电子烟市场规模、份额和成长分析（按产品类型、口味、分销管道和地区）- 2025-2032 年产业预测

预计到2023年电子烟市场规模将达到184亿美元，到2032年将从2024年的196.5亿美元增长到332.6亿美元，预测期内（2025-2032年）的复合年增长率为6.8%。

全球电子烟市场正在经历显着增长，这主要是由于消费者健康意识的增强和他们向更健康的生活方式的转变。传统香烟与癌症和心血管疾病等严重的健康风险有关，这推动了对各种电子烟产品的需求。受大型供应商和日益增强的反吸烟运动的推动，北美占据了最大的市场占有率。欧洲得到了英国和法国的显着贡献以及优惠法规的支持。由于设计的进步改善了用户体验，技术创新在市场扩张中发挥关键作用。尤其是即将推出的 Meligan 一次性电子烟“Diamond Box”，它具有精确的温度控制以及增强的加热材料，可以紧密模仿传统吸烟体验，这体现了这种转变。

目录

介绍

• 调查目的
• 研究范围
• 定义

调查方法

• 资讯采购
• 次要和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 细分机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制与挑战
• 波特的分析

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2024 年）
• PESTEL 分析
• 总体经济指标
• 价值链分析
• 定价分析
• 监管格局
• 案例研究
• 技术进步
• 贸易分析
• 客户和购买标准分析
• 原料分析

电子烟市场规模（按产品类型和复合年增长率） (2025-2032)

• 市场概况
• 一次性的
• 可充电的
• 模组化的

电子烟市场规模（依口味及复合年增长率） (2025-2032)

• 市场概况
• 烟草
• 植物
• 水果
• 甜的
• 饮料
• 其他的

电子烟市场规模（依分销通路划分）及复合年增长率（2025-2032 年）

• 市场概况
• 电子烟专卖店
• 在线的
• 超级市场
• 烟草店
• 其他的

电子烟市场规模（按地区划分）及复合年增长率（2025-2032）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 德国
  • 西班牙
  • 法国
  • 英国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲国家
• 中东和非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东和非洲地区

竞争资讯

• 前 5 家公司对比
• 主要企业市场定位（2024年）
• 主要市场参与者所采用的策略
• 近期市场趋势
• 公司市场占有率分析（2024 年）
• 主要企业简介
  • 公司详细信息
  • 产品系列分析
  • 公司分部份额分析
  • 收益与前一年同期比较对比（2022-2024 年）

主要企业简介

• Juul Labs（United States）
• Vuse（United States）
• Logic（United States）
• ITG Brands（United States）
• Kind Consumer（United Kingdom）
• RELX Technology（China）
• SMOK（China）
• Vaporesso（China）
• Innokin（China）
• Aspire（China）
• KangerTech（China）
• Joyetech（China）
• Suorin（China）
• GeekVape（China）
• Voopoo（China）
• Smoore International（China）
• Shenzhen iSmoka Electronics Co., Ltd.（Eleaf）（China）
• Shenzhen IVPS Technology Co., Ltd.（iJoy）（China）
• Shenzhen Eigate Technology Co., Ltd.（Aspire）（China）
• Shenzhen Sigelei Technology Co., Ltd.（Sigelei）（China）

结论和建议

E-Cigarette Market size was valued at USD 18.4 billion in 2023 and is poised to grow from USD 19.65 billion in 2024 to USD 33.26 billion by 2032, growing at a CAGR of 6.8% during the forecast period (2025-2032).

The global e-cigarette market is experiencing significant growth, driven primarily by heightened health awareness among consumers and a shift towards healthier lifestyles. Traditional cigarettes, linked to serious health risks such as cancer and cardiovascular diseases, are prompting a demand for diverse e-cigarette options. North America holds the largest market share, bolstered by leading vendors and a rise in smoking cessation efforts. Europe follows, with notable contributions from the UK and France, supported by favorable regulations. Technological innovations play a crucial role in market expansion, as advancements in design improve user experience. Notably, the upcoming launch of Meligan's Diamond Box disposable vape featuring precise temperature control exemplifies this shift, alongside enhancements in heating materials that closely mimic traditional smoking experiences.

Top-down and bottom-up approaches were used to estimate and validate the size of the E-Cigarette market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

E-Cigarette Market Segments Analysis

Global E-Cigarette Market is segmented by Product Type, Flavour, Distribution Channel and region. Based on Product Type, the market is segmented into Disposable, Rechargeable and Modular. Based on Flavour, the market is segmented into Tobacco, Botanical, Fruit, Sweet, Beverage and Others. Based on Distribution Channel, the market is segmented into Specialist E-cig Shops, Online, Supermarkets, Tobacconist and Others. Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & Africa.

Driver of the E-Cigarette Market

The global e-cigarette market is experiencing significant growth, primarily driven by the influx of health-conscious consumers seeking alternatives to traditional smoking. With a rising awareness of the harmful effects of tobacco, more individuals are turning to e-cigarettes as a viable option to satisfy their cravings without the associated risks of combustible cigarettes. This shift towards vaping is particularly appealing to those looking for a healthier lifestyle, as e-cigarettes present a way to reduce tobacco consumption while still enjoying the experience of smoking. Consequently, this trend is propelling the demand for e-cigarettes, further solidifying their place in the market.

Restraints in the E-Cigarette Market

The growth of the e-cigarette market is being significantly hampered by rising government regulations and outright bans on e-cigarette usage worldwide. The implementation of stricter laws governing the sale, marketing, and flavor options available for these products is largely driven by health concerns, which stifle the industry's potential for expansion. As a consequence, these regulatory challenges deter new players from entering the market and inhibit innovative developments within the sector. The heightened scrutiny and limitations imposed can create a less favorable environment for growth, ultimately affecting consumer choice and the overall dynamics of the e-cigarette industry.

Market Trends of the E-Cigarette Market

The e-cigarette market is experiencing a pronounced shift toward disposable devices, driven by their convenience and user-friendly design. This trend has garnered significant traction among new users, particularly the youth demographic, who are drawn to the hassle-free experience of not needing to refill or maintain their devices. The surge in popularity of disposable e-cigarettes underscores a broader movement within the vaping industry, as manufacturers innovate to meet the demand for portable and accessible options. As a result, disposable e-cigarettes are becoming a key driver of market growth, influencing consumer preferences and reshaping the overall landscape of the global e-cigarette market.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Drivers & Opportunities
  • Restraints & Challenges
• Porters Analysis
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2024
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Regulatory Landscape
• Case Studies
• Technological Advancement
• Trade Analysis
• Customer & Buying Criteria Analysis
• Raw Material Analysis

Global E-Cigarette Market Size by Product Type & CAGR (2025-2032)

• Market Overview
• Disposable
• Rechargeable
• Modular

Global E-Cigarette Market Size by Flavour & CAGR (2025-2032)

• Market Overview
• Tobacco
• Botanical
• Fruit
• Sweet
• Beverage
• Others

Global E-Cigarette Market Size by Distribution Channel & CAGR (2025-2032)

• Market Overview
• Specialist E-cig Shops
• Online
• Supermarkets
• Tobacconist
• Others

Global E-Cigarette Market Size & CAGR (2025-2032)

• North America (Product Type, Flavour, Distribution Channel)
  • US
  • Canada
• Europe (Product Type, Flavour, Distribution Channel)
  • Germany
  • Spain
  • France
  • UK
  • Italy
  • Rest of Europe
• Asia Pacific (Product Type, Flavour, Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia-Pacific
• Latin America (Product Type, Flavour, Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa (Product Type, Flavour, Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2024
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2024
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2022-2024)

Key Company Profiles

• Juul Labs (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vuse (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Logic (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• ITG Brands (United States)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Kind Consumer (United Kingdom)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• RELX Technology (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• SMOK (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Vaporesso (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Innokin (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Aspire (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• KangerTech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Joyetech (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suorin (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• GeekVape (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Voopoo (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Smoore International (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen iSmoka Electronics Co., Ltd. (Eleaf) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen IVPS Technology Co., Ltd. (iJoy) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Eigate Technology Co., Ltd. (Aspire) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Shenzhen Sigelei Technology Co., Ltd. (Sigelei) (China)
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendations