首页 > 市场调查报告书 > 汽车工业

汽车电子萤幕

市场调查报告书

商品编码

1425047

中控台显示器市场 – 2024 年至 2029 年预测

Center Stack Display Market - Forecasts from 2024 to 2029

出版日期: 2024年01月25日 | 出版商:

Knowledge Sourcing Intelligence | 英文 147 Pages | 商品交期: 最快1-2个工作天内

价格

简介目录

2022年中控台显示器市场规模为38.91亿美元。

中控台显示器是现代汽车的功能，可提供各种功能，例如空调、音讯、导航等。这种创新介面通常位于仪表板的中央，可直观地控制气候控制、音讯播放和导航辅助等重要功能。中控台显示器由响应灵敏的触控萤幕或触觉实体按钮控制，可满足各种使用者偏好。例如，透过即时无缝地提供各种信息，例如显示空调调节的当前温度、显示当前播放的歌曲和专辑封面、以及易于理解的到达目的地的路线引导，多功能性闪闪发光。将基本车辆功能集中并整合到易于使用的介面中，改善了整体驾驶体验，并确保乘客和驾驶员的便利性和安全性。然而，重要的是显示器不显示数值资料。此外，汽车製造商应确保所有服务人员（包括残障人士）都可以使用中控台显示器。这可以透过语音命令和易于阅读的大文字等功能来实现。整体而言，精心设计的中控台显示器可改善驾驶体验，并使驾驶者更轻鬆地获得有关汽车系统和功能的资讯。

介绍

目前，中控台显示器市场正在显着改变汽车产业的形势。随着汽车内装对尖端显示技术的需求不断增加，中控台显示器市场预计在不久的将来将大幅成长。在这一成长轨迹背后，有几个关键因素推动着市场向前发展。首先，汽车技术的研发活动在各个学科领域都呈现前所未有的爆炸性成长。这些创新不仅改进了中控台显示器的功能，还为其整合和利用开闢了新途径。此外，新颖显示技术的引入在推动市场发展方面发挥关键作用。高解析度萤幕、触控萤幕介面和扩增实境显示器的出现重新定义了车内用户体验，并使中控台显示器成为消费者、投资者和汽车製造商关注的焦点。创新的激增使中控台显示器的吸引力变得大众化，从传统汽车巨头到技术主导的新兴企业，各种相关人员都在竞相利用这项变革性技术的潜力。

促进因素

对先进显示器的需求不断增加：汽车行业对整合到汽车内饰的尖端显示技术的需求正在快速增长，这一趋势是中控台显示器市场快速扩张的关键驱动力。在当今充满活力的汽车领域，消费者不再满足于车辆的基本功能，而是要求具有复杂和创新功能的更先进的驾驶体验。消费者偏好的这些变化使中控台成为现代汽车设计和技术的重要组成部分。这些显示器在提供各种重要资讯、资讯娱乐和控制选项方面发挥核心作用，为服务人员和乘客提供直觉且具有视觉吸引力的介面，以改善您的整体驾驶体验。随着汽车产业的不断发展，中控台显示器作为汽车设计、技术和消费者期望融合的关键要素，预计将变得更加重要。
连网型汽车技术的兴起：联网汽车技术的普及是汽车产业的关键转折点，开创了中控台显示器增强功能和效能的新时代。这些显示器不再是孤立的组件，而是已发展成为与汽车中许多其他重要係统无缝整合的中央枢纽。这种整合扩展到导航等关键领域，其中即时交通资料和先进的路线演算法使旅程更加顺畅。此外，中控台显示器现已与气候控制系统整合，使乘客可以轻鬆微调他们的环境，例如调整温度和选择他们喜欢的环境照明。此外，这些显示器改变了车内娱乐方式，提供丰富的多媒体选项，从串流媒体服务到个人化播放列表，迎合当今精通技术的乘客的不同偏好，将驾驶变成一种身临其境型的体验。
对豪华车和电动车的需求不断增长：不可否认的是，汽车市场对豪华汽车和电动车的突然偏好在中控台显示器的普及中发挥关键作用。这种不断增长的需求正在推动製造商创新并将最尖端科技融入这些车辆中，从而整合更大、更复杂且技术先进的中控台显示器。随着越来越多的消费者寻求不仅环保、高效的交通工具，而且还提供更高水准的舒适性和便利性的汽车，汽车製造商正在将这些复杂的功能添加到他们的豪华车和电动汽车中。这些中控台显示器不仅仅是一个资讯娱乐系统，现在还充当指挥中心，促进各种车辆功能、资讯娱乐功能、导航系统和连接选项的无缝控制，并改善现代汽车领域的整体驾驶体验。
新显示技术的出现：中控台显示器市场正在经历显着成长，这主要得益于OLED（有机发光二极体）和AMOLED（主动矩阵有机发光二极体）等显示技术的快速进步。这些尖端显示器已成为各种电子设备的重要组成部分，特别是汽车资讯娱乐系统和智慧型手机。其日益普及的主要驱动力是其能够提供卓越的影像质量，展现鲜艳的色彩、深邃的黑色和出色的对比。与传统的 LCD（液晶显示器）萤幕相比，OLED 和 AMOLED 显示器在视觉性能方面有了显着的改进，使其成为製造商和消费者的首选。
新兴市场需求不断增长：新兴市场汽车需求的激增预计将对快速成长的中控台显示器市场产生重大影响。在这些快速发展的地区，越来越多的消费者选择投资他们的车辆，同时他们对复杂功能的渴望也迅速增加，而中控台显示器则处于其中。这些先进的显示器不仅增强了整体驾驶体验，而且还是整合各种车辆功能和资讯娱乐系统的焦点。因此，中控台显示器市场有望实现显着成长，以满足快速成长的市场中不断增长的消费者期望和偏好。

主要企业提供的产品

德克萨斯(TI) 为中控台显示器提供各种显示辅助器，包括 LCD、OLED 和 TFT 显示器。
Preh 的中控台显示器具有高解析度和高亮度，即使在明亮的阳光下也能确保讯息清晰易读。我们还提供各种尺寸和长宽比，以满足任何车辆的需求。 Preh 的中控台显示器可依照您的车辆设计进行客製化。这包括显示器形状、边框、按钮和控制项。

OLED 产业在中控台显示器市场的成长：

OLED领域在中控台显示器市场的扩张中发挥着至关重要的作用。 OLED 显示器因其出色的影像品质、能源效率和适应性而在汽车领域迅速普及，使其成为该市场领域备受瞩目的驱动力。首先，OLED 显示器在影像品质方面超越了传统 LCD 显示器。这些显示器拥有出色的对比度、宽视角和鲜艳的色彩。这些特性使 OLED 显示器成为中控台显示器的理想选择，确保车内视觉体验保持一流。除了卓越的影像品质外，OLED 显示器还以其能源效率而闻名。与 LCD 显示器不同，OLED 不需要背光，降低了功耗并最大限度地减少了热量产生。这使得它们非常适合整合到汽车中，其中能源效率是设计和操作的关键考虑因素。此外，OLED 技术固有的弹性也是一个显着的优势。 OLED 显示器可以製造成各种形状和尺寸，有助于无缝整合到中控台显示器。此类显示器通常需要客製化尺寸才能无缝融入仪表板，而 OLED 提供了满足这些设计要求所需的多功能性。汽车产业越来越青睐中控台应用程式中的 OLED 显示屏，证明了其优越性。这种偏好是由卓越的影像品质、能源效率和弹性的有吸引力的组合所驱动的。因此，OLED 领域在中控台显示器市场出现了显着成长，这反映出 OLED 的采用率不断提高。此外，豪华汽车需求的激增正在推动 OLED 市场在该市场的扩张。豪华汽车通常配备先进的设备，包括更大、更复杂的中控台显示器。这些显示器可能会采用 OLED 技术，巩固 OLED 领域作为中控台显示器市场关键驱动力的地位。

预计亚太地区将占据中控台显示器市场的主要份额：

亚太地区预计将在中控台显示器市场中发挥重要作用。首先，亚太地区人口众多，推动汽车需要快速成长。对交通日益增长的需求正在推动中控台显示器市场的成长。这是因为这些显示器是现代汽车的重要组成部分，可以改善整体驾驶体验。在亚太市场，汽车需求不断增加，豪华车的需求也增加。豪华汽车拥有更先进、更精密的中控台显示屏，并且越来越受欢迎。随着该地区消费者寻求更优质的驾驶体验，在尖端技术和美学需求的推动下，中控台显示器市场自然蓬勃发展。汽车产业本身的扩张是这个成长故事的关键要素。亚太地区正在经历进入汽车市场的新参与者的激增、激烈的竞争以及对技术创新的日益关注。随着汽车製造商努力透过提供吸引消费者的创新功能来超越彼此，中控台显示器已成为差异化的关键战场，并将继续推动市场扩张。我只是一时衝动。此外，全部区域可支配所得的增加也是关键驱动因素。随着消费者变得更加富裕，他们越来越愿意并且有能力投资配备先进技术的车辆，包括最先进的中控台显示器。因此，亚太地区的经济繁荣仍是市场成长的关键驱动力。此外，亚太地区各国政府正透过各种措施和政策积极支持先进汽车技术的发展，包括中控台显示器。

主要进展：

2023 年 1 月，三星电子子公司、领先的汽车技术公司哈曼宣布推出 HARMAN Ready Vision，这是一系列增强驾驶员意识和安全性的 AR HUD 硬体和软体产品。
在 2023 年 1 月于拉斯维加斯举行的 CES 2023 上，科技公司大陆集团展示了令人印象深刻的曲面超宽显示器。它从一根 A 柱到另一根 A 柱无缝弯曲，宽 1.29 公尺。这款 47.5 吋 TFT 显示器具有 3,000 多个 LED，可照亮 7,680 x 660 像素的活动区域。此曲面显示器可作为驾驶座、中央座椅和乘客座椅的整合式萤幕。

介绍
北美洲
- 美国
- 加拿大
- 墨西哥
南美洲
- 巴西
- 阿根廷
- 其他的
欧洲
- 英国
- 德国
- 法国
- 西班牙
- 其他的
中东/非洲
- 沙乌地阿拉伯
- 阿拉伯聯合大公国
- 以色列
- 其他的
亚太地区
- 日本
- 中国
- 印度
- 韩国
- 印尼
- 泰国
- 其他的

第九章竞争环境及分析

主要企业及策略分析
市场占有率分析
合併、收购、协议和合作

第十章公司简介

Continental AG
Alpine Electronics, Inc.
Panasonic Holdings Corporation
HARMAN International
MOBIS INDIA LIMITED
Robert Bosch Manufacturing Solutions GmbH
Texas Instruments Incorporated
MTA SpA
PREH GMBH
Visteon Corporation

简介目录

Product Code: KSI061616609

The center stack display market was valued at US$3.891 billion in 2022.

A center stack display is a feature in modern cars that provides access to various functions such as climate control, audio, and navigation. Typically positioned prominently at the center of the dashboard, this innovative interface offers intuitive control over critical aspects like climate management, audio playback, and navigation assistance. Operated through either a responsive touchscreen or a set of tactile physical buttons, the center stack display caters to diverse user preferences. Its versatility shines through as it seamlessly provides real-time information on various aspects, such as displaying the current temperature for climate control adjustments, showcasing the currently playing song with album artwork, and offering clear and turn-by-turn directions to guide drivers to their intended destination. This integration of essential vehicle functions into a centralized, user-friendly interface enhances the overall driving experience, ensuring convenience and safety for passengers and drivers alike. However, it is important to note that the display should not show any numerical data that could distract the driver from the road. Additionally, car manufacturers should ensure that their center stack displays are accessible to all drivers, including those with disabilities. This can be achieved through features like voice commands and large, easy-to-read text. Overall, a well-designed center stack display can enhance the driving experience and make it easier for drivers to stay informed about their car's systems and functions.

Introduction:

The center stack display market is currently undergoing a remarkable transformation that is reshaping the entire landscape of the automotive industry. With an ever-increasing demand for cutting-edge display technologies within the interiors of automobiles, the center stack display market is poised for significant expansion in the foreseeable future. This growth trajectory can be attributed to several key factors propelling the market forward. Firstly, there has been an unprecedented surge in research and development activities pertaining to automotive technology, spanning a wide spectrum of domains. These innovations have not only improved the functionality of center stack displays but have also opened up new avenues for their integration and utilization. Furthermore, the introduction of novel display technologies has played a pivotal role in driving the market's evolution. The emergence of high-resolution screens, touchscreen interfaces, and augmented reality displays has redefined the user experience within vehicles, making center stack displays a focal point of interest for consumers, investors, and automakers alike. This surge in innovation has democratized the appeal of center stack displays, attracting a diverse range of stakeholders, from traditional automotive giants to tech-driven startups, all vying to harness the potential of this transformative technology.

Drivers:

Increasing demand for advanced displays: The automotive industry is witnessing a substantial surge in the demand for cutting-edge display technologies integrated into vehicle interiors, and this trend is primarily responsible for the burgeoning expansion of the center stack display market. In today's dynamic automotive landscape, consumers are no longer content with basic functionalities in their vehicles; instead, they seek a heightened driving experience characterized by sophisticated and innovative features. This shift in consumer preferences has elevated center stack displays to a pivotal position within the realm of modern automobile design and technology. These displays serve as a focal point for delivering a wide array of critical information, infotainment, and control options, offering drivers and passengers an intuitive and visually appealing interface that enhances their overall driving experience. As the automobile industry continues to evolve, the prominence of center stack displays as a key component in the convergence of automotive design, technology, and consumer expectations is only expected to grow further.
Rise of connected car technologies: The proliferation of connected car technologies represents a pivotal turning point in the automotive industry, ushering in a new era of enhanced functionalities and capabilities for center stack displays. These displays are no longer isolated components but have evolved into central hubs seamlessly integrated with a multitude of other critical systems within the vehicle. This integration extends to pivotal areas like navigation, where real-time traffic data and advanced routing algorithms ensure smoother journeys. Furthermore, center stack displays now harmonize with climate control systems, enabling passengers to fine-tune their environment effortlessly, whether it be adjusting the temperature or even choosing their preferred ambient lighting. Additionally, these displays have transformed entertainment within the car, offering a wealth of multimedia options, from streaming services to personalized playlists, turning every drive into an immersive experience that caters to the diverse preferences of today's tech-savvy passengers.
Increasing demand for luxury and electric vehicles: The burgeoning appetite for luxury and electric vehicles in the automotive market has undeniably played a pivotal role in propelling the proliferation of center stack displays. This heightened demand has spurred manufacturers to innovate and incorporate cutting-edge technologies into these vehicles, resulting in the integration of larger, more intricate, and technologically advanced center stack displays. As consumers increasingly seek vehicles that provide not only eco-friendly and efficient transportation but also a heightened level of comfort and convenience, automakers have responded by outfitting their luxury and electric models with these sophisticated displays. These center stack displays have evolved beyond mere infotainment systems, now serving as command centers that facilitate seamless control of various vehicle functions, infotainment features, navigation systems, and connectivity options, thereby enhancing the overall driving experience in the modern automotive landscape.
Emergence of new display technologies: The center stack display market is experiencing significant growth, primarily attributed to the rapid advancements in display technologies like OLED (Organic Light-Emitting Diode) and AMOLED (Active Matrix Organic Light-Emitting Diode). These cutting-edge displays have become pivotal components in various electronic devices, particularly automotive infotainment systems and smartphones. The key driving force behind their increasing adoption is their ability to deliver superior image quality that showcases vibrant colors, deep blacks, and exceptional contrast ratios. Compared to conventional LCD (Liquid Crystal Display) screens, OLED and AMOLED displays offer a remarkable leap in visual performance, making them the preferred choice for manufacturers and consumers alike.
Growing demand in emerging markets: The burgeoning demand for vehicles in emerging markets is anticipated to exert a significant influence on the burgeoning center stack display market. As an increasing number of consumers in these rapidly developing regions opt to invest in vehicles, there is a concurrent surge in the desire for sophisticated features, with center stack displays being at the forefront of this demand. These advanced displays not only enhance the overall driving experience but also provide a focal point for integrating various vehicle functions and infotainment systems. Consequently, the center stack display market is poised for substantial growth as it strives to cater to the escalating expectations and preferences of consumers in these burgeoning markets.

Products offered by key companies:

Texas Instruments (TI) offers a variety of display drivers for center stack displays, including LCD, OLED, and TFT displays. These drivers are designed to provide high-quality image quality and low power consumption.
Preh's center stack displays offer high resolution and brightness, ensuring that information is clear and easy to read even in bright sunlight, and are available in a wide range of sizes and aspect ratios to fit the needs of any vehicle. Preh's center stack displays can be customized to match the specific design of any vehicle. This includes the shape of the display, the bezels, and the buttons and controls.

Prominent growth in the OLED segment within the Center Stack Display market:

The OLED segment plays a pivotal role in propelling the expansion of the center stack display market, primarily owing to its exceptional characteristics and the surging demand in various industries. OLED displays are rapidly gaining traction within the automotive sector due to their remarkable image quality, energy efficiency, and adaptability, which are driving factors for their prominence in this market niche. First and foremost, OLED displays outshine their traditional LCD counterparts when it comes to image quality. These displays boast a superior contrast ratio, wider viewing angles, and an array of vibrant colors. These attributes make OLED displays the ideal choice for center stack displays, ensuring that the visual experience inside vehicles remains top-notch. In addition to their exceptional image quality, OLED displays are renowned for their energy efficiency. Unlike LCD displays, OLEDs eliminate the need for a backlight, resulting in reduced power consumption and minimal heat production. This makes them highly suitable for integration into vehicles, where energy efficiency is a critical consideration in design and operation. Furthermore, the inherent flexibility of OLED technology is a notable advantage. OLED displays can be manufactured in various shapes and sizes, facilitating their seamless incorporation into center stack displays. These displays often require customized dimensions to seamlessly fit into the dashboard, and OLEDs offer the versatility needed to meet these design requirements. The automotive industry's growing preference for OLED displays in center-stack applications is a testament to their superiority. This preference is driven by the compelling combination of superior image quality, energy efficiency, and flexibility. Consequently, the OLED segment is experiencing substantial growth within the center stack display market, reflecting its increasing adoption. Furthermore, the surge in demand for luxury vehicles is bolstering the OLED segment's expansion within this market. Luxury vehicles frequently feature advanced amenities, including larger and more sophisticated center stack displays. These displays are more likely to utilize OLED technology, reinforcing the OLED segment's position as a key driver in the center stack display market.

The Asia Pacific region is expected to hold a significant share of the center stack display market:

The Asia Pacific region is poised to play a substantial role in the center stack display market, driven by a confluence of factors that underscore its significance in the industry. First and foremost, the sheer size of the population in the Asia Pacific region has contributed to a surging demand for vehicles. This escalating need for transportation options has, in turn, catalyzed the growth of the center stack display market, as these displays are integral components of modern vehicles, enhancing the overall driving experience. In addition to the rising demand for vehicles, there is a notable uptick in the desire for luxury automobiles within the Asia Pacific market. Luxury vehicles are becoming increasingly popular, boasting more advanced and sophisticated center stack displays. As consumers in the region seek higher-end driving experiences, the center stack display market naturally thrives, driven by the demand for cutting-edge technology and aesthetics. The expansion of the automotive industry itself is a pivotal factor in this growth story. The Asia Pacific region has witnessed a rapid influx of new players entering the automotive market, resulting in fierce competition and a heightened focus on innovation. As automakers strive to outdo one another in delivering innovative features to attract consumers, center stack displays have emerged as a crucial battleground for differentiation, thereby further fueling market expansion. Moreover, the escalation of disposable income across the Asia Pacific region is another key driver. With more affluent consumers, there is a greater willingness and capacity to invest in vehicles equipped with advanced technologies, including state-of-the-art center stack displays. As such, the rising economic prosperity of the region continues to be a significant impetus behind the market's growth. Furthermore, governments in the Asia Pacific region are actively supporting the development of advanced automotive technologies, including center stack displays, through various initiatives and policies.

Key developments:

In January 2023, HARMAN, a subsidiary of Samsung Electronics Co., Ltd. and a leading automotive technology company, has recently unveiled HARMAN Ready Vision, a suite of AR HUD hardware and software products that enhances driver awareness and safety.
In January 2023, At CES 2023 in Las Vegas, Continental AG, a technology company, showcased its impressive Curved Ultrawide Display. It's seamlessly curved from one A-pillar to the other with a width of 1.29 meters. This 47.5-inch TFT display features over 3,000 LEDs, illuminating a 7,680 by 660-pixel active area. This curved display serves as a combined driver, central, and passenger screen, all in one.

SEGMENTS:

By Technology

TFT LCD
OLED
Others

By Vehicle Type

Passenger Cars
Light Commercial Vehicles
Heavy Commercial Vehicles

By Application

Navigation
HVAC Control
Infotainment
Others

By Geography

North America
United States
Canada
Mexico
South America
Brazil
Argentina
Others
Europe
United Kingdom
Germany
France
Spain
Others
Middle East and Africa
Saudi Arabia
UAE
Israel
Others
Asia Pacific
Japan
China
India
South Korea
Indonesia
Thailand
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Data
2.2. Assumptions

3. EXECUTIVE SUMMARY

3.1. Research Highlights

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Force Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. CENTER STACK DISPLAY MARKET, BY TECHNOLOGY

5.1. Introduction
5.2. TFT LCD
5.3. OLED
5.4. Others

6. CENTER STACK DISPLAY MARKET, BY VEHICLE TYPE

6.1. Introduction
6.2. Passenger Cars
6.3. Light Commercial Vehicles
6.4. Heavy Commercial Vehicles

7. CENTER STACK DISPLAY MARKET, BY APPLICATION

7.1. Introduction
7.2. Navigation
7.3. HVAC Control
7.4. Infotainment
7.5. Others

8. CENTER STACK DISPLAY MARKET, BY GEOGRAPHY

8.1. Introduction
8.2. North America
- 8.2.1. United States
- 8.2.2. Canada
- 8.2.3. Mexico
8.3. South America
- 8.3.1. Brazil
- 8.3.2. Argentina
- 8.3.3. Others
8.4. Europe
- 8.4.1. United Kingdom
- 8.4.2. Germany
- 8.4.3. France
- 8.4.4. Spain
- 8.4.5. Others
8.5. Middle East and Africa
- 8.5.1. Saudi Arabia
- 8.5.2. UAE
- 8.5.3. Israel
- 8.5.4. Others
8.6. Asia Pacific
- 8.6.1. Japan
- 8.6.2. China
- 8.6.3. India
- 8.6.4. South Korea
- 8.6.5. Indonesia
- 8.6.6. Thailand
- 8.6.7. Others