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全球云计算市场 - 2023 年至 2028 年预测
市场调查报告书
商品编码
1302958

全球云计算市场 - 2023 年至 2028 年预测

Global Cloud Computing Market - Forecasts from 2023 to 2028
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 135 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

2021年云计算市场规模为4,288.44亿美元，预计2028年将达到12,354.80亿美元，复合年增长率为16.32%。

云计算是指对计算机资源的持续使用，例如程序、服务器（物理和虚拟）、数据存储、开发工具和网络功能，这些资源位于远程数据中心并由云服务提供商管理。这些资源由 CSP 提供，按月付费或按使用量计费。人工智能 (AI) 和机器学习等新兴技术使企业能够利用这些技术并推动云扩展。COVID-19 大流行已成为全球经济的主要威胁。受疫情影响，企业迫使员工选择远程办公，预计这种趋势还将持续一段时间。云计算可以帮助企业克服因封锁、在家工作、社交隔离和其他市场规定而造成的业务连续性障碍。

推动云计算市场需求的趋势包括人工智能（AI）的增长趋势以及OTT平台和应用程序的激增。

由于云计算中人工智能和机器学习等尖端创新技术的日益普及和快速采用，云计算行业正在不断扩大。推动云计算市场增长的一些最重要方面包括客户满意度的日益重要、控制运营成本的需求不断增长以及控制资本支出的需求不断增长。过去几年，对云计算市场增长做出重大贡献的主要因素包括对Prime Video、Netflix和Hotstar等各种OTT平台的需求不断增长，以及MS Teams、Zoom、Zoho和Skype等在线增长更多地采用通讯工具。快速的数位化迫使企业对其基础设施环境进行升级和现代化，以变得更具成本效益和适应性。此外，在预测期内，用于建设可靠通信和 IT 基础设施的支出预计将增加，进一步推动云计算市场的扩张。

网络攻击的威胁日益增长

随着数位技术的加速采用，网络攻击的威胁显着增加。网络安全和数据隐私是云计算服务市场参与者和消费者的关键问题。企业和客户因网络攻击而遭受大规模的财务和非财务损失。结果，服务提供商被迫承担维护更高安全性的成本。此外，由于初始资本成本高昂，许多中小型企业迴避基于云的服务。

市场趋势：

  • 2022 年 9 月，科技巨头 Google LLC 为其数据云引入了新的数据和分析功能，并在其虚拟用户大会上预览了一套新的和升级的工具。BigLake 和 Analytics Hub（预览版）的全面发布，以及 Log Analytics 到 Cloud Logging（预览版）的添加，都是宣布的一些新工具。
  • 2020年9月，Accenture宣布将在三年内投资30亿美元推出Accenture Cloud。Accenture Cloud帮助各行业的客户快速转型为云优先业务，加速数位化转型，并大规模、快速地创造更多价值。全球最大的云提供商将Accenture视为其顶级合作伙伴之一。Accenture的领导地位从软件即服务（SaaS）延伸到通过业务智能平台服务提供的迁移、基础设施和应用程序云服务，云收入约为110亿美元（美国每人约为34美元）。
  • 2020 年 1 月，IBM 宣布与 Watson 一起发布 Advertising Accelerator。这款首款上市产品使用人工智能 (AI) 来预测创意组件的理想组合，从而提高特定受众的参与度和转化率。IBM 的预测解决方案使用 Watson 来製定营销策略，旨在了解和吸引客户，同时解决定位和个性化等业务问题。IBM Advertising Accelerator with Watson 让广告商能够轻鬆访问 AI，以帮助加速预测模型、提高创意绩效和受众发现，并提供可行的见解。广告商可以利用这一新解决方案的持续学习和预测技能，更好地了解受众人口统计数据和偏好，从而影响未来的媒体规划。

预计製造业将成为预测期内机遇最大的类别。由于实时可见性和无缝数据管理等云服务的优势，该行业预计将成为主要用户。云服务模式通过融合大数据、机器学习、人工智能、物联网和大数据分析等前沿技术，使製造业受益。製造业利用云服务进行数据存储、供应链管理和企业资产组织的增加预计将在整个预测期内推动该细分市场的增长。

BFSI 行业在成本控制、灵活性、加速创新和增强客户互动方面受益于云计算。此外，BFSI 细分市场的扩张正在推动云服务在存储和管理消费者相关数据方面的使用不断增加。数位钱包、支付网关、在线汇款和统一用户体验预计很快将在 BFSI 领域变得重要，并可能对云计算市场的扩张产生重大影响。

在云计算领域，北美地区预计将占据最高的市场份额。

北美是最早引入人工智能、VR/AR、ML、大数据分析和物联网等尖端技术的国家之一。云计算服务的引入源于北美公司越来越注重引入尖端数位技术以改善运营和降低成本。IBM、Oracle、Google、Apple等IT巨头正在推动云计算业务在北美的扩张。该地区的製造业、医疗保健和其他重要行业都迅速采用了云计算技术，对这些服务产生了巨大的需求。ICT 服务的便捷可用性和积极的政府举措为云计算市场的扩张做出了重大贡献。

目录

第 1 章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场细分
  • 货币
  • 先决条件
  • 基准年和预测年的时间表

第二章研究方法论

  • 调查数据
  • 调查过程

第三章执行摘要

  • 调查亮点

第四章市场动态

  • 市场驱动力
  • 市场製约因素
  • 波特五力分析
    • 供应商的议价能力
    • 买方的议价能力
    • 替代品的威胁
    • 新进入者的威胁
    • 行业内竞争对手之间的敌意
  • 行业价值链分析

5.按类型划分的云计算市场

  • 介绍
  • 私人的
  • 私人的
  • 杂交种

6.按服务划分的云计算市场

  • 介绍
  • 即服务
  • 软件即服务
  • 即服务即服务

第七章云计算市场：按组织规模

  • 介绍
  • 大公司
  • 中小企业

第八章云计算市场：按行业分类

  • 介绍
  • 通讯/科技
  • BSFI
  • 製造业
  • 医疗保健
  • 政府
  • 其他

第九章云计算市场：按地区

  • 介绍
  • 北美
    • 美国
    • 加拿大
    • 墨西哥
  • 南美洲
    • 巴西
    • 阿根廷
    • 其他
  • 欧洲
    • 英国
    • 德国
    • 法国
    • 西班牙
    • 其他
  • 中东/非洲
    • 沙特阿拉伯
    • 以色列
    • 阿拉伯联合酋长国
    • 其他
  • 亚太地区
    • 中国
    • 日本
    • 印度
    • 韩国
    • 泰国
    • 印度尼西亚
    • 台湾
    • 其他

第十章竞争格局与分析

  • 主要公司及战略分析
  • 初创企业和市场盈利能力
  • 合併、收购、协议与合作
  • 供应商竞争力矩阵

第十一章公司简介

  • Adobe Inc.
  • Amazon Web Services, Inc.
  • Google LLC
  • IBM Corporation
  • Microsoft Corporation
  • Oracle Corporation
  • Salesforce.com Inc.
  • SAP SE
简介目录
Product Code: KSI061615537

The global cloud computing market was valued at US$428.844 billion in 2021 and is expected to grow at a CAGR of 16.32% to reach US$1,235.408 billion by 2028.

Cloud computing is constantly using computer resources housed in a distant data center and controlled by a cloud services provider, such as programs, servers (both physical and virtual), data storage, development tools, networking capabilities, and more. These materials are made available by the CSP for a monthly subscription fee, or they are billed based on consumption. Emerging technologies like artificial intelligence (AI) and machine learning allow businesses to use such technologies, which promotes cloud expansion. The COVID-19 pandemic has emerged as a major threat to the world economy. Because of the pandemic, companies have allowed their employees to choose remote work, and this trend is anticipated to last for a while. Cloud computing can assist businesses in overcoming the obstacles to company continuity posed by lockdowns, work-from-home, social isolation, and other market mandates.

Factors driving the demand for the cloud computing market include the rising trend of Artificial Intelligence (AI) and surge in OTT platforms and applications.

The cloud computing industry is expanding because of the increased popularity of cutting-edge innovative technologies like artificial intelligence and machine learning and their quick adoption in cloud computing. Some of the most significant aspects that are considerably fuelling the growth of the cloud computing market include the increasing importance of customer satisfaction, the growing demand for controlling operating costs, and the rising need for controlling capital expenditure. The primary factors that have contributed significantly to the growth of the cloud computing market over the past few years include the increasing demand for various OTT platforms like Prime Video, Netflix, Hotstar, and so on, as well as the increased adoption of online communication tools like MS Teams, Zoom, Zoho and Skype. Companies have been forced by rapid digitization to upgrade and modernize their infrastructural landscape to increase cost-effectiveness and adaptability. Additionally, it is anticipated that during the forecast period, growing expenditures in the construction of reliable telecom and IT infrastructure will further fuel the expansion of the cloud computing market.

The increasing threat of cyberattacks

The threat of cyberattacks has grown significantly as digital technologies are being adopted at an increasing rate. Cybersecurity and data privacy are significant problems forh market participants and consumers of cloud computing services. Businesses and customers have experienced large-scale financial and non-financial damages because of cyberattacks. As a result, the service providers must cover the cost of maintaining higher security. Additionally, many small and medium-sized businesses are discouraged from using cloud-based services due to the significant initial capital costs.

Market Developments:

  • In September 2022, the tech giant Google LLC introduced new data and analytics capabilities for its data cloud to preview a series of new and upgraded tools during the company's virtual user conference. The general availability of BigLake and Analytics Hub, both of which were in preview, and the addition of Log Analytics in Cloud Logging, which is now in preview, are among the new tools announced.
  • In September 2020, Accenture announced the launch of Accenture Cloud, a US$3 billion investment spread over three years. It will assist clients across all industries quickly transform into "cloud first" businesses and accelerate their digital transformation to generate higher value at scale and speed. The world's largest cloud providers consider Accenture one of their top partners. Accenture's leadership extends from Software as a Service, provided through the business' Intelligent Platform Services, through its migration, infrastructure, and application cloud services, with around $11 billion (about US$34 per person in the US) in cloud sales.
  • In January 2020, IBM announced the release of Advertising Accelerator with Watson. This first-to-market product uses artificial intelligence (AI) to forecast the ideal combination of creative components to promote high engagement and conversion for a specific audience. The IBM predictive solution uses Watson to develop marketing strategies intended to comprehend and engage customers while tackling business problems like targeting and personalization. Advertisers now have easier access to AI owing to IBM Advertising Accelerator with Watson, which helps to accelerate predictive models, improve creative performance and audience discovery, and provide actionable insights. Advertisers can use the new solution's continuous learning and prediction skills to better understand their audience's demographics and tastes and influence future media plans.

During the forecast period, manufacturing is anticipated to be the category with the greatest opportunity.Due to the advantages of cloud services, such as real-time visibility and seamless data management, this sector is predicted to be a major user. Cloud service models benefit the manufacturing industry by merging cutting-edge technologies like big data, machine learning, artificial intelligence, the Internet of Things, and big data analytics. The manufacturing industry's increasing use of cloud services for data storage, managing the supply chain, and organizing the company's assets are anticipated to fuel this segment's growth throughout the forecast period.

The BFSI segment gains from cloud computing in terms of cost management, flexibility,accelerated innovation, and enhanced customer interaction. Furthermore, the expansion of the BFSI segment in the market is responsible for the increased usage of cloud services for storing and managing consumer-related data. Digital wallets, payment gateways, online money transfers, and unified user experiences are anticipated to be crucial in the BFSI sector soon, which will have a big impact on the expansion of the cloud computing market.

The North American region is expected to hold the highest market share in cloud computing.

North America is an early adopter of cutting-edge technology such as AI, VR/AR, ML, big data analytics, and IoT. The uptake of cloud computing services results from the growing focus on adopting cutting-edge digital technology by North American enterprises to improve operations and cut costs. Huge IT powerhouses like IBM, Oracle, Google, Apple, etc have considerably enhanced the expansion of the cloud computing business in North America. The region's manufacturing, healthcare, and other significant sectors have all quickly adopted cloud computing technologies, creating a tremendous demand for these services. The easy availability of ICT services and favorable government efforts ahas significantly helped the expansion of cloud computing market.

Market Segmentation:

By Type

  • Private
  • Public
  • Hybrid

By Service

  • Platform-as-a-Service
  • Software-as-a-Service
  • Infrastructure-as-a-service

By Organization Size

  • Large Enterprises
  • Small and medium Enterprises

By Industry

  • Communication and Technology
  • BSFI
  • Manufacturing
  • Healthcare
  • Government
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • Israel
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • India
  • South Korea
  • Thailand
  • Indonesia
  • Taiwan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

  • 2.1. Research Data
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Research Highlights

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porters Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Powers of Buyers
    • 4.3.3. Threat of Substitutes
    • 4.3.4. The Threat of New Entrants
    • 4.3.5. Competitive Rivalry in Industry
  • 4.4. Industry Value Chain Analysis

5. CLOUD COMPUTING MARKET BY TYPE

  • 5.1. Introduction
  • 5.2. Private
  • 5.3. Public
  • 5.4. Hybrid

6. CLOUD COMPUTING MARKET BY SERVICE

  • 6.1. Introduction
  • 6.2. Platform-as-a-Service
  • 6.3. Software-as-a-Service
  • 6.4. Infrastructure-as-a-service

7. CLOUD COMPUTING MARKET BY ORGANIZATION SIZE

  • 7.1. Introduction
  • 7.2. Large Enterprises
  • 7.3. Small and Medium Enterprises

8. CLOUD COMPUTING MARKET BY INDUSTRY

  • 8.1. Introduction
  • 8.2. Communication and Technology
  • 8.3. BSFI
  • 8.4. Manufacturing
  • 8.5. Healthcare
  • 8.6. Government
  • 8.7. Others

9. CLOUD COMPUTING MARKET BY GEOGRAPHY

  • 9.1. Introduction
  • 9.2. North America
    • 9.2.1. USA
    • 9.2.2. Canada
    • 9.2.3. Mexico
  • 9.3. South America
    • 9.3.1. Brazil
    • 9.3.2. Argentina
    • 9.3.3. Others
  • 9.4. Europe
    • 9.4.1. United Kingdom
    • 9.4.2. Germany
    • 9.4.3. France
    • 9.4.4. Spain
    • 9.4.5. Others
  • 9.5. Middle East and Africa
    • 9.5.1. Saudi Arabia
    • 9.5.2. Israel
    • 9.5.3. UAE
    • 9.5.4. Others
  • 9.6. Asia Pacific
    • 9.6.1. China
    • 9.6.2. Japan
    • 9.6.3. India
    • 9.6.4. South Korea
    • 9.6.5. Thailand
    • 9.6.6. Indonesia
    • 9.6.7. Taiwan
    • 9.6.8. Others

10. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 10.1. Major Players and Strategy Analysis
  • 10.2. Emerging Players and Market Lucrative
  • 10.3. Mergers, Acquisition, Agreements, and Collaborations
  • 10.4. Vendor Competitiveness Matrix

11. COMPANY PROFILES

  • 11.1. Adobe Inc.
  • 11.2. Amazon Web Services, Inc.
  • 11.3. Google LLC
  • 11.4. IBM Corporation
  • 11.5. Microsoft Corporation
  • 11.6. Oracle Corporation
  • 11.7. Salesforce.com Inc.
  • 11.8. SAP SE