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市场调查报告书
商品编码
1456932

电子烟市场 - 2024年至2029年预测

E-Cigarettes Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 131 Pages | 商品交期: 最快1-2个工作天内

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简介目录

2022年电子烟市场规模为183.26亿美元，复合年增长率为15.06%，2029年市场规模将达489.16亿美元。

电子烟是电池供电的电子烟，比一般香烟危害更小。电子烟，俗称电子烟器、电子烟、VAPE烟管、电子烟，主要由加热线圈、电池、烟弹三个部分组成。这些元件有助于提供使用者液化尼古丁和调味液体。由于人们越来越了解传统烟草的负面影响，电子烟越来越受欢迎，尤其是在年轻人和青少年中。

由于电池寿命的延长和口味的多样性，需求增加

多种口味可供选择，包括薄荷醇、烟草和水果，吸引了许多顾客。这些香料在电子烟中使用时会散发出香气。根据2021年全国青少年烟草调查（NYTS），85%的年轻电子烟使用者表示消费调味产品，其中水果、糖果/甜点/其他糖果零食、薄荷糖和薄荷醇最受欢迎。此外，这些设备成本效益的提高预计将在预测期内增强客户接受度并推动市场成长。此外，美国食品药物管理局于 2021 年 10 月宣布核准销售三种新型烟草产品，FDA 透过上市前烟草产品申请（PMTA）途径核准了一系列电子尼古丁输送系统（ENDS）产品。种情况的第一例。这些支持电子烟的法规预计将推动市场发展。

人们越来越认识到电子烟比传统香烟更安全。

各家公司不断开拓新产品，可望加速电子烟市场的扩张。例如，根据全国青少年烟草调查（NYTS）的数据，2021年上半年约有200万名国中生和高中生（其中11.3%是高中生）报告使用电子烟。此外，製造商还提供温度控制和尼古丁剂量等客製化选项，预计这将增加需求。

近年来，公司致力于提高人们对电子烟的认识，尤其是成年吸烟者的认识。预计在预测期内，此类行销倡议将支持领先品牌的市场扩张。此外，随着世界各地註重健康的消费者数量不断增加，主要企业正在采用各种技术，透过提供技术先进的新产品来吸引客户。

按产品来看，可充电类别预计将占据最大的市场占有率。

可充电设备可能会变得更受欢迎，因为它们更便宜并且不需要重新购买墨盒等消耗品。製作电子烟油的客户无需购买预装烟弹。可使用USB连接埠充电且烟雾较少的可充电电子烟也受到几个主要国家年轻人的欢迎。

在成年吸烟者中，调味捲烟预计将占据市场份额。

烟草味电子烟油提高了烟草产品的偏好，同时减少了其负面影响，使它们对新用户更具吸引力和易于使用。另一方面，调味品越来越多地被年轻人使用。水果、糖果/甜点/其他甜食、薄荷和薄荷醇是青少年电子烟使用者中最受欢迎的口味，85%的人使用调味产品。根据 NYTS 的报告，30% 的食用过调味电子烟的高中生使用的是薄荷醇口味的产品。

从分销管道来看，线下市场预计将占据最大份额。

传统上，电子烟在电子烟商店和加油站等商店出售。客户可以在这些地点选择各种设备和电子液体。此外，顾客在做出购买选择之前可以测试和试用这些设备的商店可能会推动预测期内的零售成长。此外，预计互联网领域在预测期内将以高成长率成长。人们在网路上购买电子烟和电子烟是因为网路市场在成本竞争、便利性和获得更多商品选择方面具有优势。

预计北美在预测期内将出现高速成长。

年轻人参与消费这些物品正在增加需求。例如，在美国，年轻人是电子烟的主要使用者。至2023年，电子烟产品将占国中生和高中生（213万人）所使用的所有烟草产品的7.7%。其次是香烟（1.6%）、雪茄（1.6%）和尼古丁袋（1.5%）。电子烟占烟草产品的大部分。目前美国市场上有超过3000种电子烟，并且每年都会增加新的口味。在北美市场，电子烟与时尚结合，进一步拉动了电子烟的需求。

市场大幅上涨

  • 2023年6月，VAPE公司NJOY Holdings, Inc.被Altria Group, Inc.收购。该业务将以奥驰亚旗下子公司 NJOY, LLC (NJOY) 的名义销售 NJOY 的电子烟产品。
  • 2022年6月，Supreme同意收购电子烟公司Liberty Flights Holdings，交易价值1475万英镑。作为收购的一部分，将支付 775 万英镑的初始对价、200 万英镑的递延对价以及最多 500 万英镑的与业绩相关的盈利。

目录

第一章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • CXO观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章电子烟市场：分产品

  • 介绍
  • 模组化电子烟
  • 可充电电子烟
  • 新一代电子烟
  • 免洗电子烟

第六章 电子烟市场：依口味

  • 介绍
  • 烟草
  • 薄荷
  • 薄荷醇
  • 其他的

第七章电子烟市场：依通路划分

  • 介绍
  • 在线的
  • 离线

第八章电子烟市场：按地区

  • 介绍
  • 美洲
  • 欧洲
  • 中东/非洲
  • 亚太地区

第九章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第十章 公司简介

  • Philip Morris International Inc.
  • Altria Group Inc.（JUUL Labs）
  • British American Tobacco PLC（Reynolds American Inc.）
  • Japan Tobacco, Inc.
  • Imperial Tobacco Group
  • Altria Group（NJOY Inc.）
  • ITC Limited
  • J WELL France
简介目录
Product Code: KSI061610021

The E-cigarettes market is evaluated at US$18.326 billion for the year 2022 growing at a CAGR of 15.06% reaching the market size of US$48.916 billion by the year 2029.

E-cigarettes are battery-operated electronic cigarettes that are less hazardous than regular cigarettes. Electronic cigarettes, commonly known as e-vaping devices, e-cigs, vape pipes, and electronic cigarettes, are made up of three primary parts: a heating coil, a battery, and an e-liquid cartridge. These elements assist in delivering liquefied nicotine or flavoured fluids to users. Due to growing knowledge of the adverse effects of traditional tobacco-based cigarettes, e-cigarettes are gaining popularity, particularly among young adults and adolescents.

Increased demand due to improved terms of battery life and flavour variety

A wide selection of flavours, such as menthol, tobacco, and fruits, are also available on the market, appealing to a large number of customers. These flavours emit aromas when it is used in an e-cigarette. Flavoured products continue to drive child usage; according to the 2021 National Young Tobacco Survey (NYTS), 85 percent of young e-cigarette users report consuming flavoured products, especially fruit, candy/desserts/other sweets, mint, and menthol being the most popular flavours. Furthermore, the increasing cost-effectiveness of these devices has enhanced customer acceptance, which is expected to drive market growth during the forecast period. Furthermore, the US Food and Drug Administration announced in October 2021 that it had approved the selling of three new tobacco products, marking the first time the FDA had approved a set of electronic nicotine delivery system (ENDS) products through the Premarket Tobacco Product Application (PMTA) pathway. The market will be driven by such regulations in support of e-cigarettes.

The rising awareness of e-cigarettes as they are safer than traditional cigarettes

It is anticipated that the continuous advancement in new product development by companies will accelerate the market expansion of electronic cigarettes. For example, the National Youth Tobacco Survey (NYTS) indicates that in the first half of 2021, about 2 million middle and high school students-including 11.3 percent of high school students-reported using e-cigarettes. Demand for the product is also anticipated to increase due to the manufacturer's customization options, which include temperature control and nicotine dosage.

Companies have focused on increasing awareness of electronic cigarettes, particularly among adult smokers, in recent years. Leading brands' market expansion is projected to be aided by such marketing initiatives over the forecast period. Furthermore, with the rising number of health-conscious consumers around the world, prominent players are employing a variety of techniques to attract customers' attention by offering new technologically advanced products.

The rechargeable category is expected to have the largest market share by product.

Rechargeable e-cigarettes are likely to become more popular as they are less expensive and eliminate the need to repurchase consumables like cartridges. Customers who make their e-liquid do not need to buy pre-filled cartridges. Rechargeable e-cigarettes, which emit minimal smoke and can be charged using a USB port, are also gaining popularity among adolescents in several significant countries.

Tobacco is expected to have a significant market share among adult smokers based on flavour.

Tobacco-flavoured e-liquid improves the taste of tobacco products while reducing their negative effects, making them more appealing and available to new users. Flavoured items, on the other hand, are driving youth usage. Fruit, candy/desserts/other sweets, mint, and menthol are the most popular flavours among youth e-cigarette users, with 85 percent of them using flavoured products. According to the NYTS report, 30% of high schoolers who reported consuming flavoured e-cigarettes used menthol-flavoured products.

By distribution channel, the offline segment is anticipated to have the largest proportion of the market.

Previously, e-cigarettes were sold in stores like vape shops & gas stations. Customers could choose from a broad variety of devices & e-liquids at these locations. Additionally, shops that allow customers to test and try out these devices before making a purchase choice are likely to promote retail store growth throughout the forecast period. Furthermore, over the projected period, the internet segment is expected to grow at a high rate. People buy e-cigarettes and vapes online because of the advantages of internet marketplaces in terms of competitive cost, convenience, and access to a greater choice of items.

North America is expected to grow at a high rate during the forecast period.

Youth involvement in the consumption of these items has increased demand. In the United States, for example, youngsters are the primary users of e-cigarettes. In 2023, e-cigarette products accounted for 7.7% of all tobacco products used by middle and high school students (2.13 million). Cigarettes, pipe tobacco, nicotine pouches, smokeless tobacco, other oral nicotine products, hookahs, heated tobacco products, and cigarettes (1.6%), cigars (1.6%), and nicotine pouches (1.5%) were the next most popular products among these students. E-cigarettes account for most tobacco products; there are currently over 3,000 e-cigarette varieties available in the US marketplace, with new tastes being added every year. In the North American market, the link of e-cigarettes with fashion appeal boosts e-cigarette demand further.

Market key launches

  • In June 2023, the vaping company NJOY Holdings, Inc. was acquired by Altria Group, Inc. The business will sell NJOY e-vapor goods under the name NJOY, LLC (NJOY), a division of Altria. Furthermore, Altria Group Distribution Company will handle the distribution of NJOY's products.
  • In June 2022, in a deal valued at GBP 14.75 million, Supreme agreed to purchase the vaping company Liberty Flights Holdings. Initial consideration of GBP 7.75 million, deferred consideration of GBP 2 million, and performance-related earn-out payments of up to GBP 5 million will all be paid as part of the acquisition.

Segmentation:

By Product

  • Modular E-Cigarette
  • Rechargeable E-Cigarette
  • Next-Generation E-Cigarette
  • Disposable E-Cigarette

By Flavour

  • Tobacco
  • Mint
  • Menthol
  • Others

By Distribution Channel

  • Online
  • Offline

By Geography

  • North America
  • USA
  • Canada
  • Chile
  • Others
  • Europe
  • United Kingdom
  • Germany
  • France
  • Others
  • Middle East and Africa
  • Egypt
  • UAE
  • Others
  • Asia Pacific
  • China
  • Japan
  • Indonesia
  • Philippines
  • Vietnam
  • Malaysia
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits to the Stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. CXO Perspective

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. E-CIGARETTES MARKET, BY PRODUCT

  • 5.1. Introduction
  • 5.2. Modular E-Cigarette
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. Rechargeable E-Cigarette
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness
  • 5.4. Next-Generation E-Cigarette
    • 5.4.1. Market Trends and Opportunities
    • 5.4.2. Growth Prospects
    • 5.4.3. Geographic Lucrativeness
  • 5.5. Disposable E-Cigarette
    • 5.5.1. Market Trends and Opportunities
    • 5.5.2. Growth Prospects
    • 5.5.3. Geographic Lucrativeness

6. E-CIGARETTES MARKET, BY FLAVOUR

  • 6.1. Introduction
  • 6.2. Tobacco
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. Mint
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness
  • 6.4. Menthol
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness
  • 6.5. Others
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness

7. E-CIGARETTES MARKET, BY DISTRIBUTION CHANNEL

  • 7.1. Introduction
  • 7.2. Online
    • 7.2.1. Market Trends and Opportunities
    • 7.2.2. Growth Prospects
    • 7.2.3. Geographic Lucrativeness
  • 7.3. Offline
    • 7.3.1. Market Trends and Opportunities
    • 7.3.2. Growth Prospects
    • 7.3.3. Geographic Lucrativeness

8. E-CIGARETTES MARKET, BY GEOGRAPHY

  • 8.1. Introduction
  • 8.2. Americas
    • 8.2.1. By Product
    • 8.2.2. By Flavour
    • 8.2.3. By Distribution Channel
    • 8.2.4. By Country
      • 8.2.4.1. USA
        • 8.2.4.1.1. Market Trends and Opportunities
        • 8.2.4.1.2. Growth Prospects
      • 8.2.4.2. Canada
        • 8.2.4.2.1. Market Trends and Opportunities
        • 8.2.4.2.2. Growth Prospects
      • 8.2.4.3. Chile
        • 8.2.4.3.1. Market Trends and Opportunities
        • 8.2.4.3.2. Growth Prospects
      • 8.2.4.4. Others
        • 8.2.4.4.1. Market Trends and Opportunities
        • 8.2.4.4.2. Growth Prospects
  • 8.3. Europe
    • 8.3.1. By Product
    • 8.3.2. By Flavour
    • 8.3.3. By Distribution Channel
    • 8.3.4. By Country
      • 8.3.4.1. United Kingdom
        • 8.3.4.1.1. Market Trends and Opportunities
        • 8.3.4.1.2. Growth Prospects
      • 8.3.4.2. Germany
        • 8.3.4.2.1. Market Trends and Opportunities
        • 8.3.4.2.2. Growth Prospects
      • 8.3.4.3. France
        • 8.3.4.3.1. Market Trends and Opportunities
        • 8.3.4.3.2. Growth Prospects
      • 8.3.4.4. Others
        • 8.3.4.4.1. Market Trends and Opportunities
        • 8.3.4.4.2. Growth Prospects
  • 8.4. Middle East and Africa
    • 8.4.1. By Product
    • 8.4.2. By Flavour
    • 8.4.3. By Distribution Channel
    • 8.4.4. By Country
      • 8.4.4.1. Egypt
        • 8.4.4.1.1. Market Trends and Opportunities
        • 8.4.4.1.2. Growth Prospects
      • 8.4.4.2. UAE
        • 8.4.4.2.1. Market Trends and Opportunities
        • 8.4.4.2.2. Growth Prospects
      • 8.4.4.3. Others
        • 8.4.4.3.1. Market Trends and Opportunities
        • 8.4.4.3.2. Growth Prospects
  • 8.5. Asia Pacific
    • 8.5.1. By Product
    • 8.5.2. By Flavour
    • 8.5.3. By Distribution Channel
    • 8.5.4. By Country
      • 8.5.4.1. China
        • 8.5.4.1.1. Market Trends and Opportunities
        • 8.5.4.1.2. Growth Prospects
      • 8.5.4.2. Japan
        • 8.5.4.2.1. Market Trends and Opportunities
        • 8.5.4.2.2. Growth Prospects
      • 8.5.4.3. Indonesia
        • 8.5.4.3.1. Market Trends and Opportunities
        • 8.5.4.3.2. Growth Prospects
      • 8.5.4.4. Philippines
        • 8.5.4.4.1. Market Trends and Opportunities
        • 8.5.4.4.2. Growth Prospects
      • 8.5.4.5. Vietnam
        • 8.5.4.5.1. Market Trends and Opportunities
        • 8.5.4.5.2. Growth Prospects
      • 8.5.4.6. Malaysia
        • 8.5.4.6.1. Market Trends and Opportunities
        • 8.5.4.6.2. Growth Prospects
      • 8.5.4.7. Others
        • 8.5.4.7.1. Market Trends and Opportunities
        • 8.5.4.7.2. Growth Prospects

9. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 9.1. Major Players and Strategy Analysis
  • 9.2. Market Share Analysis
  • 9.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 9.4. Competitive Dashboard

10. COMPANY PROFILES

  • 10.1. Philip Morris International Inc.
  • 10.2. Altria Group Inc. (JUUL Labs)
  • 10.3. British American Tobacco PLC (Reynolds American Inc.)
  • 10.4. Japan Tobacco, Inc.
  • 10.5. Imperial Tobacco Group
  • 10.6. Altria Group (NJOY Inc.)
  • 10.7. ITC Limited
  • 10.8. J WELL France