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市场调查报告书
商品编码
1295319
体育接待市场 - 预测 2023-2028Sports Hospitality Market - Forecasts from 2023 to 2028 |
这是由于多年来营销支出的强劲增长以及国际公司的市场进入。例如,欧洲/中东/非洲地区拥有大量的运动爱好者。国际足联等欧洲体育赛事吸引了世界上最多的观众。事实上,国际足联为 2022 年卡塔尔世界杯提供的招待套餐在推出之前就已经引起了很多人的兴趣。
年轻人和千禧一代开始对体育旅游产生兴趣,为游客在享受体育和赛事的同时带来持久而难忘的体验。此外,成年人和老年人参与体育旅游是因为它可以促进社交和沟通,有助于提高自我形象和社会接受度。足球和板球联赛等体育赛事的扩大推动了全球体育接待业的发展。由于社交媒体广告和有吸引力的旅行计划的增加,对体育招待的需求也在增长。
此外,人们对职业体育运动的兴趣日益浓厚,尤其是 NFL、NBA、MLB 和 NHL 等主要体育联盟,也推动了对体育接待体验的需求。美国体育迷的热情和忠诚度以及该国强大的体育文化推动了对体育接待服务和体验不断增长的需求。
按运动项目划分,全球体育酒店市场分为足球、美式橄榄球、棒球、网球、篮球等。由于球迷可支配收入的增加、对独特和难忘体验的需求不断增长以及世界各地主要体育赛事越来越受欢迎等因素,通过足球进行的体育招待需求正在蓬勃发展。根据国际足联2020年年度报告,仅国际足联世界杯的接待和门票销售预算收入就达5亿美元。这凸显了酒店业战略投资对于确保活动成功并盈利的重要性。此外,技术的进步使体育场馆能够提供更加复杂和个性化的接待服务,而社交媒体的出现促进了球迷与他人分享经验的愿望,对优质产品的需求不断增加。
按地区划分,受消费者在体育相关体验方面的支出增加、最先进体育场馆的开发以及对独特球迷参与机会的需求不断增长的推动,美国体育酒店市场将占据重要的市场份额。 。例如,Mercedes Benz Stadium是亚特兰大猎鹰队 (NFL) 和亚特兰大联队 (MLS) 的主场。以增强球迷体验的尖端技术和创新设施而闻名。
亚太地区在IT基础设施和技术方面取得了显着进步。随着新的国际参与者进入市场,他们的首要任务是品牌认知度和客户保留,利用体育产业作为公关和营销工具。该地区未来还将举办许多体育赛事。因此,预计该地区的体育酒店市场将在预测期内快速增长。
Significant growth in marketing expenditure over the years and also due to entrance of the international companies in the market. For instance, regions of Europe, and the Middle East and Africa are immensely populated with sports enthusiasts. Sporting events in Europe, like FIFA, attract the highest number of viewers in the world. In fact, FIFA's hospitality packages for the 2022 World Cup in Qatar have generated a high level of interest even before going on sale.
Younger and millennials are becoming interested in sports tourism, which gives visitors a lasting and unforgettable experience while they enjoy a sport or event. Additionally, adults and elderly folks participate in sports tourism because it promotes socializing and communication and helps with self-image and acceptability in society. Global sports hospitality is being boosted by expanding sporting events like football and cricket leagues. The demand for sports hospitality is also rising as a result of expanding social media advertising and alluring travel deals.
Additionally, the growing interest in professional sports, especially in major sports leagues like the NFL, NBA, MLB, and NHL, is also driving the demand for sports hospitality experiences. The passion and loyalty of sports fans in the USA, along with the country's strong sports culture, contribute to the increasing demand for sports hospitality services and experiences.
By sports type, the global sports hospitality market is segmented as soccer, American football, baseball, tennis, basketball, and others. Sports hospitality through soccer has seen a boom in demand, driven by rising factors such as increasing disposable income among fans, rising demand for unique and memorable experiences, and the growing popularity of major sporting events around the world. According to FIFA's 2020 annual report, the budgeted revenue from hospitality and ticket sales for the FIFA World Cup alone totals USD 500 million. This underscores the importance of strategic investments in hospitality to ensure a successful and profitable event. Furthermore, technological improvements have enabled sports venues to provide more complex and personalized hospitality services, while the emergence of social media promoted a desire among fans to share their experiences with others, driving demand for premium products even higher.
By geography, the American sports hospitality market is expected to hold a considerable market share fueled by increasing consumer spending on sports-related experiences, the development of state-of-the-art sports facilities, and growing demand for unique fan engagement opportunities. For example, Mercedes-Benz Stadium is the home stadium of the Atlanta Falcons (NFL) and Atlanta United FC (MLS). It is known for its cutting-edge technology and innovative features that enhance the fan experience.
Asia-Pacific is experiencing a significant rate of adoption of IT Infrastructure and technological advancements. With new entries of international companies in the market, their top priorities are brand awareness and client retention, and they are using the sports industry as the PR and marketing tool. The region is also set to witness a significant number of sports events being held. Thus, it is predicted that the sports hospitality market in this region to experience rapid growth during the forecast period.