游戏的全球市场 - 预测(2022年～2027年)

全球游戏的市场规模预测将从2020年的1,515亿2,400万美元到2027年达到2,587亿3,400万美元，以年复合成长率7.94％的速度成长。市场主要促进因素之一，是个人电脑和手机等移动设备的使用不断增加。随着使用手机和平板电脑的人数增加，製造商正在向市场推出更多功能丰富的游戏。

本报告提供全球游戏市场相关调查分析，提供市场动态，市场区隔分析，地区分析，企业简介等资讯。

目录

第1章 简介

第2章 调查手法

第3章 摘要整理

第4章 市场动态

• 推动市场要素
• 阻碍市场要素
• 波特的五力分析
• 产业价值链分析

第5章 全球游戏市场:不同设备类型

• 简介
• PC
• 智慧型手机
• 平板电脑
• 电视游乐器主机
• 手持游戏主机

第6章 全球游戏市场:各零件

• 简介
• 硬体设备
• 软体
• 服务

第7章 全球游戏市场:游戏各类型

• 简介
• 动作
• 策略
• 拼图
• 其他

第8章 全球游戏市场:各地区

• 简介
• 北美
  • 美国
  • 加拿大
  • 墨西哥
• 南美
  • 巴西
  • 阿根廷
  • 其他
• 欧洲
  • 德国
  • 法国
  • 英国
  • 义大利
  • 其他
• 中东·非洲
  • 沙乌地阿拉伯
  • 阿拉伯联合大公国
  • 以色列
  • 其他
• 亚太地区
  • 中国
  • 日本
  • 印度
  • 韩国
  • 台湾
  • 泰国
  • 印尼
  • 其他

第9章 竞争资讯

• 主要企业与策略的分析
• 新兴企业和市场收益性
• 合併·收购·协定·联盟
• 供应商的竞争力矩阵

第10章 企业简介

• Microsoft
• Nintendo
• Sony Corporation
• Sega Corporation
• Electronic Arts Inc.
• Unity Technologies
• Ubisoft Entertainment
• Blizzard Entertainment, Inc
• Disney (Lucasfilm Ltd)
• Konami

The global gaming industry was estimated to be worth US$151.524 billion in 2020 and is anticipated to rise to US$258.734 billion by 2027, at a CAGR of 7.94%.

Gaming is a popular form of amusement for big people all over the world. Video game play is a stress reliever. Additionally, it gives participants a sense of success and teamwork experience. It is therefore expected that such a feeling of happiness and contentment will spread more widely. It also serves as a valuable tool for entertaining older folks who have more spare time and calming down energetic children. Additionally, the rising costs of home entertainment systems across the globe serve as a catalyst for the market's expansion. One of the primary factors propelling the global gaming market is the increasing use of PCs, cell phones, and other mobile devices. The producers are putting a lot more feature-rich games onto the market as the number of people using mobile phones and tablets rises.

The Growth of Young People's Gaming Attitudes

Growth is positively impacted by the rising trends of esports, social gaming, cloud-based gaming, and rogue-like gaming. Younger generations are drawn to gaming for amusement thanks to the accessibility of games across platforms such as consoles, cellphones, portable gaming devices, laptops, and tablets as well as the concentration of major market participants on developing interactive games. It has been crucial in accelerating market expansion. Additionally, the worldwide youth unemployment rate is gradually declining, which has increased purchasing power and sped up consumption. This is anticipated to boost the expansion of the global gaming market.

Mobile users' growing propensity for gaming is expected to boost demand.

Due to the increasing adoption of 4G technology in smartphones, which has resulted in an increase in the production of captivating online interactive games, mobile gaming is steadily gaining consumers around the world. As a result, these games draw players from a variety of demographic groups globally and contribute to their expansion. The surge in demand for mobile games has also been significantly influenced by the increasing mobile cellular subscription. . Internet use is becoming more widespread, and game publishers are using effective marketing techniques to draw players of all ages, which is boosting the gaming industry's expansion. The development and availability of a wide variety of educational games across numerous platforms are being fueled by the global expansion of the e-learning business, which is fueling market expansion. The introduction of Virtual Reality (VR) and Augmented Reality (AR) games into the industry, which can be viewed as a primary driver for this market, is further supported by ongoing technological improvements.

Market Developments:

• Sept 2022: Sonic Frontiers will launch in November 2022 for PlayStation®5, PlayStation®4, Nintendo SwitchTM, Xbox Series X|S, Xbox One, and PC, according to a SEGA announcement (Steam). The action-adventure game Sonic Frontiers features Sonic's hypersonic speed. Due to the seamless integration of all the stages into one Open-Zone universe, this game offers the next generation of stage-clearing action. Since there are Challenges strewn everywhere, it's possible to play at a rapid speed without being restricted to a course. There are a ton of different activities on the map, including battles, puzzles, and levels in cyberspace, and how one proceeds is completely up to them.
• Jan 2022: Microsoft has announced the acquisition of Activision Blizzard, one of the largest California-based video game-holding companies in the world. According to Microsoft, the agreement would enable everyone to enjoy gaming on any device and foster a sense of community. The merger comprised a $68.7 billion transaction, making it the largest purchase the corporation has ever undertaken in this industry. Most crucially, the Activision deal would give Microsoft the foundational pieces for the Metaverse. Big-name franchises from Activision, Blizzard, and King Studios like Call of Duty, Candy Crush, World of Warcraft, and Diablo, which together have 400 million active players monthly, will be transferred to Microsoft. Through Major League Gaming, the agreement also grants the software company ownership of all international eSports competitions. This purchase will speed up the expansion of Microsoft's gaming business across mobile, PC, console, and cloud platforms and will serve as a foundation for the metaverse.

Product Offerings:

• Aliens: Infestation: It offers 2D side-scrolling gameplay with an arcade, vintage vibe in the vein of Metroid or Castlevania. This makes for the utmost in fan service when combined with a complex fighting system and a lengthy plot. The Alien's world offers a terrifying, suspenseful, and action-packed backdrop. The Sulaco and LV-426, as well as other real-life settings inspired by the movie series, will be used to immerse the player in a spooky, evocative atmosphere.
• Minecraft Dungeons: Microsoft's online video game Minecraft Dungeons allows up to four players to play locally and cooperatively. Depending on the number of participants in each session, the difficulty, opponent count, and loot adjust to continually offer a fun, rewarding experience. Online multiplayer and local cooperative play are incompatible. There are also cloud saves accessible, allowing users to store their Heroes there and access them from any device that supports Minecraft Dungeons.

Market Segmentation:

• By Device Type

PCs

Smartphones

Tablets

TV Gaming Console

Handheld Gaming Console

• By Component

Hardware

Software

Services

• By Game Type

Action

Strategy

Puzzle

Others

• By Geography

North America

§ USA

§ Mexico

§ Canada

South America

§ Brazil

§ Argentina

§ Others

Europe

§ Germany

§ France

§ United Kingdom

§ Italy

§ Others

Middle East and Africa

§ Saudi Arabia

§ UAE

§ Others

Asia Pacific

§ India

§ China

§ Japan

§ South Korea

§ Taiwan

§ Thailand

§ Indonesia

§ Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. COVID-19 Scenario
• 1.3. Market Definition
• 1.4. Market Segmentation

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Assumptions

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. GLOBAL GAMING MARKET BY DEVICE TYPE

• 5.1. Introduction
• 5.2. PCs
• 5.3. Smartphones
• 5.4. Tablets
• 5.5. TV Gaming Console
• 5.6. Handheld Gaming Console

6. GLOBAL GAMING MARKET BY COMPONENT

• 6.1. Introduction
• 6.2. Hardware
• 6.3. Software
• 6.4. Services

7. GLOBAL GAMING MARKET BY GAME TYPE

• 7.1. Introduction
• 7.2. Action
• 7.3. Strategy
• 7.4. Puzzle
• 7.5. Others

8. GLOBAL GAMING MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. USA
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. Germany
  • 8.4.2. France
  • 8.4.3. United Kingdom
  • 8.4.4. Italy
  • 8.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Israel
  • 8.5.4. Others
• 8.6. Asia Pacific
  • 8.6.1. China
  • 8.6.2. Japan
  • 8.6.3. India
  • 8.6.4. South Korea
  • 8.6.5. Taiwan
  • 8.6.6. Thailand
  • 8.6.7. Indonesia
  • 8.6.8. Others

9. COMPETITIVE INTELLIGENCE

• 9.1. Major Players and Strategy Analysis
• 9.2. Emerging Players and Market Lucrativeness
• 9.3. Mergers, Acquisitions, Agreements, and Collaborations
• 9.4. Vendor Competitiveness Matrix

10. COMPANY PROFILES

• 10.1. Microsoft
• 10.2. Nintendo
• 10.3. Sony Corporation
• 10.4. Sega Corporation
• 10.5. Electronic Arts Inc.
• 10.6. Unity Technologies
• 10.7. Ubisoft Entertainment
• 10.8. Blizzard Entertainment, Inc
• 10.9. Disney (Lucasfilm Ltd)
• 10.10. Konami