蔓越莓市场：2023-2028 年预测

2021年蔓越莓市场规模为29.91亿美元。

预计蔓越莓市场在预测期内将大幅扩张。蔓越莓植物是一种湿地作物物种，在人工湿地或现有湿地中进行商业化生产。以蔓越莓为基础的产品包括果汁、酱汁、蔓越莓干、粉末和萃取物，其中大部分用于营养补充。

果汁是蔓越莓最常见的型态，因为生吃时蔓越莓有酸味。

蔓越莓生产

2021年，蔓越莓产量下降。根据美国NASS2022的数据，2021年美国收穫的蔓越莓中有59%产自威斯康辛州，使其成为最大的生产国。 2021年蔓越莓收穫总合38,100英亩，平均产量为每英亩185.7桶。美国使用的蔓越莓作物总价值为2.7209亿美元，其中94.9%来自加工过的蔓越莓。少数种植者/加工者主导国内蔓越莓市场。 Ocean Spray 是美国最古老的种植者拥有的合作社之一，代表了 600 多名蔓越莓种植者。

市场驱动因素

蔓越莓的药用价值

推动蔓越莓市场成长的主要因素之一是蔓越莓的治疗特性。此外，蔓越莓的发炎和抗氧化特性有助于促进免疫系统、新陈代谢和心血管健康。蔓越莓中的抗氧化植物化学物质有助于透过最大限度地减少氧化细胞损伤来预防疾病。蔓越莓的这些健康益处预计将在整个预测期内对蔓越莓市场规模产生积极影响。

蔓越莓在加工业的使用增加

加工业对蔓越莓的需求正在增加，主要是在北美。蔓越莓用于製作各种加工产品，包括蔓越莓葡萄干、果汁、果酱、果冻、酱汁、蔓越莓干、粉末和萃取物。美洲原住民以多种方式食用蔓越莓，包括生吃、磨碎、捣碎和与玉米粉一起烘烤。

蔓越莓干对多种产品的需求量很大，包括蔓越莓膏剂、治疗茶和色素。这些因素预计将促进蔓越莓市场的成长。

对有机种植蔓越莓的需求不断增长

随着非基因改造蔓越莓的需求迅速增加以及消费者担心基因改造蔓越莓生长的负面影响，蔓越莓市场规模将会扩大。

领先的食品和饮料公司依靠种植和销售蔓越莓等非基因改造水果的农民和商品贸易商来生产清洁标籤、营养和健康的产品。

旅途中零食消费增加

由于便携式零食消费的增加，蔓越莓干市场正在扩大。消费者对垃圾食物消费相关健康风险（如心臟病、糖尿病和其他慢性病）的认识不断提高，预计将成为蔓越莓干需求增加的主要推动力。健康饮食习惯的增加和忙碌的生活方式是全球蔓越莓干市场的主要趋势之一。

北美是成长最快的市场

预计北美将占据蔓越莓市场的主要份额。在美国，蔓越莓的大部分产地是麻萨诸塞州、威斯康辛州、纽泽西州、俄勒冈州和华盛顿州。

世界上最大的两个蔓越莓生产国是美国和加拿大。根据美国农业部统计局的数据，2021 年，美国加工蔓越莓产量为 6,782,000 桶。

企业产品

• CRAISINS(R) 蔓越莓干：Ocean Spray 为您带来原味蔓越莓干、蔓越莓味干、全多汁蔓越莓干。

开拓新兴市场

• 2023 年 5 月，好时公司和 Ocean Spray Cranberry Co. 联手打造了一系列由真正水果製成的美味糖果零食。这个新的零食系列包括牛奶巧克力蔓越莓酱和黑巧克力浸泡樱桃蔓越莓酱，提供美味的巧克力体验，让您的味蕾愉悦。
• 2022 年 3 月，Canomiks 和 Ocean Spray Cranberry Co. 宣布开展一项研究，利用 Canomiks 基于人工智慧的技术平台来测试和认证蔓越莓的生物功效。这项合作关係的建立是为了加速 Ocean 蔓越莓生产中创新技术的采用。

目录

第1章简介

• 市场概况
• 市场定义
• 调查范围
• 市场区隔
• 货币
• 先决条件
• 基准年和预测年时间表

第2章调查方法

• 调查资料
• 调查过程

第3章执行摘要

• 研究亮点

第4章市场动态

• 市场驱动因素
• 市场抑制因素
• 波特五力分析
• 产业价值链分析

第5章蔓越莓市场：依产品类型

• 介绍
• 新鲜水果
• 冷冻干燥
• 空气干燥
• 其他的

第6章蔓越莓市场：依起源分类

• 介绍
• 常规产品
• 有机的

第7章蔓越莓市场：依最终用户分类

• 介绍
• 麵包店
• 糖果零食
• 乳製品
• 饮料
• 粮食
• 其他的

第8章蔓越莓市场：按地区

• 介绍
• 北美洲
  • 美国
  • 加拿大
  • 墨西哥
• 南美洲
  • 巴西
  • 阿根廷
  • 其他的
• 欧洲
  • 英国
  • 德国
  • 法国
  • 西班牙
  • 其他的
• 中东/非洲
  • 沙乌地阿拉伯
  • 阿拉伯聯合大公国
  • 以色列
  • 其他的
• 亚太地区
  • 日本
  • 中国
  • 印度
  • 韩国
  • 印尼
  • 泰国
  • 其他的

第9章竞争环境及分析

• 主要企业及策略分析
• 市场占有率分析
• 合併、收购、协议与合作

第10章公司简介

• Badger State Fruit Processing Inc.
• Canneberge Quebec Inc.
• Cape Blanco Cranberries Inc.
• Cape Cod Select
• Decas Cranberry Products Inc.
• Fresh Meadows Cranberries
• Fruit dOr
• Habelman Bros. Co.
• Honestly Cranberry
• Mariana Co.

The cranberries market was valued at US$2.991 billion in 2021.

The cranberry market is expected to expand significantly during the forecast period. The cranberry plant is a wetland crop species that is commercially produced in wetlands that are either created or already exist. Cranberry-based goods include juices, sauces, dried cranberries, powders, and extracts, most of which are used in dietary supplements.

Since cranberries taste sour when eaten fresh, juice is the most common form in which people consume cranberries.

Production of cranberries

Production of cranberry plants decreased in 2021. According to USA NASS 2022, 59 per cent of the U.S. harvest of cranberries was produced in Wisconsin in 2021, making it the top producer. Cranberries were harvested from 38,100 acres in total in 2021, with an average yield of 185.7 barrels per acre. $272.09 million was the entire value of the cranberry crop that was used in the United States, with 94.9 per cent of that value coming from processed cranberries. A few numbers of growers/processors control the domestic cranberry market. Over 600 cranberry producers are represented by Ocean Spray, one of the oldest grower-owned cooperatives in the United States.

Market Drivers:

Medicinal value of cranberries

One of the main factors spurring cranberry market growth is the therapeutic benefit of cranberries. Additionally, cranberries' anti-inflammatory and antioxidant qualities help enhance the immune system and metabolic, and cardiovascular health. Antioxidant phytochemicals found in cranberries minimise oxidative cell damage and aid in disease prevention. These cranberry health advantages are anticipated to have a favourable impact on the cranberry market size throughout the projected period.

Increase in utilization of cranberries in the processing industry

There has been an increase in the demand for cranberries from the processing industries particularly in North America. Cranberries are used to make a variety of processed goods, including cranberry raisins, juices, jams, jellies, sauces, dried cranberries, powders, extracts, and more. Indigenous peoples consume cranberries in a variety of ways, including fresh, ground, mashed, and baked with cornmeal.

The demand for dried cranberries is rising for several products including cranberry poultices, therapeutic teas, and colours. These factors are anticipated to surge the cranberry market growth.

Growing demand for organically cultivated cranberries

The demand for non-genetically modified cranberries has surged, as customer worries about the negative consequences of GM cranberries' growth and will expand the cranberries market size.

Leading businesses in the food and beverage sector depend on farmers and commodities traders that grow and sell non-GMO fruits, such as cranberries, to manufacture clean-label, nutrient-dense, and healthful goods.

Rising consumption of on-the-go snack

The market for dried cranberries is expanding because of the rise in the consumption of on-the-go snacks. Rising consumer awareness of the health dangers connected to junk food consumption, such as heart disease, diabetes, and other chronic diseases, is anticipated to be the main driver to the increase demand for dried cranberries. Growing healthy eating practices and a busy lifestyle is one of the major trends in the worldwide dried cranberries market.

North America is the fastest-growing market

North America is expected to account for a significant cranberry market share. In the USA The majority of the production of cranberries is seen in states like Massachusetts, Wisconsin, New Jersey, Oregon, and Washington State.

The world's top two cranberry producers are the United States and Canada. According to the USD's National Agricultural Statistical Service, in 2021, 6,782 thousand barrels of processed cranberries were produced in the United States.

Company Products

• CRAISINS® DRIED CRANBERRIES, Originally dried cranberries, flavours of dried cranberries, and whole and juicy dried cranberries are offeredOcean Spray.

Market Developments

• In May 2023, to create a line of delicious delights produced from genuine fruit, The Hershey Company and Ocean Spray Cranberries, Inc., joined forces. With Milk Chocolate Dipped Cranberry Bites and Dark Chocolate Dipped Cherry Infused Cranberry Bites, the new snack collection offers a delectable chocolate experience that will delight your taste buds.
• In March 2022, Canomiks, and Ocean Spray Cranberries, Inc., announced research utilising Canomiks' A.I. based technology platform to test and certify the biological efficacy of the cranberry. The partnership was formed to promote innovative technological adoption in Ocean's cranberry production.

Segmentation:

By Product Type

• Fresh Fruits
• Freeze Dried
• Air Dried
• Others

By Nature

• Conventional
• Organic

By End-User

• Bakery
• Confectionaries
• Dairy Products
• Beverages
• Cereals
• Others

By Geography

• North America
• United States
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• United Kingdom
• Germany
• France
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• Japan
• China
• India
• South Korea
• Indonesia
• Thailand
• Others

TABLE OF CONTENTS

1. INTRODUCTION

• 1.1. Market Overview
• 1.2. Market Definition
• 1.3. Scope of the Study
• 1.4. Market Segmentation
• 1.5. Currency
• 1.6. Assumptions
• 1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

• 2.1. Research Data
• 2.2. Research Process

3. EXECUTIVE SUMMARY

• 3.1. Research Highlights

4. MARKET DYNAMICS

• 4.1. Market Drivers
• 4.2. Market Restraints
• 4.3. Porter's Five Forces Analysis
  • 4.3.1. Bargaining Power of Suppliers
  • 4.3.2. Bargaining Power of Buyers
  • 4.3.3. Threat of New Entrants
  • 4.3.4. Threat of Substitutes
  • 4.3.5. Competitive Rivalry in the Industry
• 4.4. Industry Value Chain Analysis

5. CRANBERRIES MARKET BY PRODUCT TYPE

• 5.1. Introduction
• 5.2. Fresh Fruits
• 5.3. Freeze Dried
• 5.4. Air Dried
• 5.5. Others

6. CRANBERRIES MARKET BY NATURE

• 6.1. Introduction
• 6.2. Conventional
• 6.3. Organic

7. CRANBERRIES MARKET BY END-USER

• 7.1. Introduction
• 7.2. Bakery
• 7.3. Confectionaries
• 7.4. Dairy Product
• 7.5. Beverages
• 7.6. Cereal
• 7.7. Others

8. CRANBERRIES MARKET BY GEOGRAPHY

• 8.1. Introduction
• 8.2. North America
  • 8.2.1. United States
  • 8.2.2. Canada
  • 8.2.3. Mexico
• 8.3. South America
  • 8.3.1. Brazil
  • 8.3.2. Argentina
  • 8.3.3. Others
• 8.4. Europe
  • 8.4.1. United Kingdom
  • 8.4.2. Germany
  • 8.4.3. France
  • 8.4.4. Spain
  • 8.4.5. Others
• 8.5. Middle East and Africa
  • 8.5.1. Saudi Arabia
  • 8.5.2. UAE
  • 8.5.3. Israel
  • 8.5.4. Others
• 8.6. Asia Pacific
  • 8.6.1. Japan
  • 8.6.2. China
  • 8.6.3. India
  • 8.6.4. South Korea
  • 8.6.5. Indonesia
  • 8.6.6. Thailand
  • 8.6.7. Others

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

• 9.1. Major Players and Strategy Analysis
• 9.2. Market Share Analysis
• 9.3. Mergers, Acquisition, Agreements and Collaboration

10. COMPANY PROFILES

• 10.1. Badger State Fruit Processing Inc.
• 10.2. Canneberge Quebec Inc.
• 10.3. Cape Blanco Cranberries Inc.
• 10.4. Cape Cod Select
• 10.5. Decas Cranberry Products Inc.
• 10.6. Fresh Meadows Cranberries
• 10.7. Fruit dOr
• 10.8. Habelman Bros. Co.
• 10.9. Honestly Cranberry
• 10.10. Mariana Co.