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市场调查报告书

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全球印刷胶带市场：2024年至2029年预测

Global Printed Tape Market - Forecasts from 2024 to 2029

出版日期: 2024年03月01日 | 出版商:

Knowledge Sourcing Intelligence | 英文 124 Pages | 商品交期: 最快1-2个工作天内

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简介目录

预计印刷胶带市场在预测期内将以 5.82% 的复合年增长率成长，从 2022 年的 272.45 亿美元增至 2029 年的 404.89 亿美元。

食品和饮料应用中对该产品在品牌、促销和包装方面的需求不断增长，预计将推动未来几年的成长。由于该产品易于分类并且能够在运输过程中保护材料，因此预计在整个预测期内需求量很大。此外，高强度聚合物胶带的使用以及针对特定印刷要求的各种技术的扩大应用预计将支持成长。

此外，预计在预测期内，印刷胶带在食品和饮料应用中的普及将很高。预计导致食品和饮料应用中产品高普及的关键因素是包装胶带的使用以及同一应用行业企业发展公司名称和徽标的印刷。此外，市场上的顶级印刷公司专注于以软体为中心的技术，而不是需要大型机器的印刷技术。这样可以在更高品质的胶带上进行多色列印。此外，市场也受惠于数位技术的使用增加，从而实现高速、高精度列印。例如，Pasky Ltd. 除了最初提供的印刷胶带类型之外，现在还提供材料和印刷选项。该公司提供多种服务，包括传统胶带印刷、三明治印刷、纸带印刷、LDPE铝箔印刷、水活性纸带印刷、纸板印刷、使用弹性凸版印刷技术製造纸张和塑胶标籤。

电子商务的扩张和对专业包装解决方案的需求正在推动印刷胶带市场的发展。

受重大因素影响，印刷胶带市场正在迅速扩大。首先，多个行业对专业包装解决方案的需求不断增加。公司越来越意识到使用包装来建立独特品牌和身分验证的价值。对于希望在包装上展示其标誌、讯息或设计的企业来说，印刷胶带提供了一种经济实惠且引人注目的解决方案。结果是为您的客户提供独特的拆箱体验，这不仅成为强大的行销工具，而且还提高了品牌知名度和忠诚度。

随着网路购物的普及，产品的出货量急剧增加。因此，公司正在寻找策略，以使其包装在拥挤的市场中脱颖而出。印刷胶带提供了一个独特的机会，可以将普通瓦楞纸箱提升为品牌宣言，从本质上将瓦楞纸箱转变为行销平台。随着包装解决方案客製化趋势和电子商务的快速崛起，该行业将很快实现持续成长。例如，到2026年，全球B2B电子商务市场预计将以14.5%的复合年增长率扩张。此外，由于数位印刷技术的采用，印刷胶带市场预计将大幅成长。这种创意策略使製造商能够为其客户提供高度可自订的按需解决方案。数位印刷使公司能够在胶带上创建复杂、独特的设计，具有极高的精度和颜色一致性。对于希望从竞争对手中脱颖而出并透过包装来加强品牌和身分验证的公司来说，这项功能尤其有吸引力。数位印刷提供了客製化小批量生产的平台，满足公司独特的品牌需求，并扩大了印刷胶带市场的创造性可能性。

亚太地区印刷胶带市场预计将稳定成长。

印度印刷胶带市场的显着成长主要得益于其在包装和消费品等关键领域的广泛使用，尤其是蓬勃发展的电子商务产业。印度强劲的经济支出和人口成长推动了这些产业的扩张。据印度包装工业协会称，该国包装行业预计将以每年 22-25% 的速度大幅增长，使印度成为未来几年包装行业的首选中心。因此，印刷胶带在电子商务领域的采用预计将成为市场成长的关键驱动力。此外，印刷胶带在品牌推广和促销活动中的应用预计将在预测期内进一步推动市场动态。

国际贸易管理局（ITA）报告称，2020 年印度电子商务领域的估值为 462 亿美元，预计 2026 年将飙升至 1,364.7 亿美元。随着电子商务行业对包装商品的需求不断增加，用于包装目的和品牌识别的印刷胶带的需求预计将在未来几年推动市场。

The rising demand for the product in food and beverage applications for branding, promotion, and packaging is expected to fuel growth in the coming years. Throughout the forecast period, the product's ease of classification and ability to protect materials during transit are anticipated to fuel demand. Additionally, the use of high-strength polymer tapes in conjunction with the growing application of various technologies for particular printing requirements is anticipated to support growth.

Moreover, printed tape is expected to have a high penetration in food and beverage applications over the forecast period. It is anticipated that the primary factor contributing to the high product penetration in the food and beverage application will be the use of tapes for packaging and printing names and logos of businesses operating in the application industry. Additionally, the top printers in the market are concentrating more on software-centric technologies than on printing technologies that require large machinery. This has made it possible to print in multiple colours on higher-quality tapes. Furthermore, the market has profited from high-precision rapid printing made possible by the increasing use of digital technology. For instance, Pasky Ltd. offers materials and print options in addition to the printed adhesive tape type that was initially offered. The company offers a variety of services such as traditional adhesive tape printing using flexo print technology, sandwich printing, paper tape printing, LDPE foil printing, water-activated paper tape printing, cardboard printing, and the production of paper and plastic labels.

Growing e-commerce and a need for specialized packaging solutions propel the printed tape market.

The global printed tape market is expanding rapidly, owing to major factors. First of all, demand for specialized packaging solutions is rising in several industries. The significance of using packaging to establish a unique brand identity is something that businesses are realizing more and more. For businesses looking to showcase their logos, messages, and designs on their packages, printed tape provides an affordable and eye-catching solution. Customers have a unique unboxing experience as a result, which increases brand recognition and loyalty in addition to being a potent marketing tool.

The amount of goods shipped has increased exponentially as a result of the growth of online shopping. Because of this, companies are looking for strategies to differentiate their packages in a crowded market. Printed tape offers a special chance to elevate an ordinary cardboard box into a branded statement, essentially turning it into a platform for marketing. The industry is positioned for sustained growth shortly due to the trend of packaging solutions placing a higher priority on customization and the quick rise of e-commerce. For instance, through 2026, the global market for B2B e-commerce is expected to expand at a compound annual growth rate of 14.5%. Moreover, the market for printed tape is expected to grow significantly as a result of the introduction of digital printing technology. With this creative strategy, manufacturers can provide their customers with highly customizable, on-demand solutions. Businesses can use digital printing to produce complex and distinctive designs on tape with extreme accuracy and colour consistency. Businesses aiming to stand out from the competition and strengthen their brand identity through packaging will find this feature particularly appealing. Digital printing offers a platform for customized, small-batch production that not only fulfils the unique branding requirements of companies but also expands the creative possibilities in the printed tape market.

It is projected that the global printed tape market in the Asia Pacific will grow steadily.

The substantial growth observed in the Indian printed tapes market can be primarily attributed to its widespread usage in key sectors such as packaging, along with consumer goods, notably in the thriving e-commerce industry. The expansion of these industries is propelled by India's strong economic spending on goods and a growing population. According to the Packaging Industry Association of India, the packaging sector in the country is anticipated to experience a remarkable annual growth rate of 22-25%, positioning India as a preferred hub for the packaging industry in the coming years. Consequently, the adoption of printed tapes within the e-commerce sector is expected to be a significant driver of market growth. Additionally, the application of printed tapes in branding and promotional activities is anticipated to further boost market dynamics in the projected period.

The International Trade Administration (ITA) reported a valuation of US$46.2 billion for the Indian e-commerce segment in 2020, with an anticipated surge to US$136.47 billion by 2026. With the rising demand for packaged goods from the e-commerce industry the demand for printed tapes for packaging purposes and brand identification is expected to boost the market in the coming years.

Market Key Developments

August 2023: Avery Products Corporation introduced a new range of printed tapes that are intended to be used with inkjet and laser printers. These new tapes print with ease and yield excellent results.
April 2022: 3M collaborated with Innovative Automation Inc. to manufacture industrial tapes. The companies aim to manufacture precise, repeatable, and higher-quality tapes. The RoboTape(TM) System, designed for use with 3M(TM) Tape, empowers industrial manufacturers to leverage the advantages of 3M Tape in their assembly procedures. This innovative system aims to optimize production throughput, enhance product quality, minimize reliance on manual labour, and mitigate the need for re-work.
2022: Brady Corporation introduced a new range of printed tapes that are intended for usage in challenging conditions. These new tapes are impervious to abrasion, moisture, and chemicals.

Segmentation:

By Type

Polypropylene
Paper
PVC
Others

By End-User Industry

FMCG
Consumer Electronics
Healthcare
Retail
Others

By Geography

North America

By Type

By End-User Industry

By Country

United States
Canada
Mexico
South America

By Type

By End-User Industry

By Country

Brazil
Argentina
Others
Europe

By Type

By End-User Industry

By Country

Germany
UK
France
Spain
Others
Middle East and Africa

By Type

By End-User Industry

By Country

Saudi Arabia
UAE
Others
Asia Pacific

By Type

By End-User Industry

By Country

China
Japan
South Korea
India
Australia
Others

1. INTRODUCTION

1.1. Market Overview
1.2. Market Definition
1.3. Scope of the Study
1.4. Market Segmentation
1.5. Currency
1.6. Assumptions
1.7. Base, and Forecast Years Timeline

2. RESEARCH METHODOLOGY

2.1. Research Design
2.2. Research Data
2.3. Validation

3. EXECUTIVE SUMMARY

3.1. Key Findings

4. MARKET DYNAMICS

4.1. Market Drivers
4.2. Market Restraints
4.3. Porter's Five Forces Analysis
- 4.3.1. Bargaining Power of Suppliers
- 4.3.2. Bargaining Power of Buyers
- 4.3.3. Threat of New Entrants
- 4.3.4. Threat of Substitutes
- 4.3.5. Competitive Rivalry in the Industry
4.4. Industry Value Chain Analysis

5. GLOBAL PRINTED TAPE MARKET BY TYPE

5.1. Introduction
5.2. Polypropylene
5.3. Paper
5.4. PVC
5.5. Others

6. GLOBAL PRINTED TAPE MARKET BY END-USER INDUSTRY

6.1. Introduction
6.2. FMCG
6.3. Consumer Electronics
6.4. Healthcare
6.5. Retail
6.6. Others

7. GLOBAL PRINTED TAPE MARKET BY GEOGRAPHY

7.1. Introduction
7.2. North America
- 7.2.1. By Type
- 7.2.2. By End-User Industry
- 7.2.3. By Country
  - 7.2.3.1. United States
  - 7.2.3.2. Canada
  - 7.2.3.3. Mexico
7.3. South America
- 7.3.1. By Type
- 7.3.2. By End-User Industry
- 7.3.3. By Country
  - 7.3.3.1. Brazil
  - 7.3.3.2. Argentina
  - 7.3.3.3. Others
7.4. Europe
- 7.4.1. By Type
- 7.4.2. By End-User Industry
- 7.4.3. By Country
  - 7.4.3.1. Germany
  - 7.4.3.2. UK
  - 7.4.3.3. France
  - 7.4.3.4. Spain
  - 7.4.3.5. Others
7.5. Middle East and Africa
- 7.5.1. By Type
- 7.5.2. By End-User Industry
- 7.5.3. By Country
  - 7.5.3.1. Saudi Arabia
  - 7.5.3.2. UAE
  - 7.5.3.3. Others
7.6. Asia Pacific
- 7.6.1. By Type
- 7.6.2. By End-User Industry
- 7.6.3. By Country
  - 7.6.3.1. China
  - 7.6.3.2. Japan
  - 7.6.3.3. South Korea
  - 7.6.3.4. India
  - 7.6.3.5. Australia
  - 7.6.3.6. Others