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精酿伏特加市场 - 2023 年至 2028 年预测
市场调查报告书
商品编码
1302945

精酿伏特加市场 - 2023 年至 2028 年预测

Craft Vodka Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 140 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

2021 年全球精酿伏特加市场规模为 12.41 亿美元。

精酿伏特加是一种新开发的伏特加类别，由精酿酿酒厂小批量生产，通常使用稀有或新颖的成分和製造技术。 世界各地的工艺酿酒厂正在尝试使用创新成分来酿造工艺伏特加。 塔斯马尼亚的一家酿酒厂使用乳清(奶酪的另一种产品)作为可发酵的有机基质，以及各种澳大利亚本土植物，如海藻和金合欢籽，为烈酒增添微妙的风味。最后，英国酿酒厂使用牛奶创造独特的伏特加酒。

伏特加是一种用途广泛的烈酒，可用于各种鸡尾酒。 在分析期间，优质和高端精酿伏特加经历了显着的增长和发展。 近年来，高端品牌不断涌现，尤其是豪华伏特加品牌的推出。 消费者对精酿伏特加口味的积极反馈、对伏特加的需求增加、主要市场参与者不断推出创新产品(例如无麸质精酿伏特加)、鸡尾酒消费增加、伏特加酿酒厂增加等。其他因素预计也会推动预测期内全球精酿伏特加市场的增长。

然而，政府执行严格的规章制度、价格波动、原材料供应压力大、知识缺乏等是市场增长的主要挑战。

伏特加消费量的增加和新产品的推出正在推动市场增长。

消费者对精酿伏特加的需求正在上升。 根据美国蒸馏酒协会的数据，伏特加是该行业的支柱，占总销量的 31%。 风味伏特加的持续受欢迎是主要的增长动力，约占伏特加总销量的 21%。 2019年在美国， 9 升伏特加销量达 7410 万瓶，为烈酒製造商创造了 66 亿美元的收入。 如今，精酿伏特加可以用天然香料和宜人的柑橘味、覆盆子、香草等调味。 根据在线酒类电商零售平台 Drizzly 的数据，伏特加是继威士忌之后销量第二高的蒸馏酒。

精酿伏特加和伏特加饮料在世界各地的酒吧中越来越受欢迎。 米高梅国际酒店集团名人调酒师、饮料执行董事兼企业调酒师朱利安考克斯 (Julian Cox) 表示，伏特加和龙舌兰酒是该公司酒吧中最畅销的烈酒。

名人拥有的公司的激增也促进了精酿伏特加的增长。 随着杰森莫玛 (Jason Momoa) 和杰森德鲁洛 (Jason Derulo) 等超级名人的参与，烈酒正在获得认可。 2023 年 1 月，全球巨星 Jason Mamoa 宣布推出可持续精酿伏特加品牌 Meiri。

精酿伏特加日益增长的两极分化导致市场主要参与者不断推出产品。 例如，2020年10月，印度烈酒公司Alcobrew Distilleries推出了精酿伏特加品牌One More Pure Craft Vodka。 这款伏特加有两种新口味：原味和青苹果。 这款精酿伏特加采用最新的“生态精细”技术酿造，产生了令人难以置信的纯净组合。

预计在预测期内，北美将在全球精酿伏特加市场中占据重要份额。

预计北美将在精酿伏特加方面占据很大的市场份额。 由于对伏特加的需求旺盛，预计该地区在预测期内将出现高速增长。 得益于马提尼，伏特加在美国和加拿大越来越受欢迎，但客户也越来越多地发现超优质精酿伏特加的其他用途。 伏特加在美国等国家被大量消费。 例如，伏特加占总销量的31%，支撑着行业的支柱。 2019年，美国销售了7410万箱9升伏特加，为酿酒商创造了66亿美元的收入。 精酿伏特加的持续受欢迎是主要的增长动力，约占伏特加总销量的 22%。 这种多功能饮料也可以在伏特加马提尼和广受欢迎的螺桿加速器等经典鸡尾酒中找到。 加拿大、美国、墨西哥是北美地区的主要市场。

市场趋势：

  • 2023 年 2 月，宾三得利印度营销总监 Ruchika Gupta 表示，宾三得利将推出其日本母公司 House of Suntory 产品组合中的四款新产品。我们计划在未来一年半内扩大产品种类。 我们将推出单一麦芽威士忌山崎、波本威士忌Jim Beam、日本精酿伏特加HAKU和超优质龙舌兰酒品牌。
  • 2021 年 2 月，Blisswater Industries Private Limited 推出了Rahasya，这是一款受印度神秘主义、传统和文化启发的精酿伏特加。 目前，该产品仅在生产地果阿有售，但很快就会在印度其他地区销售。

目录

第1章简介

  • 市场概览
  • 市场定义
  • 调查范围
  • 市场细分
  • 货币
  • 先决条件
  • 基准年和预测年的时间表

第二章研究方法

  • 调查数据
  • 调查过程

第 3 章执行摘要

  • 研究亮点

第 4 章市场动态

  • 市场驱动因素
  • 市场製约因素
  • 波特五力分析
  • 行业价值链分析

第 5 章全球精酿伏特加市场：按类型

  • 简介
  • 风味精酿伏特加
  • 无味精酿伏特加

第 6 章全球精酿伏特加市场：按分销渠道划分

  • 简介
  • 交易渠道
  • 场外渠道

第 7 章全球精酿伏特加市场：按地区

  • 简介
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 其他
  • 中东/非洲
    • 沙特阿拉伯
    • 阿拉伯联合酋长国
    • 以色列
    • 其他
  • 亚太地区
    • 日本
    • 中国
    • 印度
    • 韩国
    • 印度尼西亚
    • 泰国
    • 其他

第8章竞争环境与分析

  • 主要公司及战略分析
  • 新兴公司和市场盈利能力
  • 合併、收购、协议和合作
  • 供应商竞争力矩阵

第9章公司简介

  • Sazerac Company
  • Beam Suntory Inc.
  • William Grant & Sons Limited
  • Fifth Generation, Inc.-Tito's Handmade Vodka
  • Diageo plc-The Smirnoff Co.
  • Heaven Hill Brands
  • St. George Spirits
简介目录
Product Code: KSI061615259

The global craft vodka market was valued at US$1.241 billion in 2021.

Craft vodka is a newly developed category of vodka produced in small quantities by a craft distillery, generally using rare or novel ingredients or manufacturing techniques. Craft distilleries are experimenting worldwide with innovative ingredients to manufacture craft vodka. Some of the top mentions include one Tasmanian distiller who uses whey, a byproduct of cheese, as the fermentable organic base and another who uses a range of native Australian botanicals, such as seaweed and wattle seed, to help add subtle hints of flavor to the spirit, and finally, one in the UK who uses cow's milk to craft their unique vodka.

Vodka is an extremely versatile spirit used in a long list of cocktails. The premium and high-end craft vodka has experienced significant growth and development during the analysis period. Several recent premium launches, particularly celebrity vodka brand launches, have been witnessed over the years. Other factors, including favorable consumer feedback regarding the taste of craft vodka, growing demand for vodka, continuous innovative product launches by key market players such as gluten-free craft vodka, increased cocktail consumption, and the growing number of vodka distilleries are also expected to drive the growth of the global craft vodka market during the projection period.

However, the implementation of strict rules and regulations by the government, unstable prices, and high pressure on the supply of raw materials, along with a lack of knowledge, arare some of the key challenges to market growth.

The growing vodka consumption and new product launches are boosting the market growth.

The demand for craft vodka by consumers has been on the rise. According to the Distilled Spirits Council of the United States, Vodka has been the industry's backbone, accounting for 31% of total volume. The continuous popularity of flavored vodkas has been a significant growth driver, accounting for around 21% of all vodkas sold. In the United States in 2019, 74.1 million 9-liter cases of vodka were sold, earning US$6.6 billion in revenue for distillers. Nowadays, craft vodkas can be infused with natural spices, pleasant citrus tastes, raspberry, vanilla, and other flavors. According to Drizzly, an online alcohol e-commerce retail platform, vodka is the second-highest spirit sold after whisky.

Craft vodka and vodka-based drinks are becoming increasingly popular in bars worldwide. According to MGM Resorts International's famous barman and executive director of beverage and corporate mixologist Julian Cox, vodka and tequila are the most sold spirits in their bars.

The proliferation of celebrity-owned companies has also contributed to the growth of craft vodka. The spirit's recognition increased as mega-celebrities like Jason Momoa and Jason Derulo became involved. In January 2023, international superstar Jason Mamoa announced the launch of his sustainable craft vodka brand, Meili.

The growing polarity of craft vodka has led to a continuous product launched by key market players. For instance, in October 2020, the Indian spirit company Alcobrew Distilleries launched its craft vodka brand, One More Pure Craft Vodka. The vodka comes in two new different flavors - Plain and Green Apple. The craft vodka was created utilizing the most recent 'Eco-fine' technology, resulting in an incredibly pure combination.

North America is anticipated to hold a significant share of the global craft vodka market during the forecast period.

North America is anticipated to hold a significant market share in craft vodka. This region will witness high growth during the forecast period due to the high vodka demand. Vodka's popularity in the United States and Canada has grown thanks to martinis, but customers are increasingly spreading out to discover other usage situations, such as super-premium craft vodka. Vodka has been consumed in large quantities in countries like the United States. For instance, Vodka has been the industry's backbone, accounting for 31% of the total volume. In the United States in 2019, 74.1 million 9-liter cases of vodka were sold, earning US$6.6 billion in revenue for distillers. The continuous popularity of craft vodkas has been a significant growth driver, accounting for around 22% of all vodkas sold. This versatile beverage may be used in classic cocktails like vodka Martinis and the ever-popular Screwdriver. Canada, the United States, and Mexico are prime markets in the North American region.

Market Developments:

  • In February 2023, Beam Suntory plans to extend its product variety in the next 18 months by introducing four new items from its Japanese parent business House of Suntory's portfolio, according to Ruchika Gupta, Marketing Director, Beam Suntory India. The business will launch its single malt whisky Yamazaki, Jim Beam bourbon, Japanese craft vodka Haku and a super-premium tequila brand.
  • In February 2021, Blisswater Industries Private Limited launched Rahasya, a craft vodka inspired by India's mysticism, legacy, and culture. It is now only accessible in Goa, where it is manufactured, but it will soon be available in other regions of India.

Market Segmentation:

By Type

  • Flavored craft vodka
  • Unflavored craft vodka

By Distribution Channel

  • On-trade channel
  • Off-trade channel

By Geography

  • North America
  • United States
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • Japan
  • China
  • India
  • South Korea
  • Indonesia
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Force Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis

5. GLOBAL CRAFT VODKA MARKET, BY TYPE

  • 5.1. Introduction
  • 5.2. Flavored craft vodka
  • 5.3. Unflavored craft vodka

6. GLOBAL CRAFT VODKA MARKET, BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. On-trade channel
  • 6.3. Off-trade channel

7. GLOBAL CRAFT VODKA MARKET, BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. United States
    • 7.2.2. Canada
    • 7.2.3. Mexico
  • 7.3. South America
    • 7.3.1. Brazil
    • 7.3.2. Argentina
    • 7.3.3. Others
  • 7.4. Europe
    • 7.4.1. United Kingdom
    • 7.4.2. Germany
    • 7.4.3. France
    • 7.4.4. Spain
    • 7.4.5. Others
  • 7.5. Middle East and Africa
    • 7.5.1. Saudi Arabia
    • 7.5.2. UAE
    • 7.5.3. Israel
    • 7.5.4. Others
  • 7.6. Asia Pacific
    • 7.6.1. Japan
    • 7.6.2. China
    • 7.6.3. India
    • 7.6.4. South Korea
    • 7.6.5. Indonesia
    • 7.6.6. Thailand
    • 7.6.7. Others

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Emerging Players and Market Lucrativeness
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Vendor Competitiveness Matrix

9. COMPANY PROFILES

  • 9.1. Sazerac Company
  • 9.2. Beam Suntory Inc.
  • 9.3. William Grant & Sons Limited
  • 9.4. Fifth Generation, Inc.- Tito's Handmade Vodka
  • 9.5. Diageo plc-The Smirnoff Co.
  • 9.6. Heaven Hill Brands
  • 9.7. St. George Spirits