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市场调查报告书
商品编码
1456964

全球信标市场：2024年至2029年预测

Global Beacon Market - Forecasts from 2024 to 2029
出版日期: | 出版商: Knowledge Sourcing Intelligence | 英文 124 Pages | 商品交期: 最快1-2个工作天内

价格
简介目录

2022年信标市值为40.01亿美元，复合年增长率为11.82%，到2029年市场规模将达到87.44亿美元。

信标是小型、廉价的设备，使用蓝牙低功耗 (BLE) 来广播蓝牙低功耗讯号或蓝牙智慧讯号。行动装置上的相容应用程式可以侦听来自邻近信标的讯号，并透过应用程式触发一系列体验，例如发送促销通知、影片和 URL 表单。此外，信标技术比其他地理定位方法具有精度高、电池消耗低、无需互联网连接等优势，因此被广泛应用于零售、医疗保健、旅行旅游、教育等行业。推动市场的主要趋势之一是采用蓝牙智慧技术、循环技术和基于人工智慧的OTA（无线）技术。这项技术越来越多地被企业采用，以提高其在市场上的影响力。

企业增加对邻近行销的投资正在推动信标市场的成长。例如，伊斯坦堡的 15 家麦当劳店采用了新的邻近行销策略，利用信标帮助速食连锁店改善客户关係并促销新的咖啡口味饮料系列。监控员工、管理资产、确保安全和优化资源的需求也促进了市场的成长。包括 Apple Inc. 和 Google LLC 在内的几家公司正在开发先进的信标通讯协定，分别称为 iBeacon 和 Eddystone。

市场驱动因素：

  • 融合先进通讯技术

有多个因素正在推动信标市场的成长，包括蓝牙、Wi-Fi、NFC（近场通讯）和 RFID（无线射频识别）等先进通讯技术的日益采用和普及。在预测期内，使用蓝牙 5.2、蓝牙 5 和蓝牙 4 的信标设备的需求预计将增加，包括运输、物流和娱乐在内的所有领域的需求都会增加。蓝牙技术已成为全球信标市场的主要推动者。大公司对科技的关注也促进了扩张。例如，GE 和沃尔玛合作推出了一项使用 iBeacon 技术的独特试验。零售商使用 GE 灯泡来展示信标技术，并向顾客提供有关优惠和折扣的推播通知。受欢迎的便利商店集团 Nisa 启动了一项使用 iBeacon 技术的试点计画。信标连接到购物车和手推车上，并与安装在天花板上的感测器一起追踪消费者在商店内的活动。美国第二大百货商店 Target 已开始在其 50 家商店测试信标技术。

  • 正在进行的智慧城市计划

各个中央和州政府在智慧城市计划中使用信标，透过增加与邻近区域内用户的互动来增强基础设施资产的安全性。阿姆斯特丹的 iBeacon Living Lab 是智慧城市技术的一个例子。这个物联网试验场是一个大规模、公共、开放的测试床，为开发人员提供了一个部署大量 iBeacons 并产生可操作的开放资料的平台。 RLSB（皇家伦敦盲人协会）的智慧型手机应用程式 Wayfindr 旨在改变残障人士的出行方式。该应用程式使用信标技术来追踪您的位置，并根据您的位置提供基于语音的方向和建议。

市场限制因素：

  • 隐私和安全问题预计将阻碍市场。

市场受到与无线网路和物联网 (IoT) 相关的资料安全问题的限制。透过使用信标技术，资讯直接传输到相关的行动应用程序，该应用程式储存您的所有个人资讯。此外，透过物联网设备针对企业的网路安全威胁数量不断增加，预计也将阻碍预测期内信标市场的成长。

北美信标市场预计将显着成长。

推动北美信标市场的因素有很多，考虑到信标技术在各个领域的广泛采用，这并不奇怪。信标对于零售业的近距离行销至关重要。机场和零售商场等场所需要无缝室内导航和寻路，因此引入了信标技术来提供即时位置资讯。此外，随着人们对物联网和智慧城市发展的兴趣日益浓厚，信标也被用于停车管理、城市规划和公共运输。信标可以与穿戴式装置和行动应用程式集成，透过提供定位服务和内容来提高用户参与度。信标在医疗产业中用于资产跟踪，提高医疗保健组织的业务效率。

主要进展：

  • 2022 年 6 月，超低成本、低功耗蓝牙感测器 NanoBeacon晶片系统(SoC) 技术开发人员 InPlay 和基于射频 (RF) 的无线功率传输技术先驱 Powercast Corporation，宣布我们共同建立了一个平台，用于设计远距、无线、免电池、免维护的物联网 (IoT) 感测器系统，可轻鬆部署用于零售、医疗、仓库和工业IoT市场的监控。
  • 2021 年 5 月，NetAlly 宣布发布具有蓝牙和 BLE（蓝牙低功耗）网站勘察功能的 EtherScope nXG v1.5 软体，作为 AirMapper™ 网站勘察生态系统产品的一部分。

目录

第一章 简介

  • 市场概况
  • 市场定义
  • 调查范围
  • 市场区隔
  • 货币
  • 先决条件
  • 基准年和预测年时间表
  • 相关人员的主要利益

第二章调查方法

  • 研究设计
  • 调查过程

第三章执行摘要

  • 主要发现
  • CXO观点

第四章市场动态

  • 市场驱动因素
  • 市场限制因素
  • 波特五力分析
  • 产业价值链分析
  • 分析师观点

第五章全球信标市场：依技术分类

  • 介绍
  • Bluetooth
  • Wi-Fi
  • 超音波
  • 其他的

第六章 全球信标市场：依最终使用者产业划分

  • 介绍
  • 零售
  • 款待
  • 医疗保健
  • 英国
  • 其他的

第七章全球信标市场：按地区

  • 介绍
  • 北美洲
  • 南美洲
  • 欧洲
  • 中东/非洲
  • 亚太地区

第八章竞争环境及分析

  • 主要企业及策略分析
  • 市场占有率分析
  • 合併、收购、协议和合作
  • 竞争对手仪表板

第九章 公司简介

  • BlueCats
  • Estimote, Inc.
  • Glimworm Beacons
  • Gimbal, Inc.（The Mobile Majority）
  • Kontakt
  • Signal360
  • Kartographers Technologies Pvt. Ltd.
  • Verve Wireless, Inc.（Media and Games Invest）
  • G24 Power, Ltd.
  • MokoSmart
简介目录
Product Code: KSI061611702

The global beacon market is evaluated at US$4.001 billion for the year 2022 growing at a CAGR of 11.82% reaching the market size of US$8.744 billion by the year 2029.

Beacons are small, inexpensive devices that broadcast Bluetooth low-energy signals or Bluetooth smart signals, using Bluetooth Low Energy (BLE). Compatible apps on mobile devices can listen to signals from adjacent beacons and trigger a series of experiences, including sending a promotional notification, video, URL form, and others, via the app. Additionally, beacon technology is widely used in a wide variety of industries, such as retail, healthcare, travel and tourism, and education due to its advantages such as superior accuracy in comparison with other geolocation methods, low battery consumption, and not requiring an internet connection, among others. One of the key market trends gaining traction is the adoption of Bluetooth smart technology, loop technology, and over-the-air (OTA) technology based on artificial intelligence. The technology is increasingly being adopted by companies to enhance their market presence.

An increase in investment in proximity marketing by the enterprises is fuelling the global beacon market growth. For example, a new proximity marketing strategy via beacons at 15 McDonald's outlets in Istanbul was used by the fast-food chain to improve its customer relationship and promote a new coffee-flavored drink line. The need for monitoring employees, managing assets, ensuring safety, and optimizing resources are also contributing to the market's growth. Several companies have developed advanced beacon protocols including Apple Inc. and Google LLC, which are called iBeacon and Eddystone, respectively.

MARKET DRIVERS:

  • Integration of advanced communication technologies

Several factors are driving the beacon market growth such as the rising adoption and popularity of advanced communication technologies such as Bluetooth, Wi-Fi, NFC (near-field communication), RFID (radio-frequency identification), and others. The increasing demand for beacon-enabled devices utilizing Bluetooth 5.2, Bluetooth 5, and Bluetooth 4 in all sectors including transportation, logistics, entertainment, and more, is expected to boost their adoption during the projected period. Bluetooth technology has become a key enabler of the beacon market globally. The focus of major enterprises on this technology is also aiding in its expansion. E.g., GE and Walmart have partnered to launch a unique trial using the iBeacon technology. The retailer used GE light bulbs to display beacon technology and provide customers with push notifications of special deals and discounts. Nisa, a popular convenience store group, has launched a pilot program using iBeacon technology. Beacons are attached to shopping carts and baskets to track shoppers' movements around the store in conjunction with sensors installed on the ceiling. The US's second-largest general merchandise retailer, Target, has started testing beacon technology across 50 of its stores.

  • Ongoing Smart City Projects

Beacons are being used in smart city projects by different central and state governments to enhance the security of infrastructure assets by enabling increased interaction with users within their proximity zone. As smart cities continue to grow globally, beacons are expected to see increased deployment during the forecast period. iBeacon Living Lab in Amsterdam is an example of smart city technology. The IoT testing ground is a large, public, and open testbed that offers a large number of iBeacons installations and developer-friendly platforms that generate actionable, open data. RLSB's (Royal London Society for the Blind) Wayfindr, a smartphone app, aims to change the way impairments navigate the world. The application uses beacon technology to track a user's location and offer him/her audio-based directions and advice based on the location.

MARKET RESTRAINTS:

  • Privacy and Security issues are anticipated to hamper the market.

The market is constrained by data security concerns related to wireless networks and the Internet of Things (IoT). By using beacon technology, information is transmitted directly to the relevant mobile application, which then stores all of the user's personal information. Also, the increasing cybersecurity threats targeting businesses through IoT devices are expected to hinder the beacon market growth during the forecast period.

The North American beacon market is anticipated to grow significantly.

Several factors are driving the beacon market in North America, which is not surprising given how widely beacon technology is being adopted by a variety of sectors. Beacons are essential to proximity marketing in the retail industry since they offer tailored incentives and improve the whole shopping experience. The incorporation of beacon technology, which provides real-time location-based information, has been motivated by the need for seamless indoor navigation and wayfinding in locations such as airports and retail malls. Beacons are also used in parking control, urban planning, and public transit because of the growing interest in IoT and smart city development. Beacons are integrated with wearables and mobile apps to improve user engagement by providing location-specific services and content. Beacons are used in the healthcare industry for asset tracking, which increases operational effectiveness in healthcare institutions.

Key Developments:

  • In June 2022, InPlay, the creator of the ultra-low-cost, low-power, bluetooth sensor NanoBeacon system-on-chip (SoC) technology, and Powercast Corporation, the pioneer in radio-frequency (RF)-based over-the-air wireless power technology, have joined forces to create a platform for designing long-range, wireless, battery-free, and maintenance-free Internet of Things (IoT) sensor systems that can be readily deployed for monitoring in the retail, medical, warehousing, and industrial IoT markets.
  • In May 2021, as part of its AirMapperTM Site Survey Ecosystem of products, NetAlly announced the release of the EtherScope nXG v1.5 software with Bluetooth and BLE (Bluetooth Low Energy) site survey functionality.

Segmentation:

By Technology

  • Bluetooth
  • Wi-Fi
  • Ultrasound
  • Others

By End-User Industry

  • Retail
  • Hospitality
  • Healthcare
  • BFSI
  • Others

By Geography

  • North America
  • USA
  • Canada
  • Mexico
  • Others
  • South America
  • Brazil
  • Argentina
  • Others
  • Europe
  • Germany
  • France
  • United Kingdom
  • Spain
  • Others
  • Middle East and Africa
  • Saudi Arabia
  • UAE
  • Israel
  • Others
  • Asia Pacific
  • China
  • India
  • South Korea
  • Taiwan
  • Thailand
  • Indonesia
  • Japan
  • Others

TABLE OF CONTENTS

1. INTRODUCTION

  • 1.1. Market Overview
  • 1.2. Market Definition
  • 1.3. Scope of the Study
  • 1.4. Market Segmentation
  • 1.5. Currency
  • 1.6. Assumptions
  • 1.7. Base, and Forecast Years Timeline
  • 1.8. Key Benefits to the stakeholder

2. RESEARCH METHODOLOGY

  • 2.1. Research Design
  • 2.2. Research Processes

3. EXECUTIVE SUMMARY

  • 3.1. Key Findings
  • 3.2. CXO Perspective

4. MARKET DYNAMICS

  • 4.1. Market Drivers
  • 4.2. Market Restraints
  • 4.3. Porter's Five Forces Analysis
    • 4.3.1. Bargaining Power of Suppliers
    • 4.3.2. Bargaining Power of Buyers
    • 4.3.3. Threat of New Entrants
    • 4.3.4. Threat of Substitutes
    • 4.3.5. Competitive Rivalry in the Industry
  • 4.4. Industry Value Chain Analysis
  • 4.5. Analyst View

5. GLOBAL BEACON MARKET, BY TECHNOLOGY

  • 5.1. Introduction
  • 5.2. Bluetooth
    • 5.2.1. Market Trends and Opportunities
    • 5.2.2. Growth Prospects
    • 5.2.3. Geographic Lucrativeness
  • 5.3. Wi-Fi
    • 5.3.1. Market Trends and Opportunities
    • 5.3.2. Growth Prospects
    • 5.3.3. Geographic Lucrativeness
  • 5.4. Ultrasound
    • 5.4.1. Market Trends and Opportunities
    • 5.4.2. Growth Prospects
    • 5.4.3. Geographic Lucrativeness
  • 5.5. Others
    • 5.5.1. Market Trends and Opportunities
    • 5.5.2. Growth Prospects
    • 5.5.3. Geographic Lucrativeness

6. GLOBAL BEACON MARKET, BY END-USER INDUSTRY

  • 6.1. Introduction
  • 6.2. Retail
    • 6.2.1. Market Trends and Opportunities
    • 6.2.2. Growth Prospects
    • 6.2.3. Geographic Lucrativeness
  • 6.3. Hospitality
    • 6.3.1. Market Trends and Opportunities
    • 6.3.2. Growth Prospects
    • 6.3.3. Geographic Lucrativeness
  • 6.4. Healthcare
    • 6.4.1. Market Trends and Opportunities
    • 6.4.2. Growth Prospects
    • 6.4.3. Geographic Lucrativeness
  • 6.5. BFSI
    • 6.5.1. Market Trends and Opportunities
    • 6.5.2. Growth Prospects
    • 6.5.3. Geographic Lucrativeness
  • 6.6. Others
    • 6.6.1. Market Trends and Opportunities
    • 6.6.2. Growth Prospects
    • 6.6.3. Geographic Lucrativeness

7. GLOBAL BEACON MARKET, BY GEOGRAPHY

  • 7.1. Introduction
  • 7.2. North America
    • 7.2.1. By Technology
    • 7.2.2. By End-User Industry
    • 7.2.3. By Country
      • 7.2.3.1. USA
        • 7.2.3.1.1. Market Trends and Opportunities
        • 7.2.3.1.2. Growth Prospects
      • 7.2.3.2. Canada
        • 7.2.3.2.1. Market Trends and Opportunities
        • 7.2.3.2.2. Growth Prospects
      • 7.2.3.3. Mexico
        • 7.2.3.3.1. Market Trends and Opportunities
        • 7.2.3.3.2. Growth Prospects
  • 7.3. South America
    • 7.3.1. By Technology
    • 7.3.2. By End-User Industry
    • 7.3.3. By Country
      • 7.3.3.1. Brazil
        • 7.3.3.1.1. Market Trends and Opportunities
        • 7.3.3.1.2. Growth Prospects
      • 7.3.3.2. Argentina
        • 7.3.3.2.1. Market Trends and Opportunities
        • 7.3.3.2.2. Growth Prospects
      • 7.3.3.3. Others
        • 7.3.3.3.1. Market Trends and Opportunities
        • 7.3.3.3.2. Growth Prospects
  • 7.4. Europe
    • 7.4.1. By Technology
    • 7.4.2. By End-User Industry
    • 7.4.3. By Country
      • 7.4.3.1. Germany
        • 7.4.3.1.1. Market Trends and Opportunities
        • 7.4.3.1.2. Growth Prospects
      • 7.4.3.2. France
        • 7.4.3.2.1. Market Trends and Opportunities
        • 7.4.3.2.2. Growth Prospects
      • 7.4.3.3. United Kingdom
        • 7.4.3.3.1. Market Trends and Opportunities
        • 7.4.3.3.2. Growth Prospects
      • 7.4.3.4. Spain
        • 7.4.3.4.1. Market Trends and Opportunities
        • 7.4.3.4.2. Growth Prospects
      • 7.4.3.5. Others
        • 7.4.3.5.1. Market Trends and Opportunities
        • 7.4.3.5.2. Growth Prospects
  • 7.5. Middle East and Africa
    • 7.5.1. By Technology
    • 7.5.2. By End-User Industry
    • 7.5.3. By Country
      • 7.5.3.1. Saudi Arabia
        • 7.5.3.1.1. Market Trends and Opportunities
        • 7.5.3.1.2. Growth Prospects
      • 7.5.3.2. UAE
        • 7.5.3.2.1. Market Trends and Opportunities
        • 7.5.3.2.2. Growth Prospects
      • 7.5.3.3. Israel
        • 7.5.3.3.1. Market Trends and Opportunities
        • 7.5.3.3.2. Growth Prospects
      • 7.5.3.4. Others
        • 7.5.3.4.1. Market Trends and Opportunities
        • 7.5.3.4.2. Growth Prospects
  • 7.6. Asia Pacific
    • 7.6.1. By Technology
    • 7.6.2. By End-User Industry
    • 7.6.3. By Country
      • 7.6.3.1. China
        • 7.6.3.1.1. Market Trends and Opportunities
        • 7.6.3.1.2. Growth Prospects
      • 7.6.3.2. India
        • 7.6.3.2.1. Market Trends and Opportunities
        • 7.6.3.2.2. Growth Prospects
      • 7.6.3.3. South Korea
        • 7.6.3.3.1. Market Trends and Opportunities
        • 7.6.3.3.2. Growth Prospects
      • 7.6.3.4. Taiwan
        • 7.6.3.4.1. Market Trends and Opportunities
        • 7.6.3.4.2. Growth Prospects
      • 7.6.3.5. Thailand
        • 7.6.3.5.1. Market Trends and Opportunities
        • 7.6.3.5.2. Growth Prospects
      • 7.6.3.6. Indonesia
        • 7.6.3.6.1. Market Trends and Opportunities
        • 7.6.3.6.2. Growth Prospects
      • 7.6.3.7. Japan
        • 7.6.3.7.1. Market Trends and Opportunities
        • 7.6.3.7.2. Growth Prospects
      • 7.6.3.8. Others
        • 7.6.3.8.1. Market Trends and Opportunities
        • 7.6.3.8.2. Growth Prospects

8. COMPETITIVE ENVIRONMENT AND ANALYSIS

  • 8.1. Major Players and Strategy Analysis
  • 8.2. Market Share Analysis
  • 8.3. Mergers, Acquisitions, Agreements, and Collaborations
  • 8.4. Competitive Dashboard

9. COMPANY PROFILES

  • 9.1. BlueCats
  • 9.2. Estimote, Inc.
  • 9.3. Glimworm Beacons
  • 9.4. Gimbal, Inc. (The Mobile Majority)
  • 9.5. Kontakt
  • 9.6. Signal360
  • 9.7. Kartographers Technologies Pvt. Ltd.
  • 9.8. Verve Wireless, Inc. (Media and Games Invest)
  • 9.9. G24 Power, Ltd.
  • 9.10. MokoSmart