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市场调查报告书
商品编码
1631458

全球电子烟市场：产业分析、规模、占有率、成长、趋势和预测（2025-2032 年）

E-Cigarette Market: Global Industry Analysis, Size, Share, Growth, Trends, and Forecast, 2025 - 2032
出版日期: | 出版商: Persistence Market Research | 英文 161 Pages | 商品交期: 2-5个工作天内

价格
简介目录

预计 2025 年全球电子烟市场规模将达到 272 亿美元，到 2032 年将达到 351 亿美元，预测期内（2025-2032 年）的复合年增长率为 3.73%。

电子烟，也称为电子尼古丁输送系统 (ENDS)，是一种透过以蒸气形式输送尼古丁、调味料和其他化学物质来模拟吸烟的设备。全球电子烟市场的发展受到消费者对传统烟草产品替代品的偏好日益增长、对吸烟相关健康风险的认识不断提高以及电子烟设备的普及率不断提高的推动。此外，电子烟设计的技术进步和创新也推动了市场的成长。市场提供各种各样的一次性、可充电和模组化产品，以满足不同消费者的偏好。

有几个因素推动了全球电子烟市场的成长。这些因素包括，越来越多的消费者从传统香烟转向危害较小的替代品，对吸烟危害的认识不断提高，以及电子烟在年轻人中越来越受欢迎。此外，电子烟技术的进步，例如延长电池寿命、可自订功能和增强口味，吸引了更广泛的消费者群体。一些地区的监管环境正在改善，各大烟草公司纷纷进入电子烟产业，也促进了市场的扩张。

由于消费者对减害产品的需求不断增加以及电子烟技术的创新，电子烟市场呈现巨大的成长机会。无尼古丁电子烟的开发以及产品组合向新兴市场的扩展提供了新的成长途径。电子烟製造商和零售连锁店之间的策略合作可以加强分销网络和市场渗透力。此外，越来越多的线上销售管道的采用和电子烟中物联网功能的整合预计将释放更多的市场潜力。

本报告研究了全球电子烟市场，并根据类型、分销管道、地理位置和公司概况对市场进行了详细的分析。

目录

第1章 执行摘要

第2章 市场概况

  • 市场范围和定义
  • 市场动态
  • 依类型进行生命週期分析
  • 电子烟市场：价值链
  • 波特五力分析
  • 地缘政治紧张局势：对市场的影响
  • 宏观经济因素
  • 预测变量 - 相关性和影响
  • 监管和分销通路格局

第 3 章 全球电子烟市场展望：实际（2019-2024 年）与预测（2025-2032 年）

  • 主要亮点
  • 市场规模（十亿美元）分析及预测
  • 全球电子烟市场前景：按类型
  • 市场吸引力分析：按类型
  • 全球电子烟市场前景：按分销管道划分
  • 市场吸引力分析：按分销管道

第4章 全球电子烟市场区域展望

  • 主要亮点
  • 2019 年至 2024 年按地区划分的历史市场规模（十亿美元）和销售量（单位）分析
  • 2025 年至 2032 年各地区目前市场规模（十亿美元）及销售量（单位）预测
  • 市场吸引力分析：按地区

第 5 章北美电子烟市场展望：历史（2019-2024）与预测（2025-2032）

第6章欧洲电子烟市场展望：历史（2019-2024）与预测（2025-2032）

第 7 章东亚电子烟市场展望：历史（2019-2024）与预测（2025-2032）

第8章 南亚和大洋洲电子烟市场展望：历史（2019-2024）和预测（2025-2032）

第 9 章拉丁美洲电子烟市场展望：实际情况（2019-2024 年）和预测（2025-2032 年）

第 10 章中东和非洲电子烟市场展望：实际情况（2019-2024 年）和预测（2025-2032 年）

第11章 竞争格局

  • 2024 年市场占有率分析
  • 市场结构
  • 公司简介（详细资讯 - 概述、财务、策略、近期发展）
    • JUUL Labs
    • British American Tobacco (BAT)
    • Imperial Brands
    • Philip Morris International
    • Japan Tobacco International (JTI)
    • NJOY
    • Vuse (Vype)
    • Logic
    • Smoktech
    • Vaporesso

第12章 附录

简介目录
Product Code: PMRREP33555

Persistence Market Research has recently released a comprehensive report on the global E-Cigarette Market, providing an in-depth analysis of key market dynamics, including driving forces, emerging trends, opportunities, and challenges. This report offers a detailed understanding of the market landscape, helping stakeholders make well-informed decisions.

Key Insights:

  • E-Cigarette Market Size (2025E): USD 27.2 Bn
  • Projected Market Value (2032F): USD 35.1 Bn
  • Global Market Growth Rate (CAGR 2025 to 2032): 3.73%

E-Cigarette Market - Report Scope:

E-cigarettes, also known as electronic nicotine delivery systems (ENDS), are devices that simulate smoking by delivering nicotine, flavorings, and other chemicals in vapor form. The global E-Cigarette market is driven by rising consumer preference for alternatives to traditional tobacco products, growing awareness of health risks associated with smoking, and increasing adoption of vape devices. Technological advancements and innovations in e-cigarette designs are also fueling market growth. The market offers a wide range of products, including disposable, rechargeable, and modular devices, catering to diverse consumer preferences.

Market Growth Drivers:

Several factors are driving the growth of the global E-Cigarette market. These include the increasing shift of consumers away from conventional cigarettes to potentially less harmful alternatives, rising awareness about the dangers of smoking, and the growing popularity of vaping among younger demographics. In addition, advancements in e-cigarette technology, including improved battery life, customizable features, and enhanced flavors, are attracting a broader consumer base. Supportive regulatory environments in some regions and the entry of major tobacco companies into the vaping industry are also contributing to market expansion.

Market Restraints:

The E-Cigarette market faces several challenges that could hinder its growth. Stringent government regulations, including bans on flavored e-cigarettes and restrictions on marketing, are key constraints in certain regions. Concerns over the long-term health effects of vaping and increasing scrutiny of e-cigarette safety are also impacting consumer trust and market adoption. Furthermore, the rising prevalence of counterfeit products and fluctuating raw material costs pose challenges to market stability and growth.

Market Opportunities:

The E-Cigarette market presents substantial growth opportunities, driven by increasing consumer demand for harm reduction products and innovations in vaping technology. The development of nicotine-free e-cigarettes and the expansion of product portfolios into emerging markets offer new avenues for growth. Strategic collaborations between e-cigarette manufacturers and retail chains can enhance distribution networks and market penetration. Additionally, the increasing use of online sales channels and the integration of IoT-enabled features into e-cigarettes are expected to unlock further potential in the market.

Key Questions Answered in the Report:

  • What are the main factors driving the growth of the global E-Cigarette market?
  • Which types of e-cigarette products are seeing the highest adoption rates?
  • How are regulatory changes and safety concerns affecting the competitive landscape of the market?
  • Who are the leading players in the E-Cigarette market, and what strategies are they implementing to stay competitive?
  • What are the emerging trends and growth prospects in the global E-Cigarette market?

Competitive Intelligence and Business Strategy:

Key players in the global E-Cigarette market, such as JUUL Labs, British American Tobacco (BAT), Imperial Brands, and Philip Morris International, are focusing on product innovation, expanding their distribution networks, and aligning with evolving regulatory frameworks. These companies are investing in research and development to create safer, more efficient, and user-friendly devices. Strategic partnerships with retail chains and e-commerce platforms are also enhancing market reach. Emphasizing sustainability and transparency in product development will be crucial for companies looking to build long-term trust and maintain market leadership.

Key Companies Profiled:

  • JUUL Labs
  • British American Tobacco (BAT)
  • Imperial Brands
  • Philip Morris International
  • Japan Tobacco International (JTI)
  • NJOY
  • Vuse (Vype)
  • Logic
  • Smoktech
  • Vaporesso

E-Cigarette Market Research Segmentation:

By Type:

  • Disposable
  • Rechargeable
  • Modular

By Distribution Channel:

  • Online
  • Retail

By Region:

  • North America
  • Europe
  • East Asia
  • South Asia & Oceania
  • Latin America
  • Middle East & Africa

Table of Contents

1. Executive Summary

  • 1.1. Global E-Cigarette Market Snapshot, 2025 - 2032
  • 1.2. Market Opportunity Assessment, 2025 - 2032, US$ Bn
  • 1.3. Key Market Trends
  • 1.4. Future Market Projections
  • 1.5. Premium Market Insights
  • 1.6. Industry Developments and Key Market Events
  • 1.7. PMR Analysis and Recommendations

2. Market Overview

  • 2.1. Market Scope and Definition
  • 2.2. Market Dynamics
    • 2.2.1. Drivers
    • 2.2.2. Restraints
    • 2.2.3. Opportunity
    • 2.2.4. Challenges
    • 2.2.5. Key Trends
  • 2.3. Type Lifecycle Analysis
  • 2.4. E-Cigarette Market: Value Chain
    • 2.4.1. List of Raw Material Supplier
    • 2.4.2. List of Manufacturers
    • 2.4.3. List of Distributors
    • 2.4.4. List of End Users
    • 2.4.5. Profitability Analysis
  • 2.5. Porter Five Force's Analysis
  • 2.6. Geopolitical Tensions: Market Impact
  • 2.7. Macro-Economic Factors
    • 2.7.1. Global Sectorial Outlook
    • 2.7.2. Global GDP Growth Outlook
    • 2.7.3. Global Parent Market Overview
  • 2.8. Forecast Factors - Relevance and Impact
  • 2.9. Regulatory and Distribution Channel Landscape

3. Global E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 3.1. Key Highlights
    • 3.1.1. Market Volume (Units) Projections
    • 3.1.2. Market Size and Y-o-Y Growth
    • 3.1.3. Absolute $ Opportunity
  • 3.2. Market Size (US$ Bn) Analysis and Forecast
    • 3.2.1. Historical Market Size Analysis, 2019 - 2024
    • 3.2.2. Current Market Size Forecast, 2025 - 2032
  • 3.3. Global E-Cigarette Market Outlook: Type
    • 3.3.1. Introduction / Key Findings
    • 3.3.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Type, 2019 - 2024
    • 3.3.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
      • 3.3.3.1. Disposable
      • 3.3.3.2. Rechargeable
      • 3.3.3.3. Modular
  • 3.4. Market Attractiveness Analysis: Type
  • 3.5. Global E-Cigarette Market Outlook: Distribution Channel
    • 3.5.1. Introduction / Key Findings
    • 3.5.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Distribution Channel, 2019 - 2024
    • 3.5.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
      • 3.5.3.1. Online
      • 3.5.3.2. Retail
  • 3.6. Market Attractiveness Analysis: Distribution Channel

4. Global E-Cigarette Market Outlook: Region

  • 4.1. Key Highlights
  • 4.2. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Region, 2019 - 2024
  • 4.3. Current Market Size (US$ Bn) and Volume (Units) Forecast By Region, 2025 - 2032
    • 4.3.1. North America
    • 4.3.2. Europe
    • 4.3.3. East Asia
    • 4.3.4. South Asia and Oceania
    • 4.3.5. Latin America
    • 4.3.6. Middle East & Africa (MEA)
  • 4.4. Market Attractiveness Analysis: Region

5. North America E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 5.1. Key Highlights
  • 5.2. Pricing Analysis
  • 5.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 5.3.1. By Country
    • 5.3.2. By Type
    • 5.3.3. By Distribution Channel
  • 5.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 5.4.1. U.S.
    • 5.4.2. Canada
  • 5.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 5.5.1. Disposable
    • 5.5.2. Rechargeable
    • 5.5.3. Modular
  • 5.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 5.6.1. Online
    • 5.6.2. Retail
  • 5.7. Market Attractiveness Analysis

6. Europe E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 6.1. Key Highlights
  • 6.2. Pricing Analysis
  • 6.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 6.3.1. By Country
    • 6.3.2. By Type
    • 6.3.3. By Distribution Channel
  • 6.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 6.4.1. Germany
    • 6.4.2. France
    • 6.4.3. U.K.
    • 6.4.4. Italy
    • 6.4.5. Spain
    • 6.4.6. Russia
    • 6.4.7. Turkey
    • 6.4.8. Rest of Europe
  • 6.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 6.5.1. Disposable
    • 6.5.2. Rechargeable
    • 6.5.3. Modular
  • 6.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 6.6.1. Online
    • 6.6.2. Retail
  • 6.7. Market Attractiveness Analysis

7. East Asia E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 7.1. Key Highlights
  • 7.2. Pricing Analysis
  • 7.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 7.3.1. By Country
    • 7.3.2. By Type
    • 7.3.3. By Distribution Channel
  • 7.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 7.4.1. China
    • 7.4.2. Japan
    • 7.4.3. South Korea
  • 7.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 7.5.1. Disposable
    • 7.5.2. Rechargeable
    • 7.5.3. Modular
  • 7.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 7.6.1. Online
    • 7.6.2. Retail
  • 7.7. Market Attractiveness Analysis

8. South Asia & Oceania E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 8.1. Key Highlights
  • 8.2. Pricing Analysis
  • 8.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 8.3.1. By Country
    • 8.3.2. By Type
    • 8.3.3. By Distribution Channel
  • 8.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 8.4.1. India
    • 8.4.2. Southeast Asia
    • 8.4.3. ANZ
    • 8.4.4. Rest of South Asia & Oceania
  • 8.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 8.5.1. Disposable
    • 8.5.2. Rechargeable
    • 8.5.3. Modular
  • 8.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 8.6.1. Online
    • 8.6.2. Retail
  • 8.7. Market Attractiveness Analysis

9. Latin America E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 9.1. Key Highlights
  • 9.2. Pricing Analysis
  • 9.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 9.3.1. By Country
    • 9.3.2. By Type
    • 9.3.3. By Distribution Channel
  • 9.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 9.4.1. Brazil
    • 9.4.2. Mexico
    • 9.4.3. Rest of Latin America
  • 9.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 9.5.1. Disposable
    • 9.5.2. Rechargeable
    • 9.5.3. Modular
  • 9.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 9.6.1. Online
    • 9.6.2. Retail
  • 9.7. Market Attractiveness Analysis

10. Middle East & Africa E-Cigarette Market Outlook: Historical (2019 - 2024) and Forecast (2025 - 2032)

  • 10.1. Key Highlights
  • 10.2. Pricing Analysis
  • 10.3. Historical Market Size (US$ Bn) and Volume (Units) Analysis By Market, 2019 - 2024
    • 10.3.1. By Country
    • 10.3.2. By Type
    • 10.3.3. By Distribution Channel
  • 10.4. Current Market Size (US$ Bn) and Volume (Units) Forecast By Country, 2025 - 2032
    • 10.4.1. GCC
    • 10.4.2. Egypt
    • 10.4.3. South Africa
    • 10.4.4. Northern Africa
    • 10.4.5. Rest of Middle East & Africa
  • 10.5. Current Market Size (US$ Bn) and Volume (Units) Forecast By Type, 2025 - 2032
    • 10.5.1. Disposable
    • 10.5.2. Rechargeable
    • 10.5.3. Modular
  • 10.6. Current Market Size (US$ Bn) and Volume (Units) Forecast By Distribution Channel, 2025 - 2032
    • 10.6.1. Online
    • 10.6.2. Retail
  • 10.7. Market Attractiveness Analysis

11. Competition Landscape

  • 11.1. Market Share Analysis, 2024
  • 11.2. Market Structure
    • 11.2.1. Competition Intensity Mapping By Market
    • 11.2.2. Competition Electronic Watches
    • 11.2.3. Apparent Product Capacity
  • 11.3. Company Profiles (Details - Overview, Financials, Strategy, Recent Developments)
    • 11.3.1. JUUL Labs
      • 11.3.1.1. Overview
      • 11.3.1.2. Segments and Product
      • 11.3.1.3. Key Financials
      • 11.3.1.4. Market Developments
      • 11.3.1.5. Market Strategy
    • 11.3.2. British American Tobacco (BAT)
      • 11.3.2.1. Overview
      • 11.3.2.2. Segments and Product
      • 11.3.2.3. Key Financials
      • 11.3.2.4. Market Developments
      • 11.3.2.5. Market Strategy
    • 11.3.3. Imperial Brands
      • 11.3.3.1. Overview
      • 11.3.3.2. Segments and Product
      • 11.3.3.3. Key Financials
      • 11.3.3.4. Market Developments
      • 11.3.3.5. Market Strategy
    • 11.3.4. Philip Morris International
      • 11.3.4.1. Overview
      • 11.3.4.2. Segments and Product
      • 11.3.4.3. Key Financials
      • 11.3.4.4. Market Developments
      • 11.3.4.5. Market Strategy
    • 11.3.5. Japan Tobacco International (JTI)
      • 11.3.5.1. Overview
      • 11.3.5.2. Segments and Product
      • 11.3.5.3. Key Financials
      • 11.3.5.4. Market Developments
      • 11.3.5.5. Market Strategy
    • 11.3.6. NJOY
      • 11.3.6.1. Overview
      • 11.3.6.2. Segments and Product
      • 11.3.6.3. Key Financials
      • 11.3.6.4. Market Developments
      • 11.3.6.5. Market Strategy
    • 11.3.7. Vuse (Vype)
      • 11.3.7.1. Overview
      • 11.3.7.2. Segments and Product
      • 11.3.7.3. Key Financials
      • 11.3.7.4. Market Developments
      • 11.3.7.5. Market Strategy
    • 11.3.8. Logic
      • 11.3.8.1. Overview
      • 11.3.8.2. Segments and Product
      • 11.3.8.3. Key Financials
      • 11.3.8.4. Market Developments
      • 11.3.8.5. Market Strategy
    • 11.3.9. Smoktech
      • 11.3.9.1. Overview
      • 11.3.9.2. Segments and Product
      • 11.3.9.3. Key Financials
      • 11.3.9.4. Market Developments
      • 11.3.9.5. Market Strategy
    • 11.3.10. Vaporesso
      • 11.3.10.1. Overview
      • 11.3.10.2. Segments and Product
      • 11.3.10.3. Key Financials
      • 11.3.10.4. Market Developments
      • 11.3.10.5. Market Strategy

12. Appendix

  • 12.1. Research Methodology
  • 12.2. Research Assumptions
  • 12.3. Acronyms and Abbreviations