电子烟及蒸气烟市场规模、份额及成长分析（依产品、类别、通路、口味、营运模式及地区）－2025-2032 年产业预测

预计 2023 年电子烟和蒸汽烟市场规模将达到 360 亿美元，从 2024 年的 469.4 亿美元增长到 2032 年的 3924.6 亿美元，预测期内（2025-2032 年）的复合年增长率为 30.4%。

由于人们越来越意识到传统吸烟带来的健康风险，电子烟市场正明显转向无尼古丁替代品。 Juul Labs 等公司正将先进的产品推向印度等新兴市场。同时，研究强调了电子烟的相对安全性，这使得它对年轻人特别有吸引力。电子烟商店让消费者尝试不同的口味，从而增加参与度。儘管美国和印度等主要市场面临监管挑战，但电子烟的投资仍在成长。更大规模的收购，例如 Supreme 收购 Liberty Flights，也增强了市场动态，并反映了产品开发的整合和创新趋势，以满足不断变化的消费者偏好。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 二次资料和一次资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态与展望

• 市场概览
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

关键市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024年）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 定价分析
• 案例研究分析
• 客户和购买标准分析

电子烟和蒸气烟市场规模（按产品和复合年增长率） (2025-2032)

• 市场概览
• 一次性的
• 可充电的
• 模组化设备

电子烟及蒸气烟市场规模（按类别及复合年增长率） (2025-2032)

• 市场概览
• 打开
• 关闭

电子烟及蒸气烟市场规模（依分销通路划分）及复合年增长率（2025-2032）

• 市场概览
• 在线的
• 零售
  • 便利商店
  • 药局
  • 报摊
  • 烟草店
  • 电子烟专卖店

电子烟和 VAPE 市场规模（按口味和复合年增长率） (2025-2032)

• 市场概览
• 烟草
• 植物
• 水果
• 甜的
• 饮料

电子烟和蒸气烟市场规模（按营运模式和复合年增长率） (2025-2032)

• 市场概览
• 自动电子烟
• 手动电子烟

电子烟及蒸气烟市场规模（按地区及复合年增长率） (2025-2032)

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前五大公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2024年）
• 主要企业简介
  • 公司详情
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Philip Morris International（Switzerland）
• Japan Tobacco International（Japan）
• Altria Group（US）
• British American Tobacco（UK）
• Imperial Brands（UK）
• Reynolds American（US）
• Pavor Corp（US）
• VMR Products LLC（US）
• V2 Cigs（US）
• Fontem Ventures BV（Netherlands）
• Turning Point Brands（US）
• Logic Technology（US）
• Imperial Tobacco Group（UK）
• Halo Cigs（US）
• Ballantyne Brands（US）

结论和建议

E-cigarette and Vape Market size was valued at USD 36.0 billion in 2023 and is poised to grow from USD 46.94 billion in 2024 to USD 392.46 billion by 2032, growing at a CAGR of 30.4% during the forecast period (2025-2032).

The e-cigarette market is witnessing a notable shift towards nicotine-free alternatives, driven by increasing awareness of the health risks associated with traditional smoking. Companies like Juul Labs are introducing advanced products in emerging markets like India, while studies highlight the relative safety of e-cigarettes, particularly appealing to younger demographics. Vape shops are gaining traction, allowing consumers to sample various flavors, thus enhancing engagement. Despite challenges posed by regulations in key markets such as the U.S. and India, investments in e-cigarettes are rising as they are viewed as viable tobacco alternatives. Significant player acquisitions, like Supreme's purchase of Liberty Flights, are also enhancing market dynamics, reflecting a trend towards consolidation and innovation in product development to meet evolving consumer preferences.

Top-down and bottom-up approaches were used to estimate and validate the size of the E-Cigarette And Vape market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

E-Cigarette And Vape Market Segments Analysis

Global E-cigarette and Vape Market is segmented by Product, Category, Distribution Channel, Flavor, Mode of Operation and region. Based on Product, the market is segmented into Disposable, Rechargeable and Modular Devices. Based on Category, the market is segmented into Open and Closed. Based on Distribution Channel, the market is segmented into Online and Retail. Based on Flavor, the market is segmented into Tobacco, Botanical, Fruit, Sweet and Beverage. Based on Mode of Operation, the market is segmented into Automatic E-Cigarette and Manual E-Cigarette. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the E-Cigarette And Vape Market

One of the primary factors fueling the growth of the e-cigarette and vape market is the rising health awareness among consumers. As individuals become increasingly mindful of the detrimental health effects linked to traditional cigarette smoking, many are opting for smokeless alternatives, such as e-cigarettes and vapes, which are perceived to be less harmful. This significant change in consumer behavior is propelling the demand for these products, reinforcing their appeal as a safer choice. Consequently, this trend is anticipated to foster ongoing expansion within the e-cigarette and vape sector in the years ahead, indicating a robust market growth trajectory.

Restraints in the E-Cigarette And Vape Market

The e-cigarette and vape market faces several restraints due to stringent regulations and legal constraints imposed by various countries, which impact marketing strategies and product distribution. In some regions, these products have been entirely prohibited. Additionally, in the United States, the Food and Drug Administration (FDA) exerts regulatory control over smokeless cigarettes, mandating that manufacturers submit comprehensive product applications that undergo a meticulous review process prior to consumer marketing. This lengthy and often expensive procedure can deter potential manufacturers and restrict the diversity of products available in the market, thereby hindering the overall growth of the e-cigarette and vape industry.

Market Trends of the E-Cigarette And Vape Market

The e-cigarette and vape market is witnessing a significant trend towards reduced-risk tobacco products, particularly smokeless cigarettes, which are increasingly perceived as safer alternatives to traditional smoking. This shift is fueled by health-conscious consumers, especially younger demographics, seeking innovative ways to enjoy nicotine without the harmful effects associated with combustion. As a result, manufacturers are rapidly developing diverse smokeless cigarette offerings and advanced technologies tailored to appeal to these consumers. However, the market faces challenges, including stringent regulatory scrutiny, potential negative public perceptions, and uncertainties regarding the long-term health impacts of these products, all of which could shape future market dynamics.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Case Study Analysis
• Customer And Buying Criteria Analysis

Global E-cigarette and Vape Market Size by Product & CAGR (2025-2032)

• Market Overview
• Disposable
• Rechargeable
• Modular Devices

Global E-cigarette and Vape Market Size by Category & CAGR (2025-2032)

• Market Overview
• Open
• Closed

Global E-cigarette and Vape Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Online
• Retail
  • Convenience Store
  • Drug Store
  • Newsstand
  • Tobacconist Store
  • Specialty E-cigarette Store

Global E-cigarette and Vape Market Size by Flavor & CAGR (2025-2032)

• Market Overview
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage

Global E-cigarette and Vape Market Size by Mode of Operation & CAGR (2025-2032)

• Market Overview
• Automatic E-Cigarette
• Manual E-Cigarette

Global E-cigarette and Vape Market Size & CAGR (2025-2032)

• North America (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • US
  • Canada
• Europe (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product, Category, Distribution Channel, Flavor, Mode of Operation)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Philip Morris International (Switzerland)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Japan Tobacco International (Japan)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Altria Group (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• British American Tobacco (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Brands (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Reynolds American (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Pavor Corp (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• VMR Products LLC (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• V2 Cigs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fontem Ventures B.V. (Netherlands)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Turning Point Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logic Technology (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Imperial Tobacco Group (UK)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Halo Cigs (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Ballantyne Brands (US)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations