软性显示器的全球市场预测(2022年～2027年)

全球软性显示器的市场规模在2020年估算为150亿4,300万美金，在预测期间内预计将以16.65％的年复合成长率增长，到2027年达到442亿2,400万美元。市场成长的主要因素有OLED型设备的行动电话，VR头戴装置，数位相机，笔记型电脑，平板电脑，电视的采用持续增加，及娱乐和游戏高采用率等。

本报告提供全球软性显示器市场相关调查，提供市场规模和预测，COVID-19影响，市场促进因素及课题，市场趋势，各市场区隔的市场分析，竞争情形，主要企业的简介等系统性资讯。

目录

第1章 简介

• 市场概要
• COVID-19影响
• 市场定义
• 市场区隔

第2章 调查手法

• 调查资料
• 前提条件

第3章 摘要整理

• 调查的重点

第4章 市场动态

• 推动市场要素
• 阻碍市场要素
• 波特的五力分析
  • 供给企业谈判力
  • 买方议价能力
  • 新加入厂商者的威胁
  • 替代品的威胁
  • 竞争企业间的敌对关係
• 产业的价值链分析

第5章 全球软性显示器市场:各类型

• 简介
• 液晶
• LED
• TFT
• 电子纸

第6章 全球软性显示器市场:各用途

• 简介
• 智慧型手机
• 穿戴式
• 数位电子看板
• 电视
• 其他

第7章 全球软性显示器市场:各地区

• 简介
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 南美
  • 巴西
  • 阿根廷
  • 其他
• 欧洲
  • 德国
  • 西班牙
  • 英国
  • 义大利
  • 法国
  • 其他
• 中东·非洲
  • 沙乌地阿拉伯
  • 阿拉伯联合大公国
  • 其他
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 印尼
  • 泰国
  • 台湾
  • 其他

第8章 竞争环境与分析

• 主要企业策略分析
• 新兴企业与市场的有利性
• 合併，收购，契约，合作
• 供应商的竞争矩阵

第9章 企业简介

• SAMSUNG
• E Ink Holdings Inc.
• LG Electronics
• Sony Corporation
• AU Optronics Corp.
• Koninklijke Philips N.V.
• Royole Corporation
• FlexEnable Limited
• Japan Display Inc.
• Visionox Company

The global flexible display market is projected to grow at a CAGR of 16.65% over the forecast period to reach US$44.224 billion in 2027, from US$15.043 billion in 2020.

The flexible display is being increasingly used for consumer electronics due to its advantages like ruggedness, lightweight, non-brittle nature, portability, and durability. Consumer electronics like smartphones, tablets, laptops, and other devices are using advanced technology and are increasing the use of flexible displays. The growing polymer industry has led to the easy availability of raw materials. The flexible display is made up of glass, plastic, and metal. Smart wearables, televisions, personal computers, laptops, E-Readers, monitors, smartphones and tablets, electronic shelf labels, and vehicles all use flexible displays. The flexible display is highly durable, lightweight, ultra-thin, unbreakable, bendable, shatter-proof, portable, and uses low energy consumption. The rising adoption of OLED-based devices mobile phones, VR headsets, digital cameras, laptops, tablets, and televisions is growing the market for flexible displays. The high adoption of entertainment and gaming is going to drive the flexible displays market in the forecast period.

By Type

The global flexible display market is segmented by type as LCD, LED, TFT, and E-paper. A Liquid Crystal Display (LCD) is an electronically modulated optical device that uses the light-modulating properties of liquid crystals combined with polarizers. LED displays are comprised of soft rubber and a printed circuit board. It can be made in any size and shape for creative installations. The Thin Film Transistor (TFT) backplane is a crucial enabler for fabricating flexible displays. Electrophoretic technology is commonly known as e-paper. The screens have a very broad viewing angle and come in monochrome with up to 16 shades of grey. OLED is the rising segment in the flexible display market due to its high energy efficiency, simplified design, flexibility, and better image quality. OLED does not involve backlighting, which enables them to be thinned and molded into specific shapes like curved screens.

By Application

By application, the market is segmented as smartphones, wearables, digital signage, TV, and others. The wearables segment is growing at a rapid rate due to a change in lifestyle and advancement in technology. Wearable devices utilize small display panels and have a lot of new applications like augmented reality (AR) and virtual reality (VR).

By Geography

Geographically, the flexible display market has been segmented into North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. The report also analyses major countries across these regions with a complete analysis and forecast along with prevailing market trends and opportunities that each of these countries presents for the manufacturers. Geographically, North America held a significant amount of market share due to the high disposable income of citizens coupled with the urbanized society in this region. The Asia Pacific is expected to grow at the fastest rate owing to rapid urbanization, especially in the emerging economies of China and India. The large population base coupled with the growing middle-class income level and rising disposable income augments the adoption of devices like smartphones, tablets, and TVs, among others, and is expected to propel the flexible display market over the projected period. The rising adoption of technology and the presence of rapidly growing economies in China and India are further expected to contribute to market growth.

Competitive Insights

Because of the presence of various players, the market is fragmented; key players dominate the market share due to their ability to invest in continuous R&D. Sony Corporation, SAMSUNG, LG Electronics, E Ink Holdings Inc., and AU Optronics Corp. are among the prominent firms addressed in the market. Product feature innovation through the addition of advanced and cutting-edge technologies helps vendors differentiate in the market while gaining a competitive advantage. Product feature innovation with the incorporation of modern and cutting-edge technology helps suppliers distinguish in the market while earning a competitive advantage.

Market Key Developments

• In April 2022, BOE announced plans to expand production lines in Western China. By the end of 2022, the production line would be completely operational. By the end of 2022, the business intended to sell 100 million OLED panel units. Companies supplied almost 60 million OLED panels, making it the second largest OLED maker, and capturing 17% of the worldwide market share. The third production line in central China is used for testing.
• In September 2021, Ynvisible Interactive Inc., a fast-growing company in the Internet of Things industry, and PragmatIC Semiconductor, a world leader in flexible electronics, engaged in a three-year non-binding Technology Partnership and Supply Agreement for services and deliverables worth up to $2 million USD.
• In July 2020, Royole Corporation collaborated with sportswear maker Tuta to create the world's first fully flexible and wearable display advertising in live sports. At only 7.8 inches and 8.5 grams, the totally flexible display was exceptionally light and thin, making it invisible for the referees wearing them, while the information on the flexible screens was controlled by an app and the films or photos.

Product Offerings

• Samsung offers Samsung Galaxy Z Fold 2 smartphone that has a larger, flexible display that folds in half. It also includes Ultra-Thin Glass protection along with wireless charging capability and rear cameras.
• LG offers, Flexible Curved Open Frame OLED signage, 55EF5K-L, that has both convex and concave curvature along with a large screen size both horizontally and vertically. It is slim and lightweight with rich colour and graphics.

Segmentation

The global flexible display market is segmented by type, application, and geography.

• By Type

LCD

LED

TFT

E-paper

• By Application

Smartphones

Wearables

Digital Signage

TV

Others

• By Geography

North America

• USA
• Canada
• Mexico

South America

• Brazil
• Argentina
• Others

Europe

• Germany
• Spain
• United Kingdom
• Italy
• France
• Others

Middle East and Africa

• Saudi Arabia
• UAE
• Others

Asia Pacific

• China
• Japan
• India
• South Korea
• Indonesia
• Thailand
• Taiwan
• Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. COVID-19 Scenario
• 1.3. Market Definition
• 1.4. Market Segmentation

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Assumptions

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Force Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. GLOBAL FLEXIBLE DISPLAY MARKET, BY TYPE

• 5.1. Introduction
• 5.2. LCD
• 5.3. LED
• 5.4. TFT
• 5.5. E-paper

6. GLOBAL FLEXIBLE DISPLAY MARKET, BY APPLICATION

• 6.1. Introduction
• 6.2. Smartphones
• 6.3. Wearables
• 6.4. Digital Signage
• 6.5. TV
• 6.6. Others

7. GLOBAL FLEXIBLE DISPLAY MARKET, BY GEOGRAPHY

• 7.1. Introduction
• 7.2. North America
  • 7.2.1. United States
  • 7.2.2. Canada
  • 7.2.3. Mexico
• 7.3. South America
  • 7.3.1. Brazil
  • 7.3.2. Argentina
  • 7.3.3. Others
• 7.4. Europe
  • 7.4.1. Germany
  • 7.4.2. Spain
  • 7.4.3. United Kingdom
  • 7.4.4. Italy
  • 7.4.5. France
  • 7.4.6. Others
• 7.5. Middle East and Africa
  • 7.5.1. Saudi Arabia
  • 7.5.2. UAE
  • 7.5.3. Others
• 7.6. Asia Pacific
  • 7.6.1. China
  • 7.6.2. Japan
  • 7.6.3. India
  • 7.6.4. South Korea
  • 7.6.5. Indonesia
  • 7.6.6. Thailand
  • 7.6.7. Taiwan
  • 7.6.8. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 8.1. Major Players and Strategy Analysis
• 8.2. Emerging Players and Market Lucrativeness
• 8.3. Mergers, Acquisitions, Agreements, and Collaborations
• 8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

• 9.1. SAMSUNG
• 9.2. E Ink Holdings Inc.
• 9.3. LG Electronics
• 9.4. Sony Corporation
• 9.5. AU Optronics Corp.
• 9.6. Koninklijke Philips N.V.
• 9.7. Royole Corporation
• 9.8. FlexEnable Limited
• 9.9. Japan Display Inc.
• 9.10. Visionox Company