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市场调查报告书
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1456895

婴儿洗护用品市场 - 2024 年至 2029 年预测

Baby Toiletries Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 145 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

婴儿洗护用品市场预计复合年增长率为4.26%，从2022年的31.45亿美元市场规模到2029年达到42.1亿美元。

婴儿洗护用品包括用于确保婴幼儿安全卫生的婴儿护理产品。婴儿洗护用品由市面上常见的多种产品组成，例如婴儿身体保养和沐浴护理、婴儿湿纸巾和婴儿尿布。

推动婴儿洗护用品市场的因素包括婴儿卫生和安全问题的改善。家庭可支配收入和女性劳动力的增加预计将为婴儿洗护用品市场创造多种机会。

婴儿洗护用品通常是婴儿牙膏、婴儿湿纸巾和尿布等产品的组合，因此，此类婴儿护理产品的不断普及是推动该市场增长的另一个主要推动因素。此外，研发领域的投资不断增加，为婴儿护理产品的临床试验创造了机会，进一步生产高品质的婴儿产品，促进了该市场的成长。

家长越来越重视品质

父母对品质的日益关注被认为是婴儿洗护用品市场的主要成长动力。近年来，消费者在婴儿护理产品上的支出大幅增加，导致对婴儿油产品的需求增加。此外，各种类型的婴儿油，如橄榄油、混子油、芥末油也越来越受到人们的欢迎，而这些产品在市场上以实惠的价格出售。

此外，婴儿产品製造商透过社群媒体管道和电视增加婴儿产品的促销活动预计将在未来几年内支持市场的成长。父母对新生儿卫生发育的担忧是众所周知的。出于这种担忧，婴儿个人保健产品製造商正在对用于製造这些产品的成分采取预防措施。

随着越来越多的客户根据特定品牌及其受欢迎程度做出购买决定，品牌已成为一种低效率的驱动因素。因此，在全球婴儿护理行业，品牌及其知名度已成为消费者的品质保证。

对有机婴儿护理产品的需求不断增长

家长对婴儿护理产品中潜在有害合成化学物质的认识不断提高，推动了对有机产品的需求。消费者对有机婴儿护理产品（包括护肤和尿布）的需求正在增加。随着可支配收入的增加，父母现在更喜欢高品质、环保的婴儿护理产品。

市场参与企业正在利用柔软的有机材料和成分来创造新型尿布。宝宝的皮肤比较敏感，容易受到紫外线、沙漠地区、干燥环境等环境因素的影响。此外，随着可支配收入的增加，消费者开始选择优质的婴儿护理产品。

增加婴儿擦拭巾的使用

随着时间的推移，婴儿湿纸巾已经发展成为专为新生儿敏感肌肤设计的更柔软的配方。每个品牌都强调低过敏性成分，可安全日常使用且不含刺激性化学物质。这些配方的目标是去除污垢而不干燥或刺激皮肤。保湿和保湿是选择婴儿擦拭巾时的重要因素。配方中经常添加芦荟、洋甘菊和燕麦萃取物，以舒缓和滋润肌肤。

以分销管道来看，线上预计将大幅成长。

预计线上销售管道将在预测期内以最快的速度成长。最大的婴儿护理产品线上卖家是亚马逊、沃尔玛和企业网站等知名电子商务巨头。参与企业透过企业入口网站推出婴儿护理产品也推动了线上市场的扩张。例如，2022年4月，拥有特殊配方产品的永续婴儿护理品牌WADE Inc.推出了首款针对黑色素皮肤婴儿的Proudly婴儿护理产品系列。这些产品可以透过该品牌的网站存取。

越来越多的家长，尤其是妈妈们，到药局购买婴儿护理产品，以便在选择婴儿护理产品时得到医疗专业人士的建议、指导和安心。 Superdrugstore 的临床开发经理 Niamh McMillan 表示，新手父母常常会被大量相互矛盾且令人困惑的产品资讯所淹没。为了帮助父母做出明智的决定，药剂师及其团队与父母合作，确保他们购买的产品适合婴儿的皮肤类型。这些因素支撑着药局产品的销售。

亚太地区在预测期内将经历指数级增长

由于强劲的经济成长和家庭收入的增加，预计该地区在婴儿护理产品（包括洗护用品）上的消费者支出将会增加。由于出生率上升，婴儿护理产品在亚太地区成长最快。此外，广泛的分销网络和不断上升的品牌渗透率正在推动该地区的婴儿护理产品市场。

此外，越来越多的环境问题，如炎热、干燥的空气和紫外线 (UV) 辐射，导致人们选择使用针对婴幼儿的防护性护肤产品。因此，对婴儿油、保湿霜、乳液等的需求不断增加。电子商务市场也不断扩大。

推出市场的主要产品

  • 2023 年 10 月，Baby Dove 为想要改善宝宝日常和夜间护肤护肤的新父母推出了两个新产品系列，采用温和配方和安全成分，保持宝宝皮肤水润和健康。维生素E和纯天然辣木油是「Caring by Nature」的成分。每天帮助维持宝宝皮肤的弹性和自然水分。该品牌表示，其纯素、无泪、低过敏配方已经过皮肤科医生和小儿科的测试，因此父母可以放心地享受沐浴时光。
  • 2023 年 3 月，金佰利将 Huggies Complete Comfort 一次性尿布重新引入印度市场。据该公司称，重新推出的产品旨在为婴儿提供五合一的舒适度，包括柔软度和吸收性。

目录

第一章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关利益者的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • 分析师观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章婴儿洗护用品市场：依产品类型

  • 介绍
  • 婴儿洗髮精
  • 婴儿湿纸巾
  • 牙膏粉
  • 婴儿浴盐

第六章 婴儿洗护用品市场：依通路划分

  • 介绍
  • 在线的
  • 离线
    • 市场机会和趋势
    • 成长前景
    • 地域盈利
    • 代理/批发商
    • 大卖场/超级市场
    • 专卖店

第七章 婴儿洗护用品市集：依地区

  • 介绍
  • 北美洲
  • 南美洲
  • 欧洲
  • 中东/非洲
  • 亚太地区

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第九章 公司简介

  • Warner Chilcott（The Procter & Gamble Company）
  • Johnson & Johnson Consumer Inc
  • Kimberly-Clark Corporation
  • InvestIndustrial Holdings（Artsana SpA）
  • California Baby
  • Unilever Group（Dove）
  • Maxingvest AG（Beiersdorf, Inc）
  • Galderma Laboratories, LP
  • Nature's Baby Organics
简介目录
Product Code: KSI061614251

The baby toiletries market is expected to grow at a CAGR of 4.26% reaching a market size of US$4.210 billion in 2029 from US$3.145 billion in 2022.

Baby toiletries include baby care products that are utilized in the maintenance of the safety and hygiene of the baby and the toddler. Baby toiletries consist of multiple products which are easily obtainable in the market including baby body and bath care, baby wipes, and even baby diapers.

Factors such as safety concerns as well as the rise in hygiene for babies are regarded to be factors that will boost the market for baby toiletries. The rising disposable income of households coupled with the female working population is likely to create multiple opportunities for the baby toiletries market.

Baby toiletries usually is a term which is given to a combination of products such as toothpaste for babies, baby wipes as well as diapers and in this regard, the rising penetration of such baby care products will act as another major factor driving the growth of this market. Further, the rising investments in the research and development sector are creating opportunities for clinical testing for baby care products which will further create quality products for babies driving the growth of this market.

Rising quality concerns by the parents

Increasing parental concerns are regarded to be a major growth driver for this baby toiletries market. Increased customer spending on baby care products has been growing substantially in recent years which is resulting in the demand for baby oil products along with the growing popularity of various types of baby oil among individuals such as olive oil, bastard oil, mustard oil, and others which are commercially available in the market and at an affordable rate.

Moreover, the increase in baby or promotional activities through social media channels and even television by baby product manufacturers is expected to support the growth of this market in the upcoming years. Parents' concerns about their newborn child's development in the case of hygiene are not unknown to anyone. Regarding this concern, manufacturers of baby personal care products are taking precautions about the ingredients that are being used in the making of these products.

The brand name is an inefficient driver as there is an increasing number of customers who make their purchase decisions based on a particular brand name and its popularity. As a result of this, in the global baby care industry, the brand name and its popularity are a guarantee of quality for customers.

Increasing demand for organic baby care products

Parents are becoming more aware of the potentially harmful synthetic chemicals in baby care products, which is driving up demand for organic products. Consumer demand for organic baby care products is rising, including skincare products, diapers, and other items. Parents now prefer high-quality, eco-friendly baby care products because of their increased disposable income.

Players in the market are creating new kinds of diapers by utilizing soft, organic fabric and organic components. Babies' skin is sensitive, so environmental factors like UV radiation, desert regions, dry environments, and many more affect them more readily. Additionally, as disposable income rises, consumers are choosing to use high-end baby care products.

Rising use of baby wipes

With time, baby wipes have changed to include softer formulas made especially for the sensitive skin of newborns. Brands place a high priority on hypoallergenic components that are safe for everyday use and devoid of harsh chemicals. The goal of these formulations is to clean without making skin feel dry or irritated. When choosing baby wipes, hydration and moisturization are important factors. Aloe vera, chamomile, and oat extracts are frequently added to formulations to help calm and moisturize the skin.

Based on distribution channels, online is expected to grow considerably

Throughout the projection period, the online distribution channel is expected to grow at the fastest rate. The biggest online sellers of baby care products are well-known e-commerce behemoths like Amazon, Walmart, and corporate websites. The expansion of the online market is being propelled by market participants who are also introducing baby care products via their corporate portals. For example, WADE Inc., a sustainable baby care brand with specially formulated products, launched its first line of "PROUDLY Baby Care Products" in April 2022, catering to babies with melanated skin. These products are accessible through the brand's website.

To get advice, direction, and comfort from medical professionals when it comes to selecting baby care products, more and more parents-especially mothers-visit pharmacies to buy baby care products. The clinical development manager at Superdrug Store, Niamh McMillan, says that new parents often feel overwhelmed by the amount of contradicting and confusing information available on products. To help parents make informed decisions, pharmacists and their teams work with parents to ensure that the products they buy are appropriate for their infant's skin type. These elements support the pharmacy's product sales.

Asia Pacific is witnessing exponential growth during the forecast period

Consumer spending on baby care products, including toiletries, is anticipated to rise in the region due to robust economic growth and rising household incomes. Because of the increasing birth rate, baby care products are seeing some of the fastest growth in the Asia-Pacific region. In addition, a wide distribution network and rising brand penetration are propelling the baby care products market in the area.

Moreover, due to growing environmental problems like heat, dry air, and ultraviolet (UV) rays, people are choosing to use protective skincare products for their infants. Consequently, there is a growing need for baby oils, moisturizers, lotions, and other products. In addition, the market for baby toiletries is expanding for e-commerce.

Market key launches

  • In October 2023, Baby Dove introduced two new product collections for new parents looking to improve their baby's daily and nightly skincare routines with gentle formulas and safe ingredients that keep baby's skin moisturized and healthy. Vitamin E and pure natural moringa oil are ingredients in Caring by Nature. Every day, it aids in preserving the resilience and natural moisture of a baby's skin. According to the brand, parents can feel at ease during bath time with the vegan, tear-free, and hypoallergenic formulas that have been tested by dermatologists and paediatricians.
  • In March 2023, Kimberly-Clark reintroduced Huggies Complete Comfort diapers to the Indian market. The product's relaunch, according to the company, was centred on providing babies with 5-in-1 comfort, which includes softness and absorption.

Segmentation:

By Product Type

  • Baby Shampoo
  • Baby Wipes
  • Toothpaste
  • Baby Bath additives

By Distribution Channel

  • Offline
  • Distributors/Wholesalers
  • Hypermarket/Supermarket
  • Specialty stores
  • Online

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • South Korea
  • India
  • Taiwan
  • Thailand
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key benefits to the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Process

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. Analyst View

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. BABY TOILETRIES MARKET BY PRODUCT TYPE

  • 5.1. Introduction
  • 5.2. Baby Shampoo
    • 5.2.1. Market opportunities and trends
    • 5.2.2. Growth prospects
    • 5.2.3. Geographic lucrativeness
  • 5.3. Baby Wipes
    • 5.3.1. Market opportunities and trends
    • 5.3.2. Growth prospects
    • 5.3.3. Geographic lucrativeness
  • 5.4. Toothpaste
    • 5.4.1. Market opportunities and trends
    • 5.4.2. Growth prospects
    • 5.4.3. Geographic lucrativeness
  • 5.5. Baby Bath Additives
    • 5.5.1. Market opportunities and trends
    • 5.5.2. Growth prospects
    • 5.5.3. Geographic lucrativeness

6. BABY TOILETRIES MARKET BY DISTRIBUTION CHANNEL

  • 6.1. Introduction
  • 6.2. Online
    • 6.2.1. Market opportunities and trends
    • 6.2.2. Growth prospects
    • 6.2.3. Geographic lucrativeness
  • 6.3. Offline
    • 6.3.1. Market opportunities and trends
    • 6.3.2. Growth prospects
    • 6.3.3. Geographic lucrativeness
    • 6.3.4. Distributors/Wholesalers
    • 6.3.5. Hypermarket/Supermarket
    • 6.3.6. Specialty stores

7. BABY TOILETRIES MARKET BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Product Type
    • 7.2.2. By Application
    • 7.2.3. By Country
      • 7.2.3.1. United States
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Product Type
    • 7.3.2. By Application
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Product Type
    • 7.4.2. By Application
    • 7.4.3. By Country
      • 7.4.3.1. Germany
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. France
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. United Kingdom
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Product Type
    • 7.5.2. By Application
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Others
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Product Type
    • 7.6.2. By Application
    • 7.6.3. By Country
      • 7.6.3.1. China
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. Japan
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. South Korea
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. India
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Taiwan
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Thailand
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Others
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisition, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. Warner Chilcott (The Procter & Gamble Company)
  • 9.2. Johnson & Johnson Consumer Inc
  • 9.3. Kimberly-Clark Corporation
  • 9.4. InvestIndustrial Holdings (Artsana S.p.A.)
  • 9.5. California Baby
  • 9.6. Unilever Group (Dove)
  • 9.7. Maxingvest AG (Beiersdorf, Inc)
  • 9.8. Galderma Laboratories, L.P.
  • 9.9. Nature's Baby Organics