inc., Farmina Pet Foods Holding B.V., The Colgate-Palmolive Company
Strategies deployed in Wet Pet Food Market
Aug-2022: Hill's Pet Nutrition acquired three dry pet-food plants from Red Collar Pet Foods for $700 million, subject to regulatory approval. The facilities, located in South Carolina, Oklahoma, and Ohio, included all 350 employees. This move followed Hill's previous acquisition of a pet-food plant in Italy and the ongoing construction of another facility in Kansas.
Jul-2022: Nestle India announced the acquisition of the pet food business Purina Petcare India for an estimated ₹125.3 crore. This transaction involved the company taking ownership and operation of the brand, which is globally owned by Nestle, as part of Nestle India. Additionally, Nestle India had launched the toddler food brand Gerber in India.
May-2022: Hill's Pet Nutrition, a Colgate-Palmolive subsidiary, completed the acquisition of Nutriamo S.r.l.'s manufacturing facility in Italy, marking Hill's first canned plant in Europe. This strategic move supports global supply chain goals, responding to the rising demand for science-based pet nutrition.
Mar-2022: Mars Petcare Mexico expanded its manufacturing facility in Queretaro, doubling its wet food production capacity. The company invested 2,100 million pesos (US$100 million) to enhance its second-largest production site in El Marques municipality, Queretaro. This investment increased the plant's wet pet food capacity to 70,000 annual tons, equivalent to 55 million packages per year, doubling its previous capacity of 35,000 tons annually.
Nov-2021: Hill's Pet Nutrition came into a partnership with Bond Pet Foods, a Colorado-based pet food company. Following the partnership, the two companies would together create a substitute for one of Hill's most prominent meat proteins, made particularly to fulfill the dietary requirements of cats and dogs.
Jun-2021: Mars Petcare India introduced wet cat food as part of its Whiskas brand expansion, making the new product range accessible in pet shops, grocery stores, and e-commerce platforms. The launch is supported by a comprehensive 360-degree marketing campaign, featuring promotion through various media channels and collaborations with celebrity cat parents.
Dec-2020: Farmina Pet Food USA expanded its geographical reach by shifting its Headquarters to Reidsville, North America. In addition, the facility would involve space for manufacturing, research and development and warehousing. Moreover, the Reidsville would be the suitable location to the company's values of quality and continuous innovation, from the workforce to the production technologies.
Market Segments covered in the Report:
By Pet (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
By Source (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
By Distribution Channel (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
By Geography (Volume, Kilo Tonnes, USD Million/Billion, 2019-2030)
Companies Profiled
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