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市场调查报告书
商品编码
1324326
至 2030 年烘焙薯片市场预测 - 按来源、风味、分销渠道、功能、最终用户和地区进行的全球分析Baked Chips Market Forecasts to 2030 - Global Analysis By Sources (Vegetable, Fruit, Grains and Other Sources), Flavors, Distribution Channel, Functionality, End User and By Geography |
根据 Stratistics MRC 的数据,2023 年全球烘焙薯片市场规模将达到 72 亿美元,预计到 2030 年将达到 121.8 亿美元,预测期内年复合成长率为 7.7%。
烤薯片是世界各地人们最喜欢的零食之一。 “烘焙薯片”是指烘焙而不是油炸的休閒食品。这种烹饪方法不需要额外的油,使零食更健康。烘焙片可降低脂肪含量,同时保留成分的天然风味和营养成分。烤薯片有多种口味,包括土豆、红薯、羽衣甘蓝、甜菜和杂粮,因此顾客有多种选择。
根据2021年英格兰健康调查资料,英格兰25.9%的成年人肥胖。 Bizom 的统计数据显示,在即食用餐和户外消费增加的推动下,节日前几个月印度包装食品销量同比增长 95%。
随着消费者寻求传统休閒食品的更健康替代品,烘焙薯片市场正在不断增长。烘焙薯片热量低、营养丰富,受到健康意识日益增强、寻求添加膳食纤维、维生素和抗氧化剂等有益成分的营养零食的消费者的欢迎。这种健康问题导致人们对食用烘焙薯片的兴趣增加,并且市场正在扩大。
传统油炸薯片继续主导零食市场,对烘焙薯片的增长构成挑战。儘管油炸薯片具有熟悉的味道和质地,但一些消费者可能会发现很难用烘焙替代品代替它们。对于製造商来说,采购高质量的烘焙薯片原料(例如新鲜土豆和根茎类)可能是一个物流挑战。季节性波动和供应链复杂性会影响生产一致性和成本。
繁忙的日程和忙碌的生活方式导致人们对快餐的渴望日益增长。烘焙薯片是一种方便携带的零食选择,可以随时随地享用。消费者开始转向新口味,如烧烤、酸奶油和洋葱、海盐和醋。超市、便利店和互联网市场等各种零售店提供的烘焙薯片也极大地促进了市场扩张。
烘焙薯片通常比油炸薯片更贵,因为它们使用优质原料并涉及烘焙过程。此外,许多国家糟糕的供应炼和缺乏合适的存储空间被认为阻碍了市场发展。对价格敏感的客户可能不愿意改用烘焙薯条,特别是如果他们认为价格差异很大的话。劣质的供应炼和落后的基础设施可能会导致市场出现问题。
疫情对烘焙薯条市场产生了轻微的负面影响。疫情爆发初期,供应炼和通路受到干扰,造成了小幅市场损失,但这些损失在后期得到了弥补。 COVID-19大流行不仅扰乱了生产设施,还影响了供应链,包括国际烘焙薯片市场的材料供应商和经销商,导致销售价值方面的业务损失。由于其对健康的益处,休閒食品成为世界各地许多人消费的常见食品。它作为每天可以食用的食品出售。消费者对这些产品的需求仍然强劲。
由于一站式提供多种消费品、食品和饮料、充足的停车位和便利的营业时间,超市和大卖场行业有望实现良好增长。这些商店通过在特定产品领域销售各种品牌来增加顾客的选择。此外,随着大都市地区的快速城市化和发展,对超市和大卖场促进机能饮料高效配送的需求日益增长,从而刺激市场扩张。
预计有机细分市场在预测期内将以最快的年复合成长率增长。如今,人们更喜欢烤薯片而不是油炸薯片,因为他们想吃得更好。随着顾客的健康意识越来越强,他们正在寻找营养丰富的零食,其中的用餐中含有纤维、维生素和抗氧化剂等营养成分。烘焙薯片低脂肪、低热量、健康健康,增加了消费者的购买慾望。
由于消费者对无麸质产品的偏好、尝试新口味和品种的倾向以及消费钠含量适中的薯片等多种要素,预计亚太地区将在预测期内占据最大的市场份额。客户还积极寻求有机和清洁标籤成分比例高、不含添加剂或防腐剂且不含麸质的烘焙薯片产品。
由于烘焙点心需求的增加和文化偏好的变化,预计欧洲在预测期内将呈现最高的年复合成长率。由于消费者行为转向健康食品和食品和饮料以及改变生活方式的知识不断比例,该地区将继续主导市场。生产商在市场上推销他们的产品并突出名人代言活动以引起客户的兴趣。
According to Stratistics MRC, the Global Baked Chips Market is accounted for $7.20 billion in 2023 and is expected to reach $12.18 billion by 2030 growing at a CAGR of 7.7% during the forecast period. One of the most well-liked snacks that people all around the world like is baked chips. The term "baked chips" describes snack chips that are baked rather than fried. Because there is no need for extra oil while using this cooking method, the snack is healthier. Baking chips reduces the fat content while preserving the natural flavours and nutrients of the ingredients. Customers have a variety of options when it comes to baked chips because they come in a variety of flavours such potato, sweet potato, kale, beet, and multigrain.
According to Health Survey England data from 2021, 25.9% of adults in England are obese. According to Bizom statistics, in India ready-to-eat meals and rising out-of-home consumption drove a 95% year-over-year growth in packaged food sales in the months leading up to the holiday season.
The market for baked chips is rising due to consumers' choice for healthy alternatives to traditional snack foods. Due to its low calorie and nutritional content, baked chips are favoured by consumers who are becoming more health conscious and seeking out nutritive snacks with the addition of useful ingredients like fibre, vitamins, and antioxidants in their diets. Because of this and other health concerns, people are increasingly interested in consuming baked chips, which is growing the market.
Traditional fried potato chips continue to dominate the snack market, posing a challenge to the growth of baked chips. Fried chips offer a familiar taste and texture that some consumers may find difficult to replace with baked alternatives. Procuring high-quality ingredients for baked chips, such as fresh potatoes and root vegetables, can be a logistical challenge for manufacturers. Seasonal variations and supply chain complexities may impact production consistency and cost.
The desire for easy-to-grab snacks has grown as a result of hectic schedules and mobile lives. A convenient and portable snack option that can be enjoyed anytime, anyplace are baked chips. Consumers are increasingly favouring innovative flavours like barbecue, sour cream and onion, sea salt, and vinegar. Market expansion has been greatly aided by baked chip availability in a variety of retail outlets, including supermarkets, convenience stores, and internet marketplaces.
Due to the use of premium ingredients and the baking process, baked chips frequently have a higher price point than their fried counterparts. Additionally, it is believed that the inadequate supply chain and the scarcity of adequate storage in numerous countries will impede market progress. Price-conscious customers could be reluctant to transition to baked chips, particularly if they think the price difference is substantial. A shoddy supply chain and inadequate infrastructure could cause problems for the market.
The pandemic had a minor detrimental effect on the baked chip market. Small market losses resulted from the disruption of supply chains and distribution routes in the early months of the epidemic; however, these losses were regained in the later stages. In addition to hindering production facilities, the COVID-19 pandemic has also affected supply chains, including those of material suppliers and distributors of the baked chips market internationally, which has led to a loss of business in terms of value sales. Due to their health benefits, snacks are a common food that many people consume all around the world. It is available in food products that can be consumed every day. Consumer demand for such a product is still strong.
The supermarkets and hypermarkets segment is estimated to have a lucrative growth, due to the availability of a broad range of consumer goods and food & beverages items under a single roof, ample parking space, and convenient operation timings. These shops give customers more options by carrying a variety of brands within a certain product area. Additionally, as metro areas rapidly urbanise and grow, there is a growing need for supermarkets and hypermarkets, which facilitate the efficient distribution of functional beverages and, consequently, spur market expansion.
The organic segment is anticipated to witness the fastest CAGR growth during the forecast period. Nowadays, people prefer baked chips than deep-fried ones since they want to eat better. Customers are looking for nutritious snacks that include nutritional elements like fibre, vitamins, and antioxidants in their meals as they become more health conscious. Since baked chips are low-fat and low-calorie, which is good for their health, this has led consumers to buy them.
Asia Pacific is projected to hold the largest market share during the forecast period owing to several factors, including consumer preferences for gluten-free products, a tendency to try new flavors and varieties, and the consumption of chips with moderate sodium content. Customers have also been actively seeking baked chip products that are manufactured with a higher percentage of organic or clean-label ingredients, are free of additives and preservatives, and are gluten-free.
Europe is projected to have the highest CAGR over the forecast period, owing to increasing demand for baked goods and shifting cultural preferences. Due to the rising rates of consumer behaviour changes towards healthy foods and beverages and the knowledge of lifestyle modifications, this area will continue to dominate the market in the years to come. Producers present their goods in the market and emphasise celebrity endorsement campaigns in order to pique customer interest in their items.
Some of the key players profiled in the Baked Chips Market include: Mondelez International, Inc., The Kellogg Company, TagZ Foods, Guiltfree Industries Limited, PepsiCo, Inc., VMG Partners, General Mills, Inc., Brewer's Foods, Left Coast Naturals, Popchips, Kettle Foods, Inc., Herr Foods Inc., Bare Snacks, Burts Potato Chips, Calbee North America, Greendot Health Foods Pvt. Ltd., The Campbell Soup Company and Intersnack Foods GmbH.
In March 2023, Pepsico is describing its new trial of paper-based and recyclable outer packaging for its Walkers brand of crisps as a first for savoury snacks flexible packaging in the UK.
In February 2023, Kettle Brand launched air-fried chip line into US market. ccording to Kettle Brand, the crisps are "the first-ever kettle-cooked, air-fried potato chip". The crisps deliver a light, crispy texture with 30% less fat than the original versions and are available in Sea Salt & Vinegar, Jalapeno and Himalayan Salt flavours.