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市场调查报告书
商品编码
1457097
苏打水市场 - 2024 年至 2029 年预测Sparkling Water Market - Forecasts from 2024 to 2029 |
预计到 2029 年,全球气泡水市场规模将达到 4,901,866,000 美元,整个预测期内的复合年增长率为 9.94%。这比 2022 年记录的 2,525,234,000 美元显着增加。
苏打水也称为碳酸水、苏打水、苏打水、碳酸水、发泡水。由于人们越来越偏好带有令人愉悦的起泡感觉的饮料,预计在预测期内对苏打水的需求将会增加。作为碳酸饮料替代品的苏打水消费量的不断增加正在推动全球市场需求。特别是在北美和欧洲等地区,这些饮料是含糖软性饮料的流行替代品。因此,从地理位置来看,北美预计将占据最大的市场占有率,其次是欧洲。同时,亚太地区预计将成为成长最快的地区。
由于健康意识的增强,消费者之间的竞争正在推动气泡水市场的发展。
气泡水消费量的增加导致了多种气泡水口味的开发。消费者正在寻找独特且创造性的无无酒精调饮和鸡尾酒。无糖苏打水变得越来越受欢迎,各公司正在投入更多精力生产无糖苏打水。人们对肥胖和糖尿病等慢性疾病的日益关注,大大增加了对此类饮用水的需求。根据国际糖尿病联盟 (IDF) 的数据,5.37 亿年龄在 20 岁至 79 岁之间的成年人患有糖尿病,这意味着十分之一的人患有糖尿病。预计2030年人口将达6.43亿,2045年将达7.83亿。苏打水是碳酸饮料的替代品,在日益注重健康的消费者中形成了激烈的竞争。此外,由于宝特瓶瓶装饮料消费量的增加和带外带趋势的增长,预计市场在预测期内将出现强劲增长。这是由于方便饮料在日程繁忙的广大消费者中越来越受欢迎。此外,随着苏打水的日益普及,该公司正在采取诸如与多位艺术家合作进行独家包装设计等策略,以创造刺激和吸引力,从而引起消费者的衝动购买。这一趋势进一步加速了全球苏打水的成长,超过了预测时期。
北美苏打水市场预计将稳定成长。
由于健康问题,消费者不再使用碳酸饮料,加上新产品的推出和苏打水的开发,预计将进一步推动市场的成长。例如,国家饮料公司2021年年报显示,其LaCroix气泡水产品正迅速成为美国传统碳酸汽水的替代品。据报道,该公司的尼古拉斯气泡水也是为那些想要在享受可口可乐的同时又不想牺牲价值 830 亿美元的美国碳酸饮料市场的口味的消费者而设计的。此外,根据国际瓶装水组织《2020年瓶装水报告》,美国瓶装汽水产量将从2018年的3.729亿加仑增加到2020年的5.164亿加仑。美国苏打水新兴企业销售的不断增长也预示着未来利润丰厚的市场机会,从而增加了市场潜力。
COVID-19 对美国苏打水市场的影响是负面的。封锁和贸易中断导致该国对苏打水的需求下降,从而降低了该国苏打水的盈利。然而,由于健康意识的提高和电子商务活动的活性化,预计市场将迅速復苏。
The global sparkling water market is expected to experience a CAGR of 9.94% throughout the forecast period, reaching a market size of US$4,901.866 million by 2029. This represents a substantial increase from US$2,525.234 million recorded in 2022.
Sparkling water is also known as carbonated water, club soda, soda water, seltzer water, and fizzy water. The demand for sparkling water is expected to increase during the projected period due to increasing preference for beverages that give off a pleasant bubbly sensation. The growing consumption of sparkling water as an alternative to carbonated soft drinks is fueling the market demand, globally. Individuals prefer these drinks as an alternative to sugary soft drinks, especially in regions like North America and Europe. Therefore, based on geographical locations North America, followed by Europe, is predicted to hold a significant market share. On the other hand, the Asia Pacific region is estimated to be the fastest-growing region.
Strong competition amongst the rising health-conscious consumers propels the sparkling water market.
The growing consumption of sparkling water has given rise to the development of several sparkling flavors. Consumers are looking for unique and creative ideas to utilize with mocktails or cocktails. With the growing preference for unsweetened sparkling waters, companies are further focusing on the manufacturing of non-sweetened sparkling water. Growing concerns about chronic diseases like Obesity, and diabetes among others are significantly augmenting the demand for this water type. According to the International Diabetes Federation (IDF), 537 million adults between the ages of 20 and 79 years are living with diabetes, which means about 1 in every 10 people is diabetic. This is estimated to reach 643 million by 2030 and 783 million by 2045. Sparkling water is an alternative to carbonated soft drinks and provides strong competition amongst rising health-conscious consumers. Furthermore, with the growing consumption of bottled beverages along with the growing grab-and-go trend, the market holds strong growth prospects in the forecast period. This is due to the rising popularity of convenience beverages among a wide range of consumers with busy schedules. Moreover, with the growing popularity of sparkling water, companies are adopting strategies like partnerships and collaborations with several artists for the designing of limited-edition packaging to augment the craze and appeal to create impulse buying among customers, further soaring the growth of the global sparkling water in the forecast period.
It is projected that the global sparkling water market in the North American region will grow steadily.
The consumer shift from carbonated drinks amid health concerns coupled with new sparkling water product launches and development is further expected to drive the growth of the same. For instance, according to the 2021 Annual Report of National Beverage Corp., the company's LaCroix sparkling water product is rapidly becoming the alternative to the traditional carbonated soda in the United States. Also, as per the same report, Nicola sparkling water of the company is designed for consumers in the US$83 billion carbonated soft drink market in the United States who are looking to quench the Coca-Cola taste without any negative consequences. Moreover, as per the Bottled Water 2020 Report by the International Bottled Water Organization, the domestic sparkling bottled water volume in the United States increased from 372.9 million gallons in 2018 to 516.4 million gallons in 2020. The growing sales of sparkling water startups in the United States are also indicative of the lucrative market opportunities in the future thereby increasing the market potential for the same.
The impact of COVID-19 on the US sparkling water market was on a negative scale. Lockdowns and trade disruptions led to a decline in the demand for sparkling water in the country, thereby decreasing the profitability of the sparkling water in the country. However, with the growing health awareness and increased e-commerce activities, the market is projected to recover quickly.
Market Key Developments