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全球婴儿护理产品在线市场 - 2023 年至 2028 年预测
市场调查报告书
商品编码
1295398

全球婴儿护理产品在线市场 - 2023 年至 2028 年预测

Global Online Baby Care Products Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 120 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

全球婴儿护理产品在线市场预计将从 2021 年的 282.85 亿美元增至 2028 年的 660.77 亿美元，预测期内復合年增长率为 12.89%。

婴儿护理产品是供三岁以下婴幼儿使用的产品。 婴儿产品选用温和、无刺激的成分。 父母对婴儿卫生的日益关注、快速城市化和不断变化的全球生活方式预计将推动全球婴儿护理市场的发展。 美国商务部和人口普查局的数据显示，2023年第一季度电商销售额较2022年第一季度增长7.8%，电商销售额占零售总额的15.1%。

促进因素

智能手机的普及。

智能手机和移动应用程序的激增进一步推动了在线婴儿护理产品市场的发展。 移动商务提供便利和移动访问，使消费者能够随时随地进行购物，从而促进市场增长。 总体而言，由于互联网普及率的提高、便利性、广泛的选择、竞争激烈的市场竞争、消费者评论、全球可访问性以及移动商务的影响，市场持续增长。 随着这些驱动因素继续影响消费者的偏好和行为，预计市场在未来几年将持续增长。

互联网普及率提高。

互联网普及率的提高是在线婴儿护理产品市场增长的主要推动力。 随着互联网普及率的提高，更多的人将访问在线平台。 这种扩大的客户群使在线零售商能够接触到更多的受众，包括那些无法轻鬆进入实体店购买婴儿护理产品的个人。 尤其是对于有小孩的家长来说，时间有限往往很难去实体店。 网上购物为您提供无忧的购物体验，您可以随时随地浏览和购买婴儿护理产品。

市场趋势：

  • 2020 年，强生消费者看到在线婴儿护理市场大幅增长，2020 年底，强生消费者宣布亚马逊、Flipkart、Big Basket 在电子商务平台上推出了乳液、面霜和油等婴儿护理产品First Cry 等商务平台。
  • 两家欧洲公司于 2020 年 7 月在意大利成立了一家婴儿食品合资企业，致力于推广 100% 有机产品。 此次合作使 Hero 能够从有机涂抹酱和零食扩展到其核心婴幼儿市场，该市场还有很大的探索空间。 MadreNatura 业务在意大利各地的精选食品店、药店、婴幼儿专卖店和电子商务网络中销售 Hero Solo 品牌的 27 种商品。
  • 2022 年 5 月，雅培实验室印度分部完成了对其陷入困境的密歇根工厂生产的婴儿配方奶粉的召回。 这次疫情发生后，该公司在美国等国家推出了Similac、Alimentum、Elecare等婴儿配方奶粉。

对婴儿食品和婴儿配方奶粉的需求不断增加。

婴儿配方奶粉市场预计将显着增长，因为它是一个允许产品变化以满足特定要求的细分市场。 这包括特定年龄的配方奶粉（新生儿、婴儿、幼儿等）以及针对患有某些健康状况或过敏的婴儿的专用配方奶粉。 使用婴儿配方奶粉的决定是父母的个人选择，受到许多因素的影响，包括便利性、生活方式、医疗条件和个人喜好。 一些父母将母乳喂养和配方奶餵养结合起来，而另一些父母则完全依赖婴儿配方奶粉。

除了这些促进市场增长的有效选择之外，还有一些重大发展促进了婴儿食品行业婴□□儿配方奶粉领域的增长。 例如，2022年7月，达能推出了爱他美(Aptamil)，这是一种乳製品和植物性配方混合物，适合素食者、弹性素食者和植物性饮食。 这种婴儿配方奶粉是 60% 植物蛋白和乳蛋白的混合物。

地理洞察：

在线婴儿护理产品市场按地理位置划分为北美、南美、欧洲、中东和非洲以及亚太地区。 预计在评估期间将显着推动北美婴儿护理产品市场扩张的关键因素之一是该地区女性工作比例的增加。 婴儿食品占婴儿护理产品的大部分，因为美国的婴幼儿使用大量婴儿食品和婴儿配方奶粉。 与此同时，亚太地区的城市化和互联网普及率不断提高，预计将刺激该地区在线婴儿护理产品市场的扩张。

美国占有很大的市场份额。

根据 Move.org 2021 年 4 月发布的数据，自疫情爆发以来，父母在婴儿护理上的支出不断增加。 例如，截至 2021 年 3 月，哥伦比亚特区的父母将其收入的 26.3% 用于儿童保育，而马萨诸塞州为 24.4%，印第安纳州为 21.9%，纽约州为 21.3%。

消费能力的上升、养育方式的改变、独立意识的增强、进入智能手机市场的公司数量的增加以及女性劳动力参与率的上升预计将有助于市场扩张。 在此背景下，许多製造商开始专注于在线销售婴儿护理产品。 例如，2021年9月，科蒂公司与知名婴儿品牌Kylie Baby合作，提供一系列纯素、无农药、无麸质的婴儿洗髮水、护髮素和乳液。 该品牌的直接面向消费者的网站推广该产品。

内容

第 1 章简介

  • 市场概览
  • 市场定义
  • 调查范围
  • 市场细分
  • 货币
  • 先决条件
  • 基准年和预测年的时间表

第 2 章研究方法

  • 研究设计
  • 先决条件

第 3 章执行摘要

  • 研究亮点

第 4 章市场动态

  • 市场促进因素
  • 市场抑制因素
  • 波特五力分析
  • 行业价值链分析

第 5 章在线婴儿护理产品市场分析：按类型

  • 简介
  • 婴儿食品
    • 干式婴儿食品
    • 婴儿配方奶粉
    • 其他
  • 婴儿护肤品
    • 乳液
    • 奶油
    • 其他
  • 婴儿护髮产品
    • 油
    • 洗髮精
    • 其他
  • 婴儿安全和便利产品
    • 婴儿车(幼婴)
    • 婴儿车(小儿)
    • 其他

第 6 章在线婴儿护理产品市场分析：按地区

  • 简介
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 意大利
    • 西班牙
    • 其他
  • 中东/非洲
    • 沙特阿拉伯
    • 阿拉伯联合酋长国
    • 其他
  • 亚太地区
    • 中国
    • 日本
    • 韩国
    • 印度
    • 印度尼西亚
    • 泰国
    • 台湾
    • 其他

第 7 章竞争格局与分析

  • 主要公司及战略分析
  • 新兴公司和市场盈利能力
  • 合併、收购、协议和合作
  • 供应商竞争力矩阵

第 8 章公司简介

  • Nature's One
  • Nestle
  • Johnson and Johnson
  • Himalaya Wellness Company
  • Mamaearth
  • The Honest Company, Inc.
  • Amishi Consumer Technologies Private Limited（MyGlamm）
  • Redsbaby
简介目录
Product Code: KSI061612959

The global online baby care products market is expected to grow at a compound annual growth rate of 12.89% over the forecast period reaching US$66.077 billion in 2028 from US$28.285 billion in 2021.

Baby care products are products intended to be used on infants and children under the age of three. Ingredients chosen for their mildness and non-irritability are used in baby products. An increase in parental concern over baby hygiene, rapid urbanization, and changing lifestyles across the globe are expected to drive the global baby care market. According to The Census Bureau of the Department of Commerce, US, there was an increase of 7.8% in e-commerce sales in the first quarter of 2023 compared to the first quarter of 2022, along with the 15.1% e-commerce sales of the total retail sales.

Drivers:

Widespread adoption of smartphones.

The widespread adoption of smartphones and mobile apps has further boosted the online baby care products market. Mobile commerce offers convenience and on-the-go accessibility, allowing consumers to purchase anytime and anywhere, contributing to market growth. Overall, the market continues to thrive due to increasing internet penetration, convenience, wide product assortment, competitive pricing, consumer reviews, global accessibility, and the influence of mobile commerce. As these drivers continue to shape consumer preferences and behavior, the market is expected to experience sustained growth in the coming years.

Increasing internet penetration.

The increase in internet penetration is a key driver of growth in the online baby care products market. As internet penetration increases, more people gain access to online platforms. This expanded customer base allows online retailers to reach a larger audience, including individuals who may not have easy access to physical baby care product stores. Parents, especially those with young children, often face time constraints and find it challenging to visit physical stores. Online shopping allows them to browse and purchase baby care products at any time and from anywhere, providing a hassle-free shopping experience.

Market Developments:

  • In 2020, J&J Consumer launched baby care goods such as lotion, cream, and oil on e-commerce platforms such as Amazon, Flipkart, Big Basket, and First Cry in the second half of 2020 after seeing a massive boost in the online baby care market as per the press release by Johnsons and Johnsons in September 2020.
  • Two European companies created a baby food joint venture in Italy in July 2020 to promote 100% organic goods. This collaboration has enabled Hero to expand its reach beyond organic spreads and snack foods into the core infant market, with plenty of room for development. The MadreNatura business sells 27 goods under the Hero Solo brand in select food shops, pharmacies, and infant specialty stores throughout Italy and through its e-commerce network.
  • In May 2022, Abbott Laboratories' division in India was successful in completing a recall of infant formula items made from the company's troubled Michigan operation in the United States. Following the infections, the business introduced a variety of powdered Similac, Alimentum, and EleCare formulae in the US and other countries.

Growing demand for baby food and milk formula.

The milk formula market is expected to grow significantly as this segment allows product variations to meet specific requirements. This includes formulas for different age groups (such as newborns, infants, and toddlers) and specialized formulas for infants with specific health conditions or allergies. The decision to use milk formula is a personal choice made by parents, influenced by various factors such as convenience, lifestyle, medical conditions, and personal preferences. Some parents may combine breastfeeding with formula feeding, while others rely solely on milk formula.

Apart from such effective options which are driving the growth of the market, there are some key developments that have contributed to the growth of the milk formula segment in the baby food industry. For instance, in July 2022, Danone launched a blend of dairy and plant-based baby formula Aptamil, suitable for vegetarian, flexitarian, and plant-based diets. It consists of 60% plant-based protein mixed with dairy protein.

Geographic Insights:

The online baby care products market is geographically segmented into North America, South America, Europe, the Middle East and Africa, and Asia Pacific regions. One of the key elements anticipated to significantly fuel the expansion of the baby care products market in North America during the assessment period is the rising proportion of working women in the area. Baby food accounts for the majority of baby care goods due to the extensive use of baby food and formula by American infants. On the other hand, the growing urbanization and internet penetration in the Asia Pacific is anticipated to fuel the expansion of the online baby care products market in the region.

The United States held a significant market share.

According to data from Move.org released in April 2021, parents have been spending more on baby care since the epidemic. For instance, as of March 2021, parents in the District of Columbia spent 26.3% of their income on child care, 24.4% in Massachusetts, 21.9% in Indiana, and 21.3% in New York.

The rise in spending power, changing parenting styles, rising independence, growing penetration of smartphones, and rising participation of women in the workforce are all predicted to contribute to the market's expansion. Owing to this, many manufacturers are focusing on online sales of baby care products. For instance, Coty Inc. teamed up with the well-known baby brand Kylie Baby in September 2021 to provide a line of shampoos, conditioners, and lotions for babies that are vegan, cruelty-free, and gluten-free. On the brand's direct-to-consumer website, the goods are promoted.

Market Segmentation:

By Type

  • Baby Food
  • Dried Baby Food
  • Milk Formula
  • Others
  • Baby Skin Care Products
  • Lotions
  • Creams
  • Others
  • Baby Hair Care Products
  • Oils
  • Shampoo
  • Others
  • Baby Safety and Convenience Products
  • Prams
  • Strollers
  • Others

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • UK
  • Germany
  • France
  • Italy
  • Spain
  • Others
  • Middle East and Africa (MEA)
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Indonesia
  • Thailand
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Assumptions

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. ONLINE BABY CARE PRODUCTS MARKET ANALYSIS, BY TYPE

  • 5.1. Introduction
  • 5.2. Baby Food
    • 5.2.1. Dried Baby Food
    • 5.2.2. Milk Formula
    • 5.2.3. Others
  • 5.3. Baby Skin Care Products
    • 5.3.1. Lotions
    • 5.3.2. Creams
    • 5.3.3. Others
  • 5.4. Baby Hair Care Products
    • 5.4.1. Oils
    • 5.4.2. Shampoo
    • 5.4.3. Others
  • 5.5. Baby Safety and Convenience Products
    • 5.5.1. Prams
    • 5.5.2. Strollers
    • 5.5.3. Others

6. ONLINE BABY CARE PRODUCTS MARKET ANALYSIS, BY GEOGRAPHY

  • 6.1. Introduction
  • 6.2. North America
    • 6.2.1. United States
    • 6.2.2. Canada
    • 6.2.3. Mexico
  • 6.3. South America
    • 6.3.1. Brazil
    • 6.3.2. Argentina
    • 6.3.3. Others
  • 6.4. Europe
    • 6.4.1. UK
    • 6.4.2. Germany
    • 6.4.3. France
    • 6.4.4. Italy
    • 6.4.5. Spain
    • 6.4.6. Others
  • 6.5. Middle East and Africa (MEA)
    • 6.5.1. Saudi Arabia
    • 6.5.2. UAE
    • 6.5.3. Others
  • 6.6. Asia Pacific
    • 6.6.1. China
    • 6.6.2. Japan
    • 6.6.3. South Korea
    • 6.6.4. India
    • 6.6.5. Indonesia
    • 6.6.6. Thailand
    • 6.6.7. Taiwan
    • 6.6.8. Others

7. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 7.1. Major Players and Strategy Analysis
  • 7.2. Emerging Players and Market Lucrativeness
  • 7.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 7.4. Vendor Competitiveness Matrix

8. COMPANY PROFILES

  • 8.1. Nature's One
  • 8.2. Nestle
  • 8.3. Johnson and Johnson
  • 8.4. Himalaya Wellness Company
  • 8.5. Mamaearth
  • 8.6. The Honest Company, Inc.
  • 8.7. Amishi Consumer Technologies Private Limited (MyGlamm)
  • 8.8. Redsbaby