婴儿洗漱用品市场规模、份额及成长分析（按产品类型、分销管道、成分、目标群体、包装和地区）－2025-2032 年产业预测

2023 年全球婴儿洗漱用品市场规模为 173 亿美元，预计将从 2024 年的 182.7 亿美元增长到 2032 年的 282.5 亿美元，预测期内（2025-2032 年）的复合年增长率为 5.6%。

由于担心合成化学物质的有害影响，父母对天然和有机成分的需求不断增加，极大地推动了婴儿洗漱用品市场的发展。主要驱动因素包括转向环保和低过敏性产品，以及愿意投资优先考虑安全和品质的高端品牌。社群媒体的影响力提高了 Z 世代和千禧世代父母的意识，进一步扩大了植物来源和永续婴儿护理产品的市场。强生和联合利华等主要企业正在主导推出创新产品，专注于永续性、皮肤病学安全性和个人化护理，以解决婴儿湿疹等特定问题。电子商务趋势大大改变了婴儿洗漱用品的购买动态，为父母提供了前所未有的便利性和多样性。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户和购买标准分析

婴儿洗漱用品市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概览
• 婴儿盥洗用品
• 婴儿护肤产品
• 婴儿护髮产品
• 婴儿擦拭巾
• 婴儿尿布疹霜和乳液

婴儿洗漱用品市场规模（按分销管道和复合年增长率） (2025-2032)

• 市场概览
• 线下零售
• 电子商务
• 大卖场和超级市场
• 专卖店
• 药局

婴儿洗漱用品市场规模（按成分和复合年增长率） (2025-2032)

• 市场概览
• 天然和有机
• 合成
• 植物来源
• 矿物质基

婴儿洗漱用品市场规模（按目标群体和复合年增长率） (2025-2032)

• 市场概览
• 新生儿
• 婴儿
• 婴儿
• 孩子

婴儿洗漱用品市场规模（按包装和复合年增长率） (2025-2032)

• 市场概览
• 塑胶瓶
• 管子
• 瓶子和容器
• 小袋
• 气雾罐

婴儿盥洗用品市场规模（按地区）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Procter & Gamble（USA）
• Johnson & Johnson（USA）
• Kimberly-Clark（USA）
• Nestle（Switzerland）
• Unilever（UK/Netherlands）
• Beiersdorf AG（Germany）
• Colgate-Palmolive（USA）
• Himalaya Drug Company（India）
• Pigeon Corporation（Japan）
• Chicco（Artsana Group）（Italy）
• The Honest Company（USA）
• L'Oreal（France）
• Carter's（USA）

结论和建议

Global Baby Toiletries Market size was valued at USD 17.3 billion in 2023 and is poised to grow from USD 18.27 billion in 2024 to USD 28.25 billion by 2032, growing at a CAGR of 5.6% during the forecast period (2025-2032).

The baby toiletries market is witnessing significant growth fueled by a rising demand for natural and organic ingredients among parents increasingly concerned about the harmful effects of synthetic chemicals. Key drivers include a shift towards eco-friendly, hypoallergenic products and a willingness to invest in premium, branded items that prioritize safety and quality. The influence of social media has heightened awareness among Gen Z and millennial parents, further propelling the market for plant-based and sustainable baby care solutions. Companies like Johnson & Johnson and Unilever are leading the charge in introducing innovative products that focus on sustainability, dermatological safety, and personalized care, responding to specific concerns like baby eczema. With the growing trend of e-commerce, parents now enjoy unprecedented convenience and variety, transforming baby toiletries purchasing dynamics.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Baby Toiletries market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Baby Toiletries Market Segments Analysis

Global Baby Toiletries Market is segmented by Product Type, Distribution Channel, Ingredient, Target Groups, Packaging and region. Based on Product Type, the market is segmented into Baby Bath Products, Baby Skin Care Products, Baby Hair Care Products, Baby Wipes and Baby Diaper Rash Creams and Lotions. Based on Distribution Channel, the market is segmented into Offline Retail, E-commerce, Hypermarkets and Supermarkets, Specialty Stores and Pharmacies. Based on Ingredient, the market is segmented into Natural and Organic, Synthetic, Plant-Based and Mineral-Based. Based on Target Groups, the market is segmented into Newborns, Infants, Toddlers and Children. Based on Packaging, the market is segmented into Plastic Bottles, Tubes, Jars and Containers, Sachets and Aerosol Cans. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the Global Baby Toiletries Market

The expansion of the global baby toiletries market is significantly influenced by the rising awareness among parents regarding proper baby skin care. As more parents prioritize the delicate skin health of their infants, there is a notable surge in the demand for hypoallergenic, safe, and natural toiletry products. This heightened concern is further fueled by greater access to information and expert recommendations, enabling parents to make more informed choices. Consequently, the combination of increasing parental education and the growing availability of suitable products has become a vital driver for the growth of the baby toiletries market on a global scale.

Restraints in the Global Baby Toiletries Market

The Global Baby Toiletries market faces certain restraints, primarily stemming from limited awareness and education about the advantages of premium products in specific regions. In rural and underserved communities, parents may not be informed about the benefits of using hypoallergenic and safe baby toiletries. This lack of knowledge can lead to diminished demand for specialized baby care solutions, thereby hindering market growth. As a result, addressing these educational gaps is crucial to enhancing awareness and encouraging the adoption of higher-quality products that ensure the health and safety of infants.

Market Trends of the Global Baby Toiletries Market

The Global Baby Toiletries market is witnessing a significant trend towards organic and natural products as parents increasingly prioritize safety and health for their infants. With rising awareness about the potential dangers of synthetic chemicals, there is a marked shift towards eco-friendly alternatives. This demand is fueling market growth for organic baby toiletries, including lotions, shampoos, and wipes, crafted with hypoallergenic, transparent ingredients free from harsh additives. As parents seek reassurance in product safety and efficacy, the industry is compelled to innovate and expand its offerings, making organic and natural baby care a pivotal focus in the competitive landscape of baby toiletries.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global Baby Toiletries Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Baby Bath Products
• Baby Skin Care Products
• Baby Hair Care Products
• Baby Wipes
• Baby Diaper Rash Creams and Lotions

Global Baby Toiletries Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Offline Retail
• E-commerce
• Hypermarkets and Supermarkets
• Specialty Stores
• Pharmacies

Global Baby Toiletries Market Size by Ingredient & CAGR (2025-2032)

• Market Overview
• Natural and Organic
• Synthetic
• Plant-Based
• Mineral-Based

Global Baby Toiletries Market Size by Target Groups & CAGR (2025-2032)

• Market Overview
• Newborns
• Infants
• Toddlers
• Children

Global Baby Toiletries Market Size by Packaging & CAGR (2025-2032)

• Market Overview
• Plastic Bottles
• Tubes
• Jars and Containers
• Sachets
• Aerosol Cans

Global Baby Toiletries Market Size & CAGR (2025-2032)

• North America (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • US
  • Canada
• Europe (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Distribution Channel, Ingredient, Target Groups, Packaging)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Procter & Gamble (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Johnson & Johnson (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kimberly-Clark (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Unilever (UK/Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Beiersdorf AG (Germany)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Colgate-Palmolive (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Himalaya Drug Company (India)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pigeon Corporation (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Chicco (Artsana Group) (Italy)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Honest Company (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• L'Oreal (France)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Carter's (USA)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations