美妆零售：美国渠道分析与机遇

在这份报告中，我们按类别和渠道（共 19 项）分析了美国的美容零售业，并特别关注电子商务。我们将彙编并提供有关结构变化、影响新的冠状病毒感染（COVID-19），以及实体店復兴后发生的变化。

分析范围

分析渠道

• 百货商店
• 直销（不包括电子商务）
• 药店
• 电子商务
• 杂货店
• 大众零售商
• 商业商店
• 专卖店

产品类别

• 香水
• 护髮产品
• 彩妆产品
• 护肤品
• 卫生纸

内容

简介

市场概览

• 要点
• 显着趋势
• 数据总结
• 频道概览
• 可持续性的作用
• 展望与评估

交互式数据库内容

零售额明细（2018-2021 年）：

• 按渠道/子渠道（见表 1）
• 按产品类别（见表 2）

销售预测（年度数据，至 2026 年）

数据库特性

• 简单、复杂、用户友好的系统
• 用于计算同比变化和份额变化的灵活搜索选项
• 导出功能
• 能够轻鬆优化和修改您的搜索

A robust analysis of the changing landscape for beauty retailing, this report covers all channels across 19 beauty categories paying special attention to critical channels such as e-commerce. This edition will evaluate how retailing has changed post - pandemic and the resurgence of brick and mortar. The report will focus on the beauty and personal care market and changes that have occurred from 2020 to 2021.

Regional Coverage: United States.

Scope

Channels covered:

• Department stores
• Direct-to-consumer (excluding e-commerce)
• Drug outlets
• E-commerce
• Food outlets
• Mass merchandisers
• Professional outlets
• Specialty stores

Product classes included:

• Fragrances
• Hair care
• Makeup
• Skin care
• Toiletries

Report Benefits

This report enables subscribers to exploit business opportunities by illustrating retailing dynamics in one of the most important markets for the personal care industry: the United States. It also provides subscribers with:

• A granular view of purchase channel and sub-channel performance with commentary on factors causing changes

• An understanding of channel shifts by category before, during, and after the pandemic

• Assessment on how brick-and-mortar has been revived post pandemic

Table of Contents

This program consists of two deliverables: a brief presentation-style market overview and an interactive database with a dashboard feature.

Introduction

Market Overview

• Key takeaways
• Noteworthy developments
• Data highlights
• Channel snapshots
• Role of sustainability
• Outlook and assessment

Interactive Database Contents

Retail sales breakdowns for 2018-2021 by:

• Channel and sub-channel as listed in Table 1
• Product class and category as listed in Table 2

Forecast sales will be provided by year to 2026

Database Features

• User-friendly in a simple yet sophisticated system
• Flexible search options to calculate YOY changes, share shifts
• Export capabilities
• Ability to easily refine and modify search