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运动饮料市场 - 2024 年至 2029 年预测Sports Drink Market - Forecasts from 2024 to 2029 |
预计运动饮料市场在预测期内将以 8.50% 的复合年增长率成长,从 2022 年的 294.11 亿美元增至 2029 年的 520.69 亿美元。
运动饮料是专门为帮助运动员和其他活跃人士在运动前、运动中和运动后保持水分而设计的机能饮料(来源:英国无酒精饮品协会)。运动饮料被广泛使用并受到运动员的青睐,因为它们含有水和电解质,例如钠和钾,可以补充剧烈运动或运动后体内损失的液体和电解质。我就是。健康意识的提高,包括人体补水的重要性,是推动全球运动饮料市场成长的关键因素之一。然而,由于过量摄取运动饮料而可能导致牙齿腐蚀的担忧可能会对最终用户的市场成长产生重大影响。
随着体育产业投资的逐年增加,全球体育赛事的数量也不断增加。体育赛事转播数量也大幅增加,预计未来将进一步增加,迫使市场参与者在预测期内增加对运动产业的投资。此外,体育赛事的增加导致主要市场参与者以促销和新产品发布的形式增加对运动饮料的投资,预计这将在未来几年进一步推动市场成长机会。
此外,日本的体育产业正在快速成长,政府和私人公司越来越注重扩大国内体育活动和基础设施,以及在海外推广日本体育。体育产业的成长预计将增加运动饮料的需求并促进市场成长。
近年来,便利商店、百货公司、超级市场的销售额不断增加。包括便利商店在内的零售业的市场开拓和成长与经济成长和都市化的速度直接相关,预计在预测期内市场将扩大。此外,随着智慧型手机用户的增加,他们花在网路上的时间也在增加,带动了电子商务平台的成长,这也扩大了运动饮料的分销范围。
北美运动饮料市场预计将显着成长。
从地区来看,运动饮料市场分为北美、南美、欧洲、中东和非洲以及亚太地区。由于领先厂商的存在以及加拿大和美国等国家推出的产品数量不断增加,预计北美市场将占据很大份额。此外,健康意识的提高和生活方式的改变是推动产品需求的因素,而多样化口味的增加也预计将进一步推动该地区的市场。
此外,亚太地区年轻人口众多,成长潜力大。中国、日本等国家体育产业的稳定成长,对运动饮料需求的激增发挥了重要作用。预计该地区还将在未来几年举办大型体育赛事,进一步增加对运动饮料的需求。消费者对运动饮料健康益处的认识不断提高,加上有机运动饮料的产品开发,也在预测期内引发了该地区的市场成长机会。此外,可支配收入和生活水准的提高正在鼓励中国人和印度人采用西方生活方式。
The sports drink market is projected to grow at a CAGR of 8.50% over the forecast period, increasing from US$29.411 billion in 2022 to reach US$52.069 billion by 2029.
Sports drinks are functional drinks specifically designed to help athletes and other active people hydrate before, during, and after exercise (source: British Soft Drinks Association). Sports drinks are widely available and are preferred among athletes as they contain water and electrolytes like sodium and potassium, which provide replenishment when the body loses water and electrolytes after a heavy workout or sports activity. Growing health awareness, including the importance of hydration in the human body, is one of the major drivers driving the global sports drink market growth. However, concerns regarding the excessive intake of sports drinks leading to the possibility of tooth erosion may have a significant impact on restraining the market growth among the end-users.
The number of sports events has been increasing globally as there has been increasing investment in the sports industry over the years. The number of sports events that are being broadcast has also risen dramatically and is expected to increase even more, which is compelling the market players to invest more in the sports industry during the forecast period. Furthermore, due to the increasing number of sports events, there is increasing investment in sports drinks by major market players in the form of promotions and new product launches, which is further anticipated to propel the market growth opportunities in the coming years.
Furthermore, the sports industry in Japan is growing at a good pace, and the government and private players are increasingly focusing on expanding sporting activity and infrastructure in the country and also promoting Japanese sports overseas. This rise in the sports industry is expected to increase demand for sports drinks, hence augmenting the market growth.
In recent years, convenience and department stores with supermarkets have witnessed an increase in sales. The development and growth of convenience stores and other retail businesses are directly related to economic growth and the speed of urbanization which are projected to propel the market over the forecast period. Besides, with the growing number of smartphone users, time spent on the internet has also increased, driving the growth of e-commerce platforms, which is also expanding the scope of distribution of sports drinks.
The North American sports drink market is anticipated to grow significantly.
By geography, the sports drink market is segmented as North America, South America, Europe, the Middle East, Africa, and the Asia Pacific. The North American market is expected to hold a significant share of the market owing to the presence of major players coupled with the growing number of product launches in countries like Canada and the United States. In addition, a growing health-conscious population coupled with changing lifestyles are the factors boosting the demand for the product, and the rising availability of a variety of flavors is further expected to drive the market in the region.
Furthermore, the Asia Pacific region holds huge growth potential due to the presence of a significant young population. The good growth of the sports industry in countries like China and Japan is playing an important role in the burgeoning demand for sports drinks. The region is also expected to hold major sports events in the coming years, which is further boosting the demand for sports drinks. Growing consumer awareness regarding the health benefits of sports drinks coupled with the product development of organic sports drinks has also triggered market growth opportunities in the region over the forecast period. Additionally, rising disposable incomes and living standards are encouraging Chinese and Indians to adopt the Western lifestyle.