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线上叫车市场 - 2023 年至 2028 年预测E-Hailing Market - Forecasts from 2023 to 2028 |
线上叫车是指通过智能手机、平板电脑、笔记本电脑等电子应用程序预订乘用车的服务。 这些服务提供了一种易于使用的交通选择,用户可以在几分钟内乘车前往任何地方。 各国日益严重的交通拥堵对私家车拥有量产生了负面影响,并加速了对电子叫车服务的需求和使用。 此外,互联网普及率的快速提高加上技术的进步进一步推动了市场的增长。 根据Internet World Stats的数据,2022年12月全球互联网用户数量为55.44亿,较2020年同月增长9.7%。
通过电子叫车提供的更高的客户便利性和便捷的出行选择也促使出行公司通过投资和推出来扩展其服务。 例如,Godugo于2023年3月推出了针对女性的叫车应用程序,覆盖喀拉拉邦的14个区。 该应用程序包括自动通知乘客手机和Godugo监控系统等功能,以防司机偏离路线。 同样,2021年5月,OLA在伦敦推出“OLA EV”乘车服务,让乘客可以预订专属电动车乘车服务。
道路上车辆数量增加、公共交通不足以及不良驾驶习惯是交通拥堵的常见原因。 人口增长加上快速城市化预计将进一步加剧交通拥堵的规模,特别是在美国、印度和中国等主要国家。 根据世界银行数据,2021年印度城市人口为4.9817亿,比2020年人口增长2.2%。 此外,根据印度道路和交通部2022-2023年年度报告,2020年印度註册车辆总数将达到3.26亿辆,比2019年增长10.5%。 电子叫车允许乘客以更低的成本和更大的便利从家到工作地点,反之亦然。 因此,使用个人交通工具出行的需求预计将适度增长,从而减少道路上的个人车辆总数并减少交通拥堵。
线上叫车市场按车型分为汽车、摩托车、三轮车。 预计线上叫车市场将显着增长。 电子叫车服务为客户预订和获取交通服务提供了便捷的方式。 只需在智能手机上轻按几下,用户就可以叫车并跟踪司机的到达情况。 这种便利吸引了许多客户,尤其是那些寻求传统出租车和公共交通替代方案的客户。 此外,与传统出租车相比,这些服务的价格更具竞争力。 透明的定价和提前报价的能力让客户清楚地了解他们的旅行成本。 此外,拼车和拼车服务等选项允许乘客通过与同向的其他人共享旅程来进一步降低成本。
由于消费者越来越多地采用叫车服务以及跨城市和地区的平台扩展,北美电子叫车市场预计将快速增长。
按地区划分,线上叫车市场分为北美、南美、欧洲、中东和非洲以及亚太地区。 美国是全球最大的汽车市场之一,汽车工业的扩张预计将推动该国HMI市场的增长。 此外,由于电子叫车服务的日益普及、城市覆盖范围的扩大以及技术的持续进步,美国占据了该市场的最大份额。 由于美国线上叫车市场竞争激烈,各公司纷纷提供有竞争力的价格、促销和折扣,以吸引更多消费者。 然而,随着电子叫车公司努力获得市场份额并保持盈利,这种策略可能代价高昂。 2020年12月,纽约州宣布了一项试点计划,允许电召车按时间而非距离收费,以减少拥堵并提高效率。
E-hailing refers to the service provided to book passenger vehicles via any electronic applications such as smartphones, tab, or laptops. Such services have provided an easy-to-use mode-transportation since users can get a ride anywhere within minutes. The growing traffic congestion in countries has negatively impacted the scale of owning private vehicles, accelerating the demand and usage of e-haling services. Moreover, the surge in internet penetration coupled with the growing technological advancements has further propelled the market growth. According to the Internet World Stats, in December 2022, the number of Internet users globally stood at 5,544 million, which represented an increase of 9.7% compared to the 2020 figure for the same month.
Additionally, the higher customer convenience and easy mobility options provided through e-hailing have made mobility companies expand their services through investments and launches. For instance, in March 2023, Godugo launched its ride-hailing app for women in Kerela, covering 14 districts in the state. The app included features such as sending automatic notifications to passengers' phones and Godugo's monitoring system if the driver deviates from the route. Similarly, in May 2021, OLA launched its "OLA EV" ride-haling in London, which would allow riders to book electric vehicle rides specifically.
The growing number of vehicles on the road, improper public transport availability, and poor driving habits are common causes of traffic congestion. Growing population coupled with rapid urbanization are expected to further increase the scale of traffic congestion, especially in major countries such as USA, India, and China. According to the World Bank's data, in 2021, India's urban population stood at 498.17 million, representing an increase of 2.2% compared to the 2020 population figure. Moreover, according to India's Ministry of Road and Transport 2022-2023 annual report, the total number of registered vehicles in India stood at 326 million in 2020, representing an increase of 10.5% over 2019. E-haling enables passengers to travel from their homes to workplaces and vice-versa at a much lower rate and high convenience, owing to which the need to use personal transport for traveling is expected to witness slow growth, thereby reducing the overall number of private vehicles on the road leading to a reduction in traffic congestion.
The e-hailing market is segmented by vehicle type into cars, two-wheelers, and three-wheelers. The e-hailing market is estimated to grow significantly. E-hailing services offer a convenient way for customers to book and access transportation. With just a few taps on a smartphone, users can request a ride and track their driver's arrival. This convenience has attracted many customers, especially those seeking an alternative to traditional taxis or public transportation. In addition, these services provide competitive pricing compared to conventional cabs. With transparent pricing and the ability to estimate fares upfront, customers can have a clear idea of the cost of their trip. Additionally, options like shared rides or pooling services allow users to further reduce costs by sharing their journey with others heading in the same direction.
The North American e-hailing market is estimated to grow rapidly due to the increasing consumer adoption of ride-hailing services and the expansion of platforms across cities and regions.
By geography, the e-hailing market is segmented as North America, South America, Europe, the Middle East and Africa, and the Asia Pacific. The US is one of the world's largest automobile markets, and as such, the expansion of the automotive industry is expected to boost the growth of the HMI market in the country. Further, the United States holds the largest share of this market, propelled by the rising popularity of ride-hailing services, expanding coverage across cities, and continuous technological advancements. The competitive nature of the US e-hailing market has led companies to offer competitive pricing, promotions, and discounts, attracting more consumers. However, such strategies can be costly for e-hailing companies as they strive to gain market share and maintain profitability. In December 2020, New York announced a pilot program to allow e-hail vehicles to charge passengers based on time rather than distance, aiming to tackle congestion and improve efficiency.