The Global Baked Chips Market size is expected to reach $10.7 billion by 2031, rising at a market growth of 6.3% CAGR during the forecast period. In the year 2023, the market attained a volume of 1,97,162.9 Tonnes, experiencing a growth of 12.6% (2020-2023).
The vegetable segment includes a diverse range of chip varieties made from vegetables, such as sweet potatoes, beets, carrots, kale, and zucchini. Therefore, the vegetable segment captured $2,527.3 million revenue in the market in 2023. These vegetables are thinly sliced, seasoned, and baked to perfection, resulting in crispy chips with a deliciously satisfying crunch. Moreover, the total volume of these chips manufactured using vegetables was 76,818.2 Tonnes in 2023.
Innovation in product development is a key driver of growth in the market as manufacturers strive to meet consumers' evolving tastes and preferences. One way in which manufacturers are innovating is by introducing new and exciting flavors. Thus, rapid innovation in product development will aid in the market's growth.
Additionally, baked chips typically have a lower calorie count than fried chips due to the reduced fat content and cooking method. For individuals watching their calorie intake or trying to maintain a balanced diet for weight management purposes, these chips can be a satisfying snack option contributing to overall calorie control. Therefore, weight management is a key factor that drives the market.
However, fried chips are often perceived as having a superior taste and texture compared to baked chips. The frying process gives fried chips a crispy exterior and a rich, savory flavor that many consumers find appealing. In contrast, these may be perceived as less flavorful or satisfying, particularly among consumers who prefer fried chips' indulgent taste and mouthfeel. Hence, competition from fried chips poses a challenge to the growth of the market.
End User Outlook
On the basis of end user, the market is classified into household, restaurant & cafes, and others. The household segment recorded 53.8% revenue share in the market in 2023. This segment comprises diverse consumers with varying preferences and dietary needs. Moreover, in terms of volume, the household segment registered 1,15,335.9 Tonnes of baked chips in the market in 2023.
Distribution Channel Outlook
By distribution channel, the market is fragmented into supermarkets & hypermarkets, convenience stores, online retail, and others. In 2023, the convenience stores segment acquired 26.5% revenue share in the market. Convenience store chains can differentiate themselves by offering a wide range of baked chip options, including unique flavors, specialty blends, and exclusive collaborations with popular brands or local producers. Moreover, in terms of volume, the convenience stores segment sold 44,805.3 Tonnes of such chips in the market in 2023.
Source Outlook
Based on source, the market is segmented into cereals, grains, fruits, vegetables, and others. The grains segment procured 15.2% growth rate in the market in 2023. Within the grains segment, various grains are used to create baked chips, including whole grains such as quinoa, brown rice, oats, millet, and amaranth, as well as ancient grains like spelt, kamut, and teff. Moreover, in terms of volume, the grains segment attained 28,202.8 Tonnes in the market in 2023.
Regional Outlook
Region-wise, the market is analyzed across North America, Europe, Asia Pacific, and LAMEA. The LAMEA segment held 6.3% revenue share in the market in 2023. The market in the LAMEA region presents significant growth opportunities for manufacturers and retailers, fueled by changing consumer preferences, urbanization, and health consciousness. Moreover, in terms of volume, the LAMEA Market consumed 13,092.8 Tonnes of baked chips in 2022.
List of Key Companies Profiled
- Calbee, Inc.
- Herr Foods Inc.
- Greendot Health Foods Pvt Ltd
- Utz Brands, Inc.
- General Mills, Inc.
- Campbell Soup Company
- Kellogg Company
- PepsiCo, Inc.
- Mondelez International, Inc.
- Europe Snacks Group
Global Baked Chips Market Report Segmentation
By End User (Volume, Tonnes, USD Billion, 2020-2031)
- Household
- Restaurant & Cafes
- Others
By Distribution Channel (Volume, Tonnes, USD Billion, 2020-2031)
- Supermarkets & Hypermarkets
- Convenience stores
- Online Retail
- Others
By Source (Volume, Tonnes, USD Billion, 2020-2031)
- Vegetables
- Fruits
- Cereals
- Grains
- Others
By Geography (Volume, Tonnes, USD Billion, 2020-2031)
- North America
- US
- Canada
- Mexico
- Rest of North America
- Europe
- Germany
- UK
- France
- Russia
- Spain
- Italy
- Rest of Europe
- Asia Pacific
- China
- Japan
- India
- South Korea
- Singapore
- Malaysia
- Rest of Asia Pacific
- LAMEA
- Brazil
- Argentina
- UAE
- Saudi Arabia
- South Africa
- Nigeria
- Rest of LAMEA
Table of Contents
Chapter 1.Market Scope & Methodology
- 1.1Market Definition
- 1.2Objectives
- 1.3Market Scope
- 1.4Segmentation
- 1.4.1Global Baked Chips Market, by End User
- 1.4.2Global Baked Chips Market, by Distribution Channel
- 1.4.3Global Baked Chips Market, by Source
- 1.4.4Global Baked Chips Market, by Geography
- 1.5Methodology for the research
Chapter 2.Market at a Glance
Chapter 3.Market Overview
- 3.1Introduction
- 3.1.1Overview
- 3.1.1.1Market Composition and Scenario
- 3.2Key Factors Impacting the Market
- 3.2.1Market Drivers
- 3.2.2Market Restraints
- 3.2.3Market Opportunities
- 3.2.4Market Challenges
Chapter 4.Competition Analysis - Global
- 4.1Market Share Analysis, 2023
- 4.2Porter's Five Forces Analysis
Chapter 5.Global Baked Chips Market by End User
- 5.1Global Household Market by Region
- 5.2Global Restaurant & Cafes Market by Region
- 5.3Global Others Market by Region
Chapter 6.Global Baked Chips Market by Distribution Channel
- 6.1Global Supermarkets & Hypermarkets Market by Region
- 6.2Global Convenience stores Market by Region
- 6.3Global Online Retail Market by Region
- 6.4Global Others Market by Region
Chapter 7.Global Baked Chips Market by Source
- 7.1Global Vegetables Market by Region
- 7.2Global Fruits Market by Region
- 7.3Global Cereals Market by Region
- 7.4Global Grains Market by Region
- 7.5Global Others Market by Region
Chapter 8.Global Baked Chips Market by Region
- 8.1North America Baked Chips Market
- 8.1.1North America Baked Chips Market by End User
- 8.1.1.1North America Household Market by Country
- 8.1.1.2North America Restaurant & Cafes Market by Country
- 8.1.1.3North America Others Market by Country
- 8.1.2North America Baked Chips Market by Distribution Channel
- 8.1.2.1North America Supermarkets & Hypermarkets Market by Country
- 8.1.2.2North America Convenience stores Market by Country
- 8.1.2.3North America Online Retail Market by Country
- 8.1.2.4North America Others Market by Country
- 8.1.3North America Baked Chips Market by Source
- 8.1.3.1North America Vegetables Market by Country
- 8.1.3.2North America Fruits Market by Country
- 8.1.3.3North America Cereals Market by Country
- 8.1.3.4North America Grains Market by Country
- 8.1.3.5North America Others Market by Country
- 8.1.4North America Baked Chips Market by Country
- 8.1.4.1US Baked Chips Market
- 8.1.4.1.1US Baked Chips Market by End User
- 8.1.4.1.2US Baked Chips Market by Distribution Channel
- 8.1.4.1.3US Baked Chips Market by Source
- 8.1.4.2Canada Baked Chips Market
- 8.1.4.2.1Canada Baked Chips Market by End User
- 8.1.4.2.2Canada Baked Chips Market by Distribution Channel
- 8.1.4.2.3Canada Baked Chips Market by Source
- 8.1.4.3Mexico Baked Chips Market
- 8.1.4.3.1Mexico Baked Chips Market by End User
- 8.1.4.3.2Mexico Baked Chips Market by Distribution Channel
- 8.1.4.3.3Mexico Baked Chips Market by Source
- 8.1.4.4Rest of North America Baked Chips Market
- 8.1.4.4.1Rest of North America Baked Chips Market by End User
- 8.1.4.4.2Rest of North America Baked Chips Market by Distribution Channel
- 8.1.4.4.3Rest of North America Baked Chips Market by Source
- 8.2Europe Baked Chips Market
- 8.2.1Europe Baked Chips Market by End User
- 8.2.1.1Europe Household Market by Country
- 8.2.1.2Europe Restaurant & Cafes Market by Country
- 8.2.1.3Europe Others Market by Country
- 8.2.2Europe Baked Chips Market by Distribution Channel
- 8.2.2.1Europe Supermarkets & Hypermarkets Market by Country
- 8.2.2.2Europe Convenience stores Market by Country
- 8.2.2.3Europe Online Retail Market by Country
- 8.2.2.4Europe Others Market by Country
- 8.2.3Europe Baked Chips Market by Source
- 8.2.3.1Europe Vegetables Market by Country
- 8.2.3.2Europe Fruits Market by Country
- 8.2.3.3Europe Cereals Market by Country
- 8.2.3.4Europe Grains Market by Country
- 8.2.3.5Europe Others Market by Country
- 8.2.4Europe Baked Chips Market by Country
- 8.2.4.1Germany Baked Chips Market
- 8.2.4.1.1Germany Baked Chips Market by End User
- 8.2.4.1.2Germany Baked Chips Market by Distribution Channel
- 8.2.4.1.3Germany Baked Chips Market by Source
- 8.2.4.2UK Baked Chips Market
- 8.2.4.2.1UK Baked Chips Market by End User
- 8.2.4.2.2UK Baked Chips Market by Distribution Channel
- 8.2.4.2.3UK Baked Chips Market by Source
- 8.2.4.3France Baked Chips Market
- 8.2.4.3.1France Baked Chips Market by End User
- 8.2.4.3.2France Baked Chips Market by Distribution Channel
- 8.2.4.3.3France Baked Chips Market by Source
- 8.2.4.4Russia Baked Chips Market
- 8.2.4.4.1Russia Baked Chips Market by End User
- 8.2.4.4.2Russia Baked Chips Market by Distribution Channel
- 8.2.4.4.3Russia Baked Chips Market by Source
- 8.2.4.5Spain Baked Chips Market
- 8.2.4.5.1Spain Baked Chips Market by End User
- 8.2.4.5.2Spain Baked Chips Market by Distribution Channel
- 8.2.4.5.3Spain Baked Chips Market by Source
- 8.2.4.6Italy Baked Chips Market
- 8.2.4.6.1Italy Baked Chips Market by End User
- 8.2.4.6.2Italy Baked Chips Market by Distribution Channel
- 8.2.4.6.3Italy Baked Chips Market by Source
- 8.2.4.7Rest of Europe Baked Chips Market
- 8.2.4.7.1Rest of Europe Baked Chips Market by End User
- 8.2.4.7.2Rest of Europe Baked Chips Market by Distribution Channel
- 8.2.4.7.3Rest of Europe Baked Chips Market by Source
- 8.3Asia Pacific Baked Chips Market
- 8.3.1Asia Pacific Baked Chips Market by End User
- 8.3.1.1Asia Pacific Household Market by Country
- 8.3.1.2Asia Pacific Restaurant & Cafes Market by Country
- 8.3.1.3Asia Pacific Others Market by Country
- 8.3.2Asia Pacific Baked Chips Market by Distribution Channel
- 8.3.2.1Asia Pacific Supermarkets & Hypermarkets Market by Country
- 8.3.2.2Asia Pacific Convenience stores Market by Country
- 8.3.2.3Asia Pacific Online Retail Market by Country
- 8.3.2.4Asia Pacific Others Market by Country
- 8.3.3Asia Pacific Baked Chips Market by Source
- 8.3.3.1Asia Pacific Vegetables Market by Country
- 8.3.3.2Asia Pacific Fruits Market by Country
- 8.3.3.3Asia Pacific Cereals Market by Country
- 8.3.3.4Asia Pacific Grains Market by Country
- 8.3.3.5Asia Pacific Others Market by Country
- 8.3.4Asia Pacific Baked Chips Market by Country
- 8.3.4.1China Baked Chips Market
- 8.3.4.1.1China Baked Chips Market by End User
- 8.3.4.1.2China Baked Chips Market by Distribution Channel
- 8.3.4.1.3China Baked Chips Market by Source
- 8.3.4.2Japan Baked Chips Market
- 8.3.4.2.1Japan Baked Chips Market by End User
- 8.3.4.2.2Japan Baked Chips Market by Distribution Channel
- 8.3.4.2.3Japan Baked Chips Market by Source
- 8.3.4.3India Baked Chips Market
- 8.3.4.3.1India Baked Chips Market by End User
- 8.3.4.3.2India Baked Chips Market by Distribution Channel
- 8.3.4.3.3India Baked Chips Market by Source
- 8.3.4.4South Korea Baked Chips Market
- 8.3.4.4.1South Korea Baked Chips Market by End User
- 8.3.4.4.2South Korea Baked Chips Market by Distribution Channel
- 8.3.4.4.3South Korea Baked Chips Market by Source
- 8.3.4.5Singapore Baked Chips Market
- 8.3.4.5.1Singapore Baked Chips Market by End User
- 8.3.4.5.2Singapore Baked Chips Market by Distribution Channel
- 8.3.4.5.3Singapore Baked Chips Market by Source
- 8.3.4.6Malaysia Baked Chips Market
- 8.3.4.6.1Malaysia Baked Chips Market by End User
- 8.3.4.6.2Malaysia Baked Chips Market by Distribution Channel
- 8.3.4.6.3Malaysia Baked Chips Market by Source
- 8.3.4.7Rest of Asia Pacific Baked Chips Market
- 8.3.4.7.1Rest of Asia Pacific Baked Chips Market by End User
- 8.3.4.7.2Rest of Asia Pacific Baked Chips Market by Distribution Channel
- 8.3.4.7.3Rest of Asia Pacific Baked Chips Market by Source
- 8.4LAMEA Baked Chips Market
- 8.4.1LAMEA Baked Chips Market by End User
- 8.4.1.1LAMEA Household Market by Country
- 8.4.1.2LAMEA Restaurant & Cafes Market by Country
- 8.4.1.3LAMEA Others Market by Country
- 8.4.2LAMEA Baked Chips Market by Distribution Channel
- 8.4.2.1LAMEA Supermarkets & Hypermarkets Market by Country
- 8.4.2.2LAMEA Convenience stores Market by Country
- 8.4.2.3LAMEA Online Retail Market by Country
- 8.4.2.4LAMEA Others Market by Country
- 8.4.3LAMEA Baked Chips Market by Source
- 8.4.3.1LAMEA Vegetables Market by Country
- 8.4.3.2LAMEA Fruits Market by Country
- 8.4.3.3LAMEA Cereals Market by Country
- 8.4.3.4LAMEA Grains Market by Country
- 8.4.3.5LAMEA Others Market by Country
- 8.4.4LAMEA Baked Chips Market by Country
- 8.4.4.1Brazil Baked Chips Market
- 8.4.4.1.1Brazil Baked Chips Market by End User
- 8.4.4.1.2Brazil Baked Chips Market by Distribution Channel
- 8.4.4.1.3Brazil Baked Chips Market by Source
- 8.4.4.2Argentina Baked Chips Market
- 8.4.4.2.1Argentina Baked Chips Market by End User
- 8.4.4.2.2Argentina Baked Chips Market by Distribution Channel
- 8.4.4.2.3Argentina Baked Chips Market by Source
- 8.4.4.3UAE Baked Chips Market
- 8.4.4.3.1UAE Baked Chips Market by End User
- 8.4.4.3.2UAE Baked Chips Market by Distribution Channel
- 8.4.4.3.3UAE Baked Chips Market by Source
- 8.4.4.4Saudi Arabia Baked Chips Market
- 8.4.4.4.1Saudi Arabia Baked Chips Market by End User
- 8.4.4.4.2Saudi Arabia Baked Chips Market by Distribution Channel
- 8.4.4.4.3Saudi Arabia Baked Chips Market by Source
- 8.4.4.5South Africa Baked Chips Market
- 8.4.4.5.1South Africa Baked Chips Market by End User
- 8.4.4.5.2South Africa Baked Chips Market by Distribution Channel
- 8.4.4.5.3South Africa Baked Chips Market by Source
- 8.4.4.6Nigeria Baked Chips Market
- 8.4.4.6.1Nigeria Baked Chips Market by End User
- 8.4.4.6.2Nigeria Baked Chips Market by Distribution Channel
- 8.4.4.6.3Nigeria Baked Chips Market by Source
- 8.4.4.7Rest of LAMEA Baked Chips Market
- 8.4.4.7.1Rest of LAMEA Baked Chips Market by End User
- 8.4.4.7.2Rest of LAMEA Baked Chips Market by Distribution Channel
- 8.4.4.7.3Rest of LAMEA Baked Chips Market by Source
Chapter 9.Company Profiles
- 9.1Calbee, Inc.
- 9.1.1Company Overview
- 9.1.2Financial Analysis
- 9.1.3Research & Development Expenses
- 9.1.4SWOT Analysis
- 9.2Herr Foods Inc.
- 9.2.1Company Overview
- 9.2.2SWOT Analysis
- 9.3Greendot Health Foods Pvt Ltd
- 9.3.1Company Overview
- 9.3.2SWOT Analysis
- 9.4Utz Brands, Inc.
- 9.4.1Company Overview
- 9.4.2Financial Analysis
- 9.4.3SWOT Analysis
- 9.5General Mills, Inc.
- 9.5.1Company Overview
- 9.5.2Financial Analysis
- 9.5.3Segmental and Regional Analysis
- 9.5.4Research & Development Expense
- 9.5.5SWOT Analysis
- 9.6Campbell Soup Company
- 9.6.1Company Overview
- 9.6.2Financial Analysis
- 9.6.3Segmental Analysis
- 9.6.4Research & Development Expenses
- 9.6.5SWOT Analysis
- 9.7Kellogg Company
- 9.7.1Company Overview
- 9.7.2Financial Analysis
- 9.7.3Segmental and Regional Analysis
- 9.7.4Research & Development Expense
- 9.7.5SWOT Analysis
- 9.8PepsiCo, Inc.
- 9.8.1Company Overview
- 9.8.2Financial Analysis
- 9.8.3Segmental and Regional Analysis
- 9.8.4Research & Development Expense
- 9.8.5Recent strategies and developments:
- 9.8.5.1Acquisition and Mergers:
- 9.8.6SWOT Analysis
- 9.9Mondelez International, Inc.
- 9.9.1Company Overview
- 9.9.2Financial Analysis
- 9.9.3Segmental and Regional Analysis
- 9.9.4Research & Development Expenses
- 9.9.5Recent strategies and developments:
- 9.9.5.1Acquisition and Mergers:
- 9.9.6SWOT Analysis
- 9.10.Europe Snacks Group
- 9.10.1Company Overview
- 9.10.2Recent strategies and developments:
- 9.10.2.1Acquisition and Mergers:
- 9.10.3SWOT Analysis
Chapter 10.Winning Imperatives of Baked Chips Market