运动饮料市场规模、份额、成长分析，按类型、形式、品牌、包装类型、分销管道、地区 - 行业预测，2024-2031 年

2022年全球运动饮料市场规模为257.5亿美元，从2023年的268.2亿美元成长到2031年的368.9亿美元，预测期间（2024-2031年）预计复合年增长率为4.08%。

COVID-19 大流行引发了全球运动饮料需求的空前激增，2019 年市场与前一年同期比较增了 7.7%，令人印象深刻。运动饮料主要旨在帮助运动员有效补充水分，并含有必需的碳水化合物、矿物质和电解质，以提高表现和恢復。在健身活动和马拉松参与日益普及的推动下，其吸引力大大扩大，行销重点从严格的运动员转向一般消费者群体。运动员数量的增加（尤其是在新兴市场）以及有利于都市化的显着人口趋势正在改变饮食习惯，进一步推动了这一领域的扩张。随着人们对錶现和耐力的日益关注，运动饮料对于从事剧烈体育活动的人来说变得至关重要。

目录

介绍

• 研究目的
• 调查范围
• 定义

调查方法

• 资讯采购
• 二手资料和主要资料方法
• 市场规模预测
• 市场假设与限制

执行摘要

• 全球市场展望
• 供需趋势分析
• 按细分市场的机会分析

市场动态及展望

• 市场概况
• 市场规模
• 市场动态
  • 驱动因素和机会
  • 限制因素和挑战
• 波特分析及影响
  • 竞争公司之间的敌对关係
  • 替代品的威胁
  • 买方议价能力
  • 新进入者的威胁
  • 供应商的议价能力

主要市场考察

• 关键成功因素
• 竞争程度
• 主要投资机会
• 市场生态系统
• 市场吸引力指数（2023）
• PESTEL分析
• 总体经济指标
• 价值链分析
• 价格分析
• 技术进步
• 监管环境
• 案例研究

运动饮料市场规模：按类型和复合年增长率（2024-2031）

• 等渗透压的
• 低渗透压的
• 高渗透压

运动饮料市场规模：依形式及复合年增长率（2024-2031）

• 液体
• 粉末

运动饮料市场规模：依品牌及复合年增长率（2024-2031）

• 佳得乐
• 动力辅助
• 其他的

运动饮料市场规模：依包装类型及复合年增长率（2024-2031）

• 金属
• 聚酯/塑料
• 玻璃

运动饮料市场规模：依通路及复合年增长率（2024-2031）

• 线下通路
• 线上管道

运动饮料市场规模：依地区及复合年增长率（2024-2031）

• 北美洲
  • 美国
  • 加拿大
• 欧洲
  • 英国
  • 德国
  • 西班牙
  • 法国
  • 义大利
  • 其他欧洲国家地区
• 亚太地区
  • 中国
  • 印度
  • 日本
  • 韩国
  • 其他亚太地区
• 拉丁美洲
  • 巴西
  • 其他拉丁美洲地区
• 中东/非洲
  • 海湾合作委员会国家
  • 南非
  • 其他中东/非洲

竞争资讯

• 前5名企业对比
• 主要企业市场定位（2023年）
• 主要市场参与者所采取的策略
• 近期市场趋势
• 公司市场占有率分析（2023）
• 主要企业简介
  • 公司简介
  • 产品系列分析
  • 按细分市场分類的份额分析
  • 收益与前一年同期比较（2021-2023）

主要企业简介

• PepsiCo
• The Coca-Cola Company
• Danone SA
• Abbott.
• AJE Group
• Monster Energy Company
• Congo Brands
• Otsuka Pharmaceutical Co., Ltd.
• Fraser & Neave Holdings Bhd
• Red Bull GMBH
• Nestle SA
• FRS Healthy Energy
• Swire Group
• Suntory

结论和建议

Global Sports Drink Market size was valued at USD 25.75 billion in 2022 and is poised to grow from USD 26.82 billion in 2023 to USD 36.89 billion by 2031, growing at a CAGR of 4.08% in the forecast period (2024-2031).

The COVID-19 pandemic has sparked an unprecedented surge in the global demand for sports drinks, leading to a remarkable market growth of 7.7% in 2019 compared to prior years. Primarily designed to help athletes hydrate effectively, sports drinks contain essential carbs, minerals, and electrolytes, enhancing performance and recovery. Their appeal has broadened significantly, shifting marketing focus from strictly athletes to the general consumer base, fueled by the rising popularity of fitness activities and marathon participation. This sector's expansion is further bolstered by an increasing number of athletes, particularly in emerging markets, and a notable demographic trend favoring urbanization, which alters dietary habits. With the growing emphasis on performance and stamina, sports drinks are becoming essential for those engaged in rigorous physical activities.

Top-down and bottom-up approaches were used to estimate and validate the size of the Global Sports Drink market and to estimate the size of various other dependent submarkets. The research methodology used to estimate the market size includes the following details: The key players in the market were identified through secondary research, and their market shares in the respective regions were determined through primary and secondary research. This entire procedure includes the study of the annual and financial reports of the top market players and extensive interviews for key insights from industry leaders such as CEOs, VPs, directors, and marketing executives. All percentage shares split, and breakdowns were determined using secondary sources and verified through Primary sources. All possible parameters that affect the markets covered in this research study have been accounted for, viewed in extensive detail, verified through primary research, and analyzed to get the final quantitative and qualitative data.

Global Sports Drink Market Segmental Analysis

Global Sports Drink Market is segmented by Type, by Form, by Brands, by Packaging Type, by Distribution Channel and by Region. Based on Type, the market is segmented into Isotonic, Hypotonic, Hypertonic. Based on Form, the market is segmented into Liquid, Powder. Based on Brands, the market is segmented into Gatorade, Powerade, Others. Based on Packaging Type, the market is segmented into automotive, consumer electronics, healthcare, agriculture, manufacturing, and others. Based on Distribution Channel, the market is segmented into Based on region, the market is segmented into North America, Europe, Asia Pacific, Latin America and Middle East & and Africa.

Driver of the Global Sports Drink Market

The Global Sports Drink market is significantly driven by an increasing inclination among millennials toward physical fitness activities, coupled with their higher disposable income and readiness to invest in healthier options. The advantages of sports drinks, such as mitigating dehydration, replenishing lost electrolytes from sweat, and maintaining the body's electrolyte equilibrium, are becoming more widely recognized among consumers, further propelling demand. Additionally, manufacturers are focusing on innovation, launching a variety of organic drinks that cater to health-conscious consumers, thus enhancing revenue potential for businesses. For example, Powerade's introduction of its new zero-sugar formulas and the POWERADE ULTRA variant, enriched with electrolytes and amino acids, exemplifies how companies are expanding their product offerings to meet consumer needs, driving market growth.

Restraints in the Global Sports Drink Market

One significant restraint facing the global sports drink market is the prevalent high sugar content in many products, which raises health concerns among consumers. This excessive sugar can contribute to various health issues, deterring health-conscious individuals from purchasing these beverages. For example, popular sports drinks like Gatorade contain approximately 34 grams of sugar in a 20-ounce bottle, highlighting the issue. Such nutritional drawbacks are limiting the market's potential for growth, as more consumers seek healthier, lower-sugar alternatives. As awareness of health and wellness continues to rise, the industry must adapt to meet these changing consumer preferences for better options.

Market Trends of the Global Sports Drink Market

The Global Sports Drink market is witnessing a significant shift towards products featuring natural ingredients, driven by a consumer preference for healthier alternatives to traditional formulations. This trend offers vast expansion opportunities, as seen in the introduction of innovative products like Good Sports, a Chicago-based startup that launched a natural sports drink with 97% dairy content, boasting three times the electrolytes and 33% less sugar than conventional options. Furthermore, increasing health consciousness among populations in developing and underdeveloped regions is further propelling market growth. As consumers prioritize wellness and hydration, brands focusing on natural and functional ingredients are poised to gain a competitive edge.

Table of Contents

Introduction

• Objectives of the Study
• Scope of the Report
• Definitions

Research Methodology

• Information Procurement
• Secondary & Primary Data Methods
• Market Size Estimation
• Market Assumptions & Limitations

Executive Summary

• Global Market Outlook
• Supply & Demand Trend Analysis
• Segmental Opportunity Analysis

Market Dynamics & Outlook

• Market Overview
• Market Size
• Market Dynamics
  • Driver & Opportunities
  • Restraints & Challenges
• Porters Analysis & Impact
  • Competitive rivalry
  • Threat of substitute
  • Bargaining power of buyers
  • Threat of new entrants
  • Bargaining power of suppliers

Key Market Insights

• Key Success Factors
• Degree of Competition
• Top Investment Pockets
• Market Ecosystem
• Market Attractiveness Index, 2023
• PESTEL Analysis
• Macro-Economic Indicators
• Value Chain Analysis
• Pricing Analysis
• Technological Advancement
• Regulatory Landscape
• Case Studies

Global Sports Drink Market Size by Type & CAGR (2024-2031)

• Isotonic
• Hypotonic
• Hypertonic

Global Sports Drink Market Size by Form & CAGR (2024-2031)

• Liquid
• Powder

Global Sports Drink Market Size by Brands & CAGR (2024-2031)

• Gatorade
• Powerade
• Others

Global Sports Drink Market Size by Packaging Type & CAGR (2024-2031)

• Metal
• PET/Plastic
• Glass

Global Sports Drink Market Size by Distribution Channel & CAGR (2024-2031)

• Offline Channel
• Online Channels

Global Sports Drink Market Size by Region & CAGR (2024-2031)

• North America, (by Type, by Form, by Brands, by Packaging Type, by Distribution Channel)
  • US
  • Canada
• Europe, (by Type, by Form, by Brands, by Packaging Type, by Distribution Channel)
  • UK
  • Germany
  • Spain
  • France
  • Italy
  • Rest of Europe
• Asia-Pacific, (by Type, by Form, by Brands, by Packaging Type, by Distribution Channel)
  • China
  • India
  • Japan
  • South Korea
  • Rest of Asia Pacific
• Latin America, (by Type, by Form, by Brands, by Packaging Type, by Distribution Channel)
  • Brazil
  • Rest of Latin America
• Middle East & Africa, (by Type, by Form, by Brands, by Packaging Type, by Distribution Channel)
  • GCC Countries
  • South Africa
  • Rest of Middle East & Africa

Competitive Intelligence

• Top 5 Player Comparison
• Market Positioning of Key Players, 2023
• Strategies Adopted by Key Market Players
• Recent Developments in the Market
• Company Market Share Analysis, 2023
• Company Profiles of All Key Players
  • Company Details
  • Product Portfolio Analysis
  • Company's Segmental Share Analysis
  • Revenue Y-O-Y Comparison (2021-2023)

Key Company Profiles

• PepsiCo
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• The Coca-Cola Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Danone S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Abbott.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• AJE Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Monster Energy Company
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Congo Brands
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Otsuka Pharmaceutical Co., Ltd.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Fraser & Neave Holdings Bhd
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Red Bull GMBH
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Nestle S.A.
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• FRS Healthy Energy
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Swire Group
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments
• Suntory
  • Company Overview
  • Business Segment Overview
  • Financial Updates
  • Key Developments

Conclusion & Recommendation