市场调查报告书
商品编码
1470547
电子烟市场:按类型、口味、分销管道划分 - 2024-2030 年全球预测E-Cigarettes Market by Type (Disposable, Modular, Rechargeable), Flavor (Beverage, Botanical, Fruit), Distribution Channel - Global Forecast 2024-2030 |
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预计2023年电子烟市场规模为163.8亿美元,预计2024年将达到178.7亿美元,2030年将达到336.4亿美元,复合年增长率为10.82%。
电子烟或电子香烟是电池供电的设备,可加热通常含有尼古丁或其他化学物质的液体,以产生通常称为「蒸气」的气溶胶。使用者吸入这种蒸气,模拟吸传统香烟的行为,但不燃烧香烟。电子烟作为传统香烟的替代品和戒烟工具而受到欢迎。它们最初被宣传为传统香烟危害较小的替代品,因为它们吸入的是蒸气,而不是含有燃烧烟草产生的有害化学物质的烟雾。人们对传统吸烟有害副作用的认识不断提高,导致吸烟者转向电子烟。设备功能和尼古丁输送系统的创新正在吸引消费者并推动市场成长。日益严格的政府法规、潜在的健康风险、仿冒品的出现以及相关的高成本可能会阻碍市场成长。此外,专注于改善用户体验的技术创新,例如更好的电池寿命和可自订的口味选择,以及电子烟回收倡议的建立,创造了利润丰厚的市场机会。
主要市场统计 | |
---|---|
基准年[2023] | 163.8亿美元 |
预测年份 [2024] | 178.7亿美元 |
预测年份 [2030] | 336.4亿美元 |
复合年增长率(%) | 10.82% |
类型:一次性电子烟采用率高,使用方便
一次性电子烟是电子烟产业的入门级产品,力求简单、便利。这些一次性设备预先填充了E-Liquid,从包装中取出即可使用,无需充电或重新填充。它们特别吸引新的电子烟使用者和寻求类似烟草体验但又不想使用可充电设备的个人。模组化电子烟,也称为盒子模组或 VAPE MOD,迎合需要定制的经验丰富的电子烟玩家。这些设备允许用户更换电池、雾化器和油箱等组件。模组化电子烟是电子烟爱好者的首选,他们优先考虑云端生产、风味强度和调整电子烟体验的能力。其复杂性和维护要求使其不太适合初学者,但深受爱好者的青睐。可充电电子烟介于一次性和模组化系统之间。它通常由可充电电池和可再填充的水箱或吊舱组成。用户可以使用USB连接埠为设备充电,并在E-Liquid用完时更换。它平衡了便利性和客製化性,使其适合寻求可靠设备且无需模组化系统复杂性的日常电子烟用户。
口味:消费者对水果口味电子烟的偏好日益增长
选择饮料味电子烟的消费者通常会寻求与他们最喜欢的饮料类似的感官体验。该细分市场特别吸引那些正在摆脱传统烟草产品并寻求新的但熟悉的口味体验的成年人。植物元素包括源自香草、香辛料和花香的风味。使用者经常选择它们是因为它们的天然特性和所谓的药用特性。这个选择可能会与那些寻求有机或整体生活方式的人或欣赏复杂芳香风味的人产生共鸣。水果口味是电子烟市场最受欢迎的口味之一。消费者喜欢这些口味,因为它们的新鲜、甜味和多样性。这个类别特别吸引年轻消费者,并以其可及性和平易近人而闻名,通常作为新电子烟玩家的切入点。消费者越来越多地选择甜味电子烟,并且经常寻求不含热量的甜点等偏好。该群体包括希望以比传统香烟危害更小的方式满足烟瘾的戒烟者,以及被各种甜味所吸引的非吸烟者。过渡到电子烟并希望保持传统烟草口味的传统吸烟者通常会选择烟草口味。
分销管道:由于电子烟易于获取,线上分销管道被大量利用。
电子烟的线下通路是电子烟店、便利商店、药局、商场、购物中心的售货亭等零售店。喜欢在购买前体验产品、寻求即时满足或重视个人化客户服务的消费者可能会选择离线购买方式。线上销售模式包括电商网站、电子烟网路商店、厂商网站等。这种模式受到重视便利性、多样性以及往往更优惠价格的消费者的青睐。它也适合那些在没有面对面支持的情况下确切知道自己想买什么的人。各大电商平台往往以具竞争力的价格提供许多电子烟产品。您可以轻鬆比较品牌和型号,并且通常可以透过客户评论来帮助您做出决定。线下商店非常擅长提供对产品的即时存取和个人互动。线上通路具有更全面的产品范围、定价选项以及随时随地购物的便利性。
区域洞察
由于电子烟品牌和产品多样化、消费者偏好不断变化以及消费者购买力较高,美洲在电子烟市场中占有重要地位。该地区的国家提供了更规范的市场环境,严格的烟草法影响了电子烟领域。几家专注于技术进步和产品差异化的新兴企业的投资和创新进一步推动了该地区的市场。欧盟 (EU) 国家是电子烟的重要市场,这主要是由注重健康的吸烟者寻求替代尼古丁输送系统所推动的。最近的趋势显示人们正在转向低尼古丁电子烟产品,製造商正在投资研究以满足这些消费者的需求。儘管中东仍处于新兴阶段,但不断增长的年轻人口和这种替代方案的使用正在进一步推动该地区的电子烟市场,显示出成长潜力。亚太地区电子烟市场多元化,作为重要的消费市场,各大电子烟厂商凭藉庞大的产能和强大的国内消费群发挥着举足轻重的作用。
FPNV定位矩阵
FPNV定位矩阵对于评估电子烟市场至关重要。我们检视与业务策略和产品满意度相关的关键指标,以对供应商进行全面评估。这种深入的分析使用户能够根据自己的要求做出明智的决策。根据评估,供应商被分为四个成功程度不同的像限。最前线 (F)、探路者 (P)、利基 (N) 和重要 (V)。
市场占有率分析
市场占有率分析是一种综合工具,可以对电子烟市场供应商的现状进行深入而深入的研究。全面比较和分析供应商在整体收益、基本客群和其他关键指标方面的贡献,以便更好地了解公司的绩效及其在争夺市场占有率时面临的挑战。此外,该分析也为此细分市场的竞争特征提供了宝贵的见解,包括在研究基准年观察到的累积、分散主导地位和合併特征等因素。详细程度的提高使供应商能够做出更明智的决策并制定有效的策略,从而在市场上获得竞争优势。
1. 市场渗透率:提供有关主要企业所服务的市场的全面资讯。
2. 市场开拓:我们深入研究利润丰厚的新兴市场,并分析其在成熟细分市场的渗透率。
3. 市场多元化:包括新产品发布、开拓地区、最新发展和投资的详细资讯。
4. 竞争评估和情报:对主要企业的市场占有率、策略、产品、认证、监管状况、专利状况和製造能力进行全面评估。
5. 产品开发与创新:包括对未来技术、研发活动以及突破性产品开发的见解。
1.电子烟市场规模及预测如何?
2.电子烟市场预测期内我们应该考虑投资哪些产品与应用?
3.电子烟市场的技术趋势和法规结构是什么?
4.电子烟市场主要厂商的市场占有率为何?
5.进入电子烟市场的合适形式和策略手段是什么?
[190 Pages Report] The E-Cigarettes Market size was estimated at USD 16.38 billion in 2023 and expected to reach USD 17.87 billion in 2024, at a CAGR 10.82% to reach USD 33.64 billion by 2030.
E-cigarettes, or electronic cigarettes, are battery-powered devices that heat a liquid which usually contains nicotine and other chemicals) to make an aerosol, commonly referred to as "vapor." Users inhale this vapor, which simulates the act of smoking traditional tobacco cigarettes but without the combustion of tobacco. E-cigarettes gained popularity as an alternative to traditional cigarettes and as a smoking cessation tool. They were initially marketed as a potentially less harmful alternative compared to traditional cigarettes, as users inhale vapor rather than smoke, which contains harmful chemicals produced by burning tobacco. The growing awareness about the harmful side effects of traditional tobacco smoking is prompting smokers to shift to e-cigarettes. Innovations in device functionality and nicotine delivery systems attract consumers and fuel market growth. Increasingly stringent government regulations, potential health risks, availability of counterfeit products, and associated high costs could hamper market growth. Moreover, innovations focusing on enhancing the user experience, such as better battery life and customizable flavor options, and the establishment of e-cigarette recycling initiatives create a lucrative market opportunity.
KEY MARKET STATISTICS | |
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Base Year [2023] | USD 16.38 billion |
Estimated Year [2024] | USD 17.87 billion |
Forecast Year [2030] | USD 33.64 billion |
CAGR (%) | 10.82% |
Type: High adoption of disposable e-cigarettes providing ease of convenience
Disposable e-cigarettes represent entry-level products in the vaping industry designed for simplicity and convenience. These single-use devices come pre-filled with e-liquid and are ready to use right out of the packaging without charging or refilling. They are particularly appealing to new vapers or individuals looking for a cigarette-like experience without the commitment to a rechargeable device. Modular e-cigarettes, also known as box mods or vape mods, cater to experienced vapers who desire customization. These devices allow users to modify components such as batteries, atomizers, and tanks. Modular e-cigarettes are preferred by vapers who prioritize cloud production, flavor intensity, and the ability to tailor their vaping experience. Their complexity and need for maintenance make them less suitable for beginners but highly favored by enthusiasts. Rechargeable e-cigarettes are a middle ground between disposables and modular systems. They generally consist of a rechargeable battery and a refillable tank or pod. Users can recharge the device using a USB port and replace the e-liquid when it runs out. They offer a balance of convenience and customization, suitable for everyday vapers who want a reliable device without the complexity of a modular system.
Flavor: Increasing consumer preference for Fruit flavored e-cigarette
Consumers opting for beverage-flavored e-cigarettes usually seek a sensory experience akin to their favorite drinks. This segment particularly appeals to adults transitioning from traditional tobacco products and searching for a new yet relatable taste experience. The botanical element encompasses flavors derived from herbs, spices, and floral notes. Users often select these for their perceived natural and medicinal properties. This choice may resonate with individuals seeking an organic or holistic lifestyle and those who appreciate complex, aromatic profiles. Fruit flavors are among the most popular in the e-cigarette market. Consumers are drawn to these flavors for their freshness, sweetness, and wide variety. This category appeals particularly to younger adults and is known for its accessibility and familiarity, often as an entry point for new vapers. Consumers are increasingly opting for sweet-flavored e-cigarettes, often after dessert-like indulgences without the associated calories. This group may include former smokers looking to satisfy their cravings in a manner less harmful than traditional cigarettes, as well as non-smokers attracted to the sheer variety of sweet tastes. Tobacco flavors are generally chosen by conventional smokers transitioning to vaping who still wish to maintain the flavor profile of traditional cigarettes.
Distribution Channel: Significant utilization of online distribution channel owing to the easy availability of e-cigarettes
The offline mode of distribution for e-cigarettes encompasses retail outlets such as vape shops, convenience stores, drug stores, and kiosks in malls and shopping centers. Consumers who prefer a hands-on experience with the product before purchasing it, seek immediate gratification, or value personalized customer service may opt for the offline mode of purchase. The online distribution mode includes e-commerce websites, online vape shops, and manufacturer websites. This mode is preferred by consumers who value convenience, variety, and often better pricing. It is also well-suited for those with a clear idea of what they want to purchase without in-person assistance. Large e-commerce platforms may offer many e-cigarette products, often at competitive prices. They facilitate easy comparisons across brands and models and usually provide customer reviews that aid decision-making. Offline outlets excel in providing immediate product access and personal interaction. Online channels offer a more comprehensive range of products, pricing options, and shopping convenience from any location.
Regional Insights
The Americas has a significant landscape in the e-cigarette market due to the diverse range of e-cigarette brands and products, evolving consumer preferences, and high consumer purchasing power. The regional countries present a more regulated market environment with stringent tobacco laws influencing the e-cigarette domain. Investment and innovation with several startups focusing on technological advancements and product differentiation further fuel the market in the region. The European Union (EU) countries signify a significant market for e-cigarettes, largely driven by health-conscious smokers looking for alternative nicotine delivery systems. Recent trends indicate a shift towards vaping products with lower nicotine concentrations, with manufacturers investing in research to cater to this consumer need. While still at an emerging stage, the Middle East showcases the growth potential, with the younger population increasing and using this alternative method, further driving the region's e-cigarette market. The Asia Pacific region exhibits significant diversity in the e-cigarette market, with prominent consumer markets being the significant manufacturers of e-cigarettes, which plays a pivotal role with its vast production capability and strong domestic consumer base.
FPNV Positioning Matrix
The FPNV Positioning Matrix is pivotal in evaluating the E-Cigarettes Market. It offers a comprehensive assessment of vendors, examining key metrics related to Business Strategy and Product Satisfaction. This in-depth analysis empowers users to make well-informed decisions aligned with their requirements. Based on the evaluation, the vendors are then categorized into four distinct quadrants representing varying levels of success: Forefront (F), Pathfinder (P), Niche (N), or Vital (V).
Market Share Analysis
The Market Share Analysis is a comprehensive tool that provides an insightful and in-depth examination of the current state of vendors in the E-Cigarettes Market. By meticulously comparing and analyzing vendor contributions in terms of overall revenue, customer base, and other key metrics, we can offer companies a greater understanding of their performance and the challenges they face when competing for market share. Additionally, this analysis provides valuable insights into the competitive nature of the sector, including factors such as accumulation, fragmentation dominance, and amalgamation traits observed over the base year period studied. With this expanded level of detail, vendors can make more informed decisions and devise effective strategies to gain a competitive edge in the market.
Key Company Profiles
The report delves into recent significant developments in the E-Cigarettes Market, highlighting leading vendors and their innovative profiles. These include ALD Group Limited, Altria Group, Inc., British American Tobacco PLC, FIN Branding Group, LLC, GD SIGELEI Electronic Tech Co. Ltd., GEEKVAPE, Imperial Tobacco Group PLC, Innokin Technology Ltd., Intellicig Inc., ITC Limited, J WELL Vaping, Japan Tobacco Inc., Joyetech Group, JUUL Labs, Inc., JWEI Group, MOJOUS, NicQuid, LLC, NJOY Inc., Philip Morris International Inc., PhixVapor, RELX plc, Ritchy Group Ltd., Shenzhen Kanger Technology Co., Ltd., Turning Point Brands, Inc., VIP Electronic Cigarettes, and White Cloud Electronic Cigarettes.
Market Segmentation & Coverage
1. Market Penetration: It presents comprehensive information on the market provided by key players.
2. Market Development: It delves deep into lucrative emerging markets and analyzes the penetration across mature market segments.
3. Market Diversification: It provides detailed information on new product launches, untapped geographic regions, recent developments, and investments.
4. Competitive Assessment & Intelligence: It conducts an exhaustive assessment of market shares, strategies, products, certifications, regulatory approvals, patent landscape, and manufacturing capabilities of the leading players.
5. Product Development & Innovation: It offers intelligent insights on future technologies, R&D activities, and breakthrough product developments.
1. What is the market size and forecast of the E-Cigarettes Market?
2. Which products, segments, applications, and areas should one consider investing in over the forecast period in the E-Cigarettes Market?
3. What are the technology trends and regulatory frameworks in the E-Cigarettes Market?
4. What is the market share of the leading vendors in the E-Cigarettes Market?
5. Which modes and strategic moves are suitable for entering the E-Cigarettes Market?