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全球电子邮件安全市场:预测(2023-2028)Email Security Market - Forecasts from 2023 to 2028 |
预计2021年全球电子邮件安全市场规模将达到3,976,114,000美元,复合年增长率为17.01%,2028年将达到11,941,054,000美元。
电子邮件安全是指用于保护电子邮件通讯和帐户免受诈欺的入侵以及潜在的遗失或损害的技术和工具。组织可以加强电子邮件安全态势,以应对从恶意软体、垃圾邮件到网路钓鱼攻击等恶意威胁。电子邮件安全产业为广泛的最终用户提供服务,包括 BFSI、政府机构、医疗保健以及资讯科技和通讯产业。电子邮件安全市场的主要驱动因素是网路攻击频率的增加和对资料外洩预防的日益重视。
电子邮件安全在资料遗失防护 (DLP) 中发挥着至关重要的作用。这是因为它有助于保护敏感资讯免遭诈欺的电子邮件传输,这是资料外洩的常见途径,而且经常被忽视。例如,据电子与资讯科技部称,2023 年 6 月,印度电脑紧急应变小组 (CERT-In) 将发布一套指南,概述正确使用和管理资讯安全的最佳实践。
网路钓鱼攻击对企业和个人用户都构成重大威胁,尤其是在零售等处理大量敏感资料的行业。这些网路钓鱼攻击似乎是合法电子邮件,试图诱骗收件者洩露密码或信用卡号等敏感资讯。威胁的增加增加了对强大的电子邮件安全解决方案的需求。根据反网路钓鱼工作小组(APWG) 的报告,2022 年第二季度,APWG 在全球范围内总合报告了1,097,811 起网路钓鱼攻击,而2021 年12 月观察到的网路钓鱼攻击为316,747 起,大幅增加了246%。
电子邮件安全产业的成长预计将受到电子邮件安全解决方案的进步,特别是人工智慧(AI)和机器学习(ML)的整合的显着推动。透过利用人工智慧和机器学习技术,电子邮件安全系统可以动态适应和发展,以检测网路钓鱼和恶意软体等进阶网路威胁,使其成为最先进的电子邮件安全解决方案,并将推广招募。例如,2023年2月,SlashNext宣布推出业界首个生成式人工智慧技术Generative HumanAI,以对抗商业电子邮件诈骗(BEC)、供应链攻击、负责人主管冒充和财务诈骗等高阶网路威胁。
由于领先公司在电子邮件安全方面的重大投资和收购,预计北美将主导市场。例如,2022 年 2 月,Cloudflare 以约 1.62 亿美元收购了 Area 1 Security。这将使 Cloudflare 透过整合经过验证的电子邮件安全产品来增强其零信任服务。此外,2021年3月,Hornetsecurity收购了加拿大的Zerospam,此类策略收购让Hornetsecurity扩大了在北美市场的足迹。网路攻击的增加进一步增加了对电子邮件安全市场的需求。根据微软数位防御报告,2022 年,过去一年侦测到的 DDoS 攻击中有 54% 针对美国实体。
进阶电子邮件安全解决方案,尤其是那些利用人工智慧 (AI) 和机器学习 (ML) 功能的解决方案,可能成本高昂,并对中小型企业构成重大挑战。虽然这些复杂的技术在减轻电子邮件威胁方面非常有效,但对于中小型企业来说,它们的成本往往过高。例如,对于员工少于 500 名的小型企业,设定电子邮件安全的成本通常为 100 至 500 美元,这可能是一笔巨大的财务负担。因此,儘管高级电子邮件安全解决方案的有效性已得到证实,但采用和实施的成本很高,这对于资源有限的中小型企业来说是一个重大挑战,也可能成为阻碍力。
The email security market was evaluated at US$3976.114 million in 2021 and will grow at a CAGR of 17.01% to be worth US$11941.054 million by 2028.
Email security refers to the methodologies and tools used to safeguard email communications and accounts against unauthorized intrusion, potential loss, or compromise. Organizations can bolster their stance on email security to counteract malicious threats, which can range from malware and spam to phishing attacks. BFSI, government, healthcare, and information technology & telecommunications sectors, among others, represent a diverse spectrum of end users served by the email security industry. The email security market is primarily driven by the escalating frequency of cyber-attacks and an increasing emphasis on preventing data leakage
Email security plays a critical role in Data Leakage Prevention (DLP) as it aids in safeguarding sensitive information from unauthorized transmission through emails, a common and often overlooked channel for data leaks Government bodies globally are implementing stringent data protection laws and regulations to ensure the confidentiality and integrity of sensitive data. For instance, according to the Ministry of Electronics & IT, in June 2023, the Indian Computer Emergency Response Team (CERT-In) published a set of guidelines outlining best practices concerning the appropriate usage and management of information security practices.
Phishing attacks pose a considerable threat to both businesses and individual users, particularly in sectors like retail where vast amounts of sensitive data are handled. These deceptive attacks involve seemingly legitimate emails that attempt to deceive recipients into revealing confidential information such as passwords or credit card numbers. The rising prevalence of such threats has amplified the need for robust email security solutions. According to the Anti-Phishing Working Group (APWG) report, in the second quarter of 2022, the APWG reported a total of 1,097,811 phishing attacks globally, marking a significant surge of 246% compared to the 316,747 attacks observed in December 2021.
The email security industry growth is significantly propelled by advancements in email security solutions, particularly the integration of Artificial Intelligence (AI) and machine learning (ML). By leveraging AI and ML technologies, email security systems can dynamically adapt and evolve to detect sophisticated cyber threats such as phishing, and malware, thereby driving the adoption of cutting-edge email security solutions. For instance, in February 2023, SlashNext unveiled Generative HumanAI which is the first in the industry to leverage generative artificial intelligence technology to counteract advanced cyber threats such as business email compromise (BEC), supply chain attacks, executive impersonation, financial fraud.
North America will be the dominant player in the market due to the significant investments and acquisitions in email security by major companies. For instance, in February 2022, Cloudflare acquired Area 1 Security, for approximately $162 million, which will enable Cloudflare to augment its zero-trust offerings by incorporating a well-established email security product. Additionally, in March 2021, Hornetsecurity acquired Canada-based Zerospam and such a strategic acquisition enabled Hornetsecurity to extend its footprint in the North American market. Growing cyber-attack prevalence is further booming the email security market demand. According to the Microsoft Digital Defense Report, in 2022, out of all the DDoS attacks detected within the past year, 54% were targeted against entities in the United States. Also,
Advanced email security solutions, especially those harnessing the capabilities of Artificial Intelligence (AI) and Machine Learning (ML), carry substantial costs that can pose significant challenges for small and medium-sized businesses. These sophisticated technologies, though highly effective in mitigating email threats, often come with a high price tag which can be prohibitive for smaller organizations. For instance, a small enterprise with fewer than 500 employees might typically face configuration fees for email security in the range of $100 to $500, representing a potentially hefty financial burden. Thus, the high cost of adopting and implementing advanced email security solutions, despite their demonstrated effectiveness, can be a notable deterrent for smaller businesses with limited resources.