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市场调查报告书
商品编码
1457037
男性保健补充品市场 - 2024 年至 2029 年预测Men's Health Supplements Market - Forecasts from 2024 to 2029 |
男性保健补充品市场预计将从2022年的400.08亿美元成长到2029年的543.41亿美元,复合年增长率为4.47%。
男性保健补充品是食品针对男性健康各个方面而配製的营养补充。这些补充品通常含有维生素、矿物质、草药萃取物和其他成分,旨在支持整体健康并解决男性常见的特定问题。
生活方式相关疾病的日益流行和健康意识的提高是男性保健补充品市场的主要成长动力。此外,男性健康状况的老龄化和对有机产品的需求不断增长预计将进一步推动男性保健补充品市场的成长。
市场驱动因素
现代生活方式的要求可能会对男性健康产生负面影响。现代生活方式常伴随着高压力、不良饮食习惯和睡眠不足。因此,对旨在解决营养缺乏和提高应对压力能力的男性保健补充品的需求不断增长。
根据世界卫生组织 (WHO) 的数据,各国男性的平均寿命差异很大,差距高达 17 岁。此外,来自不同社会经济背景的男性之间的国内差异仍然很大,并受到许多因素的影响,包括行为、风险暴露、寻求健康的倾向以及医疗保健系统的反应。
此外,美国压力研究所 2022 年进行的一项研究显示,大约 63% 的美国工人会考虑辞职以逃避工作相关压力。
男性越来越意识到保持身体健康和整体福祉的重要性。男性越来越主动管理自己的健康,将补充品融入日常生活,这推动了男性保健补充品市场的发展。正在实施各种措施和宣传活动来提高男性的健康意识。
例如,在美国,六月被指定为全国男性健康月,以提高人们对可预防健康状况的认识,并倡导及早发现和治疗男性健康问题。在全球范围内,这个月是在 11 月举行的,是全球为解决前列腺癌、睪丸癌、精神疾病和自杀预防等紧迫健康问题所做的努力。
自我约束
儘管男性保健补充品市场正在经历成长和开拓,但一些限制和挑战可能会影响其扩张。例如,补充品产业因夸大宣传、误导性行销以及某些产品缺乏科学证据而面临质疑。
这导致了消费者的怀疑并阻碍了男性保健补充品的采用。此外,虽然许多男性保健补充品在按照指示使用时通常被认为是安全的,但它们确实存在潜在的副作用和相互作用,特别是在与某些药物或已有健康状况结合使用时。
男性保健补充品市场竞争相当激烈,许多公司和产品都在争取客户的注意力。因此,新的竞争对手可能很难站稳脚跟并获得市场占有率。
男性保健补充品市场依剂型分为锭剂、胶囊、液体、粉末、软糖等。
男性保健补充品市场可依锭剂、胶囊、液体、粉末、软糖和其他剂型细分。锭剂是最常见的男性保健补充品型态,以其精确的剂量和较长的保质期而闻名。
胶囊与锭剂相似,但更小且更容易吞嚥。液体有多种形式,包括糖浆、滴剂和注射剂,可以快速吸收且味道更好。
粉末通常与水或果汁混合,剂量弹性,可以包含蛋白质、绿叶蔬菜和其他成分。
软糖是一种耐嚼的糖果状补充品,可能会吸引年轻消费者,因为它们吃起来很有趣,通常用于维生素、矿物质和免疫支持。
「其他」类别包括各种不太常见的型态,例如喷雾剂、发泡、可溶性条带和锭剂。
预计亚太地区将占据男性补充品市场的很大份额。
预计在预测期内,亚太地区将在男性保健补充品市场中占据重要份额。这一比例是由该地区健康意识提高、可支配收入增加和人口成长所推动的。
根据联合国人口基金会统计,目前印度男性人口占总人口的51.6%。此外,Leto Laboratories、Happiness Biotech Group 和 Lafaso 等新兴市场公司的出现预计将进一步推动该地区的男性保健补充品市场。
Men's Health Supplements Market is expected to grow at a CAGR of 4.47% from US$40.008 billion in 2022 to US$54.341 billion in 2029.
Men's health supplements are dietary supplements specifically formulated to address various aspects of men's health. These supplements typically contain a combination of vitamins, minerals, herbal extracts, and other ingredients that aim to support overall well-being and address specific concerns that are more common in men.
The growing prevalence of lifestyle-related disorders and increasing health consciousness are major growth drivers of the men's health supplements market. Moreover, the age-related health conditions in men and growing demand for organic products are further expected to propel the men's health supplements market growth.
Market Drivers
The health of men can be adversely affected by the demands of modern lifestyles, which often involve high-stress levels, poor dietary choices, and inadequate sleep. This has led to a growing demand for men's health supplements aimed at addressing nutritional deficiencies and bolstering the body's ability to cope with stress.
According to the World Health Organization (WHO), there is a significant disparity in men's life expectancy between countries, with variations of up to 17 years observed. Furthermore, within-country differences among men from various socioeconomic backgrounds remain substantial, influenced by a multitude of factors such as behaviors, risk exposure, health-seeking tendencies, and responses received from healthcare systems.
Additionally, findings from a 2022 survey conducted by The American Institute of Stress revealed that approximately 63% of U.S. workers were willing to consider leaving their jobs to escape work-related stress.
There is a growing awareness among men about the importance of maintaining good health and overall well-being. Men are becoming more proactive in taking care of their health, which includes incorporating supplements into their daily routines thereby boosting the men's health supplements market. Various initiatives and campaigns are being run to increase men's health awareness.
For instance, In the United States, the month of June is designated as National Men's Health Month, aimed at promoting awareness of preventable health conditions and advocating for early detection and treatment of health issues among men. Globally, this month is observed in November, this worldwide initiative is to address urgent health issues, including prostate cancer, testicular cancer, mental health disorders, and suicide prevention.
Restraint-
The men's health supplements market has experienced growth and development however some restraints or challenges can impact its expansion. For example, the supplement industry has faced skepticism due to exaggerated claims, misleading marketing, and a lack of scientific evidence for some products.
This can lead to consumer skepticism and hesitancy in adopting men's health supplements. Moreover, while many men's health supplements are generally considered safe when used as directed, there is still a possibility of side effects and interactions, especially when combined with certain medications or pre-existing health conditions.
With so many companies and products competing for customers' attention, the market for men's health supplements is quite competitive. This might make it difficult for new competitors to establish themselves and gain market share.
Men's health supplements market segmentation by formulation into tablets, capsules, liquids, powders, gummies, and others
The market for men's health supplements can be segmented by formulation, which includes tablets, capsules, liquids, powders, gummies, and other formats. Tablets are the most prevalent form of men's health supplements, known for their precise dosage and extended shelf life.
Capsules, another popular choice, resemble tablets but are often smaller and easier to swallow. Liquids come in diverse forms such as syrups, drops, or shots, ensuring quicker absorption and potentially offering better taste.
Powders are typically mixed with water or juice, allowing for dosage flexibility and personalized nutrient blends, which may include protein, greens, or other ingredients.
Gummies are chewy, candy-like supplements that provide an enjoyable consumption experience, potentially appealing to younger demographics and are commonly used for vitamins, minerals, and immune support.
The category of "Others" encompasses various less common formats like sprays, effervescent tablets, dissolvable strips, and lozenges.
APAC is anticipated to hold a significant share of the Men's supplement market-
Asia-Pacific is expected to hold a significant share of the men's health supplements market during the forecast period. The factors attributed to such a share are increasing health awareness, increasing disposable income, and increasing population in the region.
The current Indian male population accounts for 51.6% of the total population according to the UN Population Fund. Moreover, the presence of emerging market players such as Leto Laboratories, Happiness Biotech Group, and Lafaso in the region is further expected to boost the men's health supplements market.
Market Developments
Market Segmentation