电子烟和蒸气烟市场（按产品、类别、分销管道和地区划分）

2025 年全球电子烟和蒸气烟市场价值估计为 379.6 亿美元。预计到 2032 年将达到 1,990.8 亿美元，2025 年至 2032 年的复合年增长率为 26.7%。

数字。 2025 年电子烟和 VAPE市场占有率（按地区划分）

近年来，由于人们越来越意识到传统吸烟带来的健康风险，全球电子烟和蒸气烟市场经历了显着增长。电子烟满足了人们对尼古丁的渴求，同时提供了一种比香烟危害更小的替代品。此外，由于创新的产品设计和多种多样的E-Liquid口味，电子烟在全球年轻人群中越来越受欢迎。然而，电子烟的长期健康影响仍在研究中，并且令人担忧。随着健康意识的增强，预计预测期内市场将进一步扩大。

市场动态

推动全球电子烟和蒸汽烟市场成长的关键因素包括越来越多的传统吸烟者寻求危害较小的替代品，以及製造商积极的营销宣传活动，强调其与传统香烟相比具有减少危害的潜力。此外，未知的长期健康影响和不断增加的税收也在抑制市场成长。从积极的一面来看，蒸气输出、设计和新口味方面的产品多样化为市场扩张提供了机会。

本研究的主要特点

本报告对全球电子烟和 VAPE 市场进行了详细分析，并以 2024 年为基准年，给出了预测期（2025-2032 年）的市场规模（以十亿美元计）和年复合成长率（CAGR%）。

它还强调了各个领域的潜在商机并说明了该市场的有吸引力的投资提案矩阵。

它还提供了关于市场驱动因素、限制因素、机会、新产品发布和核准、市场趋势、区域前景和主要企业采用的竞争策略的主要考察。

根据公司亮点、产品系列、关键亮点、财务表现和策略等参数，对全球电子烟和蒸汽烟市场的主要企业进行了分析。

本研究涉及的主要企业包括 Juul Labs, Inc.、英美烟草公司、帝国品牌公司、菲利普莫里斯国际公司、奥驰亚集团、Vuse（雷诺美国公司）、NJOY, Inc.、VaporFi, Inc.、Innokin Technology、Vaporesso（摩尔科技有限公司）、GeekVape、Aspire、SMtechOK（深圳科技有限公司）市负责有限公司。

本报告的见解可以帮助负责人和公司经营团队就未来的产品发布、类型升级、市场扩张和行销策略做出明智的决策。

全球电子烟和蒸汽烟市场报告涵盖该行业的各个相关人员，包括投资者、供应商、产品製造商、经销商、新进业者和金融分析师。

相关人员可以透过分析全球电子烟和蒸气烟市场所使用的各种策略矩阵来简化决策。

目录

第一章 调查目的与前提条件

• 研究目标
• 先决条件
• 简称

第二章 市场展望

• 报告描述
  • 市场定义和范围
• 执行摘要

第三章市场动态、法规与趋势分析

• 市场动态
• 影响分析
• 主要亮点
• 监管情景
• 产品发布/核准
• PEST分析
• PORTER 分析
• 市场机会
• 监管情景
• 主要进展
• 产业趋势

4. 2020 年至 2032 年全球电子烟和蒸气烟市场（按产品划分）（十亿美元）

• 一次性的
• 可充电的
• 模组化设备
• 其他的

5. 2020 年至 2032 年全球电子烟和蒸气烟市场（按类别划分）（十亿美元）

• 打开
• 封闭式

6. 2020-2032 年全球电子烟和蒸汽烟市场（按分销管道划分）（十亿美元）

• 离线
• 在线的

7. 2020 年至 2032 年全球电子烟和蒸气烟市场（按地区划分）价值（十亿美元）

• 北美洲
• 拉丁美洲
• 欧洲
• 亚太地区
• 中东
• 非洲

第八章 竞争格局

• Juul Labs, Inc.
• British American Tobacco plc
• Imperial Brands PLC
• Philip Morris International Inc.
• Altria Group, Inc.
• Vuse（Reynolds American Inc.）
• NJOY, Inc.
• VaporFi, Inc.
• Innokin Technology
• Vaporesso（Smoore Technology Ltd.）
• GeekVape
• Aspire
• SMOK（Shenzhen IVPS Technology Co., Ltd.）
• KangerTech
• Joyetech

第九章分析师建议

第十章参考文献与调查方法

• 参考
• 调查方法
• 关于出版商

The Global E-cigarette and Vape Market is estimated to be valued at USD 37.96 Bn in 2025. The market is expected to reach USD 199.08 Bn by 2032, exhibiting a compound annual growth rate (CAGR) of 26.7% from 2025 to 2032.

Figure. E-cigarette and Vape Market Share (%), By Region 2025

The global e-cigarette and vape market have been witnessing significant growth in the past few years owing to the rising awareness about the health risks associated with conventional smoking. E-cigarettes provide a less harmful alternative to tobacco cigarettes while also satisfying the nicotine cravings. Moreover, innovative product designs and various flavored e-liquids have made vaping more popular among the younger demographic globally. However, the long-term health impacts of e-cigarette use are still being researched which remain a concern. With growing health consciousness, the market is expected to expand further during the forecast period.

Market Dynamics

The key drivers fueling the growth of the global e-cigarette and vape market include rising number of conventional smokers looking for less harmful alternatives and aggressive marketing campaigns by manufacturers emphasizing on their harm reduction potential compared to traditional cigarettes. Moreover, unknown long term health effects and increasing taxes also restrain the market growth. On the positive side, product diversification in terms of vapor output, designs, and new flavors present lucrative opportunities for market expansion.

Key Features of the Study

This report provides in-depth analysis of the global e-cigarette and vape market, and provides market size (USD Bn) and compound annual growth rate (CAGR%) for the forecast period (2025-2032), considering 2024 as the base year

It elucidates potential revenue opportunities across different segments and explains attractive investment proposition matrices for this market

This study also provides key insights about market drivers, restraints, opportunities, new product launches or approvals, market trends, regional outlook, and competitive strategies adopted by key players

It profiles key players in the global e-cigarette and vape market based on the following parameters - company highlights, products portfolio, key highlights, financial performance, and strategies

Key companies covered as a part of this study include Juul Labs, Inc., British American Tobacco plc, Imperial Brands PLC, Philip Morris International Inc., Altria Group, Inc., Vuse (Reynolds American Inc.), NJOY, Inc., VaporFi, Inc., Innokin Technology, Vaporesso (Smoore Technology Ltd.), GeekVape, Aspire, SMOK (Shenzhen IVPS Technology Co., Ltd.), KangerTech, and Joyetech

Insights from this report would allow marketers and the management authorities of the companies to make informed decisions regarding their future product launches, type up-gradation, market expansion, and marketing tactics

The global e-cigarette and vape market report caters to various stakeholders in this industry including investors, suppliers, product manufacturers, distributors, new entrants, and financial analysts

Stakeholders would have ease in decision-making through various strategy matrices used in analyzing the global e-cigarette and vape market

Market Segmentation

• Product Insights (Revenue, USD Bn, 2020 - 2032)
  • Disposable
  • Rechargeable
  • Modular Devices
  • Others
• Category Insights (Revenue, USD Bn, 2020 - 2032)
  • Open
  • Closed
• Distribution Channel Insights (Revenue, USD Bn, 2020 - 2032)
  • Offline
  • Online
• Regional Insights (Revenue, USD Bn, 2020 - 2032)
  • North America
  • U.S.
  • Canada
  • Latin America
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
  • Europe
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
  • Asia Pacific
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
  • Middle East
  • GCC Countries
  • Israel
  • Rest of Middle East
  • Africa
  • South Africa
  • North Africa
  • Central Africa
• Key Players Insights
  • Juul Labs, Inc.
  • British American Tobacco plc
  • Imperial Brands PLC
  • Philip Morris International Inc.
  • Altria Group, Inc.
  • Vuse (Reynolds American Inc.)
  • NJOY, Inc.
  • VaporFi, Inc.
  • Innokin Technology
  • Vaporesso (Smoore Technology Ltd.)
  • GeekVape
  • Aspire
  • SMOK (Shenzhen IVPS Technology Co., Ltd.)
  • KangerTech
  • Joyetech

Table of Contents

1. Research Objectives and Assumptions

• Research Objectives
• Assumptions
• Abbreviations

2. Market Purview

• Report Description
  • Market Definition and Scope
• Executive Summary
  • Global E-cigarette And Vape Market, By Product
  • Global E-cigarette And Vape Market, By Category
  • Global E-cigarette And Vape Market, By Distribution Channel
  • Global E-cigarette And Vape Market, By Region

3. Market Dynamics, Regulations, and Trends Analysis

• Market Dynamics
• Impact Analysis
• Key Highlights
• Regulatory Scenario
• Product Launches/Approvals
• PEST Analysis
• PORTER's Analysis
• Market Opportunities
• Regulatory Scenario
• Key Developments
• Industry Trend

4. Global E-cigarette and Vape Market, By Product, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Disposable
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Rechargeable
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Modular Devices
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Others
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

5. Global E-cigarette and Vape Market, By Category, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Open
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Closed
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

6. Global E-cigarette and Vape Market, By Distribution Channel, 2020-2032, (USD Bn)

• Introduction
  • Market Share Analysis, 2025 and 2032 (%)
  • Y-o-Y Growth Analysis, 2021 - 2032
  • Segment Trends
• Offline
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)
• Online
  • Introduction
  • Market Size and Forecast, and Y-o-Y Growth, 2020-2032, (USD Bn)

7. Global E-cigarette and Vape Market, By Region, 2020 - 2032, Value (USD Bn)

• Introduction
  • Market Share (%) Analysis, 2025, 2028 & 2032, Value (USD Bn)
  • Market Y-o-Y Growth Analysis (%), 2021 - 2032, Value (USD Bn)
  • Regional Trends
• North America
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  • U.S.
  • Canada
• Latin America
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  • Brazil
  • Argentina
  • Mexico
  • Rest of Latin America
• Europe
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  • Germany
  • U.K.
  • Spain
  • France
  • Italy
  • Russia
  • Rest of Europe
• Asia Pacific
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  • China
  • India
  • Japan
  • Australia
  • South Korea
  • ASEAN
  • Rest of Asia Pacific
• Middle East
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country, 2020 - 2032, Value (USD Bn)
  • GCC Countries
  • Israel
  • Rest of Middle East
• Africa
  • Introduction
  • Market Size and Forecast, By Product, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Category, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Distribution Channel, 2020 - 2032, Value (USD Bn)
  • Market Size and Forecast, By Country/Region, 2020 - 2032, Value (USD Bn)
  • South Africa
  • North Africa
  • Central Africa

8. Competitive Landscape

• Juul Labs, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• British American Tobacco plc
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Imperial Brands PLC
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Philip Morris International Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Altria Group, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Vuse (Reynolds American Inc.)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• NJOY, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• VaporFi, Inc.
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Innokin Technology
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Vaporesso (Smoore Technology Ltd.)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• GeekVape
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Aspire
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• SMOK (Shenzhen IVPS Technology Co., Ltd.)
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• KangerTech
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies
• Joyetech
  • Company Highlights
  • Product Portfolio
  • Key Developments
  • Financial Performance
  • Strategies

9. Analyst Recommendations

• Wheel of Fortune
• Analyst View
• Coherent Opportunity Map

10. References and Research Methodology

• References
• Research Methodology
• About us